University Park, Texas Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in University Park, Texas? Based on AirROI's 2025 dataset (July 2024 – June 2025), the short answer is $28,112 per year — at a $358 nightly rate, 42.3% occupancy, and a N/A RevPAR.
With just 18 active listings, University Park is a micro-market where moderate demand with room for well-positioned listings to outperform. Active supply contracted 21.7% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in University Park?
In University Park, the headline Airbnb metrics are $28,112 in average annual revenue,42.3% occupancy, $358 ADR, and $0 in RevPAR, and guests book about 49 days in advance.
How Much Do Airbnb Hosts Earn Monthly in University Park?
Understanding the monthly revenue variations for Airbnb listings in University Park is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in University Park is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in University Park across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,762+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,197 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,141 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,617, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in University Park
What Is the Monthly Airbnb Occupancy Rate in University Park?
Maximize your bookings by understanding the University Park STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in University Park:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in University Park
What Is the Average Airbnb Nightly Rate in University Park?
Effective short term rental pricing strategy in University Park involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in University Park typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $651+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $439 or more.
- Typical properties (Median) charge around $268 per night.
- Entry-level properties (Bottom 25%) earn around $158 per night.
Average Daily Rate (ADR) Trend by Month in University Park
What Is the RevPAR for Airbnb in University Park?
RevPAR in University Park is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in University Park
RevPAR Insights for University Park
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these University Park benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in University Park?
University Park's peak Airbnb season falls in July, October, December, while the softest stretch is February, March, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, October, December)
- Revenue averages $4,886 per month
- Occupancy rates average 47.3%
- Daily rates average $294
Shoulder Season
- Revenue averages $3,797 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $344
Low Season (February, March, August)
- Revenue drops to average $2,853 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $352
Seasonality Insights for University Park
- Airbnb seasonality in University Park is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases University Park's highest earning potential, with monthly revenues climbing to $5,364, occupancy reaching 61.5%, and ADRs peaking at $400.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,389, occupancy could drop to 28.1%, and ADRs may adjust to $290.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in University Park.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like University Park, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in University Park?
Low regulation and minimal registration activity in University Park, Texas, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for University Park to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in University Park?
With a compact short-term rental market, University Park gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| University Park | Affluent suburb with a charming community and proximity to Southern Methodist University (SMU). Attractive to families, students, and professionals alike, offering a peaceful environment with easy access to urban amenities. | Southern Methodist University, Next Generation Park, University Park Plaza, Hyde Park, Park Cities Historic District |
| Highland Park | Adjacent upscale neighborhood known for its luxury homes and prime location. Popular among affluent travelers, it offers a blend of culture, shopping, and fine dining. | Highland Park Village, Dallas Country Club, Cox Park, Rudolph’s Bakery, Historic Highland Park |
| Preston Hollow | Quiet residential area with elegant homes and proximity to high-end shopping and dining. Attracts visitors looking for a serene stay close to the city. | Preston Hollow Park, The Dallas Arboretum and Botanical Garden, NorthPark Center, Preston Royal Shopping Center, Valley View Center |
| Plano | Nearby city with a significant business hub and family-friendly attractions. Offers diverse dining and shopping experiences, popular for both business and leisure stays. | Historic Downtown Plano, Arbor Hills Nature Preserve, The Shops at Legacy, Cinemark Legacy, Plano's Food Hall |
| Addison | Vibrant suburban area well-known for its restaurants and nightlife. Attracts young professionals and offers easy access to various attractions and entertainment options. | Addison Circle Park, Vitruvian Park, The Improv Comedy Club, Addison's Oktoberfest, WaterTower Theatre |
| Richardson | Tech-savvy community with a growing number of companies and a family-friendly atmosphere. Great for long-term stays and business travelers. | University of Texas at Dallas, Sherrill Park Golf Course, Wildflower! Arts & Music Festival, Richardson Farmers Market, Breckinridge Park |
| Far North Dallas | Diverse and growing area with a mix of residential and commercial properties. Popular with visitors wanting access to major highways and attractions. | Galleria Dallas, Valley View Center, Preston Ridge Trail, Dallas North Tollway, Northwood Club |
| Lake Highlands | Community-oriented neighborhood with parks and recreational areas. Ideal for families and those who enjoy outdoor activities near the city. | White Rock Lake, Lake Highlands Park, Lake Highlands North Recreation Center, Wildcat-Ram Stadium, Northaven Trail |
With 8 distinct neighborhoods showing meaningful short-term rental activity, University Park offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in University Park?
Room Type Distribution
Property Type Distribution
Market Composition Insights for University Park
- The University Park Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in University Park, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
University Park Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for University Park
- The dominant room capacity in University Park is 4 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 2 bedrooms properties represent 61.1% of the active Airbnb listings in University Park, indicating a high concentration in these sizes.
- A significant 44.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in University Park.
University Park Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for University Park
- The most common guest capacity trend in University Park vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the University Park STR market, accounting for 55.5% of listings.
- 55.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in University Park.
- On average, properties in University Park are equipped to host 5.3 guests.
What Amenities Do Airbnb Guests Expect in University Park?
Amenity data is currently unavailable for University Park.
Dive Deeper: Advanced University Park STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for University Park. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUniversity Park Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for University Park
- The typical guest profile for Airbnb in University Park consists of primarily domestic travelers (97%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.8% of guests.
- Key international markets include United States (96.8%) and United Kingdom (1.1%).
- Top languages spoken are English (73.6%) followed by Spanish (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and Little Rock.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
University Park Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for University Park
- The most common availability pattern in University Park falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in University Park (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in University Park?
Average Booking Lead Time by Month
Booking Lead Time Insights for University Park
- The overall average booking lead time for vacation rentals in University Park is 49 days.
- Guests book furthest in advance for stays during May (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (67 days avg.) sees the longest lead times, while Fall (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in University Park.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these University Park averages to identify opportunities for dynamic pricing adjustments.
University Park Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
6.3% of total
2 Nights
2 listings
12.5% of total
3 Nights
2 listings
12.5% of total
4-6 Nights
3 listings
18.8% of total
7-29 Nights
2 listings
12.5% of total
30+ Nights
6 listings
37.5% of total
Key Insights
- The most prevalent minimum stay requirement in University Park is 30+ Nights, adopted by 37.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (37.5%) caters to monthly stays (30+ nights) in University Park, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.5% of University Park hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in University Park.
University Park Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
2 listings
13.3% of total
Moderate
3 listings
20% of total
Firm
2 listings
13.3% of total
Strict
8 listings
53.3% of total
Cancellation Policy Insights for University Park
- The prevailing Airbnb cancellation policy trend in University Park is Strict, used by 53.3% of listings.
- A majority (66.6%) of hosts in University Park utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 53.3% market standard in University Park.
- With 53.3% using Strict terms, this is a viable option in University Park, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in University Park.
What Do the Top Airbnb Listings in University Park Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in University Parkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4BR University Park Home on the Miracle Mile!
Entire Place • 4 bedrooms
Quintessential Dallas Experience on SMU Campus
Entire Place • 2 bedrooms
Classic Park Cities Home
Entire Place • 3 bedrooms
University Park Upstairs Luxury Duplex
Entire Place • 3 bedrooms
Safest Area, University Park, Child friendly
Entire Place • 2 bedrooms
Highland Park, The Very Best Neighborhood!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in University Park?
Learn from the best! This table showcases top-performing Airbnb hosts in University Park based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Victor (And Kate) | 2 | $91,717 | 87 | 5.00/5.0 |
| Kevin | 2 | $75,510 | 42 | 5.00/5.0 |
| Haijin | 1 | $54,622 | 45 | 4.93/5.0 |
| Amy | 1 | $52,865 | 44 | 4.77/5.0 |
| Paula | 1 | $43,017 | 148 | 4.80/5.0 |
| Host #250803539 | 1 | $42,162 | 53 | 4.81/5.0 |
| Host #253840 | 1 | $40,242 | 0 | Not Rated |
| Matthew | 1 | $31,948 | 33 | 4.88/5.0 |
| Casey The Red One | 1 | $19,129 | 3 | 5.00/5.0 |
| Noemi | 2 | $16,842 | 23 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in University Park.
How Does University Park's Airbnb Market Compare to Nearby Cities?
How does the University Park Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Red Oak, University Park has 8 percentage points lower occupancy and about $53 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Star Harbor | 13 | $5,469 | $630.74 | 35% |
| Valley View | 25 | $4,348 | $439.81 | 40% |
| Groesbeck | 10 | $4,052 | $389.00 | 35% |
| Anna | 19 | $3,952 | $276.59 | 43% |
| DeSoto | 33 | $3,841 | $279.99 | 45% |
| Kennedale | 10 | $3,684 | $369.17 | 41% |
| Valley Mills | 19 | $3,559 | $379.63 | 40% |
| Highland Village | 15 | $3,537 | $320.38 | 47% |
| Flower Mound | 86 | $3,390 | $302.21 | 47% |
| Red Oak | 15 | $3,350 | $304.87 | 50% |
Frequently Asked Questions About Airbnb in University Park
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for University Park.
How much do Airbnb hosts make in University Park?
University Park hosts earn about $28,112 per year on average, with an average nightly rate of $358 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in University Park, Texas, not the ceiling for the best operators. Source: AirROI 2025 data, University Park market, July 2024 to June 2025.
What is the average Airbnb occupancy rate in University Park?
The average Airbnb occupancy rate in University Park is 42.3%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in University Park?
Listings in University Park average $358 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in University Park?
University Park currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in University Park?
AirROI currently classifies the short-term rental regulation level in University Park as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in University Park?
RevPAR in University Park is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in University Park?
At 42.3% occupancy, University Park can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $28,112, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in University Park?
The average booking lead time in University Park is about 49 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in University Park?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in University Park include University Park, Highland Park, Preston Hollow. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in University Park?
entire_home listings make up 94.4% of the active supply in University Park. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does University Park compare to nearby Airbnb markets?
Among neighboring markets, Star Harbor posts $65,626 in average annual revenue with 35.3% occupancy, compared to University Park's $28,112 and 42.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in University Park?
July is the highest-revenue month in University Park, while February is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.