Playa Guest House Entire home · 5 bedrooms Rated 4.92 - Revenue
- $103,314
- Occupancy
- 78.1%
- Daily rate
- $491
Airbnb market data · 202612 months to October 2026
The average Airbnb in Salinas brought in US$20,644 over the 12 months through October 2026, about 31% less than the national average of $29,810.
The short answer
Rates and bookings both trail the national average. Listings averaged $202 a night and were booked on 36% of available nights, against $240 and 44% for the national average.
Timing matters: in June, the best month, the average listing earned about 2.2 times as much as in October, the slowest. With only 40 active listings, a few bookings can reorder the months.
AirROI tracked 40 active listings in Salinas.
Browse the live Salinas Airbnb market See Every Salinas ListingRevenue
Gross bookings per Salinas listing averaged $20,644 over the 12 months to October 2026 (Puerto Rico average: $29,810), before cleaning, platform and management costs and taxes.
The average Salinas listing brought in $3,410 in June, its best month, and $1,540 in October, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earned about 2.2 times what October did
Average revenue per active listing, by month, October 2025 to September 2026
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
June 2026 led on revenue and bookings; nightly rates peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $1,536 | 31.2% | $208 | $50 | 19 days | 4.6 nights |
| Nov 2025 | $2,495 | 42.4% | $206 | $83 | 31 days | 3.1 nights |
| Dec 2025 | $1,930 | 31.8% | $207 | $62 | 20 days | 3.8 nights |
| Jan 2026 | $2,040 | 26.6% | $203 | $66 | 19 days | 3.7 nights |
| Feb 2026 | $2,926 | 42.4% | $201 | $104 | 31 days | 5.1 nights |
| Mar 2026 | $2,206 | 33.8% | $200 | $71 | 30 days | 3.4 nights |
| Apr 2026 | $2,490 | 40.7% | $202 | $83 | 24 days | 3.7 nights |
| May 2026 | $2,447 | 36.0% | $202 | $79 | 25 days | 4.6 nights |
| Jun 2026 | $3,412 | 53.5% | $194 | $114 | 29 days | 5.3 nights |
| Jul 2026 | $3,181 | 49.5% | $201 | $103 | 43 days | 4.5 nights |
| Aug 2026 | $2,215 | 35.7% | $202 | $71 | 28 days | 3.1 nights |
| Sep 2026 | $2,086 | 33.0% | $201 | $70 | 22 days | 3.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Salinas market, enter its address and size in the Airbnb revenue calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Salinas Airbnb took in $20,644 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,090 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,050 a month.
Cleaning it yourself keeps the $2,140 a year guests pay in cleaning fees, for about $1,270 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $930 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $18,504 | $34,400 |
| Cleaning fees guests pay10% of Salinas bookings | $2,140 | $3,990 |
| Gross bookings | $20,644 | $38,390 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 95% of Salinas listings on Simplified Pricing, 3% for the rest | −$3,070 | −$5,710 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,140 | −$3,990 |
| Utilities and internetAbout 5% of bookings | −$1,030 | −$1,920 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$410 | −$770 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$620 | −$1,150 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$210 | −$210 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$7,580 | −$13,850 |
| Left for housing costs, then profit | $13,064about $1,090 a month | $24,540about $2,050 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Salinas's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Salinas home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,200 a month, against $1,720 for the average one.
Occupancy
Salinas listings were booked on 36% of the nights they were open over the past year, 8 percentage points below the Puerto Rico average (44%). Occupancy swings from 27% in January to 53% in June.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
June was the busiest month in Salinas, January the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Salinas, known as ADR (average daily rate), was $202 over the past year, about 16% below the Puerto Rico average of $240. Rates barely change through the year, staying between about $195 and $210.
The top 10% charge about 2.5 times the rate of the bottom quarter.
Average nightly rate by month in Salinas
Average nightly rate (ADR), by month, October 2025 to September 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Salinas it averaged $77 over the past year, from about $50 in October to about $114 in June.
A small group of listings earns several times more per open night than the rest.
June RevPAR was about 2.3 times October's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
Seasonality
With only 40 active listings, the monthly pattern in Salinas is noisy, since a few long or pricey stays can lift a month; revenue peaked in June and bottomed out in October.
Guests book Salinas stays 28 days ahead on average (about four weeks). July stays are booked furthest out, about 43 days ahead, and October stays closest to arrival, about 19 days. A typical July booking is made in early June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
Permits
None of the 40 active listings in Salinas display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Salinas.
Neighborhoods
AirROI's area guide picks seven Salinas neighborhoods that draw short-term rental guests, led by Centro Histórico, Salinas Beach and Punta Salinas. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico | The historical center of Salinas, filled with colonial architecture and a vibrant local culture. It offers visitors a taste of Puerto Rican history and is close to community festivals and local events. | Plaza de Salinas, Iglesia de San José, Museo Casa de la Cultura, Food trucks and local street food |
| Salinas Beach | A beautiful beach area known for its stunning sunsets and calm waters. Ideal for tourists looking to relax or engage in water sports. | Playa de Salinas, Snorkeling and kayaking, Beachfront restaurants, Local bars |
| Punta Salinas | Known for its natural beauty and quieter atmosphere, this area is perfect for families and couples seeking a more tranquil vacation spot. | Nature reserves, Scenic views, Quiet beaches, Local wildlife viewing |
| Cerro Maravilla | A mountainous area offering breathtaking views of Salinas and the surrounding areas. Great for outdoor enthusiasts and those seeking adventure activities. | Hiking trails, Biking routes, Observation points, Photographic opportunities |
| Las Tunas | A popular seaside area with a vibrant community and local boutiques. Perfect for those who want to experience local life. | Tuna Bay, Water sports activities, Local artisan markets, Restaurants with local cuisine |
| San Juan | Although a bit far, it remains a popular destination for tourists flying into Puerto Rico, with a rich history and a bustling nightlife. | Old San Juan, El Morro, San Juan Cathedral, Vibrant nightlife, Shopping |
| Barrio Playa | A laid-back neighborhood that offers a mix of hospitality and local charm. Attracts both families and travelers looking for an authentic experience. | Local diners, Beaches, Community events, Art and craft fairs |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Salinas is an entire home: 98% of listings, with private rooms at 3%. Houses are the most common property type at 55%, about 3.1 times the share of unique stays such as treehouses and domes (18%).
Nearly all listings rent the whole place
Salinas Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.5% | 39 |
| Private room | 2.5% | 1 |
Listings by property type
Salinas Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 55.0% | 22 |
| Unique stay | 17.5% | 7 |
| Cabin/Outdoor | 12.5% | 5 |
| Apartment/Condo | 10.0% | 4 |
| Hotel/Boutique | 5.0% | 2 |
Two-bedroom homes are the most common size in Salinas (31% of entire homes), and 44% have three or more bedrooms.
Salinas entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 5.1% | 2 |
| 1 bedroom | 20.5% | 8 |
| 2 bedrooms | 30.8% | 12 |
| 3 bedrooms | 28.2% | 11 |
| 4 bedrooms | 12.8% | 5 |
| 5+ bedrooms | 2.6% | 1 |
A typical two-bedroom home in Salinas earned $9,140 over the past year, against $15,200 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 12 | $9,140 | $14,100 | $158 | 32% |
| 3 bedrooms | 11 | $15,200 | $26,200 | $244 | 37% |
Salinas is a group-trip market: 36% of listings sleep eight or more guests, about 1.6 times the share of the next most common size, six guests (23%).
Salinas listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 7.7% | 3 |
| 3 guests | 7.7% | 3 |
| 4 guests | 15.4% | 6 |
| 5 guests | 7.7% | 3 |
| 6 guests | 23.1% | 9 |
| 7 guests | 2.6% | 1 |
| 8+ guests | 35.9% | 14 |
Salinas hosts set up an average of 3.8 beds per listing. Only 35% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Salinas: 95% of listings offer it, and 75% offer self check-in.
Share of Salinas listings with each common amenity
Guests
Salinas draws mostly domestic guests: 97% of those who left reviews live in the United States or Puerto Rico. San Juan alone accounts for 12% of reviews. Guests speak a mix of languages: Spanish leads at 49%, followed by English and Portuguese.
97% of Salinas guests are domestic
Where guests who left reviews live
Where Salinas guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| San Juan | 11.7% |
| Toa Baja | 4.1% |
| Bayamón | 4.1% |
| Carolina | 3.2% |
| Humacao | 2.3% |
Where Salinas guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Puerto Rico | 50.9% |
| United States | 45.7% |
| Brazil | 0.4% |
| Costa Rica | 0.4% |
| Colombia | 0.4% |
Languages spoken by Salinas guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 49.0% |
| English | 42.0% |
| Portuguese | 3.0% |
| Japanese | 1.0% |
| Sign Language | 1.0% |
Salinas Airbnbs average 4.87 stars, and 70% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.88.
Communication scores highest in Salinas; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.92 |
| Cleanliness | 4.89 |
| Communication | 4.94 |
| Location | 4.91 |
| Check-in | 4.93 |
| Value | 4.88 |
Booking patterns
Nearly nine in ten Salinas listings are open to guests more than 180 days a year, but only 13% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 38% of listings; blocked nights include any the host closes off.
Days a year Salinas listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 50.0% | 20 |
| 181-270 days | 37.5% | 15 |
| 91-180 days | 12.5% | 5 |
Days a year Salinas listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 12.5% | 5 |
| 91-180 days | 37.5% | 15 |
| 31-90 days | 30.0% | 12 |
| 1-30 days | 20.0% | 8 |
The average Salinas booking lasts 4.3 nights, longest in June and shortest in November. Listings took about 20 bookings each over the year. About two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Salinas
Average nights per booking, by month of stay
About nine in ten listings in Salinas accept stays of one or two nights.
Minimum stay set by Salinas listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Salinas, used by 43% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Nearly half of listings offer Flexible or Moderate terms and 45% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Salinas listings, from most to least flexible
Share of listings by the policy they use
Nearly nine in ten Salinas listings charge a cleaning fee. The typical fee is about $92. Spread over the average stay of 4.3 nights, that adds roughly $20 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Salinas, a five-bedroom home, took in $103,000 over the past year, about five times the city's average of $20,600.
Playa Guest House Entire home · 5 bedrooms Rated 4.92
Serene View, Salinas PR Entire home · 3 bedrooms Rated 4.91
La Monse Entire home · 3 bedrooms Rated 4.93
LuKai Beach House - spacious private house with pool Entire home · 3 bedrooms Rated 4.94
Salty Beach House Entire home · 4 bedrooms Rated 4.97
Pedazo de Mar, your family beach house in Salinas Entire home · 4 bedrooms Rated 5.00 Fewer than 1% of Salinas listings are classed as professionally managed, though 45% of listings have a co-host. 57% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 95% of listings.
Nearby markets
AirROI also tracks listings in this area under another name: Salinas (84 active listings) has its own page and is left out of the comparison below.
Of the eight nearby markets in the table, all within 39 km, Patillas (33 km away, 33 listings) earned the most per listing, about 26% more than Salinas. Caguas was the busiest, booked on 42% of nights against 36% in Salinas.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Coamo United States · 15 km | 38 | $20,637 | $177 | 38% |
| Guayama United States · 17 km | 85 | $23,349 | $186 | 40% |
| Cayey 23 km | 41 | $24,457 | $281 | 32% |
| Barranquitas United States · 25 km | 32 | $23,953 | $192 | 41% |
| Patillas 33 km | 33 | $25,934 | $266 | 30% |
| Orocovis 34 km | 38 | $15,307 | $183 | 26% |
| Ponce United States · 35 km | 223 | $18,122 | $141 | 40% |
| Caguas United States · 39 km | 101 | $23,247 | $162 | 42% |
Markets elsewhere in Puerto Rico with a similar nightly rate and occupancy to Salinas:
FAQ
An active Salinas Airbnb grossed US$20,644 on average in the 12 months to October 2026, according to AirROI's tracking of 40 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in US$3,070 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Salinas listings earn between US$869 and US$3,070 in a typical month, and the top tenth US$5,340 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Salinas were booked on 36% of available nights over the past year. That compares with 44% for the national average. June was the busiest month.
The average booked night in Salinas cost US$202 before fees. Half of listings charge between US$120 and US$230, so bedroom count and location move the price more than the average suggests.
None of the active Salinas listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Salinas Airbnb grossed US$20,644 in the 12 months to October 2026, 31% below the national average of US$29,810. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, US$13,064 a year (about US$1,090 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about US$2,050 a month. Check a specific home in the Airbnb calculator.
June paid best over the past year, at US$3,410 per active listing, and October paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Salinas listing was open to book earned US$77 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made US$154 or more.
Salinas stays were booked 28 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Salinas Airbnb stay lasted 4.3 nights over the past year. A listing took 20 reservations over the year on average.
Guests rate Salinas Airbnbs 4.87 out of 5 on average. Guests score communication highest and value lowest.
Centro Histórico, Salinas Beach and Punta Salinas draw the most short-term rental interest in Salinas. The neighborhood guide explains what brings guests to each.
AirROI counted 40 active Airbnb listings in Salinas as of October 2026. The closest tracked market is Coamo, 15 km away.
In Salinas, nearly nine in ten listings add a cleaning fee, and the typical fee is about US$92.
Method
Figures on this page cover 40 active Airbnb listings in Salinas from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.