Bluff Dale, Texas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Bluff Dale, Texas? Based on AirROI's 2026 dataset (January 2025 – December 2025), the short answer is $47,889 per year — at a $400 nightly rate, 30.1% occupancy, and a N/A RevPAR.
With just 19 active listings, Bluff Dale is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 35.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Bluff Dale?
In Bluff Dale, the headline Airbnb metrics are $47,889 in average annual revenue,30.1% occupancy, $400 ADR, and $0 in RevPAR, and guests book about 52 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Bluff Dale?
Understanding the monthly revenue variations for Airbnb listings in Bluff Dale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bluff Dale is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bluff Dale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,900+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,764 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,239 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,367, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bluff Dale
What Is the Monthly Airbnb Occupancy Rate in Bluff Dale?
Maximize your bookings by understanding the Bluff Dale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bluff Dale:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bluff Dale
What Is the Average Airbnb Nightly Rate in Bluff Dale?
Effective short term rental pricing strategy in Bluff Dale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bluff Dale typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $921+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $519 or more.
- Typical properties (Median) charge around $207 per night.
- Entry-level properties (Bottom 25%) earn around $188 per night.
Average Daily Rate (ADR) Trend by Month in Bluff Dale
What Is the RevPAR for Airbnb in Bluff Dale?
RevPAR in Bluff Dale is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Bluff Dale
RevPAR Insights for Bluff Dale
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Bluff Dale benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Bluff Dale?
Bluff Dale's peak Airbnb season falls in December, November, July, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, November, July)
- Revenue averages $6,801 per month
- Occupancy rates average 37.1%
- Daily rates average $467
Shoulder Season
- Revenue averages $4,677 per month
- Occupancy maintains around 33.0%
- Daily rates hold near $396
Low Season (January, February, March)
- Revenue drops to average $3,140 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $376
Seasonality Insights for Bluff Dale
- Airbnb seasonality in Bluff Dale is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Bluff Dale's highest earning potential, with monthly revenues climbing to $8,305, occupancy reaching 41.0%, and ADRs peaking at $528.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,860, occupancy could drop to 24.0%, and ADRs may adjust to $347.
- Lower occupancy paired with meaningful seasonality means hosts in Bluff Dale need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Bluff Dale, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Bluff Dale?
Low regulation and minimal registration activity in Bluff Dale, Texas, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Bluff Dale to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Bluff Dale?
With a compact short-term rental market, Bluff Dale gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bluff Dale Lake | A beautiful scenic area perfect for outdoor activities like fishing, swimming and kayaking, making it an attractive spot for nature lovers and families. | Bluff Dale Lake, Lakefront Parks, Fishing opportunities, Boating, Picnic Areas |
| Fossil Rim Wildlife Center | A unique wildlife park offering a drive-through safari experience, attracting families and animal lovers looking for adventure. | Drive-through safari, Endangered species, Guided tours, Wildlife education programs |
| Granbury | Historic town nearby known for its charming square, shops, and waterfront activities, appealing to visitors looking for a quaint small town experience. | Granbury Historic Square, Lake Granbury, Theater and live music, Wine tasting rooms, Historic sites |
| Dinosaur Valley State Park | A popular park where visitors can see dinosaur tracks and enjoy hiking, making it an excellent location for eco-tourism. | Dinosaur tracks, Hiking Trails, Scenic views, Wildlife watching, Camping spots |
| Stephenville | A nearby college town with a vibrant atmosphere, attractive to young visitors and parents of students. | Tarleton State University, Arts and culture events, Restaurants and nightlife, Shopping, Annual rodeos |
| DeCordova Bend Park | A lakeside park with camping, swimming, and picnicking opportunities, ideal for outdoor enthusiasts. | Swimming, Camping, Fishing, Lake activities, Picnic areas |
| Palo Pinto Mountains State Park | An emerging park great for hiking and camping, attracting nature lovers and adventurers. | Hiking trails, Scenic views, Wildlife, Campsites, Outdoor recreational activities |
| Ranger | A small town with historical significance and proximity to outdoor activities, appealing for short getaways. | Wild West history, Local events, Proximity to parks, Antique shops, Dining options |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Bluff Dale offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Bluff Dale?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bluff Dale
- The Bluff Dale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bluff Dale, Outdoor/Unique properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 26.3% portion, catering likely to families or larger groups.
- The presence of 15.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Bluff Dale Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bluff Dale
- The dominant room capacity in Bluff Dale is 1 bedroom listings, making up 57.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 79.0% of the active Airbnb listings in Bluff Dale, indicating a high concentration in these sizes.
- With over half the market (57.9%) consisting of studios or 1-bedroom units, Bluff Dale is particularly well-suited for individuals or couples.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bluff Dale.
Bluff Dale Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bluff Dale
- The most common guest capacity trend in Bluff Dale vacation rentals is listings accommodating 8+ guests (36.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Bluff Dale STR market, accounting for 57.9% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bluff Dale.
- On average, properties in Bluff Dale are equipped to host 5.2 guests.
What Amenities Do Airbnb Guests Expect in Bluff Dale?
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Bluff Dale
- Essential amenities in Bluff Dale that guests expect include: Free parking on premises, Air conditioning, Microwave, Hot water, Bed linens, Refrigerator, Heating, Fire extinguisher, Dishes and silverware, Smoke alarm. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bluff Dale: Free parking on premises, Air conditioning, Microwave, Hot water, Bed linens, Refrigerator, Heating, Fire extinguisher, Dishes and silverware, Smoke alarm.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bluff Dale to stay competitive.
Dive Deeper: Advanced Bluff Dale STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bluff Dale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBluff Dale Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Bluff Dale
- The typical guest profile for Airbnb in Bluff Dale consists of primarily domestic travelers (100%), often arriving from nearby Fort Worth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (87.5%) followed by Spanish (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Fort Worth and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Bluff Dale Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bluff Dale
- The most common availability pattern in Bluff Dale falls within the 181-270 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bluff Dale (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Bluff Dale?
Average Booking Lead Time by Month
Booking Lead Time Insights for Bluff Dale
- The overall average booking lead time for vacation rentals in Bluff Dale is 52 days.
- Guests book furthest in advance for stays during November (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (74 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Bluff Dale.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Bluff Dale averages to identify opportunities for dynamic pricing adjustments.
Bluff Dale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
57.9% of total
2 Nights
4 listings
21.1% of total
30+ Nights
4 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Bluff Dale is 1 Night, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.0%) of the Bluff Dale Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Bluff Dale, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.9% of Bluff Dale hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bluff Dale.
Bluff Dale Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
5.3% of total
Moderate
1 listings
5.3% of total
Firm
15 listings
78.9% of total
Strict
2 listings
10.5% of total
Cancellation Policy Insights for Bluff Dale
- The prevailing Airbnb cancellation policy trend in Bluff Dale is Firm, used by 78.9% of listings.
- A majority (89.4%) of hosts in Bluff Dale utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 78.9% market standard in Bluff Dale.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Bluff Dale.
What Do the Top Airbnb Listings in Bluff Dale Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bluff Dalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
8 bdrm Ranch, Pool, Hot Tub, Fishing, Fire Pits
Entire Place • 8 bedrooms
5-bedroom with pool on Private Ranch
Entire Place • 5 bedrooms
Family Cabins on Ranch: Hot Tub|Fire Pits|Fishing
Entire Place • 3 bedrooms
2 Cozy Cabins w/Swim Spa, FirePit, Fishing, Hiking
Entire Place • 2 bedrooms
Serene Cabin on Private Ranch | Nature View
Entire Place • 1 bedroom
Retreat at the Ridge
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Bluff Dale?
Learn from the best! This table showcases top-performing Airbnb hosts in Bluff Dale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dawn | 6 | $669,792 | 54 | 4.91/5.0 |
| Jason | 10 | $149,003 | 177 | 4.82/5.0 |
| Joy | 1 | $49,775 | 31 | 5.00/5.0 |
| Amber | 1 | $31,652 | 57 | 4.98/5.0 |
| Lacy | 1 | $9,678 | 444 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bluff Dale.
How Does Bluff Dale's Airbnb Market Compare to Nearby Cities?
How does the Bluff Dale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Red Oak, Bluff Dale has 19 percentage points lower occupancy and about $113 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Strawn | 27 | $8,478 | $849.58 | 34% |
| Star Harbor | 11 | $5,446 | $728.69 | 33% |
| Valley View | 25 | $5,078 | $481.52 | 39% |
| Red Oak | 18 | $3,897 | $287.32 | 49% |
| DeSoto | 32 | $3,765 | $309.61 | 46% |
| Flower Mound | 84 | $3,645 | $320.57 | 43% |
| Highland Village | 16 | $3,545 | $326.79 | 46% |
| Azle | 62 | $3,521 | $327.50 | 40% |
| Malakoff | 29 | $3,455 | $489.17 | 32% |
| Valley Mills | 23 | $3,379 | $342.33 | 38% |
Frequently Asked Questions About Airbnb in Bluff Dale
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Bluff Dale.
How much do Airbnb hosts make in Bluff Dale?
Bluff Dale hosts earn about $47,889 per year on average, with an average nightly rate of $400 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Bluff Dale, Texas, not the ceiling for the best operators. Source: AirROI 2026 data, Bluff Dale market, January 2025 to December 2025.
What is the average Airbnb occupancy rate in Bluff Dale?
The average Airbnb occupancy rate in Bluff Dale is 30.1%. December is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Bluff Dale?
Listings in Bluff Dale average $400 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Bluff Dale?
Bluff Dale currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Bluff Dale?
AirROI currently classifies the short-term rental regulation level in Bluff Dale as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Bluff Dale?
RevPAR in Bluff Dale is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Bluff Dale?
Occupancy of 30.1% means Bluff Dale is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $47,889, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Bluff Dale?
The average booking lead time in Bluff Dale is about 52 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Bluff Dale?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Bluff Dale include Bluff Dale Lake, Fossil Rim Wildlife Center, Granbury. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Bluff Dale?
entire_home listings make up 84.2% of the active supply in Bluff Dale. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Bluff Dale compare to nearby Airbnb markets?
Among neighboring markets, Strawn posts $101,734 in average annual revenue with 34.4% occupancy, compared to Bluff Dale's $47,889 and 30.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Bluff Dale?
December is the highest-revenue month in Bluff Dale, while February is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-12-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.