Baguio, Benguet Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Baguio, Benguet? Based on AirROI's 2025 dataset (June 2024 – May 2025), the short answer is $4,599 per year — at a $77 nightly rate, 26.3% occupancy, and a N/A RevPAR.
At 57 active listings, Baguio is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 103.6% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Baguio?
In Baguio, the headline Airbnb metrics are $4,599 in average annual revenue,26.3% occupancy, $77 ADR, and $0 in RevPAR, and guests book about 18 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Baguio?
Understanding the monthly revenue variations for Airbnb listings in Baguio is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Baguio is typically December, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Baguio across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,346+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $737 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $402 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $206, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Baguio
What Is the Monthly Airbnb Occupancy Rate in Baguio?
Maximize your bookings by understanding the Baguio STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Baguio:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Baguio
What Is the Average Airbnb Nightly Rate in Baguio?
Effective short term rental pricing strategy in Baguio involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Baguio typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $183+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $92 or more.
- Typical properties (Median) charge around $51 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Baguio
What Is the RevPAR for Airbnb in Baguio?
RevPAR in Baguio is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Baguio
RevPAR Insights for Baguio
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Baguio benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Baguio?
Baguio's peak Airbnb season falls in December, January, October, while the softest stretch is August, September, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, October)
- Revenue averages $829 per month
- Occupancy rates average 32.0%
- Daily rates average $80
Shoulder Season
- Revenue averages $639 per month
- Occupancy maintains around 25.9%
- Daily rates hold near $78
Low Season (August, September, November)
- Revenue drops to average $513 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $79
Seasonality Insights for Baguio
- Airbnb seasonality in Baguio is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Baguio's highest earning potential, with monthly revenues climbing to $1,005, occupancy reaching 37.3%, and ADRs peaking at $83.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $490, occupancy could drop to 21.2%, and ADRs may adjust to $76.
- Lower occupancy paired with meaningful seasonality means hosts in Baguio need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Baguio, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Baguio?
With 11% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Baguio. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Baguio to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 11% licensed listings)
What Are the Best Neighborhoods for Airbnb in Baguio?
Baguio is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Session Road | The main commercial street of Baguio, known for its dining, shopping, and cultural experiences. It attracts tourists and locals alike, making it a prime spot for Airbnb. | Burnham Park, Baguio Cathedral, Rodriguez Park, Mines View Park, Night Market on Harrison Road |
| Camp John Hay | A popular tourist destination with a rich history and natural beauty, offering recreation and relaxation. It's ideal for nature lovers and families seeking an escape from the city. | Camp John Hay Historical Core, The Manor, Bougainvillea, Bell House Museum, Wishing Well Park |
| Burnham Park | A central park in Baguio that serves as a hub for leisure activities. Visitors enjoy boating and picnics, making it an attractive area for short-term rentals. | Boating Lagoon, Skating Rink, Flower Garden, Children's Playground, Botanical Garden |
| Wright Park | Famous for its Pool of Pines and equestrian activities, Wright Park is a unique area that draws tourists seeking outdoor experiences and equestrian adventure. | Pool of Pines, Wright Park Ride, Horse riding, Equestrian shops, Kennon Road view |
| Tam-Awan Village | An artist's village showcasing local art and culture, Tam-Awan attracts tourists interested in Baguio's artistic scene and heritage, offering a unique stay. | Artist studios, Workshops, Cultural exhibits, Nature trails, Local crafts shop |
| Session Road Extension (Upper Session Road) | An extension of the bustling Session Road known for affordable dining and shopping options, attracting a younger crowd and students. | University of the Cordilleras, Café by the Ruins, Local food stalls, Shops and boutiques, Art galleries |
| La Trinidad (near Baguio) | Just outside Baguio, La Trinidad offers beautiful views and is known for its strawberry farms, providing a unique alternative for renters seeking a scenic experience. | Strawberry Farm, Pine Trees of the Philippines, La Trinidad Strawberry Festival, Viewpoint, Local markets |
| Kisad Road | A growing area in Baguio that supports residential and transient stays, offering access to local amenities and attractions. | Local restaurants, Community markets, Cultural sites, Public parks, Convenience stores |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Baguio offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Baguio?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Baguio
- The Baguio Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.2% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Baguio, Apartment/Condo properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 38.6% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.6%) offer potential for unique stay experiences.
Baguio Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Baguio
- The dominant room capacity in Baguio is 2 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.9% of the active Airbnb listings in Baguio, indicating a high concentration in these sizes.
- A significant 26.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Baguio.
Baguio Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Baguio
- The most common guest capacity trend in Baguio vacation rentals is listings accommodating 8+ guests (40.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Baguio STR market, accounting for 57.9% of listings.
- 52.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Baguio.
- On average, properties in Baguio are equipped to host 5.0 guests.
What Amenities Do Airbnb Guests Expect in Baguio?
Amenity Prevalence
Amenity Insights for Baguio
- Essential amenities in Baguio that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Baguio: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Baguio to stay competitive.
Dive Deeper: Advanced Baguio STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Baguio. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBaguio Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Baguio
- The typical guest profile for Airbnb in Baguio consists of primarily domestic travelers (84%), often arriving from nearby Manila, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 84.2% of guests.
- Key international markets include Philippines (84.2%) and United States (7.5%).
- Top languages spoken are English (49%) followed by Filipino (21.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Manila and Quezon City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Baguio Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Baguio
- The most common availability pattern in Baguio falls within the 271-366 days range, representing 82.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Baguio (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Baguio?
Average Booking Lead Time by Month
Booking Lead Time Insights for Baguio
- The overall average booking lead time for vacation rentals in Baguio is 18 days.
- Guests book furthest in advance for stays during March (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (24 days avg.) sees the longest lead times, while Summer (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (18 days) as a baseline for your pricing and availability strategy in Baguio.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Baguio averages to identify opportunities for dynamic pricing adjustments.
Baguio Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
74.1% of total
2 Nights
10 listings
18.5% of total
4-6 Nights
1 listings
1.9% of total
7-29 Nights
1 listings
1.9% of total
30+ Nights
2 listings
3.7% of total
Key Insights
- The most prevalent minimum stay requirement in Baguio is 1 Night, adopted by 74.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.6%) of the Baguio Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 74.1% of Baguio hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Baguio.
Baguio Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.3% of total
Flexible
11 listings
25.6% of total
Moderate
6 listings
14% of total
Firm
12 listings
27.9% of total
Strict
13 listings
30.2% of total
Cancellation Policy Insights for Baguio
- The prevailing Airbnb cancellation policy trend in Baguio is Strict, used by 30.2% of listings.
- A majority (58.1%) of hosts in Baguio utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.2% market standard in Baguio.
- With 30.2% using Strict terms, this is a viable option in Baguio, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Baguio.
What Do the Top Airbnb Listings in Baguio Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Baguiobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Na-Ala
Entire Place • 5 bedrooms
Royale Cabin King - Hotel Inspired Stay!
Entire Place • 2 bedrooms
PINOY BIG BAGUIO HOUSE
Entire Place • 8 bedrooms
Sampaguita Baguio House
Entire Place • 5 bedrooms
Sophiya's Place Baguio 2 +Videoke for Large Groups
Entire Place • 4 bedrooms
Fun & homey “FRiENDS” themed House near City
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Baguio?
Learn from the best! This table showcases top-performing Airbnb hosts in Baguio based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Na-Ala | 1 | $55,302 | 7 | 5.00/5.0 |
| Nestor | 1 | $23,220 | 37 | 4.97/5.0 |
| Rowena | 7 | $15,327 | 27 | 4.95/5.0 |
| Iverson | 1 | $15,041 | 20 | 4.60/5.0 |
| Ma Elizabeth | 1 | $13,531 | 0 | Not Rated |
| Rhodalyne | 1 | $10,963 | 26 | 4.73/5.0 |
| Dene Anne | 1 | $10,896 | 107 | 4.94/5.0 |
| Love | 1 | $10,410 | 6 | 5.00/5.0 |
| Richard Benedict | 1 | $8,697 | 11 | 4.82/5.0 |
| Shu Sylvain | 2 | $8,186 | 212 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Baguio.
How Does Baguio's Airbnb Market Compare to Nearby Cities?
How does the Baguio Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Palauig, Baguio has 14 percentage points lower occupancy and about $43 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cabangan | 45 | $1,491 | $186.50 | 28% |
| Beneg | 14 | $1,391 | $273.10 | 21% |
| Laoag | 22 | $1,238 | $169.96 | 31% |
| Talogtog | 41 | $1,105 | $156.47 | 26% |
| Binoclutan | 12 | $1,078 | $208.66 | 22% |
| Palauig | 18 | $987 | $120.00 | 40% |
| Porac | 82 | $976 | $193.10 | 23% |
| Magalang | 32 | $924 | $151.25 | 26% |
| Doña Remedios Trinidad | 18 | $902 | $118.18 | 30% |
| Danacbunga | 18 | $900 | $129.47 | 20% |
Frequently Asked Questions About Airbnb in Baguio
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Baguio.
How much do Airbnb hosts make in Baguio?
Baguio hosts earn about $4,599 per year on average, with an average nightly rate of $77 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Baguio, Benguet, not the ceiling for the best operators. Source: AirROI 2025 data, Baguio market, June 2024 to May 2025.
What is the average Airbnb occupancy rate in Baguio?
The average Airbnb occupancy rate in Baguio is 26.3%. December is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Baguio?
Listings in Baguio average $77 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Baguio?
Baguio currently has about 57 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Baguio?
AirROI currently classifies the short-term rental regulation level in Baguio as Moderate. The dataset also shows about 10.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Baguio?
RevPAR in Baguio is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Baguio?
Occupancy of 26.3% means Baguio is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $4,599, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Baguio?
The average booking lead time in Baguio is about 18 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Baguio?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Baguio include Session Road, Camp John Hay, Burnham Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Baguio?
entire_home listings make up 70.2% of the active supply in Baguio. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Baguio compare to nearby Airbnb markets?
Among neighboring markets, Cabangan posts $17,890 in average annual revenue with 28.2% occupancy, compared to Baguio's $4,599 and 26.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Baguio?
December is the highest-revenue month in Baguio, while November is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.