What Are the Best Places to Invest in Airbnb in Turkey?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI
Updated:

The short-term rental market in Turkey spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Turkey across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Beyoğlu, Istanbul leads by market size with 4,280 active listings and $845/month revenue. Across all ranked markets, average occupancy is 29.6% with $663/month in average revenue and $127/night ADR.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Top Airbnb Markets in Turkey by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Turkey attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Beyoğlu, Istanbul leads with 4,280 active short-term rental listings and $845/month in average revenue.

#MarketActive Listings (TTM)Revenue/moADROccupancyRegulation
1Beyoğlu, Istanbul4,280$845$11736.8%High
2Kaş, Antalya3,293$1,262$22634.9%High
3Fethiye, Muğla2,928$1,166$18735.7%High
4Fatih, Istanbul1,821$845$9437.3%High
5Muratpaşa, Antalya1,289$770$8737.6%High
6Şişli, Istanbul1,200$617$10934.1%High
7Bodrum, Muğla1,191$1,302$28331.0%High
8Alanya, Antalya1,028$613$10036.8%High
9Çeşme, Izmir1,005$1,009$21828.4%High
10Sapanca, Sakarya971$1,580$24226.4%High
11Kadıköy, Istanbul851$817$7542.3%High
12Marmaris, Muğla642$842$16034.3%High
13Datça, Muğla619$735$14034.1%High
14Beşiktaş, Istanbul582$895$11135.7%High
15Konyaaltı, Antalya544$626$9732.7%High
16Ayvalık, Balıkesir505$725$15830.0%High
17Ortahisar, Trabzon420$423$11627.8%High
18Ortaca, Muğla416$1,030$18137.9%High
19Göreme, Nevşehir410$748$13126.9%High
20Kemer, Antalya393$674$13031.5%High
21Kuşadası, Aydın378$896$16332.1%High
22Çankaya, Ankara373$533$6630.8%High
23Urla, Izmir342$733$14729.6%High
24Konak, Izmir327$479$7933.0%High
25Serik, Antalya287$1,244$22233.1%High
26Kâğıthane, Istanbul216$375$8834.0%High
27Esenyurt, Istanbul211$445$5935.7%High
28Milas, Muğla206$728$16130.7%High
29Ayvacık, Canakkale176$640$17725.0%High
30Ula, Muğla175$909$17631.7%High
31Seferihisar, Izmir165$597$12126.2%High
32Bozcaada, Canakkale161$542$17827.2%High
33Üsküdar, Istanbul160$872$10236.4%High
34Prince Islands, Istanbul146$1,098$17926.4%High
35Manavgat, Antalya145$825$11234.5%High
36Kumluca, Antalya144$521$11625.0%High
37Kartepe, Kocaeli143$1,245$21923.7%High
38İmbros, Canakkale135$463$11428.8%High
39Çamlıhemşin, Rize135$463$14721.8%High
40Şile, Istanbul132$896$16023.7%High
41Karaburun, Izmir130$648$13828.9%High
42Aksu, Antalya128$708$10131.5%High
43Bağcılar, Istanbul128$326$8330.5%High
44Ataşehir, Istanbul126$325$9423.6%High
45Ardeşen, Rize123$731$13325.4%High
46Selçuk, Izmir121$619$11424.4%High
47Didim, Aydın120$481$13129.9%High
48Sarıyer, Istanbul119$817$14232.2%High
49Foça, Izmir119$1,017$16328.1%High
50Nevşehir, Nevşehir118$982$14827.7%High
51Ortahisar Beldesi, Nevşehir118$1,049$14729.9%High
52Dalaman, Muğla117$540$13429.0%High
53Kepez, Antalya111$532$6836.6%High
54Demre, Antalya108$431$12226.6%High
55Bahçelievler, Istanbul108$199$6329.1%High
56Dikili, Izmir105$694$15231.2%High
57Pamukkale, Denizli101$335$7923.0%High
58Köyceğiz, Muğla95$821$16831.8%High
59Bakırköy, Istanbul89$659$11827.2%High
60Seydikemer, Muğla86$858$17130.2%High
61Çaykara, Trabzon85$593$15826.7%High
62Ümraniye, Istanbul81$570$8935.1%High
63Maltepe, Istanbul77$587$6236.3%High
64Urgup, Nevşehir76$667$14524.4%High
65Edremit, Balıkesir75$515$12232.5%High
66Çanakkale Merkez, Canakkale75$584$9032.4%High
67Istanbul, Istanbul72$429$11037.7%High
68Osmangazi, Bursa70$338$8223.2%High
69Tepebaşı, Eskişehir63$176$4926.2%High
70Uçhisar Beldesi, Nevşehir61$695$14925.5%High
71Beylikdüzü, Istanbul59$676$11729.9%High
72Zeytinburnu, Istanbul59$922$10738.7%High
73Akçaabat, Trabzon59$627$13030.4%High
74Burhaniye, Balıkesir58$502$12832.0%High
75Nar Beldesi, Nevşehir53$703$10327.8%High
76Şahinbey, Gaziantep51$235$6121.2%High
77Menderes, Izmir49$726$14533.5%High
78Artuklu, Mardin49$478$8822.9%High
79Erdek, Balıkesir48$329$8225.1%High
80Geyve, Sakarya47$657$22820.8%High
81Büyükçekmece, Istanbul46$1,157$16832.0%High
82Karşıyaka, Izmir43$378$6728.6%High
83Bolu, Bolu42$769$21119.3%High
84Yomra, Trabzon42$689$17928.1%High
85Amasra, Bartın41$556$10424.1%High
86Eyüpsultan, Istanbul41$448$8429.1%High
87Pendik, Istanbul41$337$7924.9%High
88Sinop, Sinop41$372$10428.7%High
89Yıldırım, Bursa40$445$7625.5%High
90Küçükçekmece, Istanbul40$401$6032.9%High
91Erdemli, Mersin39$606$12227.5%High
92Kartal, Istanbul37$480$9335.0%High
93Arsin, Trabzon36$289$11728.5%High
94Eyyübiye, Şanlıurfa36$152$5521.5%High
95Ezine, Canakkale35$300$10422.8%High
96Odunpazarı, Eskişehir35$413$6525.4%High
97Arnavutköy, Istanbul35$326$7221.9%High
98Beykoz, Istanbul35$1,291$26127.0%High
99Çayeli, Rize34$637$13324.6%High
100Bornova, Izmir33$468$7335.6%High

Most Profitable Airbnb Markets in Turkey by Revenue

The most profitable Airbnb cities in Turkey are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Sapanca, Sakarya leads with $1,580/month at $242 ADR and 26.4% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#MarketRevenue/moActive Listings (TTM)ADROccupancyRegulation
1Sapanca, Sakarya$1,580971$24226.4%High
2Bodrum, Muğla$1,3021,191$28331.0%High
3Beykoz, Istanbul$1,29135$26127.0%High
4Kaş, Antalya$1,2623,293$22634.9%High
5Kartepe, Kocaeli$1,245143$21923.7%High
6Serik, Antalya$1,244287$22233.1%High
7Fethiye, Muğla$1,1662,928$18735.7%High
8Büyükçekmece, Istanbul$1,15746$16832.0%High
9Prince Islands, Istanbul$1,098146$17926.4%High
10Ortahisar Beldesi, Nevşehir$1,049118$14729.9%High
11Ortaca, Muğla$1,030416$18137.9%High
12Foça, Izmir$1,017119$16328.1%High
13Çeşme, Izmir$1,0091,005$21828.4%High
14Nevşehir, Nevşehir$982118$14827.7%High
15Zeytinburnu, Istanbul$92259$10738.7%High
16Ula, Muğla$909175$17631.7%High
17Kuşadası, Aydın$896378$16332.1%High
18Şile, Istanbul$896132$16023.7%High
19Beşiktaş, Istanbul$895582$11135.7%High
20Üsküdar, Istanbul$872160$10236.4%High
21Seydikemer, Muğla$85886$17130.2%High
22Beyoğlu, Istanbul$8454,280$11736.8%High
23Fatih, Istanbul$8451,821$9437.3%High
24Marmaris, Muğla$842642$16034.3%High
25Manavgat, Antalya$825145$11234.5%High
26Köyceğiz, Muğla$82195$16831.8%High
27Sarıyer, Istanbul$817119$14232.2%High
28Kadıköy, Istanbul$817851$7542.3%High
29Muratpaşa, Antalya$7701,289$8737.6%High
30Bolu, Bolu$76942$21119.3%High
31Göreme, Nevşehir$748410$13126.9%High
32Datça, Muğla$735619$14034.1%High
33Urla, Izmir$733342$14729.6%High
34Ardeşen, Rize$731123$13325.4%High
35Milas, Muğla$728206$16130.7%High
36Menderes, Izmir$72649$14533.5%High
37Ayvalık, Balıkesir$725505$15830.0%High
38Aksu, Antalya$708128$10131.5%High
39Nar Beldesi, Nevşehir$70353$10327.8%High
40Uçhisar Beldesi, Nevşehir$69561$14925.5%High
41Dikili, Izmir$694105$15231.2%High
42Yomra, Trabzon$68942$17928.1%High
43Beylikdüzü, Istanbul$67659$11729.9%High
44Kemer, Antalya$674393$13031.5%High
45Urgup, Nevşehir$66776$14524.4%High
46Bakırköy, Istanbul$65989$11827.2%High
47Geyve, Sakarya$65747$22820.8%High
48Karaburun, Izmir$648130$13828.9%High
49Ayvacık, Canakkale$640176$17725.0%High
50Çayeli, Rize$63734$13324.6%High
51Akçaabat, Trabzon$62759$13030.4%High
52Konyaaltı, Antalya$626544$9732.7%High
53Selçuk, Izmir$619121$11424.4%High
54Şişli, Istanbul$6171,200$10934.1%High
55Alanya, Antalya$6131,028$10036.8%High
56Erdemli, Mersin$60639$12227.5%High
57Seferihisar, Izmir$597165$12126.2%High
58Çaykara, Trabzon$59385$15826.7%High
59Maltepe, Istanbul$58777$6236.3%High
60Çanakkale Merkez, Canakkale$58475$9032.4%High
61Ümraniye, Istanbul$57081$8935.1%High
62Amasra, Bartın$55641$10424.1%High
63Bozcaada, Canakkale$542161$17827.2%High
64Dalaman, Muğla$540117$13429.0%High
65Çankaya, Ankara$533373$6630.8%High
66Kepez, Antalya$532111$6836.6%High
67Kumluca, Antalya$521144$11625.0%High
68Edremit, Balıkesir$51575$12232.5%High
69Burhaniye, Balıkesir$50258$12832.0%High
70Didim, Aydın$481120$13129.9%High
71Kartal, Istanbul$48037$9335.0%High
72Konak, Izmir$479327$7933.0%High
73Artuklu, Mardin$47849$8822.9%High
74Bornova, Izmir$46833$7335.6%High
75İmbros, Canakkale$463135$11428.8%High
76Çamlıhemşin, Rize$463135$14721.8%High
77Eyüpsultan, Istanbul$44841$8429.1%High
78Yıldırım, Bursa$44540$7625.5%High
79Esenyurt, Istanbul$445211$5935.7%High
80Demre, Antalya$431108$12226.6%High
81Istanbul, Istanbul$42972$11037.7%High
82Ortahisar, Trabzon$423420$11627.8%High
83Odunpazarı, Eskişehir$41335$6525.4%High
84Küçükçekmece, Istanbul$40140$6032.9%High
85Karşıyaka, Izmir$37843$6728.6%High
86Kâğıthane, Istanbul$375216$8834.0%High
87Sinop, Sinop$37241$10428.7%High
88Osmangazi, Bursa$33870$8223.2%High
89Pendik, Istanbul$33741$7924.9%High
90Pamukkale, Denizli$335101$7923.0%High
91Erdek, Balıkesir$32948$8225.1%High
92Bağcılar, Istanbul$326128$8330.5%High
93Arnavutköy, Istanbul$32635$7221.9%High
94Ataşehir, Istanbul$325126$9423.6%High
95Ezine, Canakkale$30035$10422.8%High
96Arsin, Trabzon$28936$11728.5%High
97Şahinbey, Gaziantep$23551$6121.2%High
98Bahçelievler, Istanbul$199108$6329.1%High
99Tepebaşı, Eskişehir$17663$4926.2%High
100Eyyübiye, Şanlıurfa$15236$5521.5%High

Most Expensive Airbnb Markets in Turkey by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Bodrum, Muğla commands the highest Airbnb nightly rate in Turkey at $283/night, generating $1,302/month at 31.0% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#MarketADRActive Listings (TTM)Revenue/moOccupancyRegulation
1Bodrum, Muğla$2831,191$1,30231.0%High
2Beykoz, Istanbul$26135$1,29127.0%High
3Sapanca, Sakarya$242971$1,58026.4%High
4Geyve, Sakarya$22847$65720.8%High
5Kaş, Antalya$2263,293$1,26234.9%High
6Serik, Antalya$222287$1,24433.1%High
7Kartepe, Kocaeli$219143$1,24523.7%High
8Çeşme, Izmir$2181,005$1,00928.4%High
9Bolu, Bolu$21142$76919.3%High
10Fethiye, Muğla$1872,928$1,16635.7%High
11Ortaca, Muğla$181416$1,03037.9%High
12Prince Islands, Istanbul$179146$1,09826.4%High
13Yomra, Trabzon$17942$68928.1%High
14Bozcaada, Canakkale$178161$54227.2%High
15Ayvacık, Canakkale$177176$64025.0%High
16Ula, Muğla$176175$90931.7%High
17Seydikemer, Muğla$17186$85830.2%High
18Büyükçekmece, Istanbul$16846$1,15732.0%High
19Köyceğiz, Muğla$16895$82131.8%High
20Kuşadası, Aydın$163378$89632.1%High
21Foça, Izmir$163119$1,01728.1%High
22Milas, Muğla$161206$72830.7%High
23Marmaris, Muğla$160642$84234.3%High
24Şile, Istanbul$160132$89623.7%High
25Ayvalık, Balıkesir$158505$72530.0%High
26Çaykara, Trabzon$15885$59326.7%High
27Dikili, Izmir$152105$69431.2%High
28Uçhisar Beldesi, Nevşehir$14961$69525.5%High
29Nevşehir, Nevşehir$148118$98227.7%High
30Ortahisar Beldesi, Nevşehir$147118$1,04929.9%High
31Çamlıhemşin, Rize$147135$46321.8%High
32Urla, Izmir$147342$73329.6%High
33Menderes, Izmir$14549$72633.5%High
34Urgup, Nevşehir$14576$66724.4%High
35Sarıyer, Istanbul$142119$81732.2%High
36Datça, Muğla$140619$73534.1%High
37Karaburun, Izmir$138130$64828.9%High
38Dalaman, Muğla$134117$54029.0%High
39Ardeşen, Rize$133123$73125.4%High
40Çayeli, Rize$13334$63724.6%High
41Didim, Aydın$131120$48129.9%High
42Göreme, Nevşehir$131410$74826.9%High
43Kemer, Antalya$130393$67431.5%High
44Akçaabat, Trabzon$13059$62730.4%High
45Burhaniye, Balıkesir$12858$50232.0%High
46Demre, Antalya$122108$43126.6%High
47Edremit, Balıkesir$12275$51532.5%High
48Erdemli, Mersin$12239$60627.5%High
49Seferihisar, Izmir$121165$59726.2%High
50Bakırköy, Istanbul$11889$65927.2%High
51Beyoğlu, Istanbul$1174,280$84536.8%High
52Arsin, Trabzon$11736$28928.5%High
53Beylikdüzü, Istanbul$11759$67629.9%High
54Ortahisar, Trabzon$116420$42327.8%High
55Kumluca, Antalya$116144$52125.0%High
56Selçuk, Izmir$114121$61924.4%High
57İmbros, Canakkale$114135$46328.8%High
58Manavgat, Antalya$112145$82534.5%High
59Beşiktaş, Istanbul$111582$89535.7%High
60Istanbul, Istanbul$11072$42937.7%High
61Şişli, Istanbul$1091,200$61734.1%High
62Zeytinburnu, Istanbul$10759$92238.7%High
63Sinop, Sinop$10441$37228.7%High
64Ezine, Canakkale$10435$30022.8%High
65Amasra, Bartın$10441$55624.1%High
66Nar Beldesi, Nevşehir$10353$70327.8%High
67Üsküdar, Istanbul$102160$87236.4%High
68Aksu, Antalya$101128$70831.5%High
69Alanya, Antalya$1001,028$61336.8%High
70Konyaaltı, Antalya$97544$62632.7%High
71Fatih, Istanbul$941,821$84537.3%High
72Ataşehir, Istanbul$94126$32523.6%High
73Kartal, Istanbul$9337$48035.0%High
74Çanakkale Merkez, Canakkale$9075$58432.4%High
75Ümraniye, Istanbul$8981$57035.1%High
76Artuklu, Mardin$8849$47822.9%High
77Kâğıthane, Istanbul$88216$37534.0%High
78Muratpaşa, Antalya$871,289$77037.6%High
79Eyüpsultan, Istanbul$8441$44829.1%High
80Bağcılar, Istanbul$83128$32630.5%High
81Osmangazi, Bursa$8270$33823.2%High
82Erdek, Balıkesir$8248$32925.1%High
83Pendik, Istanbul$7941$33724.9%High
84Konak, Izmir$79327$47933.0%High
85Pamukkale, Denizli$79101$33523.0%High
86Yıldırım, Bursa$7640$44525.5%High
87Kadıköy, Istanbul$75851$81742.3%High
88Bornova, Izmir$7333$46835.6%High
89Arnavutköy, Istanbul$7235$32621.9%High
90Kepez, Antalya$68111$53236.6%High
91Karşıyaka, Izmir$6743$37828.6%High
92Çankaya, Ankara$66373$53330.8%High
93Odunpazarı, Eskişehir$6535$41325.4%High
94Bahçelievler, Istanbul$63108$19929.1%High
95Maltepe, Istanbul$6277$58736.3%High
96Şahinbey, Gaziantep$6151$23521.2%High
97Küçükçekmece, Istanbul$6040$40132.9%High
98Esenyurt, Istanbul$59211$44535.7%High
99Eyyübiye, Şanlıurfa$5536$15221.5%High
100Tepebaşı, Eskişehir$4963$17626.2%High

Highest Occupancy Airbnb Markets in Turkey

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Kadıköy, Istanbul leads Turkey with 42.3% occupancy, $817/month revenue, and 851 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#MarketOccupancyActive Listings (TTM)Revenue/moADRRegulation
1Kadıköy, Istanbul42.3%851$817$75High
2Ortaca, Muğla37.9%416$1,030$181High
3Muratpaşa, Antalya37.6%1,289$770$87High
4Fatih, Istanbul37.3%1,821$845$94High
5Alanya, Antalya36.8%1,028$613$100High
6Beyoğlu, Istanbul36.8%4,280$845$117High
7Beşiktaş, Istanbul35.7%582$895$111High
8Fethiye, Muğla35.7%2,928$1,166$187High
9Kaş, Antalya34.9%3,293$1,262$226High
10Marmaris, Muğla34.3%642$842$160High
11Şişli, Istanbul34.1%1,200$617$109High
12Datça, Muğla34.1%619$735$140High
13Konak, Izmir33.0%327$479$79High
14Konyaaltı, Antalya32.7%544$626$97High
15Kuşadası, Aydın32.1%378$896$163High
16Kemer, Antalya31.5%393$674$130High
17Bodrum, Muğla31.0%1,191$1,302$283High
18Çankaya, Ankara30.8%373$533$66High
19Ayvalık, Balıkesir30.0%505$725$158High
20Urla, Izmir29.6%342$733$147High
21Çeşme, Izmir28.4%1,005$1,009$218High
22Ortahisar, Trabzon27.8%420$423$116High
23Göreme, Nevşehir26.9%410$748$131High
24Sapanca, Sakarya26.4%971$1,580$242High

How to Choose an Airbnb Investment Market in Turkey

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Turkey tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Turkey

Understanding the regulatory environment is critical for any Airbnb investment in Turkey. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 0 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 100 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Turkey

This page ranks Airbnb markets in Turkey across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Turkey.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

  • Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Turkey.
  • Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Turkey and projecting cash flow.
  • Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
  • Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
  • Regulation: An indicator of the local regulatory climate in Turkey, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Turkey

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Turkey.

What are the best places to invest in Airbnb in Turkey?

Beyoğlu, Istanbul leads this ranking for Turkey with 4,280 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Turkey?

Sapanca, Sakarya posts the highest average monthly revenue in this ranking at $1,580. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Turkey?

Kadıköy, Istanbul has the highest occupancy rate in this comparison at 42.3%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Turkey?

Bodrum, Muğla commands the highest average daily rate at $283 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Is short-term rental investing still profitable in Turkey in 2026?

The markets ranked here average 29.6% occupancy, and the top performer posts $1,580 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Turkey for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Turkey?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Turkey?

First-time investors in Turkey should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Turkey?

Across the markets ranked here, the average occupancy rate in Turkey is 29.6%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Turkey?

Regulation is one of the most overlooked risks in short-term rental investing. In Turkey, 0 of 100 ranked markets have low regulation, 0 have medium, and 100 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Turkey?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Turkey ranking has about 118 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Turkey?

Seasonal markets in Turkey experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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