Tourism statisticsCity2026
Santa Monica Tourism Statistics: 4.2M Visitors in 2024
Santa Monica, in California, United States, recorded 4,222,400 visitors in 2024, Santa Monica Travel & Tourism reports. AirROI estimates 22,618 Airbnb stays in Santa Monica in the 12 months to October 2026. The busiest month was August, and the quietest was December.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 142,336
- Typical Airbnb stay
- 6.3 nights
- Busiest Airbnb month
- August
- From within the United States, among guests who left a review
- 73%
Key facts
Santa Monica Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Santa Monica Travel & Tourism puts Santa Monica at 4,222,400 visitors in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Santa Monica at 22,618 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Santa Monica added up to 142,336 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Santa Monica lasted 6.3 nights in the 12 months to October 2026, booked about 45 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Santa Monica in the 12 months to October 2026, followed by March and September, with December the quietest.
- AirROI estimates Airbnb in Santa Monica had no single high season in the 12 months to October 2026: the three busiest months were August, March and September.
- AirROI estimates Airbnb stays in Santa Monica in July were booked furthest ahead, about 68 days, against 32 days for December, in the 12 months to October 2026.
Guests
- AirROI estimates 73% of Santa Monica Airbnb guests who left a review as of October 2026 were from within the United States, and the United Kingdom at 3.7% and Canada at 2.7% were the top countries abroad.
- Among Santa Monica Airbnb guests who left a review as of October 2026, New York was the top origin city at 6%, ahead of Los Angeles at 5.1%, AirROI estimates.
By place
- AirROI ranks Santa Monica 27th for Airbnb stays among the 237 towns it lists in California in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Santa Monica?
Santa Monica Travel & Tourism counted 4,222,400 visitors in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 4,222,400Visitors | Total visitors to Santa Monica | 2024 | Santa Monica Travel & Tourism |
Airbnb stays
Airbnb Stays in Santa Monica
Santa Monica had 791 Airbnb homes in the 12 months to October 2026. They took an estimated 22,618 stays and 142,336 nights. A typical stay lasted 6.3 nights and was booked about 45 days ahead, longer than the worldwide stay of 5.2 nights.
- Airbnb homes
- 791
- Airbnb stays, estimate
- 22,618
- Airbnb nights, estimate
- 142,336
- Typical stay
- 6.3 nights
- Booked ahead
- 45 days
Busiest months
When Is the Busiest Time in Santa Monica?
On Airbnb, August was the busiest month in Santa Monica in the 12 months to October 2026, then March and September. December was the quietest. The busiest months do not sit together, so there is no single high season.
August ranks first, December last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, March, September, October, June, May, February, April, November, July, January, December.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 9.6% | 56 days |
| March | 8.9% | 34 days |
| September | 8.8% | 43 days |
| October | 8.6% | 38 days |
| June | 8.5% | 61 days |
| May | 8.4% | 43 days |
| February | 8.2% | 35 days |
| April | 7.9% | 39 days |
| November | 7.9% | 37 days |
| July | 7.9% | 68 days |
| January | 7.6% | 36 days |
| December | 7.6% | 32 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Santa Monica Airbnb Guests Come From?
About seven in ten Santa Monica Airbnb guests who left a review as of October 2026 were from within the United States (73%), and the top countries abroad were the United Kingdom at 3.7% and Canada at 2.7%, AirROI estimates. Among the same guests, New York was the top origin city at 6%, ahead of Los Angeles at 5.1%. The figures rest on 74,765 reviews, written over many years.
73% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 73%
- From abroad 27%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Santa Monica
How many tourists visit Santa Monica?
Santa Monica had 4,222,400 visitors in 2024, according to Santa Monica Travel & Tourism. AirROI estimates 22,618 Airbnb stays in Santa Monica in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Santa Monica?
The busiest Airbnb month in Santa Monica in the 12 months to October 2026 was August, then March and September.
What is the quietest month in Santa Monica?
December was the quietest Airbnb month in Santa Monica in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in December were booked about 32 days ahead, against 68 days for July.
How long is a typical Airbnb stay in Santa Monica?
A typical Airbnb stay in Santa Monica lasted 6.3 nights in the 12 months to October 2026, booked about 45 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 4.5 nights in September to 7.6 nights in January.
Where do Airbnb guests in Santa Monica come from?
Of Santa Monica Airbnb guests who left a review as of October 2026, 73% were from within the United States, AirROI estimates. The top countries abroad were the United Kingdom at 3.7% and Canada at 2.7%. Among the same guests, the top origin city was New York at 6%, ahead of Los Angeles at 5.1%.
Are Airbnb stays the same as tourists?
No. Santa Monica Travel & Tourism counts visitors (4,222,400 in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 22,618 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 22,618 stays at 6.29 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 74,765 reviews and describes guests who left a review, not everyone who stayed. Read the method page.