Airbnb market data · 202612 months to October 2026
Hoengseong, South Korea Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Hoengseong brought in ₩8,774,510 over the 12 months through October 2026, across just 24 active listings, so a single property can move that figure.
The short answer
Hoengseong Airbnb Market at a Glance
Hoengseong is priced below the Gangwon Province average. Listings averaged ₩179,601 a night, about 14% less than that average of ₩208,000, and were booked on 22% of available nights, close to its 23% occupancy.
Timing matters: in January, the best month, the average listing earned about 5.4 times as much as in April, the slowest. With only 24 active listings, a few bookings can reorder the months.
With 24 active listings, Hoengseong is the eighth-largest of 8 Gangwon Province markets AirROI tracks.
Browse the live Hoengseong Airbnb market See Every Hoengseong ListingRevenue
How Much Do Airbnb Hosts Make in Hoengseong?
Gross bookings per Hoengseong listing averaged ₩8,774,510 over the 12 months to October 2026 (Gangwon Province average: ₩12,046,478), before cleaning, platform and management costs and taxes.
The average Hoengseong listing brought in ₩2,510,000 in January, its best month, and ₩469,000 in April, its slowest.
Across Hoengseong's 24 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ₩3,330,000+ a month, about four times the typical property.
- Strong performers (top 25%) earn ₩2,020,000 or more, roughly ₩1,200,000 a month above the median.
- Typical properties (median) earn about ₩843,000 a month.
- Entry-level properties (bottom 25%) earn ₩369,000 or less, about 44% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earned about 5.4 times what April did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, ₩1,330,000.
Hoengseong Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
January 2026 led on revenue. Nightly rates peaked in October 2025 and bookings in August 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | – | – | ₩187,269 | – | – | – |
| Nov 2025 | – | – | ₩186,870 | – | – | – |
| Dec 2025 | ₩1,938,182 | 31.0% | ₩185,742 | ₩62,522 | 8 days | 1.7 nights |
| Jan 2026 | ₩2,514,497 | 30.8% | ₩176,736 | ₩81,113 | 30 days | 1.6 nights |
| Feb 2026 | ₩2,064,317 | 26.3% | ₩179,161 | ₩73,726 | 32 days | 1.7 nights |
| Mar 2026 | ₩625,330 | 10.6% | ₩174,993 | ₩20,172 | 18 days | 1.2 nights |
| Apr 2026 | ₩468,579 | 12.2% | ₩178,938 | ₩15,619 | 17 days | 1.2 nights |
| May 2026 | ₩866,702 | 12.0% | ₩181,544 | ₩27,958 | 30 days | 1.2 nights |
| Jun 2026 | ₩734,627 | 21.0% | ₩174,915 | ₩24,488 | 24 days | 2 nights |
| Jul 2026 | ₩920,750 | 19.5% | ₩176,447 | ₩29,702 | 56 days | 1.7 nights |
| Aug 2026 | ₩1,994,847 | 36.0% | ₩176,712 | ₩64,350 | 19 days | 1.8 nights |
| Sep 2026 | ₩1,158,055 | 25.0% | ₩175,880 | ₩38,602 | 18 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Hoengseong market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Hoengseong Profitable?
Yes, when it's run well. The average Hoengseong Airbnb took in ₩8,774,510 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ₩21,032,000, and run by its owner at everyday costs, about ₩1,254,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Hoengseong Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ₩8,481,510 | ₩20,329,000 |
| Cleaning fees guests pay3% of Hoengseong bookings | ₩293,000 | ₩703,000 |
| Gross bookings | ₩8,774,510 | ₩21,032,000 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 92% of Hoengseong listings on Simplified Pricing, 3% for the rest | −₩1,269,000 | −₩3,041,000 |
| Cleaning and laundryPaid for by the cleaning fee; ₩0 if you clean yourself | −₩293,000 | −₩703,000 |
| Utilities and internetAbout 5% of bookings | −₩439,000 | −₩1,052,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₩175,000 | −₩421,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₩263,000 | −₩631,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₩88,000 | −₩88,000 |
| Permit and registrationWhere one is required | −₩44,000 | −₩44,000 |
| Management₩0 when you run it; co-hosts charge from about 10% of nightly bookings | ₩0 | ₩0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₩0 | ₩0 |
| Lodging taxesAdded to the guest's bill and passed on | ₩0 | ₩0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −₩2,571,000 | −₩5,980,000 |
| Left for housing costs, then profit | ₩6,203,510about ₩517,000 a month | ₩15,052,000about ₩1,254,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Hoengseong Airbnb Profit
The estimate starts from Hoengseong's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Hoengseong home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Hoengseong's Top Earners Get There
- More nights booked. The busiest quarter of Hoengseong listings are booked on 30% or more of their nights, against 19% for the median listing. Ten more booked nights a year at the median rate of ₩184,000 adds about ₩1,840,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ₩276,000 a night or more, against a median of ₩184,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ₩848,000 a year.
- Open for the busy months. January brought the average listing about ₩2,510,000, against ₩469,000 in April, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Hoengseong listings average 4.85 stars, and 8% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₩1,753,000 a month, against ₩731,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Hoengseong?
Hoengseong listings were booked on 22% of the nights they were open over the past year, in line with the Gangwon Province average and 19 percentage points below the South Korea average (41%). Occupancy swings from 11% in March to 36% in August.
Across Hoengseong's 24 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 45%+ of open nights, 26 points above the median.
- Strong performers (top 25%) fill 30% or more, roughly two nights a week.
- Typical properties (median) fill about 19% of open nights.
- Entry-level properties (bottom 25%) fill 10% or less, less than one night a week.
August was the busiest month in Hoengseong, March the quietest
Share of open nights booked, by month, October 2025 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Hoengseong?
The average nightly rate in Hoengseong, known as ADR (average daily rate), was ₩179,601 over the past year, about 14% below the Gangwon Province average of ₩208,000 and about 5% above the South Korea average of ₩171,000. Rates barely change through the year, staying between about ₩175,000 and ₩187,000.
Across Hoengseong's 24 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ₩351,000+ a night, about twice the median.
- Strong performers (top 25%) charge ₩276,000 or more, about ₩92,000 above the median.
- Typical properties (median) charge about ₩184,000 a night.
- Entry-level properties (bottom 25%) charge ₩53,300 or less, about a quarter of the median.
Average nightly rate by month in Hoengseong
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, ₩178,000.
What Is the RevPAR for Airbnb in Hoengseong?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Hoengseong it averaged ₩42,300 over the past year, from about ₩15,600 in April to about ₩81,100 in January.
Across Hoengseong's 24 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ₩91,300+ per open night, about four times the median.
- Strong performers (top 25%) earn ₩54,400 or more, about ₩32,000 a night above the median.
- Typical properties (median) earn about ₩22,500 per open night.
- Entry-level properties (bottom 25%) earn ₩11,000 or less, about half of the median.
January RevPAR was about 5.2 times April's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, ₩43,800.
Seasonality
Best and Worst Months for Airbnb in Hoengseong
With only 24 active listings, the monthly pattern in Hoengseong is noisy, since a few long or pricey stays can lift a month; revenue peaked in January and bottomed out in April.
How Far in Advance Do Guests Book Airbnb in Hoengseong?
Guests book Hoengseong stays 27 days ahead on average (about four weeks). July stays are booked furthest out, about 56 days ahead, and December stays closest to arrival, about 8 days. A typical July booking is made in mid-May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 27 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Hoengseong
83% of the 24 active listings in Hoengseong display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Hoengseong.
Neighborhoods
Best Neighborhoods for Airbnb in Hoengseong
AirROI's area guide picks six Hoengseong neighborhoods that draw short-term rental guests, led by Dunnae-myeon, Hoengseong-eup and Gapcheon-myeon. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Dunnae-myeon | This highland district attracts winter sports enthusiasts and summer mountain retreaters due to major ski resort facilities and Cheongtaesan hiking trails. Dunnae Station on the Gyeonggang KTX line connects guests directly to Seoul. | Welli Hilli Park, Cheongtaesan Natural Recreation Forest, Hoengseong National SoopCheWon, Dunnae Station, Dunnae Market |
| Hoengseong-eup | Serving as the administrative and transit seat of the county, this area accommodates culinary visitors sampling Hanwoo beef and regional business travelers. Transit access includes the central bus terminal, KTX rail, and pedestrian access to riverside walkways. | Hoengseong Station, Hoengseong Traditional Market, Hoengseong Intercity Bus Terminal, Seomgang River Walkway, Hoengseong Sports Park |
| Gapcheon-myeon | Outdoor leisure travellers and families book vacation homes here to walk the lakeside circuits and explore forested valleys. Most visitors arrive by car along local roads branching off Route 19. | Hoengseong Lake Trail Course 5, Hoengseong Dam, Hoengseong Natural Recreation Forest, Manghyangdongsan, Eodapsan Mountain |
| Seowon-myeon | Situated on the western boundary near major golf courses, this area caters to weekend golfers, retreat groups, and cultural travelers. Drivers access the rural chalets and pensions via local corridors linking Wonju and Yangpyeong. | Pungsuwon Catholic Church, Seongjusan, Birinae Holy Ground |
| Anheung-myeon | A stopover corridor along the historical Yeongdong transit route, this valley township draws culinary tourists and road-trippers for traditional food tours. Most guests stay in countryside guesthouses while visiting local workshops. | Anheung Jjimbbang Village, Jucheongang Riverside Park, Hoengseong Luge Experiential Land |
| Cheongil-myeon | Visitors seeking nature escapes and stream fishing book pensions along the upper reaches of the Bongmyeong and Daegwan valleys. It serves hikers targeting the surrounding mountain ridges throughout the summer and autumn months. | Deokgo Mountain, Bongmyeong Falls, Unmugok Valley |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Hoengseong vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 54 km, Yangpyeong (54 km away, 57 listings) earned the most per listing, about 2.6 times as much as Hoengseong. Wonju-si was the busiest, booked on 29% of nights against 22% in Hoengseong.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Bongpyeong-myeon 22 km | 99 | ₩6,152,810 | ₩181,616 | 17% |
| Wonju-si 23 km | 132 | ₩14,346,905 | ₩190,303 | 29% |
| Pyeongchang-gun 32 km | 53 | ₩13,287,174 | ₩193,937 | 24% |
| Hongcheon 37 km | 35 | ₩8,902,030 | ₩222,876 | 19% |
| Seo-myeon 40 km | 96 | ₩13,518,809 | ₩231,100 | 19% |
| Yeongwol-eup 46 km | 41 | ₩10,446,748 | ₩156,151 | 25% |
| Jecheon-si 52 km | 90 | ₩18,005,294 | ₩273,445 | 21% |
| Yangpyeong 54 km | 57 | ₩22,601,805 | ₩338,593 | 27% |
Other Airbnb Markets in Gangwon Province
- Yangyang Airbnb data 110 listings
- Donghae Airbnb data 68 listings
- Goseong Airbnb data 49 listings
- Samcheok Airbnb data 40 listings
See all 8 Gangwon Province Airbnb markets
Markets Similar to Hoengseong
Markets elsewhere in South Korea with a similar nightly rate and occupancy to Hoengseong:
- Yeosu-si Airbnb data South Korea · ₩172,351/night · 22.9%
- Geoje-si Airbnb data South Korea · ₩189,434/night · 22.3%
- Tongyeong-si Airbnb data South Korea · ₩170,382/night · 23.7%
- Samcheok-si Airbnb data South Korea · ₩190,390/night · 19.8%
- Suncheon-si Airbnb data South Korea · ₩171,048/night · 25.6%
- Pohang-si Airbnb data South Korea · ₩199,568/night · 25.7%
FAQ
Hoengseong Airbnb FAQ
How much do Airbnb hosts make in Hoengseong?
An active Hoengseong Airbnb grossed ₩8,774,510 on average in the 12 months to October 2026, according to AirROI's tracking of 24 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₩2,020,000 or more in a typical month.
How much can I make on Airbnb in Hoengseong?
It depends most on the home's size, location and how it's run. The middle half of Hoengseong listings earn between ₩369,000 and ₩2,020,000 in a typical month, and the top tenth ₩3,330,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Hoengseong?
Listings in Hoengseong were booked on 22% of available nights over the past year. That compares with 23% for the Gangwon Province average. August was the busiest month.
How much does an Airbnb cost per night in Hoengseong?
The average booked night in Hoengseong cost ₩179,601 before fees. Half of listings charge between ₩53,300 and ₩276,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Hoengseong?
In Hoengseong, 83% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Hoengseong?
Yes, when it's run well. The average Hoengseong Airbnb grossed ₩8,774,510 in the 12 months to October 2026, 27% below the Gangwon Province average of ₩12,046,478, though with only 24 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ₩1,254,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Hoengseong?
January paid best over the past year, at ₩2,510,000 per active listing, and April paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Hoengseong?
Each night a Hoengseong listing was open to book earned ₩42,300 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ₩91,300 or more.
How far in advance do guests book Airbnbs in Hoengseong?
Hoengseong stays were booked 27 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Hoengseong?
The average Hoengseong Airbnb stay lasted 1.7 nights over the past year. A listing took 11 reservations over the year on average.
How are Airbnbs in Hoengseong rated?
Guests rate Hoengseong Airbnbs 4.85 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Hoengseong?
Dunnae-myeon, Hoengseong-eup and Gapcheon-myeon draw the most short-term rental interest in Hoengseong. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Hoengseong?
AirROI counted 24 active Airbnb listings in Hoengseong as of October 2026. The closest tracked market is Bongpyeong-myeon, 22 km away.
How much are Airbnb cleaning fees in Hoengseong?
In Hoengseong, nearly two in ten listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 3% of gross revenue.
How many tourists visit Hoengseong, South Korea?
All of South Korea had 16.4 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 256 Airbnb stays in Hoengseong, South Korea in the 12 months to October 2026, which counts bookings and not tourists. See South Korea tourism statistics.
Method
About This Data
Figures on this page cover 24 active Airbnb listings in Hoengseong from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in South Korean won at ₩1,448 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.