Bay St. Louis, Mississippi Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Bay St. Louis, Mississippi? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,155 per year — at a $256 nightly rate, 29.7% occupancy, and a $82 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

At 85 active listings, Bay St. Louis is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 844.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Bay St. Louis?

In Bay St. Louis, the headline Airbnb metrics are $23,155 in average annual revenue,29.7% occupancy, $256 ADR, and $82 in RevPAR, and guests book about 46 days in advance.

Avg. Daily Rate (ADR)(?)
$256
The average rental revenue earned for an occupied room per day in Bay St. Louis.
Occupancy Rate(?)
29.7%
Lower demand, potentially seasonal or market factors at play.
Avg. Annual Revenue(?)
$23,155
Average annual income for an Airbnb listing in Bay St. Louis. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$82
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
28.4%
Strong growth (28.4%) vs. last year.
Active Airbnb Listings(?)
85
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
46 days
How far in advance guests typically book in Bay St. Louis. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Bay St. Louis.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Bay St. Louis.
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How Much Do Airbnb Hosts Earn Monthly in Bay St. Louis?

Understanding the monthly revenue variations for Airbnb listings in Bay St. Louis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bay St. Louis is typically June, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bay St. Louis across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,516+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,119 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,625 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $854, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Bay St. Louis

What Is the Monthly Airbnb Occupancy Rate in Bay St. Louis?

Maximize your bookings by understanding the Bay St. Louis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bay St. Louis:

  • Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Bay St. Louis

What Is the Average Airbnb Nightly Rate in Bay St. Louis?

Effective short term rental pricing strategy in Bay St. Louis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bay St. Louis typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $374+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $291 or more.
  • Typical properties (Median) charge around $209 per night.
  • Entry-level properties (Bottom 25%) earn around $146 per night.

Average Daily Rate (ADR) Trend by Month in Bay St. Louis

What Is the RevPAR for Airbnb in Bay St. Louis?

RevPAR in Bay St. Louis is currently $82. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $41 RevPAR.
  • Typical properties (Median) generate $56 RevPAR.
  • Strong performers (Top 25%) earn $94 RevPAR.
  • Best-in-class (Top 10%) achieve $151 RevPAR.

Average Monthly RevPAR Trend in Bay St. Louis

RevPAR Insights for Bay St. Louis

  • The average RevPAR in Bay St. Louis is $82. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($151) and bottom 25% ($41) is $110, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Jun and bottoms out in Dec, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Bay St. Louis benchmarks. If your RevPAR falls below the median of $56, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $94+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Bay St. Louis?

Bay St. Louis's peak Airbnb season falls in June, July, October, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (June, July, October)
  • Revenue averages $3,750 per month
  • Occupancy rates average 38.9%
  • Daily rates average $261
Shoulder Season
  • Revenue averages $2,439 per month
  • Occupancy maintains around 30.3%
  • Daily rates hold near $243
Low Season (January, February, December)
  • Revenue drops to average $1,779 per month
  • Occupancy decreases to average 23.1%
  • Daily rates adjust to average $246

Seasonality Insights for Bay St. Louis

  • Airbnb seasonality in Bay St. Louis is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Bay St. Louis's highest earning potential, with monthly revenues climbing to $4,124, occupancy reaching 40.8%, and ADRs peaking at $265.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,596, occupancy could drop to 20.1%, and ADRs may adjust to $228.
  • Lower occupancy paired with meaningful seasonality means hosts in Bay St. Louis need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Bay St. Louis, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Bay St. Louis?

Low regulation and minimal registration activity in Bay St. Louis, Mississippi, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Bay St. Louis to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 1% licensed listings)

What Are the Best Neighborhoods for Airbnb in Bay St. Louis?

Bay St. Louis is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Bay St. Louis
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Old Town Historic District
Charming area with Historic buildings, great for tourists interested in the local history and culture. Close to shops and restaurants, and near the beach.
Bay St. Louis Historic District, Bougainvillea Manor, Historic R. C. Smith House, Local art galleries, Old Town Merchants
Bay St. Louis Beach
Direct beach access makes this a prime location for vacationers looking for sun and sand. Family-friendly atmosphere with plenty of activities.
Beachfront access, Fishing and boating opportunities, Water sports, Nearby beachfront restaurants, Scenic views
The Pass Christian
Popular nearby town with great dining and beach access, attracting visitors who want a quieter experience. Known for its upscale homes and charm.
Pass Christian Beach, The Pass Christian Yacht Club, Local shops and dining, Live Oak Avenue, Old Town historic area
Bay St. Louis Marina
Great for those who enjoy boating and fishing. The marina area offers beautiful views and a relaxed atmosphere, popular with locals and visitors alike.
Bay St. Louis Marina, Fishing charters, Waterfront dining, Beach park, Scenic waterfront views
Waveland Beach
Quieter beach area that appeals to families and travelers seeking a peaceful getaway. Offers great local attractions and is just a short drive from Bay St. Louis.
Waveland Beach, Waveland Community Center, Local playgrounds and parks, Nearby nature trails, Dining options along the beach
Louisiana Purchase
A neighborhood recognized for its laid-back lifestyle and proximity to nature trails. Popular among those who enjoy outdoor activities.
Nature trails, Birdwatching opportunities, Local parks, Quiet residential streets, Nearby water activities
Bayou View
A residential area with beautiful views and access to local amenities. Attracting families and long-term guests that appreciate something homey.
Local parks, Community activities, Nearby shopping, Scenic views of the bay, Family-friendly environment
Pine Grove
A hidden gem that boasts a peaceful atmosphere with community charm. Attractive for those seeking long term rentals and a neighborly feel.
Community parks, Local shops, Events and fairs, Family-friendly activities, Nature walks

With 8 distinct neighborhoods showing meaningful short-term rental activity, Bay St. Louis offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Bay St. Louis?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Bay St. Louis

  • The Bay St. Louis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 85 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Bay St. Louis, House properties are the most common (92.9%), reflecting the local real estate landscape.
  • Houses represent a significant 92.9% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo, others, hotel/boutique (combined 7.1%) offer potential for unique stay experiences.

Bay St. Louis Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Bay St. Louis

  • The dominant room capacity in Bay St. Louis is 3 bedrooms listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 70.6% of the active Airbnb listings in Bay St. Louis, indicating a high concentration in these sizes.
  • A significant 61.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bay St. Louis.

Bay St. Louis Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Bay St. Louis

  • The most common guest capacity trend in Bay St. Louis vacation rentals is listings accommodating 8+ guests (34.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Bay St. Louis STR market, accounting for 60.0% of listings.
  • 65.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bay St. Louis.
  • On average, properties in Bay St. Louis are equipped to host 5.7 guests.

How Do Listings in Bay St. Louis Compare on Quality?

Listing quality in Bay St. Louis can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
30.2
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
3.9
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
29.4%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Bay St. Louis

  • At 30.2 photos per listing on average, Bay St. Louis hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 29.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Bay St. Louis averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Bay St. Louis?

Amenity Prevalence

Amenity Insights for Bay St. Louis

  • Essential amenities in Bay St. Louis that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Bay St. Louis: Air conditioning, Wifi.
  • Prioritize adding missing essentials: Air conditioning, Wifi.
  • Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Bay St. Louis to stay competitive.

Which Airbnb Amenities Boost Revenue in Bay St. Louis?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Bay St. Louis, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
TV
94.1%$24,537$1,0472242.6%
Pool
16.5%$55,657$16,746232.4%
Indoor fireplace
11.8%$57,480$18,578209.4%
Washer
84.7%$25,689$9,119181.7%
Pack ’n play/Travel crib
17.6%$47,540$17,930165.1%
Fire pit
27.1%$41,288$16,428151.3%
Kitchen
89.4%$24,725$9,900149.7%
Carbon monoxide alarm
52.9%$31,196$14,109121.1%
Hot water kettle
21.2%$40,645$18,456120.2%
Dishwasher
70.6%$27,570$12,558119.5%

Revenue Impact Insights for Bay St. Louis

  • TV tops the revenue impact list with a 2242.6% uplift — listings with this amenity earn $24,537 vs. $1,047 without it.
  • TV, Washer, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Bay St. Louis STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bay St. Louis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Bay St. Louis Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Bay St. Louis

  • The typical guest profile for Airbnb in Bay St. Louis consists of primarily domestic travelers (98%), often arriving from nearby Baton Rouge, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.0% of guests.
  • Key international markets include United States (98%) and Germany (0.5%).
  • Top languages spoken are English (83.4%) followed by Spanish (7.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Baton Rouge and New Orleans.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Bay St. Louis?

Listings in Bay St. Louis average 4.92 out of 5 overall, with about 27.2 reviews per active listing and 41.2% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Bay St. Louis

  • With an overall rating of 4.92, Bay St. Louis listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Check-in (4.96), while Location (4.87) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 41.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Bay St. Louis Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Bay St. Louis

  • The most common availability pattern in Bay St. Louis falls within the 271-366 days range, representing 61.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Bay St. Louis (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Bay St. Louis?

Average Booking Lead Time by Month

Booking Lead Time Insights for Bay St. Louis

  • The overall average booking lead time for vacation rentals in Bay St. Louis is 46 days.
  • Guests book furthest in advance for stays during October (average 87 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (56 days avg.) sees the longest lead times, while Summer (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Bay St. Louis.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 56 days) to capture early planners.
  • Monitor your own booking lead times against these Bay St. Louis averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Bay St. Louis?

Guests in Bay St. Louis stay about 3.8 nights on average, generating roughly 1,712 reservations and 20.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Bay St. Louis

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Bay St. Louis

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • At 20.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in May (4.2 nights) and shorten in Aug (3.1 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Bay St. Louis Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (23.5%)

1 Night

20 listings

23.5% of total

2 Nights (36.5%)

2 Nights

31 listings

36.5% of total

3 Nights (4.7%)

3 Nights

4 listings

4.7% of total

4-6 Nights (1.2%)

4-6 Nights

1 listings

1.2% of total

7-29 Nights (1.2%)

7-29 Nights

1 listings

1.2% of total

30+ Nights (32.9%)

30+ Nights

28 listings

32.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Bay St. Louis is 2 Nights, adopted by 36.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (32.9%) caters to monthly stays (30+ nights) in Bay St. Louis, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 36.5% of Bay St. Louis hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 32.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bay St. Louis.

Bay St. Louis Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 30 Days

1 listings

1.2% of total

Limited

4 listings

4.7% of total

Flexible (23.5%)

Flexible

20 listings

23.5% of total

Moderate (32.9%)

Moderate

28 listings

32.9% of total

Firm (30.6%)

Firm

26 listings

30.6% of total

Strict (7.1%)

Strict

6 listings

7.1% of total

Cancellation Policy Insights for Bay St. Louis

  • The prevailing Airbnb cancellation policy trend in Bay St. Louis is Moderate, used by 32.9% of listings.
  • There's a relatively balanced mix between guest-friendly (56.4%) and stricter (37.7%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (7.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 32.9% market standard in Bay St. Louis.
  • Using a Strict policy might deter some guests, as only 7.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Bay St. Louis.

How Much Are Airbnb Cleaning Fees in Bay St. Louis?

Cleaning fees in Bay St. Louis are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$157
Median Cleaning Fee
$150
Listings Charging a Fee
87.1%
Fee as Revenue Share
14.8%

Cleaning Fee Insights for Bay St. Louis

  • 87.1% of listings charge a cleaning fee, making it standard practice in Bay St. Louis. Guests expect it and factor it into their booking decisions.
  • The average cleaning fee of $157 is close to the median ($150), suggesting a relatively consistent fee structure across the market.
  • Cleaning fees represent 14.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Bay St. Louis median of $150. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Bay St. Louis Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bay St. Louisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxurious Coastal Homes | Heated Pool

Luxurious Coastal Homes | Heated Pool

Entire Place • 14 bedrooms

$244,459
Revenue
34.9%
Occupancy
$1721.22
Daily Rate
Modern Coastal Home | Heated Pool

Modern Coastal Home | Heated Pool

Entire Place • 7 bedrooms

$145,234
Revenue
34.6%
Occupancy
$947.59
Daily Rate
Pool, Hot Tub, Game Area, Waterfront Bay St. Louis

Pool, Hot Tub, Game Area, Waterfront Bay St. Louis

Entire Place • 3 bedrooms

$63,548
Revenue
74.4%
Occupancy
$238.33
Daily Rate
Historical Paradise Palms Beach House

Historical Paradise Palms Beach House

Entire Place • 3 bedrooms

$58,028
Revenue
56.5%
Occupancy
$279.48
Daily Rate
Two cozy homes accommodates 14+

Two cozy homes accommodates 14+

Entire Place • 4 bedrooms

$56,531
Revenue
45.3%
Occupancy
$392.27
Daily Rate
Olde Towne BSL Pool Paradise

Olde Towne BSL Pool Paradise

Entire Place • 3 bedrooms

$54,948
Revenue
44.7%
Occupancy
$330.34
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Bay St. Louis?

Learn from the best! This table showcases top-performing Airbnb hosts in Bay St. Louis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Bay St. Louis by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Heirloom2$389,693344.92/5.0
Garret4$100,121104.60/5.0
BSL Luzon Investments, LLC2$79,309225.00/5.0
Vision Stays, LLC3$64,131314.97/5.0
Jeremy And Katrina1$63,5481234.93/5.0
Kelly1$58,028474.94/5.0
Ryan1$54,94884.75/5.0
Jennifer1$53,332204.85/5.0
VNR Host Services4$48,448135.00/5.0
Nikki1$46,103725.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bay St. Louis.

Who Are the Airbnb Hosts in Bay St. Louis?

Bay St. Louis is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
74.1%
Professional Management
14.1%
Cohosted Listings
27.1%
Instant Book Enabled
1.2%
Simplified Pricing
70.6%

Host Profile Insights for Bay St. Louis

  • With 74.1% Superhosts, Bay St. Louis has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 14.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 1.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 70.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 27.1% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Bay St. Louis averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Bay St. Louis

These are the highest-grossing professional property management operations in Bay St. Louis, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Bay St. Louis
CompanyListingsRevenueADROcc.Rating
Heirloom2$389,693$1,33434.8%4.92/5
Vision Stays, LLC3$64,131$35029.1%4.97/5
VNR Host Services4$48,448$26417.9%5.00/5
Kelly1$42,401$25342.6%4.94/5
Evolve1$38,638$59934.1%4.70/5
David1$25,267$22932.1%5.00/5
Angelina1$19,032$20424.9%5.00/5
Sarah1$5,180$25515.4%5.00/5

Management Company Insights for Bay St. Louis

  • The leading management company, Heirloom, operates 2 listings with $389,693 in gross revenue — a useful benchmark for what scale looks like in Bay St. Louis.
  • Top managers average 2 properties each, suggesting professional management in Bay St. Louis still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.94/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • With only 14.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Bay St. Louis's Airbnb Market Compare to Nearby Cities?

How does the Bay St. Louis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Covington, Bay St. Louis has 14 percentage points lower occupancy and about $45 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Bay St. Louis — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Plaquemines Parish28$4,658$421.0638%
Dauphin Island610$3,452$391.4137%
Grand Isle106$3,218$468.2332%
New Orleans4,680$3,202$302.9041%
Pass Christian176$2,740$304.1635%
Barataria10$2,603$312.0336%
Ocean Springs256$2,548$222.3841%
Killian14$2,538$365.0334%
Bay Saint Louis281$2,468$276.2435%
Covington63$2,436$211.1344%

Frequently Asked Questions About Airbnb in Bay St. Louis

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Bay St. Louis.

How much do Airbnb hosts make in Bay St. Louis?

Bay St. Louis hosts earn about $23,155 per year on average, with an average nightly rate of $256 and RevPAR of $82. Those figures describe the typical revenue environment for active listings in Bay St. Louis, Mississippi, not the ceiling for the best operators. Source: AirROI 2026 data, Bay St. Louis market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Bay St. Louis?

The average Airbnb occupancy rate in Bay St. Louis is 29.7%. June is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Bay St. Louis?

Listings in Bay St. Louis average $256 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Bay St. Louis?

Bay St. Louis currently has about 85 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Bay St. Louis?

AirROI currently classifies the short-term rental regulation level in Bay St. Louis as Low. The dataset also shows about 1.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Bay St. Louis?

RevPAR in Bay St. Louis is about $82. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Bay St. Louis?

Occupancy of 29.7% means Bay St. Louis is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $23,155, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Bay St. Louis?

The average booking lead time in Bay St. Louis is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Bay St. Louis?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Bay St. Louis include Old Town Historic District, Bay St. Louis Beach, The Pass Christian. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Bay St. Louis?

entire_home listings make up 94.1% of the active supply in Bay St. Louis. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Bay St. Louis compare to nearby Airbnb markets?

Among neighboring markets, Plaquemines Parish posts $55,891 in average annual revenue with 38.3% occupancy, compared to Bay St. Louis's $23,155 and 29.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Bay St. Louis?

The average Airbnb stay length in Bay St. Louis is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Bay St. Louis?

Airbnb listings in Bay St. Louis average 4.92 out of 5 overall. About 41.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Bay St. Louis?

TV and Pool are among the strongest revenue-linked amenities in Bay St. Louis. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Bay St. Louis?

Yes. About 87.1% of active Airbnb listings in Bay St. Louis charge a cleaning fee, and the average fee is $157. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Bay St. Louis?

A 74.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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