Airbnb market data · 202512 months to July 2025
Värnamo, Sweden Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Värnamo brought in kr 64,208 over the 12 months through July 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Värnamo run through July 2025.
The short answer
Värnamo Airbnb Market at a Glance
Listings averaged kr 951 a night and were booked on 35% of available nights.
Timing matters: in October, the best month, the average listing earned about 2.4 times as much as in January, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Värnamo is the 18th-largest of 18 Jönköping County markets AirROI tracks.
Browse the live Värnamo Airbnb market See Every Värnamo ListingRevenue
How Much Do Airbnb Hosts Make in Värnamo?
Gross bookings per Värnamo listing averaged kr 64,208 over the 12 months to July 2025 (Jönköping County average: kr 160,392), before cleaning, platform and management costs and taxes.
The average Värnamo listing brought in kr 14,400 in October, its best month, and kr 5,960 in January, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Värnamo's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn kr 25,800+ a month, about 3.5 times the typical property.
- Strong performers (top 25%) earn kr 16,000 or more, roughly kr 8,700 a month above the median.
- Typical properties (median) earn about kr 7,280 a month.
- Entry-level properties (bottom 25%) earn kr 3,390 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earned about 2.4 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, kr 10,500.
Värnamo Airbnb Data by Month
Latest 12 months in the July 2025 data.
October led on revenue. Nightly rates peaked in July and bookings in September, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Aug 2024 | kr 13,181 | 40.3% | kr 893 | 30 days |
| Sep 2024 | kr 13,322 | 47.8% | kr 894 | 43 days |
| Oct 2024 | kr 14,399 | 42.5% | kr 899 | 28 days |
| Nov 2024 | kr 6,559 | 21.9% | kr 916 | 34 days |
| Dec 2024 | kr 11,176 | 33.9% | kr 925 | 38 days |
| Jan 2025 | kr 5,956 | 18.8% | kr 880 | 13 days |
| Feb 2025 | kr 8,484 | 41.1% | kr 855 | 15 days |
| Mar 2025 | kr 7,328 | 32.3% | kr 929 | 6 days |
| Apr 2025 | kr 8,001 | 26.3% | kr 945 | 67 days |
| May 2025 | kr 10,019 | 29.0% | kr 982 | 51 days |
| Jun 2025 | kr 13,760 | 42.1% | kr 1,031 | 83 days |
| Jul 2025 | kr 14,244 | 44.3% | kr 1,057 | 98 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular Värnamo home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Värnamo Profitable?
Yes, when it's run well. The average Värnamo Airbnb took in kr 64,208 in the 12 months to July 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about kr 140,840, and run by its owner at everyday costs, about kr 8,660 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Värnamo Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | kr 64,208 | kr 140,840 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −kr 9,950 | −kr 21,830 |
| Utilities and internetAbout 5% of bookings | −kr 3,210 | −kr 7,040 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −kr 1,280 | −kr 2,820 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −kr 1,930 | −kr 4,230 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −kr 640 | −kr 640 |
| Permit and registrationWhere one is required | −kr 320 | −kr 320 |
| Managementkr 0 when you run it; co-hosts charge from about 10% of nightly bookings | kr 0 | kr 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | kr 0 | kr 0 |
| Lodging taxesAdded to the guest's bill and passed on | kr 0 | kr 0 |
| Total running costsAbout 27% of bookings | −kr 17,330 | −kr 36,880 |
| Left for housing costs, then profit | kr 46,878about kr 3,910 a month | kr 103,960about kr 8,660 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Värnamo Airbnb Profit
The estimate starts from Värnamo's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Värnamo home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Värnamo's Top Earners Get There
- More nights booked. The busiest quarter of Värnamo listings are booked on 54% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of kr 815 adds about kr 8,140 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge kr 1,160 a night or more, against a median of kr 815. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about kr 6,420 a year.
- Open for the busy months. October brought the average listing about kr 14,400, against kr 5,960 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about kr 11,740 a month, against kr 5,350 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Värnamo?
Värnamo listings were booked on 35% of the nights they were open over the past year, 4 percentage points below the Jönköping County average (39%) and 4 points below the Sweden average (39%). Occupancy swings from 19% in January to 48% in September.
Across Värnamo's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 77%+ of open nights, 49 points above the median.
- Strong performers (top 25%) fill 54% or more, roughly four nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
September was the busiest month in Värnamo, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Värnamo?
The average nightly rate in Värnamo, known as ADR (average daily rate), was kr 951 over the past year, about 48% below the Jönköping County and Sweden averages (kr 1,815 and kr 1,865). Rates peak in July at about kr 1,055 and bottom out in February at about kr 855.
Across Värnamo's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge kr 1,675+ a night, about twice the median.
- Strong performers (top 25%) charge kr 1,160 or more, about kr 350 above the median.
- Typical properties (median) charge about kr 815 a night.
- Entry-level properties (bottom 25%) charge kr 560 or less, about two-thirds of the median.
July rates ran 24% above February's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, kr 934.
Seasonality
Best and Worst Months for Airbnb in Värnamo
With only 18 active listings, the monthly pattern in Värnamo is noisy, since a few long or pricey stays can lift a month; revenue peaked in October and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Värnamo?
Guests book Värnamo stays 51 days ahead on average (about seven weeks). July stays are booked furthest out, about 98 days ahead, and March stays closest to arrival, about 6 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 51 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Värnamo
None of the 18 active listings in Värnamo display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Värnamo.
Neighborhoods
Best Neighborhoods for Airbnb in Värnamo
AirROI's area guide picks eight Värnamo neighborhoods that draw short-term rental guests, led by Värnamo City Center, Bråttfors and Storebro. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Värnamo City Center | The cultural and commercial heart of Värnamo with an array of shops, restaurants, and local attractions. Perfect for visitors looking to experience the local lifestyle and amenities. | Värnamo Art Gallery, Värnamo Museum, Shopping in Värnamo, Local cafes and restaurants, Stadsparken |
| Bråttfors | A picturesque area located by the lake, ideal for visitors seeking a calm retreat with access to nature. Popular for relaxation and outdoor activities. | Lake Eken, Nature walks, Fishing opportunities, Picnic areas, Cycling trails |
| Storebro | A charming village close to Värnamo, great for those looking for a rural Swedish experience with access to nature and quiet surroundings. | Local farms, Scenic views, Hiking paths, Fishing spots, Cultural heritage sites |
| Kulltorp | A peaceful area with a quaint village atmosphere, perfect for families and nature lovers, with nearby parks and recreational areas. | Kulltorp Arctic Park, Walking and biking trails, Local wildlife, Community events, Peaceful countryside |
| Tännesberg | Known for its scenic landscapes and outdoor activities, good for nature enthusiasts. Attracts guests seeking adventure and tranquility. | Hiking trails, Scenic viewpoints, Wildlife spotting, Nature photography opportunities, Camping sites |
| Gnosjö | A neighboring town with rich industrial history and cultural attractions, suitable for visitors interested in local history and craftsmanship. | Gnosjö Cultural Center, Craft workshops, Local industries, Historical sites, Community events |
| Hillerstorp | A small locality offering a blend of nature and community charm, great for those looking to escape the hustle and bustle. | Hillerstorp Lake, Nature trails, Community parks, Local restaurants, School of Skåne music events |
| Lammhult | A quaint area known for its proximity to forests and lakes, appeals to visitors seeking outdoor activities and nature experiences. | Lammhult Forest, Canoeing, Fishing spots, Walking trails, Picnic areas |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Värnamo vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 58 km, Växjö kommun (54 km away, 55 listings) earned the most per listing, about 2.6 times as much as Värnamo. Värnamo kommun and Växjö kommun were the busiest, each booked on 41% of nights against 35% in Värnamo.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Värnamo kommun 10 km | 52 | kr 158,996 | kr 1,703 | 41% |
| Gislaveds kommun 29 km | 70 | kr 157,110 | kr 1,738 | 38% |
| Vaggeryds kommun 29 km | 30 | kr 147,864 | kr 2,065 | 34% |
| Ljungby kommun 42 km | 129 | kr 125,129 | kr 1,533 | 38% |
| Hylte kommun 48 km | 45 | kr 153,610 | kr 1,687 | 37% |
| Alvesta kommun 52 km | 63 | kr 137,063 | kr 1,533 | 38% |
| Växjö kommun 54 km | 55 | kr 167,251 | kr 1,685 | 41% |
| Växjö 58 km | 92 | kr 114,667 | kr 1,267 | 40% |
Other Airbnb Markets in Jönköping County
- Jönköping Airbnb data 174 listings
- Jönköpings kommun Airbnb data 81 listings
- Huskvarna Airbnb data 66 listings
- Eksjö kommun Airbnb data 63 listings
- Vetlanda kommun Airbnb data 56 listings
- Gränna Airbnb data 41 listings
- Nässjö kommun Airbnb data 31 listings
FAQ
Värnamo Airbnb FAQ
How much do Airbnb hosts make in Värnamo?
An active Värnamo Airbnb grossed kr 64,208 on average in the 12 months to July 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in kr 16,000 or more in a typical month.
How much can I make on Airbnb in Värnamo?
It depends most on the home's size, location and how it's run. The middle half of Värnamo listings earn between kr 3,390 and kr 16,000 in a typical month, and the top tenth kr 25,800 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Värnamo?
Listings in Värnamo were booked on 35% of available nights over the past year. That compares with 39% for the Jönköping County average. September was the busiest month.
How much does an Airbnb cost per night in Värnamo?
The average booked night in Värnamo cost kr 951 before fees. Half of listings charge between kr 560 and kr 1,160, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Värnamo?
None of the active Värnamo listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Värnamo?
Yes, when it's run well. The average Värnamo Airbnb grossed kr 64,208 in the 12 months to July 2025, 60% below the Jönköping County average of kr 160,392, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about kr 8,660 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Värnamo?
October paid best over the past year, at kr 14,400 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Värnamo?
Värnamo stays were booked 51 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Värnamo?
Värnamo City Center, Bråttfors and Storebro draw the most short-term rental interest in Värnamo. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Värnamo?
AirROI counted 18 active Airbnb listings in Värnamo as of July 2025. The closest tracked market is Värnamo kommun, 10 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Värnamo from August 2024 to July 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Swedish kronor at kr 9.43 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.