Murree, Punjab Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Murree, Punjab? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,097 per year — at a $96 nightly rate, 17.9% occupancy, and a $17 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 42 active listings, Murree is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 162.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Murree?
In Murree, the headline Airbnb metrics are $3,097 in average annual revenue,17.9% occupancy, $96 ADR, and $17 in RevPAR, and guests book about 7 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Murree?
Understanding the monthly revenue variations for Airbnb listings in Murree is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murree is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murree across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,297+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $703 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $311 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $117, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murree
What Is the Monthly Airbnb Occupancy Rate in Murree?
Maximize your bookings by understanding the Murree STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murree:
- Best-in-class properties (Top 10%) achieve 34%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 23% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 13%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murree
What Is the Average Airbnb Nightly Rate in Murree?
Effective short term rental pricing strategy in Murree involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murree typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $144+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $115 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Murree
What Is the RevPAR for Airbnb in Murree?
RevPAR in Murree is currently $17. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $6 RevPAR.
- Typical properties (Median) generate $12 RevPAR.
- Strong performers (Top 25%) earn $23 RevPAR.
- Best-in-class (Top 10%) achieve $36 RevPAR.
Average Monthly RevPAR Trend in Murree
RevPAR Insights for Murree
- The average RevPAR in Murree is $17. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($36) and bottom 25% ($6) is $30, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Murree benchmarks. If your RevPAR falls below the median of $12, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $23+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Murree?
Murree's peak Airbnb season falls in July, June, March, while the softest stretch is February, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, March)
- Revenue averages $698 per month
- Occupancy rates average 20.8%
- Daily rates average $84
Shoulder Season
- Revenue averages $521 per month
- Occupancy maintains around 17.2%
- Daily rates hold near $84
Low Season (February, April, May)
- Revenue drops to average $282 per month
- Occupancy decreases to average 12.8%
- Daily rates adjust to average $81
Seasonality Insights for Murree
- Airbnb seasonality in Murree is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Murree's highest earning potential, with monthly revenues climbing to $785, occupancy reaching 27.0%, and ADRs peaking at $89.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $199, occupancy could drop to 7.7%, and ADRs may adjust to $80.
- Lower occupancy paired with meaningful seasonality means hosts in Murree need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Murree, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Murree?
Low regulation and minimal registration activity in Murree, Punjab, Pakistan point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Murree to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Murree?
With a compact short-term rental market, Murree gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mall Road | The bustling heart of Murree, Mall Road is lined with shops, restaurants, and offers stunning views of the surrounding hills. It’s a prime attraction for tourists seeking convenience and entertainment. | Mall Road Shopping, Food Street, Murree Hills, Kashmir Point, Galiyat |
| Pindi Point | Known for its panoramic views of the region, Pindi Point is a popular spot for visitors looking to experience the natural beauty of Murree. Ideal for hosting guests seeking tranquility and scenic beauty. | Pindi Point Viewpoint, Fantastic Views of the Valley, Horse Riding, Nature Trails |
| Kashmir Point | Another vantage point that offers breathtaking views, Kashmir Point is a must-visit for tourists. It is a great area for short stays focused on relaxation and nature. | Kashmir Point View, Photography Opportunities, Nature Walks, Cabin Restaurants |
| Galiyat | Famous for its lush greenery and hiking trails, Galiyat attracts adventure seekers and nature lovers. Ideal for eco-friendly stays and those looking to escape the crowd of Mall Road. | Bhurban, Ayubia National Park, Mushkpuri and Miranjani Treks, Pine Forests |
| Patriata (New Murree) | Best known for its chair lift and cable car, Patriata is a major attraction for thrill-seekers and families. It’s an excellent area for renting out vacation homes. | Chairlift, Cable Car, Adventure Activities, Beautiful Views |
| Dunga Gali | A serene area within Galiyat, Dunga Gali is ideal for a quieter, nature-centric stay. It attracts visitors desiring peace and outdoor activities. | Dunga Gali Pipeline Track, Hiking Trails, Tranquil Environment |
| Nathia Gali | Nathia Gali is famous for its cool climate and stunning landscapes. It's a popular spot for families and nature enthusiasts, making it an excellent choice for Airbnb hosting. | Mukshpuri & Miranjani Treks, Galiat Forest |
| Bhurban | Known for its scenic beauty and luxury hotels, Bhurban attracts domestic and international tourists alike. This area is great for upscale Airbnb listings. | Bhurban Resort, Local Tea Gardens, Nature Walks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Murree offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Murree?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murree
- The Murree Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murree, Apartment/Condo properties are the most common (61.9%), reflecting the local real estate landscape.
- Houses represent a significant 35.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.4%) offer potential for unique stay experiences.
Murree Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murree
- The dominant room capacity in Murree is 1 bedroom listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.6% of the active Airbnb listings in Murree, indicating a high concentration in these sizes.
- A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murree.
Murree Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murree
- The most common guest capacity trend in Murree vacation rentals is listings accommodating 8+ guests (35.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the Murree STR market, accounting for 52.4% of listings.
- 54.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murree.
- On average, properties in Murree are equipped to host 5.6 guests.
How Do Listings in Murree Compare on Quality?
Listing quality in Murree can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Murree
- At 39.7 photos per listing on average, Murree hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 38.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Murree averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Murree?
Amenity Prevalence
Amenity Insights for Murree
- Essential amenities in Murree that guests expect include: Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murree: Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murree to stay competitive.
Which Airbnb Amenities Boost Revenue in Murree?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Murree, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Bed linens | 78.6% | $3,797 | $529 | 618.1% |
Freezer | 52.4% | $5,137 | $853 | 501.9% |
Heating | 88.1% | $3,428 | $650 | 427.7% |
Microwave | 83.3% | $3,573 | $717 | 398.4% |
Shower gel | 40.5% | $5,800 | $1,259 | 360.6% |
Clothing storage | 78.6% | $3,718 | $818 | 354.5% |
Conditioner | 31.0% | $6,704 | $1,480 | 353.0% |
Wine glasses | 23.8% | $7,347 | $1,769 | 315.4% |
Cleaning products | 52.4% | $4,850 | $1,169 | 314.9% |
Extra pillows and blankets | 66.7% | $4,139 | $1,013 | 308.5% |
Revenue Impact Insights for Murree
- Bed linens tops the revenue impact list with a 618.1% uplift — listings with this amenity earn $3,797 vs. $529 without it.
- Heating, Microwave — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Murree STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murree. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurree Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Murree
- The typical guest profile for Airbnb in Murree consists of a mix of domestic (51%) and international guests, often arriving from nearby Lahore, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Urdu.
- Domestic travelers account for 50.6% of guests.
- Key international markets include Pakistan (50.6%) and United Kingdom (12%).
- Top languages spoken are English (43.6%) followed by Urdu (21.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Murree?
Listings in Murree average 4.79 out of 5 overall, with about 21 reviews per active listing and 14.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Murree
- An average rating of 4.79 places Murree in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Cleanliness (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 14.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 14.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Murree Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murree
- The most common availability pattern in Murree falls within the 271-366 days range, representing 95.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Murree (64.3%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Murree?
Average Booking Lead Time by Month
Booking Lead Time Insights for Murree
- The overall average booking lead time for vacation rentals in Murree is 7 days.
- Guests book furthest in advance for stays during March (average 14 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (9 days avg.) sees the longest lead times, while Summer (6 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (7 days) as a baseline for your pricing and availability strategy in Murree.
- Target marketing efforts for the Spring season well in advance (at least 9 days) to capture early planners.
- Monitor your own booking lead times against these Murree averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Murree?
Guests in Murree stay about 3.3 nights on average, generating roughly 329 reservations and 7.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Murree
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Murree
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Jul (3.8 nights) and shorten in Apr (1.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Murree Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
41 listings
97.6% of total
30+ Nights
1 listings
2.4% of total
Key Insights
- The most prevalent minimum stay requirement in Murree is 1 Night, adopted by 97.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.6%) of the Murree Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.4%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 97.6% of Murree hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murree.
Murree Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
32 listings
76.2% of total
Moderate
3 listings
7.1% of total
Firm
5 listings
11.9% of total
Strict
2 listings
4.8% of total
Cancellation Policy Insights for Murree
- The prevailing Airbnb cancellation policy trend in Murree is Flexible, used by 76.2% of listings.
- The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Murree may expect booking flexibility.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 76.2% market standard in Murree.
- Given the high prevalence of Flexible policies (76.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Murree.
How Much Are Airbnb Cleaning Fees in Murree?
Cleaning fees in Murree are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Murree
- Only 26.2% of listings charge a cleaning fee, suggesting that most hosts in Murree bundle cleaning costs into the nightly rate.
- The average cleaning fee of $8 is close to the median ($5), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Murree median of $5. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Murree Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murreebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Murree Penthouse • Walk to GPO & Mall • Balcony
Entire Place • 3 bedrooms
Royal Villa - 6 Br Fully Equipped @ Kashmir Point
Entire Place • 6 bedrooms
Alpine Luxe Villa | Ultra-Luxury 2-Bedroom Retreat
Entire Place • 2 bedrooms
Mountain View Murree
Entire Place • 2 bedrooms
|Solmere Lodge|Stunning 3BR w/ Basmnt|Scenic Views
Entire Place • 3 bedrooms
Designer Lodge beside Governor House Kashmir Point
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Murree?
Learn from the best! This table showcases top-performing Airbnb hosts in Murree based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Resi D'Elite | 6 | $44,411 | 60 | 5.00/5.0 |
| Ali | 2 | $16,551 | 41 | 4.65/5.0 |
| Muzzamil Abbas | 5 | $13,165 | 33 | 4.85/5.0 |
| Elysium Homes | 2 | $12,510 | 32 | 5.00/5.0 |
| Muhammad | 1 | $9,308 | 49 | 4.94/5.0 |
| Hashim | 1 | $4,449 | 4 | 5.00/5.0 |
| Anam | 1 | $4,208 | 10 | 4.50/5.0 |
| Maria | 1 | $3,852 | 49 | 4.84/5.0 |
| Ammar | 1 | $3,333 | 13 | 5.00/5.0 |
| Muhammad Osama | 1 | $2,776 | 21 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murree.
Who Are the Airbnb Hosts in Murree?
Murree has a relatively balanced host base.
Host Profile Insights for Murree
- Only 28.6% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 54.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Murree averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Murree's Airbnb Market Compare to Nearby Cities?
How does the Murree Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Blue Area, Murree has 11 percentage points lower occupancy and about $49 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tangmarg | 16 | $477 | $278.08 | 18% |
| Kalabagh | 17 | $296 | $114.98 | 19% |
| Zone III | 15 | $276 | $110.16 | 16% |
| Blue Area | 16 | $248 | $47.01 | 29% |
| Srinagar | 247 | $233 | $91.23 | 23% |
| Tailbal(Habak Shanpora) | 18 | $226 | $69.07 | 23% |
| Bourbon | 14 | $216 | $119.31 | 14% |
| Islamabad | 499 | $197 | $61.99 | 23% |
| Murree Tehsil | 10 | $186 | $73.57 | 16% |
| Zone IV | 57 | $184 | $51.11 | 20% |
Frequently Asked Questions About Airbnb in Murree
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Murree.
How much do Airbnb hosts make in Murree?
Murree hosts earn about $3,097 per year on average, with an average nightly rate of $96 and RevPAR of $17. Those figures describe the typical revenue environment for active listings in Murree, Punjab, not the ceiling for the best operators. Source: AirROI 2026 data, Murree market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Murree?
The average Airbnb occupancy rate in Murree is 17.9%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Murree?
Listings in Murree average $96 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Murree?
Murree currently has about 42 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Murree?
AirROI currently classifies the short-term rental regulation level in Murree as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Murree?
RevPAR in Murree is about $17. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Murree?
Occupancy of 17.9% means Murree is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,097, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Murree?
The average booking lead time in Murree is about 7 days — an extremely short window that favors hosts with flexible availability and last-minute pricing strategies. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Murree?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Murree include Mall Road, Pindi Point, Kashmir Point. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Murree?
entire_home listings make up 97.6% of the active supply in Murree. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Murree compare to nearby Airbnb markets?
Among neighboring markets, Tangmarg posts $5,719 in average annual revenue with 17.7% occupancy, compared to Murree's $3,097 and 17.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Murree?
The average Airbnb stay length in Murree is about 3.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Murree?
Airbnb listings in Murree average 4.79 out of 5 overall. About 14.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Murree?
Bed linens and Freezer are among the strongest revenue-linked amenities in Murree. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Murree?
Yes. About 26.2% of active Airbnb listings in Murree charge a cleaning fee, and the average fee is $8. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Murree?
At 28.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.