Merriam, Kansas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Merriam, Kansas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $32,893 per year — at a $206 nightly rate, 50.3% occupancy, and a $95 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 24 active listings, Merriam is a micro-market where solid booking activity throughout the year. Supply grew 60.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Merriam?
In Merriam, the headline Airbnb metrics are $32,893 in average annual revenue,50.3% occupancy, $206 ADR, and $95 in RevPAR, and guests book about 36 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Merriam?
Understanding the monthly revenue variations for Airbnb listings in Merriam is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merriam is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merriam across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,139+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,528 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,280 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,334, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merriam
What Is the Monthly Airbnb Occupancy Rate in Merriam?
Maximize your bookings by understanding the Merriam STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merriam:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merriam
What Is the Average Airbnb Nightly Rate in Merriam?
Effective short term rental pricing strategy in Merriam involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merriam typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $372+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Merriam
What Is the RevPAR for Airbnb in Merriam?
RevPAR in Merriam is currently $95. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $44 RevPAR.
- Typical properties (Median) generate $77 RevPAR.
- Strong performers (Top 25%) earn $109 RevPAR.
- Best-in-class (Top 10%) achieve $148 RevPAR.
Average Monthly RevPAR Trend in Merriam
RevPAR Insights for Merriam
- The average RevPAR in Merriam is $95. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($148) and bottom 25% ($44) is $103, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Merriam benchmarks. If your RevPAR falls below the median of $77, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $109+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Merriam?
Merriam's peak Airbnb season falls in July, June, August, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $4,090 per month
- Occupancy rates average 64.0%
- Daily rates average $187
Shoulder Season
- Revenue averages $3,184 per month
- Occupancy maintains around 50.3%
- Daily rates hold near $198
Low Season (January, February, April)
- Revenue drops to average $1,861 per month
- Occupancy decreases to average 39.0%
- Daily rates adjust to average $186
Seasonality Insights for Merriam
- Airbnb seasonality in Merriam is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Merriam's highest earning potential, with monthly revenues climbing to $4,429, occupancy reaching 65.6%, and ADRs peaking at $224.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,410, occupancy could drop to 34.0%, and ADRs may adjust to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Merriam.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Merriam, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Merriam?
Low regulation and minimal registration activity in Merriam, Kansas, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Merriam to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Merriam?
With a compact short-term rental market, Merriam gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Merriam Town Center | A vibrant shopping and entertainment district that attracts both locals and visitors, making it ideal for short-term rentals. | Merriam Marketplace, Merriam Park, The Theater in the Park, Merriam Historic Plaza, Public Art Sculptures |
| Shawnee Mission Park | A large and popular park offering outdoor recreational activities, perfect for nature lovers and families. | Shawnee Mission Park Lake, Hiking Trails, Picnic Areas, Playgrounds, Wildlife Viewing |
| Downtown Merriam | The heart of Merriam, featuring local shops, restaurants, and community events, attracting visitors looking for cultural experiences. | Merriam Farmers Market, Community Center, Local Dining, Arts and Crafts Festivals |
| Merriam Woods | A suburban residential area close to parks and amenities, appealing to families and those looking for a quiet stay. | Parks, Community Events, Local Dining |
| Antioch Park | A well-known park in the area with recreational facilities, making it attractive for visitors interested in outdoor activities. | Fishing Lakes, Sports Fields, Playgrounds, Hiking Trails |
| Robinson Park | A peaceful neighborhood park ideal for relaxation and family gatherings, suitable for those wanting a calm environment. | Walking Trails, Play Areas, Picnic Tables |
| Merriam Plaza | A hub of shopping and dining options, drawing both residents and visitors, ideal for short-term rentals. | Shopping Centers, Restaurants, Cafés |
| Nearby Overland Park | Just adjacent to Merriam, it offers shopping, dining, and entertainment options, making it a great location for hosting guests. | Overland Park Arboretum, Oak Park Mall, Deanna Rose Childrens Farmstead, Golf Courses |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Merriam offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Merriam?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merriam
- The Merriam Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Merriam, House properties are the most common (87.5%), reflecting the local real estate landscape.
- Houses represent a significant 87.5% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 4.2%) offer potential for unique stay experiences.
Merriam Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merriam
- The dominant room capacity in Merriam is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 54.1% of the active Airbnb listings in Merriam, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Merriam.
Merriam Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merriam
- The most common guest capacity trend in Merriam vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Merriam STR market, accounting for 45.8% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merriam.
- On average, properties in Merriam are equipped to host 4.4 guests.
How Do Listings in Merriam Compare on Quality?
Listing quality in Merriam can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Merriam
- At 32.5 photos per listing on average, Merriam hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 8.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Merriam averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Merriam?
Amenity Prevalence
Amenity Insights for Merriam
- Essential amenities in Merriam that guests expect include: Air conditioning, Heating, Wifi, TV, Smoke alarm, Carbon monoxide alarm, Coffee maker, Free parking on premises, Hangers, Hot water. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Merriam: Air conditioning, Heating, Wifi, TV, Smoke alarm, Carbon monoxide alarm, Coffee maker, Free parking on premises, Hangers, Hot water.
- Prioritize adding missing essentials: Air conditioning, Heating, Coffee maker, Free parking on premises, Hangers, Hot water.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Merriam to stay competitive.
Which Airbnb Amenities Boost Revenue in Merriam?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Merriam, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishwasher | 79.2% | $38,009 | $13,449 | 182.6% |
Exterior security cameras on property | 70.8% | $40,196 | $15,156 | 165.2% |
Fire extinguisher | 75.0% | $38,955 | $14,705 | 164.9% |
Hot water kettle | 54.2% | $45,970 | $17,438 | 163.6% |
Cooking basics | 79.2% | $37,442 | $15,605 | 139.9% |
BBQ grill | 66.7% | $40,659 | $17,360 | 134.2% |
Baking sheet | 70.8% | $38,799 | $18,548 | 109.2% |
Oven | 79.2% | $36,850 | $17,853 | 106.4% |
Pack ’n play/Travel crib | 41.7% | $46,981 | $22,830 | 105.8% |
Barbecue utensils | 62.5% | $40,518 | $20,184 | 100.7% |
Revenue Impact Insights for Merriam
- Dishwasher tops the revenue impact list with a 182.6% uplift — listings with this amenity earn $38,009 vs. $13,449 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Merriam STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merriam. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerriam Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Merriam
- The typical guest profile for Airbnb in Merriam consists of primarily domestic travelers (98%), often arriving from nearby Kansas City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and France (0.2%).
- Top languages spoken are English (73.2%) followed by Spanish (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kansas City and Wichita.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Merriam?
Listings in Merriam average 4.88 out of 5 overall, with about 120.3 reviews per active listing and 58.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Merriam
- With an overall rating of 4.88, Merriam listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.87) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 58.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Merriam Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merriam
- The most common availability pattern in Merriam falls within the 91-180 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Merriam (45.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Merriam?
Average Booking Lead Time by Month
Booking Lead Time Insights for Merriam
- The overall average booking lead time for vacation rentals in Merriam is 36 days.
- Guests book furthest in advance for stays during May (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Merriam.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Merriam averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Merriam?
Guests in Merriam stay about 4.4 nights on average, generating roughly 947 reservations and 39.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Merriam
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Merriam
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 39.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (5.7 nights) and shorten in Apr (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Merriam Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
50% of total
2 Nights
6 listings
25% of total
3 Nights
1 listings
4.2% of total
7-29 Nights
1 listings
4.2% of total
30+ Nights
4 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Merriam is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Merriam Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Merriam, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Merriam hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merriam.
Merriam Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
4.2% of total
Limited
1 listings
4.2% of total
Flexible
3 listings
12.5% of total
Moderate
12 listings
50% of total
Firm
7 listings
29.2% of total
Cancellation Policy Insights for Merriam
- The prevailing Airbnb cancellation policy trend in Merriam is Moderate, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (62.5%) and stricter (29.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Merriam.
- Regularly review your cancellation policy against competitors and market demand shifts in Merriam.
How Much Are Airbnb Cleaning Fees in Merriam?
Cleaning fees in Merriam are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Merriam
- 87.5% of listings charge a cleaning fee, making it standard practice in Merriam. Guests expect it and factor it into their booking decisions.
- The gap between the average ($265) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Merriam median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Merriam Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Merriambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pool & Hot Tub in heart of KC!
Entire Place • 5 bedrooms
Spacious Home: Game Room, Swing Set, Deck, Yard
Entire Place • 5 bedrooms
Beautiful 5 BR home
Entire Place • 5 bedrooms
Beautiful and Spacious 1908 Modern Farmhouse
Entire Place • 3 bedrooms
Boho Lounge - Pet Friendly Home Close to I-35 & KC
Entire Place • 3 bedrooms
The Retreat - Near Downtown KC
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Merriam?
Learn from the best! This table showcases top-performing Airbnb hosts in Merriam based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cassy | 1 | $144,098 | 56 | 5.00/5.0 |
| Joseph | 4 | $107,142 | 795 | 4.78/5.0 |
| Melissa | 1 | $106,080 | 36 | 5.00/5.0 |
| Jane Romanova-Hrenchir | 2 | $58,982 | 362 | 4.94/5.0 |
| Brian | 1 | $54,088 | 108 | 4.69/5.0 |
| Sheila | 1 | $48,967 | 103 | 4.99/5.0 |
| Cozy In KC | 1 | $45,239 | 170 | 4.81/5.0 |
| Tracey | 1 | $39,785 | 61 | 4.95/5.0 |
| Debbie | 2 | $35,585 | 87 | 4.86/5.0 |
| Shane | 1 | $33,446 | 183 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merriam.
Who Are the Airbnb Hosts in Merriam?
Merriam is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Merriam
- With 75.0% Superhosts, Merriam has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 91.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 33.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Merriam averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Merriam
These are the highest-grossing professional property management operations in Merriam, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cozy In KC | 1 | $45,239 | $226 | 52.8% | 4.81/5 |
Management Company Insights for Merriam
- The leading management company, Cozy In KC, operates 1 listings with $45,239 in gross revenue — a useful benchmark for what scale looks like in Merriam.
- Top managers average 1 properties each, suggesting professional management in Merriam still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.81/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Merriam's Airbnb Market Compare to Nearby Cities?
How does the Merriam Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Prairie Village, Merriam has 12 percentage points lower occupancy and about $45 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Weston | 18 | $4,054 | $353.26 | 43% |
| Prairie Village | 35 | $3,849 | $251.06 | 62% |
| Liberty | 46 | $3,471 | $237.55 | 55% |
| Pleasant Hill | 11 | $3,461 | $249.59 | 52% |
| Overland Park | 273 | $3,218 | $238.45 | 51% |
| Olathe | 71 | $2,730 | $222.28 | 46% |
| Mission | 15 | $2,619 | $209.49 | 56% |
| Sabetha | 11 | $2,573 | $218.97 | 39% |
| Smithville | 20 | $2,565 | $235.10 | 48% |
| Lenexa | 47 | $2,498 | $189.05 | 47% |
Frequently Asked Questions About Airbnb in Merriam
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Merriam.
How much do Airbnb hosts make in Merriam?
Merriam hosts earn about $32,893 per year on average, with an average nightly rate of $206 and RevPAR of $95. Those figures describe the typical revenue environment for active listings in Merriam, Kansas, not the ceiling for the best operators. Source: AirROI 2026 data, Merriam market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Merriam?
The average Airbnb occupancy rate in Merriam is 50.3%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Merriam?
Listings in Merriam average $206 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Merriam?
Merriam currently has about 24 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Merriam?
AirROI currently classifies the short-term rental regulation level in Merriam as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Merriam?
RevPAR in Merriam is about $95. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Merriam?
At 50.3% occupancy, Merriam can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $32,893, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Merriam?
The average booking lead time in Merriam is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Merriam?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Merriam include Merriam Town Center, Shawnee Mission Park, Downtown Merriam. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Merriam?
entire_home listings make up 83.3% of the active supply in Merriam. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Merriam compare to nearby Airbnb markets?
Among neighboring markets, Weston posts $48,651 in average annual revenue with 42.9% occupancy, compared to Merriam's $32,893 and 50.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Merriam?
The average Airbnb stay length in Merriam is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Merriam?
Airbnb listings in Merriam average 4.88 out of 5 overall. About 58.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Merriam?
Dishwasher and Exterior security cameras on property are among the strongest revenue-linked amenities in Merriam. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Merriam?
Yes. About 87.5% of active Airbnb listings in Merriam charge a cleaning fee, and the average fee is $265. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Merriam?
A 75.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.