Marchena, Andalusia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Marchena, Andalusia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $28,449 per year — at a $334 nightly rate, 35.5% occupancy, and a $128 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 23 active listings, Marchena is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply expanded 64.3% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is high and 83% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Marchena?
In Marchena, the headline Airbnb metrics are $28,449 in average annual revenue,35.5% occupancy, $334 ADR, and $128 in RevPAR, and guests book about 66 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Marchena?
Understanding the monthly revenue variations for Airbnb listings in Marchena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marchena is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marchena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,892+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,177 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,621 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,313, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marchena
What Is the Monthly Airbnb Occupancy Rate in Marchena?
Maximize your bookings by understanding the Marchena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marchena:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marchena
What Is the Average Airbnb Nightly Rate in Marchena?
Effective short term rental pricing strategy in Marchena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marchena typically peaks in September and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $540+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $413 or more.
- Typical properties (Median) charge around $285 per night.
- Entry-level properties (Bottom 25%) earn around $179 per night.
Average Daily Rate (ADR) Trend by Month in Marchena
What Is the RevPAR for Airbnb in Marchena?
RevPAR in Marchena is currently $128. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $46 RevPAR.
- Typical properties (Median) generate $116 RevPAR.
- Strong performers (Top 25%) earn $163 RevPAR.
- Best-in-class (Top 10%) achieve $304 RevPAR.
Average Monthly RevPAR Trend in Marchena
RevPAR Insights for Marchena
- The average RevPAR in Marchena is $128. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($304) and bottom 25% ($46) is $258, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Marchena benchmarks. If your RevPAR falls below the median of $116, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $163+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Marchena?
Marchena's peak Airbnb season falls in August, July, June, while the softest stretch is January, November, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $6,026 per month
- Occupancy rates average 51.3%
- Daily rates average $382
Shoulder Season
- Revenue averages $2,963 per month
- Occupancy maintains around 34.0%
- Daily rates hold near $368
Low Season (January, November, December)
- Revenue drops to average $1,862 per month
- Occupancy decreases to average 18.5%
- Daily rates adjust to average $333
Seasonality Insights for Marchena
- Airbnb seasonality in Marchena is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Marchena's highest earning potential, with monthly revenues climbing to $7,171, occupancy reaching 67.5%, and ADRs peaking at $468.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,615, occupancy could drop to 17.2%, and ADRs may adjust to $315.
- Lower occupancy paired with meaningful seasonality means hosts in Marchena need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Marchena, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Marchena, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Marchena?
Yes, Marchena, Andalusia, Spain enforces high STR regulations and 83% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Marchena to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 83% licensed listings)
What Are the Best Neighborhoods for Airbnb in Marchena?
With a compact short-term rental market, Marchena gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marchena Centro | The historic center of Marchena offers charming streets with traditional Andalusian architecture and attractions that draw visitors interested in history and culture. | Iglesia de San Juan Bautista, Castillo de Marchena, Plaza de San Andrés, Parroquia del Divino Salvador, Museo de Marchena |
| Parque de la Constitución | A tranquil area with a beautiful park that is popular among locals and visitors for outdoor activities. It provides a peaceful retreat and is close to the town's amenities. | Parque de la Constitución, Mercado de Abastos, Centro Cultural de Marchena, Cafés and tapas bars nearby |
| Calle San Pedro | A lively street known for its shops, restaurants, and lively atmosphere, making it ideal for tourists wanting to explore local cuisine and culture. | Restaurants and tapas bars, Local artisan shops, Calle Real, Church of San Pedro |
| Marchena Hills | The suburban areas around Marchena offer beautiful landscape views and are perfect for tourists looking to escape the bustle of city life while remaining close to attractions and amenities. | Natural parks nearby, Hiking trails, Rural Andalusian countryside |
| Calle Nueva | A vibrant area for young people and visitors looking for nightlife, with various bars and entertainment venues. Perfect for those looking to enjoy the local nightlife scene. | Bars and nightclubs, Live music venues, Local cultural events |
| Festival de la Verdad | Known for its annual festivals and cultural events, this area attracts visitors who are interested in experiencing authentic Andalusian traditions and celebrations. | Cultural festivals, Traditional parades, Local crafts and foods |
| Iglesia de Santa María | This area features one of the most beautiful churches in Marchena, attracting visitors interested in architecture, art, and rich history. | Iglesia de Santa María, Historic buildings, Cultural sites |
| Marchena Market | Local markets are a great way to experience the culture and community of Marchena. This area is ideal for short-term rentals centered around culinary experiences. | Local food market, Traditional Andalusian cuisine, Culinary events |
Because Marchena has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Marchena?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marchena
- The Marchena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marchena, House properties are the most common (91.3%), reflecting the local real estate landscape.
- Houses represent a significant 91.3% portion, catering likely to families or larger groups.
Marchena Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marchena
- The dominant room capacity in Marchena is 3 bedrooms listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 69.5% of the active Airbnb listings in Marchena, indicating a high concentration in these sizes.
- A significant 82.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marchena.
Marchena Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marchena
- The most common guest capacity trend in Marchena vacation rentals is listings accommodating 8+ guests (47.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Marchena STR market, accounting for 78.2% of listings.
- 82.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marchena.
- On average, properties in Marchena are equipped to host 6.7 guests.
How Do Listings in Marchena Compare on Quality?
Listing quality in Marchena can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Marchena
- At 36.5 photos per listing on average, Marchena hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 0.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Marchena averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Marchena?
Amenity Prevalence
Amenity Insights for Marchena
- Essential amenities in Marchena that guests expect include: Air conditioning, Washer, Kitchen, Dishes and silverware, Pool. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marchena: Air conditioning, Washer, Kitchen, Dishes and silverware, Pool.
- Prioritize adding missing essentials: Air conditioning, Dishes and silverware, Pool.
- Consider adding popular differentiators like Refrigerator or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marchena to stay competitive.
Which Airbnb Amenities Boost Revenue in Marchena?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Marchena, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Oven | 78.3% | $34,327 | $7,289 | 371.0% |
Dining table | 78.3% | $34,157 | $7,902 | 332.3% |
Free street parking | 65.2% | $37,079 | $12,269 | 202.2% |
Freezer | 73.9% | $34,383 | $11,638 | 195.4% |
Ethernet connection | 56.5% | $39,464 | $14,131 | 179.3% |
Backyard | 73.9% | $33,343 | $14,584 | 128.6% |
Hot water | 69.6% | $33,098 | $17,824 | 85.7% |
Smoking allowed | 52.2% | $35,395 | $20,872 | 69.6% |
Dishwasher | 69.6% | $32,500 | $19,192 | 69.3% |
Heating | 73.9% | $31,448 | $19,954 | 57.6% |
Revenue Impact Insights for Marchena
- Oven tops the revenue impact list with a 371.0% uplift — listings with this amenity earn $34,327 vs. $7,289 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Marchena STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marchena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarchena Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Marchena
- The typical guest profile for Airbnb in Marchena consists of predominantly international visitors (92%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 8.2% of guests.
- Key international markets include United Kingdom (28.6%) and France (26.5%).
- Top languages spoken are English (38.6%) followed by Spanish (20.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Marchena?
Listings in Marchena average 4.73 out of 5 overall, with about 12.7 reviews per active listing and 0.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Marchena
- An average rating of 4.73 places Marchena in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.79), while Location (4.43) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 0.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 0.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Marchena Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marchena
- The most common availability pattern in Marchena falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marchena (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Marchena?
Average Booking Lead Time by Month
Booking Lead Time Insights for Marchena
- The overall average booking lead time for vacation rentals in Marchena is 66 days.
- Guests book furthest in advance for stays during August (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Marchena.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Marchena averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Marchena?
Guests in Marchena stay about 6.3 nights on average, generating roughly 254 reservations and 11 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Marchena
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Marchena
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 11 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (9.2 nights) and shorten in Nov (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Marchena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
13% of total
3 Nights
2 listings
8.7% of total
4-6 Nights
3 listings
13% of total
30+ Nights
15 listings
65.2% of total
Key Insights
- The most prevalent minimum stay requirement in Marchena is 30+ Nights, adopted by 65.2% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (13.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (65.2%) caters to monthly stays (30+ nights) in Marchena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 65.2% of Marchena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 65.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marchena.
Marchena Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
16 listings
69.6% of total
Flexible
2 listings
8.7% of total
Moderate
1 listings
4.3% of total
Firm
2 listings
8.7% of total
Strict
2 listings
8.7% of total
Cancellation Policy Insights for Marchena
- The prevailing Airbnb cancellation policy trend in Marchena is Super Strict 30 Days, used by 69.6% of listings.
- There's a relatively balanced mix between guest-friendly (13.0%) and stricter (17.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 69.6% market standard in Marchena.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marchena.
How Much Are Airbnb Cleaning Fees in Marchena?
Cleaning fees in Marchena are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Marchena
- Only 30.4% of listings charge a cleaning fee, suggesting that most hosts in Marchena bundle cleaning costs into the nightly rate.
- The gap between the average ($853) and median ($105) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 3.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Marchena median of $105. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Marchena Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marchenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hacienda San Antonio Holiday Home
Entire Place • 3 bedrooms
La Teja Holiday Home
Entire Place • 4 bedrooms
Holiday Home Azahares de Marchena
Entire Place • 3 bedrooms
Holiday Home The Hope
Entire Place • 2 bedrooms
Casa Manuel Holiday Home
Entire Place • 3 bedrooms
Santa Ana Holiday Home
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Marchena?
Learn from the best! This table showcases top-performing Airbnb hosts in Marchena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Antonio | 15 | $581,925 | 162 | 4.76/5.0 |
| Holidu | 1 | $25,349 | 1 | Not Rated |
| Steve | 1 | $22,259 | 15 | 4.60/5.0 |
| Rafael | 1 | $7,510 | 26 | 4.50/5.0 |
| Stuart | 1 | $5,876 | 19 | 4.42/5.0 |
| Manuel | 1 | $4,765 | 33 | 5.00/5.0 |
| Rosario | 1 | $2,884 | 27 | 4.56/5.0 |
| Encarnacion | 1 | $2,798 | 6 | 4.83/5.0 |
| Eloisa | 1 | $969 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marchena.
Who Are the Airbnb Hosts in Marchena?
Marchena leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Marchena
- Only 8.7% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 69.6% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Marchena averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Marchena
These are the highest-grossing professional property management operations in Marchena, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Antonio | 15 | $581,925 | $337 | 41.5% | 4.76/5 |
| Holidu | 1 | $25,349 | $1,299 | 21.0% | N/A |
Management Company Insights for Marchena
- The leading management company, Antonio, operates 15 listings with $581,925 in gross revenue — a useful benchmark for what scale looks like in Marchena.
- Top managers average 8 properties each, suggesting professional management in Marchena still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.76/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Marchena's Airbnb Market Compare to Nearby Cities?
How does the Marchena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Gelves, Marchena has 15 percentage points lower occupancy and about $136 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cártama | 49 | $4,291 | $377.67 | 46% |
| Alhaurín de la Torre | 207 | $3,683 | $339.90 | 46% |
| Alhaurín el Grande | 268 | $3,615 | $309.46 | 46% |
| Casarabonela | 25 | $3,379 | $297.32 | 38% |
| Monesterio | 17 | $3,057 | $270.13 | 35% |
| Gelves | 26 | $2,890 | $197.75 | 51% |
| Benahavís | 517 | $2,868 | $445.70 | 38% |
| Cantillana | 10 | $2,785 | $203.74 | 38% |
| El Paraíso | 13 | $2,774 | $359.39 | 44% |
| Villanueva del Rosario | 10 | $2,759 | $305.03 | 36% |
Frequently Asked Questions About Airbnb in Marchena
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Marchena.
How much do Airbnb hosts make in Marchena?
Marchena hosts earn about $28,449 per year on average, with an average nightly rate of $334 and RevPAR of $128. Those figures describe the typical revenue environment for active listings in Marchena, Andalusia, not the ceiling for the best operators. Source: AirROI 2026 data, Marchena market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Marchena?
The average Airbnb occupancy rate in Marchena is 35.5%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Marchena?
Listings in Marchena average $334 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Marchena?
Marchena currently has about 23 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Marchena?
AirROI currently classifies the short-term rental regulation level in Marchena as High. The dataset also shows about 82.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Marchena?
RevPAR in Marchena is about $128. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Marchena?
Occupancy of 35.5% means Marchena is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $28,449, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Marchena?
The average booking lead time in Marchena is about 66 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Marchena?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Marchena include Marchena Centro, Parque de la Constitución, Calle San Pedro. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Marchena?
entire_home listings make up 100.0% of the active supply in Marchena. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Marchena compare to nearby Airbnb markets?
Among neighboring markets, Cártama posts $51,486 in average annual revenue with 46.2% occupancy, compared to Marchena's $28,449 and 35.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Marchena?
The average Airbnb stay length in Marchena is about 6.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Marchena?
Airbnb listings in Marchena average 4.73 out of 5 overall. About 0.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Marchena?
Oven and Dining table are among the strongest revenue-linked amenities in Marchena. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Marchena?
Yes. About 30.4% of active Airbnb listings in Marchena charge a cleaning fee, and the average fee is $853. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Marchena?
Only 8.7% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.