Särö, Halland County Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Särö, Halland County? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $19,635 per year — at a $269 nightly rate, 39.1% occupancy, and a N/A RevPAR.
With just 18 active listings, Särö is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 63.6% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Särö?
In Särö, the headline Airbnb metrics are $19,635 in average annual revenue,39.1% occupancy, $269 ADR, and $0 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Särö?
Understanding the monthly revenue variations for Airbnb listings in Särö is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Särö is typically March, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Särö across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,379+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,720 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,644 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,100, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Särö
What Is the Monthly Airbnb Occupancy Rate in Särö?
Maximize your bookings by understanding the Särö STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Särö:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Särö
What Is the Average Airbnb Nightly Rate in Särö?
Effective short term rental pricing strategy in Särö involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Särö typically peaks in January and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $455+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $339 or more.
- Typical properties (Median) charge around $215 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Särö
What Is the RevPAR for Airbnb in Särö?
RevPAR in Särö is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Särö
RevPAR Insights for Särö
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Särö benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Särö Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Särö?
Särö's peak Airbnb season falls in March, February, January, while the softest stretch is August, September, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, February, January)
- Revenue averages $7,776 per month
- Occupancy rates average 22.0%
- Daily rates average $293
Shoulder Season
- Revenue averages $5,188 per month
- Occupancy maintains around 29.0%
- Daily rates hold near $238
Low Season (August, September, December)
- Revenue drops to average $2,300 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $243
Seasonality Insights for Särö
- Airbnb seasonality in Särö is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Särö's highest earning potential, with monthly revenues climbing to $8,522, occupancy reaching 57.2%, and ADRs peaking at $299.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $791, occupancy could drop to 3.3%, and ADRs may adjust to $225.
- Lower occupancy paired with meaningful seasonality means hosts in Särö need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Särö, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Särö?
Low regulation and minimal registration activity in Särö, Halland County, Sweden point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Särö to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Särö?
With a compact short-term rental market, Särö gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Särö Beach | A picturesque beach area offering stunning views of the Kattegat Sea. Popular with families and tourists looking for a relaxing beach vacation and water activities. | Särö Beach, Särö coastal cliffs, Bergakungen, Båthamnen Marina, Särö Golf Club |
| Särö Center | The heart of Särö with cafes, shops, and local services. A great spot for visitors looking to experience local culture and amenities. | Särö Church, Särö Centrum, Särö Bageri, Local boutiques, Parks and recreational areas |
| Stora Hindsjö | A quiet and serene area ideal for nature lovers and those seeking a peaceful retreat. Close to hiking and nature trails. | Hindsjö Nature Reserve, Biking trails, Picnic areas, Nearby lakes, Wildlife watching |
| Lindome | A charming nearby town with historical significance, offering a peek into local history and culture. Great for sightseeing and local events. | Lindome Museum, Hiking in the nearby forests, Cafes and restaurants, Historical buildings |
| Billdal | A beautiful coastal area with access to beaches and recreational activities. Attractive to families and outdoor enthusiasts. | Billdal Beach, Nature reserves, Water sports, Walking trails, Family-friendly parks |
| Kungsbacka | A lively town close to Särö known for its shopping and dining options, perfect for visitors who enjoy local cuisine and markets. | Kungsbacka Market, Shopping districts, Art galleries, Restaurants, Historic sites |
| Göteborg (Gothenburg) | The nearest large city offering a vibrant cultural scene and numerous attractions. Ideal for urban experiences combined with quick access to Särö’s natural beauty. | Liseberg Amusement Park, Universeum, Gothenburg Museum of Art, Avenyn Boulevard, Botanical Garden |
| Stensjön | A tranquil area featuring lakes and outdoor activities, attracting nature-oriented tourists wishing to explore Sweden's natural beauty. | Stensjön lake, Hiking and biking paths, Fishing spots, Picnic areas |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Särö offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Särö?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Särö
- The Särö Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Särö, House properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 77.8% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Särö Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Särö
- The dominant room capacity in Särö is 4 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 44.5% of the active Airbnb listings in Särö, indicating a high concentration in these sizes.
- A significant 61.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Särö.
Särö Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Särö
- The most common guest capacity trend in Särö vacation rentals is listings accommodating 6 guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Särö STR market, accounting for 61.1% of listings.
- 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Särö.
- On average, properties in Särö are equipped to host 5.7 guests.
What Amenities Do Airbnb Guests Expect in Särö?
Amenity Prevalence
Amenity Insights for Särö
- Essential amenities in Särö that guests expect include: Hot water, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Särö: Hot water, Smoke alarm, Heating.
- Consider adding popular differentiators like Washer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Särö to stay competitive.
Dive Deeper: Advanced Särö STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Särö. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSärö Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Särö
- The typical guest profile for Airbnb in Särö consists of a mix of domestic (39%) and international guests, with top international origins including Norway, typically belonging to the 1980s (Millennials) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 39.3% of guests.
- Key international markets include Sweden (39.3%) and Norway (17.9%).
- Top languages spoken are English (37.9%) followed by Swedish (27.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Norway.
- Tailor amenities and listing descriptions to appeal to the dominant 1980s (Millennials) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Särö Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Särö
- The most common availability pattern in Särö falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Särö (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Särö?
Average Booking Lead Time by Month
Booking Lead Time Insights for Särö
- The overall average booking lead time for vacation rentals in Särö is 35 days.
- Guests book furthest in advance for stays during April (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Särö.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Särö averages to identify opportunities for dynamic pricing adjustments.
Särö Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
12.5% of total
2 Nights
3 listings
18.8% of total
3 Nights
6 listings
37.5% of total
4-6 Nights
3 listings
18.8% of total
7-29 Nights
2 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Särö is 3 Nights, adopted by 37.5% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 37.5% of Särö hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Särö.
Särö Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
3 listings
33.3% of total
Moderate
1 listings
11.1% of total
Firm
4 listings
44.4% of total
Strict
1 listings
11.1% of total
Cancellation Policy Insights for Särö
- The prevailing Airbnb cancellation policy trend in Särö is Firm, used by 44.4% of listings.
- A majority (55.5%) of hosts in Särö utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.4% market standard in Särö.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Särö.
What Do the Top Airbnb Listings in Särö Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Säröbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Särö
Entire Place • 4 bedrooms
Mysigt hus nära havet och golfbana
Entire Place • 4 bedrooms
Villa med havsutsikt på Särö
Entire Place • 3 bedrooms
Villa Kuben och attefallshus (obs två hus)
Entire Place • 4 bedrooms
Sekelskiftesvilla i högt insynsskyddat läge
Entire Place • 3 bedrooms
Villa in Kullavik 200m to the sea
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Särö?
Learn from the best! This table showcases top-performing Airbnb hosts in Särö based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #387766189 | 1 | $48,405 | 0 | 0.00/5.0 |
| Host #522971753 | 1 | $34,935 | 0 | 0.00/5.0 |
| Host #458754992 | 1 | $27,902 | 0 | 0.00/5.0 |
| Host #135409765 | 1 | $27,352 | 0 | 0.00/5.0 |
| Host #185204258 | 1 | $27,139 | 1 | 0.00/5.0 |
| Nico | 1 | $26,466 | 8 | 5.00/5.0 |
| Julia | 1 | $26,074 | 11 | 5.00/5.0 |
| Host #94374914 | 1 | $22,114 | 0 | 0.00/5.0 |
| Host #348703385 | 1 | $22,092 | 0 | 0.00/5.0 |
| Host #410966513 | 1 | $15,634 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Särö.
How Does Särö's Airbnb Market Compare to Nearby Cities?
How does the Särö Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Lerums kommun, Särö has 9 percentage points lower occupancy and about $8 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 31 | $2,608 | $276.47 | 48% |
| Øster Knasborg | 16 | $2,567 | $453.29 | 31% |
| Skagen | 317 | $2,389 | $267.87 | 37% |
| Bønnerup | 38 | $2,385 | $309.69 | 31% |
| Lyngså | 10 | $2,371 | $274.32 | 39% |
| Laröd | 10 | $2,259 | $315.60 | 45% |
| Øster Hurup | 76 | $2,126 | $248.07 | 31% |
| Trönningenäs | 16 | $1,965 | $265.40 | 48% |
| Gjerrild Nordstrand | 20 | $1,963 | $225.76 | 42% |
| Syddjurs Municipality | 619 | $1,952 | $260.38 | 35% |
Frequently Asked Questions About Airbnb in Särö
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Särö.
How much do Airbnb hosts make in Särö?
Särö hosts earn about $19,635 per year on average, with an average nightly rate of $269 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Särö, Halland County, not the ceiling for the best operators. Source: AirROI 2025 data, Särö market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Särö?
The average Airbnb occupancy rate in Särö is 39.1%. March is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Särö?
Listings in Särö average $269 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Särö?
Särö currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Särö?
AirROI currently classifies the short-term rental regulation level in Särö as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Särö?
RevPAR in Särö is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Särö?
Occupancy of 39.1% means Särö is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $19,635, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Särö?
The average booking lead time in Särö is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Särö?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Särö include Särö Beach, Särö Center, Stora Hindsjö. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Särö?
entire_home listings make up 100.0% of the active supply in Särö. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Särö compare to nearby Airbnb markets?
Among neighboring markets, Lerums kommun posts $31,291 in average annual revenue with 47.9% occupancy, compared to Särö's $19,635 and 39.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Särö?
March is the highest-revenue month in Särö, while December is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.