AirROI ranking · 20263 markets ranked
Best Places to Buy an Airbnb in Gotlands län, Sweden (2026)
Tofta is the best place to buy an Airbnb in Gotlands län in 2026, according to AirROI's ranking of 3 markets. Its listings averaged kr 105,000 in revenue over the 12 months to October 2026 and were booked on 42% of nights. It leads on the blend rather than on any one measure, placing 1st of 3 for market size, 1st of 3 for occupancy and 1st of 3 for year-round demand. With 42 active listings it is a small market, so its averages can move more from year to year than those of larger ones. Innerstaden and Klintehamn come next.
- Markets tracked
- 3
- Active Airbnb listings
- 107
- Avg. revenue per listing
- kr 119,000
- Occupancy rate
- 42%
- Avg. nightly rate
- kr 1,865
- Avg. revenue, top 3 markets
- kr 121,000
The short answer
Gotlands län Airbnb Market at a Glance
Across Gotlands län, the 107 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged kr 119,000 over the same period. They were booked on 42% of nights at about kr 1,865 a night; the ranking covers the 3 markets with at least 30 active listings.
The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. How the ranking works.
Where the top 3 Airbnb markets in Gotlands län are
Each dot is one of the 3 markets AirROI tracks in Gotlands län, sized by active listings. Select a number to jump to its profile.
Money figures on this page are in Swedish kronor, converted from US dollars at kr 9.43 per US$, the typical rate from November 2025 to October 2026.
Top 3
The Top 3 Airbnb Markets in Gotlands län
Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.
| # | Market | Avg. revenue | Occupancy |
|---|---|---|---|
 Tofta High occupancy | kr 105,000 | 42% | |
 Innerstaden High earnings | kr 155,000 | 41% | |
 Klintehamn | kr 102,000 | 42% |
1. Tofta
Known for: High occupancy
Top-earning Airbnb listings in Tofta - Avg. revenue
- kr 105,000
- Occupancy
- 42%
- Nightly rate
- kr 1,660
- Active listings
- 42
Where it places among the 3 ranked markets in Gotlands län
- Revenue 2nd of 3
- Occupancy 1st of 3
- Market size 1st of 3
- Year-round 1st of 3
- Growth No prior year
- How it earns
- Tofta is Gotlands län's largest Airbnb market, with 42 active listings to price against. Listings averaged kr 105,000 in revenue over the year, the second-highest of the 3 ranked markets. A typical listing takes in about kr 13,200 a month; the top quarter clear kr 21,800 or more.
- When it earns
- Tofta's season runs from June to August, peaking in July at about kr 46,600 per listing; January, the quietest month, brings in about kr 4,650.
- Who books
- About a third of guests (34%) travel from abroad, most often from Germany and Denmark.
- What sells
- The most common entire home has 2 bedrooms (37% of entire homes), and cabins, campers and other outdoor stays make up 45% of supply.
- Who it suits
- It suits buyers who can carry costs through a quiet January.
Revenue per listing by month
kr 46,600 kr 4,650- Median listing
- kr 13,200/mo
- Top 25% of listings
- kr 21,800+/mo
- Booked ahead
- 92 days
- Average stay
- 8 nights
- Guests from abroad
- 34%
- Most common home size
- 2 bedrooms
2. Innerstaden
Known for: High earnings
Top-earning Airbnb listings in Innerstaden - Avg. revenue
- kr 155,000
- Occupancy
- 41%
- Nightly rate
- kr 2,450
- Active listings
- 32
Where it places among the 3 ranked markets in Gotlands län
- Revenue 1st of 3
- Occupancy 3rd of 3
- Market size 3rd of 3
- Year-round 3rd of 3
- Growth No prior year
- How it earns
- Innerstaden is Gotlands län's third-largest Airbnb market, with 32 active listings to price against. Average revenue per listing came to kr 155,000, the highest of the 3 ranked markets. In a typical month the median listing brings in about kr 17,200, and the best quarter clear kr 26,200. With 32 listings it is a small market, so its averages can move more from year to year.
- When it earns
- Revenue in Innerstaden concentrates from June to August: July earns about kr 55,300 per listing, about 21.3 times as much as November.
- Who books
- Most guests come from abroad (50%), led by visitors from the United States, Finland and Germany.
- What sells
- One-bedroom homes lead the market (44% of entire homes), and apartments and condos make up 88% of supply.
- Who it suits
- Best for buyers who can ride out a slow November.
Revenue per listing by month
kr 55,300 kr 2,590- Median listing
- kr 17,200/mo
- Top 25% of listings
- kr 26,200+/mo
- Booked ahead
- 95 days
- Average stay
- 5 nights
- Guests from abroad
- 50%
- Most common home size
- 1 bedroom
3. Klintehamn
Top-earning Airbnb listings in Klintehamn - Avg. revenue
- kr 102,000
- Occupancy
- 42%
- Nightly rate
- kr 1,560
- Active listings
- 33
Where it places among the 3 ranked markets in Gotlands län
- Revenue 3rd of 3
- Occupancy 2nd of 3
- Market size 2nd of 3
- Year-round 2nd of 3
- Growth No prior year
- How it earns
- Klintehamn is Gotlands län's second-largest Airbnb market, with 33 active listings to price against. Listings averaged kr 102,000 in revenue over the year, the third-highest of the 3 ranked markets. Month to month, the median listing earns about kr 10,700 and a top-quarter listing kr 18,200 or more. Its 33 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
- When it earns
- In Klintehamn, the months from June to August earn above the yearly average, led by July at about kr 37,800 per listing; March is the low point at about kr 2,880.
- Who books
- More than four in ten guests (43%) travel from abroad, most often from Germany and Denmark.
- What sells
- The most common entire home has 2 bedrooms (44% of entire homes), and houses make up 39% of supply.
- Who it suits
- A good fit for buyers who are prepared for thin bookings around March.
Revenue per listing by month
kr 37,800 kr 2,880- Median listing
- kr 10,700/mo
- Top 25% of listings
- kr 18,200+/mo
- Booked ahead
- 58 days
- Average stay
- 8 nights
- Guests from abroad
- 43%
- Most common home size
- 2 bedrooms
Full ranking
How All 3 Ranked Markets in Gotlands län Compare
The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.
| Tofta High occupancy | kr 105,347 | 42% | kr 1,658 | 10% | – | 42 | |
| Innerstaden High earnings | kr 154,704 | 41% | kr 2,449 | 5% | – | 32 | |
| Klintehamn | kr 101,903 | 42% | kr 1,562 | 8% | – | 33 |
By measure
Gotlands län Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy
The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.
Largest Airbnb markets in Gotlands län
Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.
| # | Market | Listings |
|---|---|---|
| Tofta #1 overall | 42 | |
| Klintehamn #3 overall | 33 | |
| Innerstaden #2 overall | 32 |
Method
How the Ranking Works
The ranking covers the 3 markets in Gotlands län with at least 30 active Airbnb listings and data through October 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:
- Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
- Occupancy (20%): share of available nights that were booked.
- Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
- Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
- Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.
The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in Swedish kronor and match each market's own report; see the data methodology for how listings are tracked.
To check one property before buying, run its address and size through the Airbnb profit calculator for a revenue, occupancy and nightly-rate range from comparable listings.
FAQ
Frequently Asked Questions About Airbnb Investing in Gotlands län
What is the best place to buy an Airbnb in Gotlands län?
Tofta ranks first of the 3 markets in Gotlands län in AirROI's ranking, with kr 105,000 in average revenue per listing and 42% occupancy. Innerstaden and Klintehamn follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.
How much does an Airbnb make in Gotlands län?
The average active listing in Gotlands län earned kr 119,000 over the 12 months to October 2026, at 42% occupancy. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.
How many Airbnb listings are there in Gotlands län?
AirROI tracked 107 active Airbnb listings in Gotlands län over the 12 months to October 2026, across 3 markets. The largest ranked market is Tofta, with 42 listings, followed by Klintehamn with 33.
Directory
All 3 Airbnb Markets in Gotlands län
Every Gotlands län city with an AirROI Airbnb market report, A–Z, with its active listing count.