Venus Hotel Twin Room 60 Private room · 1 bedroom Rated 4.88 - Revenue
- ₺851,333
- Occupancy
- 43.0%
- Daily rate
- ₺4,719
Airbnb market data · 202612 months to September 2026
The average Airbnb in Pamukkale brought in ₺201,729 over the 12 months through September 2026, about 56% less than the national average of ₺457,556.
The short answer
Rates and bookings both trail the national average. Listings averaged ₺3,958 a night and were booked on 22% of available nights, against ₺6,540 and 33% for the national average.
Timing matters: in August, usually the best month, the average listing earns about 3.3 times as much as in February, usually the slowest.
AirROI tracked 91 active listings in Pamukkale. From a year earlier, average revenue rose 12%.
Browse the live Pamukkale Airbnb market See Every Pamukkale ListingRevenue
Gross bookings per Pamukkale listing averaged ₺201,729 over the 12 months to September 2026 (Turkey average: ₺457,556), before cleaning, platform and management costs and taxes.
In a typical year, the average Pamukkale listing brings in ₺42,400 in August, its best month, and ₺13,000 in February, its slowest. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least four times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 3.3 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₺26,700. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ₺25,023 | 24.3% | ₺3,214 | ₺834 | 79 days | 1.4 nights |
| Oct 2025 | ₺24,371 | 24.5% | ₺3,114 | ₺786 | 74 days | 1.7 nights |
| Nov 2025 | ₺21,794 | 21.9% | ₺3,110 | ₺726 | 51 days | 1.9 nights |
| Dec 2025 | ₺19,939 | 21.5% | ₺3,035 | ₺643 | 36 days | 2.1 nights |
| Jan 2026 | ₺21,627 | 26.5% | ₺3,005 | ₺698 | 32 days | 2.7 nights |
| Feb 2026 | ₺10,896 | 13.7% | ₺2,948 | ₺389 | 61 days | 1.2 nights |
| Mar 2026 | ₺20,005 | 21.9% | ₺3,006 | ₺645 | 40 days | 1.9 nights |
| Apr 2026 | ₺21,302 | 18.9% | ₺3,329 | ₺710 | 103 days | 1.5 nights |
| May 2026 | ₺32,300 | 25.0% | ₺4,057 | ₺1,042 | 93 days | 1.8 nights |
| Jun 2026 | ₺45,471 | 28.1% | ₺4,050 | ₺1,516 | 48 days | 3 nights |
| Jul 2026 | ₺41,128 | 27.4% | ₺3,777 | ₺1,327 | 50 days | 3 nights |
| Aug 2026 | ₺46,859 | 30.2% | ₺4,060 | ₺1,512 | 59 days | 1.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Pamukkale address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average Pamukkale Airbnb took in ₺201,729 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ₺385,600, and run by its owner at everyday costs, about ₺25,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ₺200,829 | ₺383,800 |
| Cleaning fees guests pay0% of Pamukkale bookings | ₺900 | ₺1,800 |
| Gross bookings | ₺201,729 | ₺385,600 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 63% of Pamukkale listings on Simplified Pricing, 3% for the rest | −₺21,800 | −₺41,800 |
| Cleaning and laundryPaid for by the cleaning fee; ₺0 if you clean yourself | −₺900 | −₺1,800 |
| Utilities and internetAbout 5% of bookings | −₺10,100 | −₺19,300 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₺4,000 | −₺7,700 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₺6,100 | −₺11,600 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₺2,000 | −₺2,000 |
| Permit and registrationWhere one is required | −₺1,000 | −₺1,000 |
| Management₺0 when you run it; co-hosts charge from about 10% of nightly bookings | ₺0 | ₺0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₺0 | ₺0 |
| Lodging taxesAdded to the guest's bill and passed on | ₺0 | ₺0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −₺45,900 | −₺85,200 |
| Left for housing costs, then profit | ₺155,829about ₺13,000 a month | ₺300,400about ₺25,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Pamukkale's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Pamukkale home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₺32,100 a month, against ₺16,800 for the average one.
Occupancy
Pamukkale listings were booked on 22% of the nights they were open over the past year, 11 percentage points below the Turkey average (33%). In a typical year, occupancy climbs to 31% in August and falls to 17% in February.
The busiest tenth of listings are booked about 6.3 times as often as the bottom quarter.
August is usually the busiest month in Pamukkale, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 22% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Pamukkale, known as ADR (average daily rate), was ₺3,958 over the past year, about 39% below the Turkey average of ₺6,540. Averaged month by month over the past two years, rates peak in June and August at about ₺3,725 and bottom out in January and February at about ₺2,920.
Prices span a wide range: the top 10% charge about four times the rate of the bottom quarter.
August rates run 28% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₺3,220. The 12-month ADR of ₺3,958 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Pamukkale it averaged ₺885 over the past year, from about ₺464 in a typical February to about ₺1,370 in a typical August.
Per open night, by tier:
August RevPAR is about three times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₺875.
Seasonality
Pamukkale has one high season, June through August, which makes it a highly seasonal market. Business is slowest from November to April. A listing earns about 2.1 times as much a month in June through August as in December through February.
Average revenue by month in Pamukkale
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ₺26,700.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | ₺21,500 |
| February | Low season | ₺13,000 |
| March | Low season | ₺21,000 |
| April | Low season | ₺22,900 |
| May | Shoulder season | ₺28,300 |
| June | High season | ₺37,300 |
| July | High season | ₺38,000 |
| August | High season | ₺42,400 |
| September | Shoulder season | ₺25,900 |
| October | Shoulder season | ₺26,400 |
| November | Low season | ₺23,000 |
| December | Low season | ₺20,600 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | ₺39,200 | 29% | ₺3,651 |
| Shoulder seasonMay, September–October | ₺26,900 | 25% | ₺3,204 |
| Low seasonNovember–April | ₺20,300 | 22% | ₺3,011 |
Guests book Pamukkale stays 65 days ahead on average (about two months), so guests here plan well ahead. May stays are booked furthest out, about 74 days ahead, and January stays closest to arrival, about 33 days. A typical May booking is made in early March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 65 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
92% of the 91 active listings in Pamukkale display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Pamukkale.
Neighborhoods
AirROI's area guide picks eight Pamukkale neighborhoods that draw short-term rental guests, led by Pamukkale Travertines, Karahayit and Hierapolis. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Pamukkale Travertines | A UNESCO World Heritage site famous for its stunning natural thermal pools and white travertine terraces. It's a major draw for tourists seeking relaxation and wellness experiences. | Pamukkale Travertines, Hierapolis Ancient City, Cleopatra's Pool, Karahayit Hot Springs, Paragliding over Pamukkale |
| Karahayit | Known for its red thermal springs and wellness hotels, Karahayit attracts health tourism and visitors looking for spa treatments. This area complements the Pamukkale experience with alternative wellness options. | Karahayit Thermal Springs, Red Springs, Spa Hotels, Thermal Bath Centers |
| Hierapolis | An ancient city adjacent to Pamukkale, Hierapolis offers rich historical and archaeological exploration opportunities. This area attracts history enthusiasts as well as tourists visiting the travertines. | Hierapolis Ancient Theater, Necropolis, Apollo Temple, Antique Pool, Hierapolis Archaeology Museum |
| Pamukkale Village | The local village offers a more authentic experience of Turkish culture and hospitality, with proximity to the famous travertines and thermal baths, ideal for those wanting to stay close to local life. | Local Cuisine Restaurants, Traditional Turkish Baths, Village Market, Cultural Experiences |
| Denizli City Center | The main urban hub nearby, providing access to amenities, dining, and shopping. A good spot for business travelers and those who wish to explore the local culture beyond Pamukkale. | Denizli Double-Headed Eagle, Ataturk and Ethnography Museum, Shopping Malls, Local Parks, Restaurants |
| Laodicea on the Lycus | An ancient site with significant historical importance, attracting tourists interested in archaeology and ancient civilizations. Ideal for those seeking a blend of history with their stay. | Laodicea Ruins, Theater, Stadium, Basilica, Ancient Streets |
| Karabulut | A scenic area near Pamukkale with beautiful views and fewer tourists, perfect for those looking for a more tranquil and private Airbnb experience. | Nature Walks, Scenic Views, Rural Turquoise Lakes |
| Saklıcennet | A hidden gem that offers natural beauty and tranquility, attracting those looking for peace away from the crowds, ideal for retreat-like stays. | Hidden Waterfalls, Nature Trails, Bird Watching, Camping Sites |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Pamukkale is a room-rental market as much as a whole-home one: private rooms account for 54% of listings, against 33% for entire homes. Hotels, guesthouses and B&Bs are the most common property type at 57%, about 2.6 times the share of houses (22%).
Private rooms are a large share of supply
Pamukkale Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 53.8% | 49 |
| Entire home | 33.0% | 30 |
| Hotel room | 12.1% | 11 |
| Shared room | 1.1% | 1 |
Listings by property type
Pamukkale Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Hotel/Boutique | 57.1% | 52 |
| House | 22.0% | 20 |
| Apartment/Condo | 20.9% | 19 |
The most common size among Pamukkale's 28 entire homes with a bedroom count is one bedroom (15 homes).
Pamukkale entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 53.6% | 15 |
| 2 bedrooms | 35.7% | 10 |
| 3 bedrooms | 10.7% | 3 |
A typical one-bedroom home in Pamukkale earned ₺63,400 over the past year, against ₺518,000 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 15 | ₺63,400 | ₺103,000 | ₺2,018 | 20% |
| 2 bedrooms | 10 | ₺518,000 | ₺534,000 | ₺4,120 | 37% |
Most Pamukkale listings are sized for couples and small families: 82% sleep four guests or fewer, and just 4% take eight or more. Shares are of the 82 listings with a guest capacity on file (90% of the market).
Pamukkale listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 1.2% | 1 |
| 2 guests | 35.4% | 29 |
| 3 guests | 26.8% | 22 |
| 4 guests | 18.3% | 15 |
| 5 guests | 7.3% | 6 |
| 6 guests | 4.9% | 4 |
| 7 guests | 2.4% | 2 |
| 8+ guests | 3.7% | 3 |
Pamukkale hosts set up an average of 2.4 beds per listing, roughly two for every bedroom. Only 26% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Pamukkale: 91% of listings offer it, and 64% have a pet-friendly policy.
Share of Pamukkale listings with each common amenity
Guests
Pamukkale runs on foreign visitors: 85% of guests who left reviews live outside Turkey. The United States sends the most guests from abroad, with 14% of reviewers, ahead of France at 7%. Guests speak a mix of languages: English leads at 40%, followed by Turkish and Spanish.
85% of Pamukkale guests come from abroad
Where guests who left reviews live
Where Pamukkale guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| İstanbul | 5.1% |
| London | 2.6% |
| İzmir | 2.0% |
| Ankara | 1.8% |
Where Pamukkale guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Turkey | 14.6% |
| United States | 14.4% |
| France | 7.1% |
| Australia | 5.5% |
Languages spoken by Pamukkale guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 39.9% |
| Turkish | 10.8% |
| Spanish | 10.4% |
| French | 7.3% |
| German | 6.0% |
Pamukkale Airbnbs average 4.78 stars, and 36% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.76.
Check-in scores highest in Pamukkale; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.81 |
| Communication | 4.87 |
| Location | 4.80 |
| Check-in | 4.89 |
| Value | 4.76 |
Booking patterns
Nearly all Pamukkale listings are open to guests more than 180 days a year, but only 1% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 44% of listings; blocked nights include any the host closes off.
Days a year Pamukkale listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 81.3% | 74 |
| 181-270 days | 17.6% | 16 |
| 91-180 days | 1.1% | 1 |
Days a year Pamukkale listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 1.1% | 1 |
| 91-180 days | 19.8% | 18 |
| 31-90 days | 35.2% | 32 |
| 1-30 days | 44.0% | 40 |
The average Pamukkale booking lasts 2.4 nights, longest in March and shortest in August. Listings took about 13 bookings each over the year, some 1,140 in all. Nearly six in ten listings that give a check-in time set it at 1 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Pamukkale
Average nights per booking, by month of stay
Two-year average by calendar month.
About three-quarters of listings in Pamukkale accept stays of one or two nights. A smaller group, 14%, takes only stays of 30 nights or more.
Minimum stay set by Pamukkale listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Pamukkale, used by 44% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: 86% of listings offer Flexible or Moderate terms, against 11% on Firm or stricter ones.
Cancellation policies of Pamukkale listings, from most to least flexible
Share of listings by the policy they use
Nearly two in ten Pamukkale listings charge a cleaning fee. Fees here tend to be small: for listings that charge one, cleaning fees make up less than 1% of gross revenue.
Top earners
The top-grossing Airbnb in Pamukkale, a private room, took in ₺851,000 over the past year, about 4.2 times the city's average of ₺202,000. All six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Venus Hotel Twin Room 60 Private room · 1 bedroom Rated 4.88
Engin HOME Entire home · 2 bedrooms Rated 4.98
Just like home- Pretty House Hierapolis-Pamukkale Entire home · 2 bedrooms Rated 4.96
Cihan Home Entire home · 2 bedrooms Rated 4.91
Can Home Entire home · 2 bedrooms Rated 4.96
Panorama House Entire home · 2 bedrooms Rated 4.92 Fewer than 1% of Pamukkale listings are classed as professionally managed. 65% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 63% of listings.
Nearby markets
There is no other market with 30 or more active listings within 100 km of Pamukkale to compare it with.
Markets elsewhere in Turkey with a similar nightly rate and occupancy to Pamukkale:
FAQ
An active Pamukkale Airbnb grossed ₺201,729 on average in the 12 months to September 2026, according to AirROI's tracking of 91 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₺36,800 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Pamukkale listings earn between ₺9,040 and ₺36,800 in a typical month, and the top tenth ₺61,500 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Pamukkale were booked on 22% of available nights over the past year. That compares with 33% for the national average. August is usually the busiest month.
The average booked night in Pamukkale cost ₺3,958 before fees. Half of listings charge between ₺1,725 and ₺4,200, so bedroom count and location move the price more than the average suggests.
In Pamukkale, 92% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Pamukkale Airbnb grossed ₺201,729 in the 12 months to September 2026, 56% below the national average of ₺457,556, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ₺25,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
August usually pays best, averaging ₺42,400 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Pamukkale listing was open to book earned ₺885 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ₺1,660 or more.
Pamukkale stays were booked 65 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Pamukkale Airbnb stay lasted 2.4 nights over the past year. A listing took 13 reservations over the year on average.
Guests rate Pamukkale Airbnbs 4.78 out of 5 on average. Guests score check-in highest and value lowest.
Pamukkale Travertines, Karahayit and Hierapolis draw the most short-term rental interest in Pamukkale. The neighborhood guide explains what brings guests to each.
AirROI counted 91 active Airbnb listings in Pamukkale as of September 2026.
In Pamukkale, nearly two in ten listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up less than 1% of gross revenue.
Method
Figures on this page cover 91 active Airbnb listings in Pamukkale from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Turkish Lira at ₺44.2 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.