Port Ellen, Scotland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Port Ellen, Scotland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $41,525 per year — at a $205 nightly rate, 64.9% occupancy, and a $141 RevPAR that reflects strong rate-to-revenue efficiency across the market.
With just 29 active listings, Port Ellen is a micro-market where solid booking activity throughout the year. Supply grew 16.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Port Ellen?
In Port Ellen, the headline Airbnb metrics are $41,525 in average annual revenue,64.9% occupancy, $205 ADR, and $141 in RevPAR, and guests book about 116 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Port Ellen?
Understanding the monthly revenue variations for Airbnb listings in Port Ellen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Port Ellen is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Port Ellen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,734+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,791 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,704 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,942, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Port Ellen
What Is the Monthly Airbnb Occupancy Rate in Port Ellen?
Maximize your bookings by understanding the Port Ellen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Port Ellen:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 64%.
- Entry-level properties (Bottom 25%) average 52% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Port Ellen
What Is the Average Airbnb Nightly Rate in Port Ellen?
Effective short term rental pricing strategy in Port Ellen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Port Ellen typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $310+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
- Typical properties (Median) charge around $185 per night.
- Entry-level properties (Bottom 25%) earn around $165 per night.
Average Daily Rate (ADR) Trend by Month in Port Ellen
What Is the RevPAR for Airbnb in Port Ellen?
RevPAR in Port Ellen is currently $141. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $118 RevPAR.
- Typical properties (Median) generate $135 RevPAR.
- Strong performers (Top 25%) earn $165 RevPAR.
- Best-in-class (Top 10%) achieve $211 RevPAR.
Average Monthly RevPAR Trend in Port Ellen
RevPAR Insights for Port Ellen
- The average RevPAR in Port Ellen is $141. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($211) and bottom 25% ($118) is $94, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Port Ellen benchmarks. If your RevPAR falls below the median of $135, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $165+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Port Ellen?
Port Ellen's peak Airbnb season falls in June, August, July, while the softest stretch is February, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, August, July)
- Revenue averages $5,462 per month
- Occupancy rates average 83.0%
- Daily rates average $212
Shoulder Season
- Revenue averages $3,980 per month
- Occupancy maintains around 62.3%
- Daily rates hold near $206
Low Season (February, March, December)
- Revenue drops to average $2,329 per month
- Occupancy decreases to average 35.8%
- Daily rates adjust to average $206
Seasonality Insights for Port Ellen
- Airbnb seasonality in Port Ellen is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Port Ellen's highest earning potential, with monthly revenues climbing to $5,525, occupancy reaching 85.0%, and ADRs peaking at $212.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,161, occupancy could drop to 33.8%, and ADRs may adjust to $201.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Port Ellen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Port Ellen, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Even in a market with solid annual occupancy, the slower months benefit from competitive pricing and flexible check-in/check-out windows. Target remote workers and extended-stay travelers who value value over peak-season amenities.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Port Ellen, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Port Ellen?
Port Ellen, Scotland, United Kingdom has a high regulation classification, yet only 31% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Port Ellen to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 31% licensed listings)
What Are the Best Neighborhoods for Airbnb in Port Ellen?
With a compact short-term rental market, Port Ellen gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Port Ellen Village | Charming village known for its picturesque streets and proximity to local distilleries. Attracts whisky enthusiasts and tourists looking for a quaint Scottish experience. | Laphroaig Distillery, Lagavulin Distillery, Port Ellen Maltings, Port Ellen Harbour, Local beaches |
| Islay Coastal Path | Beautiful scenic walking path that stretches along the coastline of Islay. Popular among outdoor enthusiasts and those seeking natural beauty. | Islay Coastal Path, Scenic viewpoints, Wildlife watching, Beaches along the path |
| Kilnaughton Bay | Stunning bay known for its sandy beaches and calm waters. Ideal for families and beachgoers looking for relaxation and coastal activities. | Kilnaughton Beach, Birdwatching, Walks along the coast, Water sports activities |
| Ardbeg Distillery | Famous distillery known for its iconic Islay whisky. Draws in visitors from around the world for tours and tastings. | Ardbeg Distillery, Whisky tastings, Distillery tours, Dining at the visitor center |
| The Oa | A dramatic landscape featuring cliffs and stunning views of the Atlantic Ocean. Perfect for nature lovers and hikers. | The Oa Cliff Walk, Dramatic coastline, Wildflower walks, Historic sites |
| Bruichladdich Distillery | Another renowned distillery known for its variety of whiskies and innovative practices. A must-visit for whisky aficionados. | Bruichladdich Distillery, Whisky tastings, Tours of the facility, Local dining options |
| Isle of Islay Wildlife | Islay is home to diverse wildlife including sea eagles and rare birds. Attracts nature and wildlife enthusiasts. | Wildlife tours, Birdwatching sites, Nature reserves, Scenic drives |
| Local Markets | Islay hosts several local markets that offer food and crafts. A great way to experience local culture and flavors. | Islay Farmers Market, Craft fairs, Local artisan goods, Street food opportunities |
Because Port Ellen has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Port Ellen?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Port Ellen
- The Port Ellen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Port Ellen, House properties are the most common (79.3%), reflecting the local real estate landscape.
- Houses represent a significant 79.3% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.4%) offer potential for unique stay experiences.
Port Ellen Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Port Ellen
- The dominant room capacity in Port Ellen is 2 bedrooms listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.5% of the active Airbnb listings in Port Ellen, indicating a high concentration in these sizes.
- A significant 24.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Port Ellen.
Port Ellen Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Port Ellen
- The most common guest capacity trend in Port Ellen vacation rentals is listings accommodating 4 guests (41.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Port Ellen STR market, accounting for 65.5% of listings.
- 31.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Port Ellen.
- On average, properties in Port Ellen are equipped to host 4.1 guests.
How Do Listings in Port Ellen Compare on Quality?
Listing quality in Port Ellen can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Port Ellen
- At 22.2 photos per listing on average, Port Ellen hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Port Ellen averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Port Ellen?
Amenity Prevalence
Amenity Insights for Port Ellen
- Essential amenities in Port Ellen that guests expect include: TV, Wifi, Heating, Free parking on premises, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Port Ellen: TV, Wifi, Heating, Free parking on premises, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: TV, Heating, Free parking on premises, Kitchen, Smoke alarm.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Port Ellen to stay competitive.
Which Airbnb Amenities Boost Revenue in Port Ellen?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Port Ellen, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Fire extinguisher | 75.9% | $45,671 | $28,497 | 60.3% |
Sound system | 17.2% | $60,208 | $37,633 | 60.0% |
Hair dryer | 75.9% | $45,480 | $29,096 | 56.3% |
Gym | 20.7% | $52,452 | $38,675 | 35.6% |
Pets allowed | 48.3% | $47,971 | $35,509 | 35.1% |
Cooking basics | 79.3% | $43,881 | $32,497 | 35.0% |
Hangers | 75.9% | $44,224 | $33,045 | 33.8% |
Coffee maker | 48.3% | $47,110 | $36,314 | 29.7% |
Outdoor furniture | 41.4% | $47,452 | $37,342 | 27.1% |
Oven | 75.9% | $43,731 | $34,595 | 26.4% |
Revenue Impact Insights for Port Ellen
- Fire extinguisher tops the revenue impact list with a 60.3% uplift — listings with this amenity earn $45,671 vs. $28,497 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Port Ellen STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Port Ellen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPort Ellen Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Port Ellen
- The typical guest profile for Airbnb in Port Ellen consists of a mix of domestic (44%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 43.7% of guests.
- Key international markets include United Kingdom (43.7%) and United States (27.4%).
- Top languages spoken are English (60.4%) followed by French (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Port Ellen?
Listings in Port Ellen average 4.91 out of 5 overall, with about 180 reviews per active listing and 62.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Port Ellen
- With an overall rating of 4.91, Port Ellen listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.95), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 62.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Port Ellen Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Port Ellen
- The most common availability pattern in Port Ellen falls within the 91-180 days range, representing 48.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 31.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Port Ellen (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 68.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Port Ellen?
Average Booking Lead Time by Month
Booking Lead Time Insights for Port Ellen
- The overall average booking lead time for vacation rentals in Port Ellen is 116 days.
- Guests book furthest in advance for stays during May (average 190 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 48 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (151 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (116 days) as a baseline for your pricing and availability strategy in Port Ellen.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 190 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 151 days) to capture early planners.
- Monitor your own booking lead times against these Port Ellen averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Port Ellen?
Guests in Port Ellen stay about 4.3 nights on average, generating roughly 1,339 reservations and 46.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Port Ellen
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Port Ellen
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 46.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (6.3 nights) and shorten in Nov (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Port Ellen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
3.4% of total
2 Nights
5 listings
17.2% of total
3 Nights
1 listings
3.4% of total
4-6 Nights
7 listings
24.1% of total
30+ Nights
15 listings
51.7% of total
Key Insights
- The most prevalent minimum stay requirement in Port Ellen is 30+ Nights, adopted by 51.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (51.7%) caters to monthly stays (30+ nights) in Port Ellen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 51.7% of Port Ellen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 51.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Port Ellen.
Port Ellen Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
7 listings
24.1% of total
Moderate
4 listings
13.8% of total
Firm
11 listings
37.9% of total
Strict
7 listings
24.1% of total
Cancellation Policy Insights for Port Ellen
- The prevailing Airbnb cancellation policy trend in Port Ellen is Firm, used by 37.9% of listings.
- A majority (62.0%) of hosts in Port Ellen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.9% market standard in Port Ellen.
- Regularly review your cancellation policy against competitors and market demand shifts in Port Ellen.
How Much Are Airbnb Cleaning Fees in Port Ellen?
Cleaning fees in Port Ellen are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Port Ellen
- About 58.6% of Port Ellen listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($88) and median ($67) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Port Ellen median of $67. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Port Ellen Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Port Ellenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gartartan Port Ellen Modern home with sea views
Entire Place • 4 bedrooms
Turf roofed self catering lodge
Entire Place • 1 bedroom
Laphroaig 9
Entire Place • 3 bedrooms
Spectacular view!!
Entire Place • 3 bedrooms
Islay65 Luxury Self Catering
Entire Place • 3 bedrooms
Swans pool @ Cam Sgeir
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Port Ellen?
Learn from the best! This table showcases top-performing Airbnb hosts in Port Ellen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Karen | 3 | $136,427 | 932 | 4.94/5.0 |
| Natalie | 2 | $98,587 | 408 | 4.99/5.0 |
| Islay Croft | 2 | $95,493 | 80 | 4.75/5.0 |
| Iseabail | 3 | $85,795 | 42 | 4.82/5.0 |
| Rona | 1 | $79,791 | 125 | 4.94/5.0 |
| Richard | 1 | $77,342 | 341 | 5.00/5.0 |
| David | 1 | $73,593 | 17 | 5.00/5.0 |
| Keren | 1 | $70,025 | 211 | 4.83/5.0 |
| Paula | 2 | $68,090 | 849 | 4.87/5.0 |
| Laura | 2 | $66,596 | 279 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Port Ellen.
Who Are the Airbnb Hosts in Port Ellen?
Port Ellen is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Port Ellen
- With 72.4% Superhosts, Port Ellen has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 93.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 17.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Port Ellen averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Port Ellen's Airbnb Market Compare to Nearby Cities?
How does the Port Ellen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Glen Nevis, Port Ellen has 6 percentage points higher occupancy and about $53 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glen Nevis | 16 | $4,585 | $258.48 | 59% |
| Glenachulish | 32 | $4,372 | $479.26 | 40% |
| Irvinestown | 10 | $4,268 | $359.85 | 40% |
| Bruichladdich | 17 | $4,095 | $326.41 | 51% |
| Kilchattan Bay | 10 | $3,950 | $345.63 | 50% |
| Inveraray | 19 | $3,763 | $313.26 | 47% |
| Duror | 18 | $3,728 | $242.14 | 59% |
| Kilcoo | 10 | $3,576 | $222.69 | 55% |
| Ballachulish | 36 | $3,527 | $243.32 | 57% |
| Tayvallich | 10 | $3,521 | $270.80 | 44% |
Frequently Asked Questions About Airbnb in Port Ellen
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Port Ellen.
How much do Airbnb hosts make in Port Ellen?
Port Ellen hosts earn about $41,525 per year on average, with an average nightly rate of $205 and RevPAR of $141. Those figures describe the typical revenue environment for active listings in Port Ellen, Scotland, not the ceiling for the best operators. Source: AirROI 2026 data, Port Ellen market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Port Ellen?
The average Airbnb occupancy rate in Port Ellen is 64.9%. June is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Port Ellen?
Listings in Port Ellen average $205 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Port Ellen?
Port Ellen currently has about 29 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Port Ellen?
AirROI currently classifies the short-term rental regulation level in Port Ellen as High. The dataset also shows about 31.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Port Ellen?
RevPAR in Port Ellen is about $141. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Port Ellen?
With 64.9% occupancy and a RevPAR that captures more than half of the nightly rate, Port Ellen shows strong signs of profitability for well-run listings. Average annual revenue is $41,525, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Port Ellen?
The average booking lead time in Port Ellen is about 116 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Port Ellen?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Port Ellen include Port Ellen Village, Islay Coastal Path, Kilnaughton Bay. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Port Ellen?
entire_home listings make up 93.1% of the active supply in Port Ellen. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Port Ellen compare to nearby Airbnb markets?
Among neighboring markets, Glen Nevis posts $55,018 in average annual revenue with 58.5% occupancy, compared to Port Ellen's $41,525 and 64.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Port Ellen?
The average Airbnb stay length in Port Ellen is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Port Ellen?
Airbnb listings in Port Ellen average 4.91 out of 5 overall. About 62.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Port Ellen?
Fire extinguisher and Sound system are among the strongest revenue-linked amenities in Port Ellen. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Port Ellen?
Yes. About 58.6% of active Airbnb listings in Port Ellen charge a cleaning fee, and the average fee is $88. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Port Ellen?
A 72.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.