Southside, St. Thomas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Southside, St. Thomas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $49,513 per year — at a $432 nightly rate, 40.9% occupancy, and a $173 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 36 active listings, Southside is a micro-market where moderate demand with room for well-positioned listings to outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Southside?
In Southside, the headline Airbnb metrics are $49,513 in average annual revenue,40.9% occupancy, $432 ADR, and $173 in RevPAR, and guests book about 67 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Southside?
Understanding the monthly revenue variations for Airbnb listings in Southside is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Southside is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Southside across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,442+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,777 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,955 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,427, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Southside
What Is the Monthly Airbnb Occupancy Rate in Southside?
Maximize your bookings by understanding the Southside STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Southside:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Southside
What Is the Average Airbnb Nightly Rate in Southside?
Effective short term rental pricing strategy in Southside involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Southside typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $765+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $533 or more.
- Typical properties (Median) charge around $363 per night.
- Entry-level properties (Bottom 25%) earn around $248 per night.
Average Daily Rate (ADR) Trend by Month in Southside
What Is the RevPAR for Airbnb in Southside?
RevPAR in Southside is currently $173. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $77 RevPAR.
- Typical properties (Median) generate $117 RevPAR.
- Strong performers (Top 25%) earn $261 RevPAR.
- Best-in-class (Top 10%) achieve $382 RevPAR.
Average Monthly RevPAR Trend in Southside
RevPAR Insights for Southside
- The average RevPAR in Southside is $173. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($382) and bottom 25% ($77) is $305, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jan and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Southside benchmarks. If your RevPAR falls below the median of $117, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $261+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Southside?
Southside's peak Airbnb season falls in January, February, December, while the softest stretch is September, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, December)
- Revenue averages $9,683 per month
- Occupancy rates average 59.9%
- Daily rates average $524
Shoulder Season
- Revenue averages $5,779 per month
- Occupancy maintains around 46.6%
- Daily rates hold near $453
Low Season (September, October, November)
- Revenue drops to average $3,584 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $417
Seasonality Insights for Southside
- Airbnb seasonality in Southside is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Southside's highest earning potential, with monthly revenues climbing to $11,263, occupancy reaching 69.0%, and ADRs peaking at $530.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $3,333, occupancy could drop to 28.9%, and ADRs may adjust to $413.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Southside.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Southside, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Southside?
Low regulation and minimal registration activity in Southside, St. Thomas, U.S. Virgin Islands point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Southside to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Southside?
With a compact short-term rental market, Southside gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Coki Point | A stunning beach known for its clear waters and vibrant marine life, ideal for snorkeling and diving. It attracts a mix of locals and tourists looking for a tropical beach experience. | Coki Beach, Coral World Ocean Park, Snorkeling, Water Sports, Beach Bars |
| Honeymoon Beach | Renowned for its picturesque beauty and serene atmosphere, this beach is perfect for romantic getaways and relaxation. It's a favorite for couples and families seeking a peaceful retreat. | Honeymoon Beach, Water Taxi to St. John, Kayaking, Snorkeling, Beach Restaurants |
| Magens Bay | One of the most beautiful beaches in the world, known for its long stretch of soft white sand and calm waters, making it a magnet for beachgoers and vacationers. | Magens Bay Beach, Nature Trail, Dining at the beach, Kayaking, Scenic Views |
| Charlotte Amalie | The capital of the U.S. Virgin Islands and a hub of historical and cultural attractions. A bustling port area that attracts tourists from around the globe. | Blackbeard's Castle, Fort Christian, Shopping at Main Street, National Museum of St. Thomas, Historical Architecture |
| Red Hook | A vibrant area known for its nightlife, restaurants, and proximity to ferries for easy access to nearby islands. Popular with younger crowds and night owls. | Bars and Restaurants, Ferry Terminal to St. John, Red Hook Market, Waterfront Views, Live Music |
| East End | A tranquil area with beautiful beaches and luxurious villas, attracting families and couples looking for a relaxed island lifestyle. | Sapphire Beach, Lindquist Beach, Secret Harbor Beach, Windward Passage, Kayaking and Snorkeling |
| Pavilion Beach | A lesser-known gem offering a more private beach experience, perfect for those looking to avoid the crowds while still enjoying beautiful surroundings. | Pavilion Beach, Snorkeling, Beachfront Villas, Private Rentals, Nature Trails |
| St. Thomas' Northside | Known for its scenic views and upscale resorts, this area is popular among tourists seeking a luxurious vacation experience with access to adventure activities. | Skytsborg Tower, Magens Bay Viewpoints, Plantation House Museum, Luxury Resorts, Nature Hiking |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Southside offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Southside?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Southside
- The Southside Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.2% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Southside, Apartment/Condo properties are the most common (63.9%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.8%) offer potential for unique stay experiences.
Southside Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Southside
- The dominant room capacity in Southside is 1 bedroom listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Southside, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Southside.
Southside Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Southside
- The most common guest capacity trend in Southside vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Southside STR market, accounting for 58.3% of listings.
- 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Southside.
- On average, properties in Southside are equipped to host 5.1 guests.
How Do Listings in Southside Compare on Quality?
Listing quality in Southside can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Southside
- At 36.4 photos per listing on average, Southside hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Southside averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Southside?
Amenity Prevalence
Amenity Insights for Southside
- Essential amenities in Southside that guests expect include: TV, Kitchen, Smoke alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Southside: TV, Kitchen, Smoke alarm, Air conditioning.
- Prioritize adding missing essentials: TV, Kitchen, Air conditioning.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Southside to stay competitive.
Which Airbnb Amenities Boost Revenue in Southside?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Southside, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Refrigerator | 77.8% | $61,060 | $9,100 | 571.0% |
Washer | 75.0% | $62,878 | $9,418 | 567.6% |
Toaster | 66.7% | $68,614 | $11,312 | 506.5% |
Microwave | 66.7% | $68,596 | $11,348 | 504.5% |
Oven | 66.7% | $68,596 | $11,348 | 504.5% |
Baking sheet | 63.9% | $70,850 | $11,763 | 502.3% |
Bed linens | 63.9% | $69,878 | $13,484 | 418.2% |
Body soap | 44.4% | $86,516 | $19,911 | 334.5% |
Wine glasses | 55.6% | $73,896 | $19,034 | 288.2% |
Stove | 66.7% | $64,992 | $18,555 | 250.3% |
Revenue Impact Insights for Southside
- Refrigerator tops the revenue impact list with a 571.0% uplift — listings with this amenity earn $61,060 vs. $9,100 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Southside STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Southside. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouthside Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Southside
- The typical guest profile for Airbnb in Southside consists of predominantly international visitors (100%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 0.0% of guests.
- Key international markets include United States (95.4%) and Canada (1.7%).
- Top languages spoken are English (73.9%) followed by Spanish (17.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Southside?
Listings in Southside average 4.86 out of 5 overall, with about 15.3 reviews per active listing and 30.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Southside
- With an overall rating of 4.86, Southside listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.87), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 30.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Southside Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Southside
- The most common availability pattern in Southside falls within the 271-366 days range, representing 52.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Southside (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Southside?
Average Booking Lead Time by Month
Booking Lead Time Insights for Southside
- The overall average booking lead time for vacation rentals in Southside is 67 days.
- Guests book furthest in advance for stays during February (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (91 days avg.) sees the longest lead times, while Summer (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Southside.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Southside averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Southside?
Guests in Southside stay about 5.6 nights on average, generating roughly 763 reservations and 21.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Southside
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Southside
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (7.2 nights) and shorten in May (4.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Southside Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
5.6% of total
2 Nights
7 listings
19.4% of total
3 Nights
6 listings
16.7% of total
4-6 Nights
12 listings
33.3% of total
7-29 Nights
1 listings
2.8% of total
30+ Nights
8 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Southside is 4-6 Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Southside, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 33.3% of Southside hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Southside.
Southside Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
2.8% of total
Limited
2 listings
5.6% of total
Super Strict 60 Days
2 listings
5.6% of total
Flexible
3 listings
8.3% of total
Moderate
1 listings
2.8% of total
Firm
22 listings
61.1% of total
Strict
5 listings
13.9% of total
Cancellation Policy Insights for Southside
- The prevailing Airbnb cancellation policy trend in Southside is Firm, used by 61.1% of listings.
- A majority (75.0%) of hosts in Southside utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 61.1% market standard in Southside.
- Using a Strict policy might deter some guests, as only 13.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Southside.
How Much Are Airbnb Cleaning Fees in Southside?
Cleaning fees in Southside are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Southside
- 97.2% of listings charge a cleaning fee, making it standard practice in Southside. Guests expect it and factor it into their booking decisions.
- The gap between the average ($284) and median ($230) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Southside median of $230. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Southside Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Southsidebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sleeps 9 - Generator - Central Location - POOL!
Entire Place • 4 bedrooms
Generator! 4BR remodeled, w/BEACH and 3 POOLS!
Entire Place • 4 bedrooms
Private Pickleball Court - 5 min walk to Beach
Entire Place • 3 bedrooms
Villa Breizh- Spacious 3 Bdrm- 3 Bath
Entire Place • 3 bedrooms
Villa Marbella, USVI
Entire Place • 5 bedrooms
Sea Sun VIlla 3/2 Villa, walk to Limetree Resort
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Southside?
Learn from the best! This table showcases top-performing Airbnb hosts in Southside based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Meghan | 3 | $445,410 | 88 | 4.94/5.0 |
| Emily | 3 | $246,591 | 117 | 4.87/5.0 |
| Justin | 2 | $128,194 | 24 | 4.83/5.0 |
| Clarke | 1 | $104,551 | 4 | 5.00/5.0 |
| Kristen | 1 | $101,310 | 16 | 4.75/5.0 |
| Tressa | 1 | $100,719 | 17 | 5.00/5.0 |
| Sara | 1 | $89,338 | 57 | 5.00/5.0 |
| Mike | 1 | $83,050 | 14 | 5.00/5.0 |
| Nikola | 1 | $70,218 | 38 | 4.89/5.0 |
| Carrie | 1 | $63,671 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Southside.
Who Are the Airbnb Hosts in Southside?
Southside is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Southside
- With 72.2% Superhosts, Southside has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 30.6% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 41.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Southside averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Southside
These are the highest-grossing professional property management operations in Southside, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Meghan | 3 | $445,410 | $580 | 71.0% | 4.94/5 |
| Justin | 2 | $128,194 | $397 | 57.6% | 4.83/5 |
| Tressa | 1 | $100,719 | $662 | 54.7% | 5.00/5 |
| Nikola | 1 | $70,218 | $306 | 62.9% | 4.89/5 |
| Carrie | 1 | $63,671 | $1,146 | 22.1% | 5.00/5 |
| Sunny Days | 1 | $35,664 | $328 | 36.0% | 4.78/5 |
| S.M | 2 | $23,646 | $224 | 20.8% | N/A |
Management Company Insights for Southside
- The leading management company, Meghan, operates 3 listings with $445,410 in gross revenue — a useful benchmark for what scale looks like in Southside.
- Top managers average 2 properties each, suggesting professional management in Southside still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.91/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Southside's Airbnb Market Compare to Nearby Cities?
How does the Southside Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Fortuna, Southside has 11 percentage points lower occupancy and about $97 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Central | 16 | $8,244 | $1137.12 | 44% |
| Fortuna | 13 | $6,160 | $335.14 | 52% |
| Cruz Bay | 398 | $6,112 | $622.73 | 45% |
| Charlotte Amalie | 12 | $6,006 | $478.61 | 46% |
| Northside | 66 | $5,910 | $553.62 | 42% |
| Long Bay Village | 25 | $5,841 | $1039.78 | 34% |
| West End Village | 21 | $5,621 | $1026.38 | 35% |
| Coral Harbour | 161 | $5,541 | $465.06 | 50% |
| Cruz Bay | 25 | $5,448 | $583.00 | 47% |
| Sandy Ground | 14 | $4,808 | $477.06 | 39% |
Frequently Asked Questions About Airbnb in Southside
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Southside.
How much do Airbnb hosts make in Southside?
Southside hosts earn about $49,513 per year on average, with an average nightly rate of $432 and RevPAR of $173. Those figures describe the typical revenue environment for active listings in Southside, St. Thomas, not the ceiling for the best operators. Source: AirROI 2026 data, Southside market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Southside?
The average Airbnb occupancy rate in Southside is 40.9%. January is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Southside?
Listings in Southside average $432 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Southside?
Southside currently has about 36 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Southside?
AirROI currently classifies the short-term rental regulation level in Southside as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Southside?
RevPAR in Southside is about $173. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Southside?
At 40.9% occupancy, Southside can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $49,513, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Southside?
The average booking lead time in Southside is about 67 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Southside?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Southside include Coki Point, Honeymoon Beach, Magens Bay. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Southside?
entire_home listings make up 97.2% of the active supply in Southside. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Southside compare to nearby Airbnb markets?
Among neighboring markets, Central posts $98,933 in average annual revenue with 43.5% occupancy, compared to Southside's $49,513 and 40.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Southside?
The average Airbnb stay length in Southside is about 5.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Southside?
Airbnb listings in Southside average 4.86 out of 5 overall. About 30.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Southside?
Refrigerator and Washer are among the strongest revenue-linked amenities in Southside. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Southside?
Yes. About 97.2% of active Airbnb listings in Southside charge a cleaning fee, and the average fee is $284. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Southside?
A 72.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.