Airbnb market data · 202512 months to June 2025
University Park, TX Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in University Park brought in $28,112 over the 12 months through June 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for University Park run through June 2025.
The short answer
University Park Airbnb Market at a Glance
Listings averaged $358 a night and were booked on 42% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.2 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, University Park is the 444th-largest of 450 Texas markets AirROI tracks.
Browse the live University Park Airbnb market See Every University Park ListingRevenue
How Much Do Airbnb Hosts Make in University Park?
Gross bookings per University Park listing averaged $28,112 over the 12 months to June 2025 (Texas average: $28,688), before cleaning, platform and management costs and taxes.
The average University Park listing brought in $5,360 in July, its best month, and $2,390 in February, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across University Park's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,760+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn $5,200 or more, roughly $2,100 a month above the median.
- Typical properties (median) earn about $3,140 a month.
- Entry-level properties (bottom 25%) earn $1,620 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.2 times what February did
Average revenue per active listing, by month
Dashed: June left out, as the latest month's data looks incomplete.
University Park Airbnb Data by Month
Latest 12 months in the June 2025 data.
July led on revenue and bookings; nightly rates peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jul 2024 | $5,364 | 61.5% | $292 | 9 days |
| Aug 2024 | $3,156 | 46.2% | $290 | 21 days |
| Sep 2024 | $3,954 | 48.2% | $292 | 34 days |
| Oct 2024 | $4,906 | 40.3% | $294 | 28 days |
| Nov 2024 | $4,040 | 34.0% | $294 | 28 days |
| Dec 2024 | $4,389 | 40.1% | $297 | 31 days |
| Jan 2025 | $3,328 | 39.3% | $296 | 49 days |
| Feb 2025 | $2,389 | 28.1% | $380 | 48 days |
| Mar 2025 | $3,014 | 32.6% | $385 | 50 days |
| Apr 2025 | $4,072 | 43.3% | $385 | 25 days |
| May 2025 | $4,175 | 44.4% | $397 | 126 days |
| Jun 2025* | $3,211 | 33.3% | $400 | 68 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Jun 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole University Park market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in University Park Profitable?
Yes, when it's run well. The average University Park Airbnb took in $28,112 in the 12 months to June 2025, and run by its owner at everyday costs, about $1,710 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,850 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
University Park Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $28,112 | $46,520 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$4,360 | −$7,210 |
| Utilities and internetAbout 5% of bookings | −$1,410 | −$2,330 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$560 | −$930 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$840 | −$1,400 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$280 | −$280 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$7,590 | −$12,290 |
| Left for housing costs, then profit | $20,522about $1,710 a month | $34,230about $2,850 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own University Park Airbnb Profit
The estimate starts from University Park's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one University Park home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How University Park's Top Earners Get There
- More nights booked. The busiest quarter of University Park listings are booked on 55% or more of their nights, against 39% for the median listing. Ten more booked nights a year at the median rate of $270 adds about $2,680 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $440 a night or more, against a median of $270. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,810 a year.
- Open for the busy months. July brought the average listing about $5,360, against $2,390 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,880 a month, against $2,340 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in University Park?
University Park listings were booked on 42% of the nights they were open over the past year, 4 percentage points above the Texas average (38%) and in line with the U.S. average. Occupancy swings from 28% in February to 62% in July.
Across University Park's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 77%+ of open nights, 38 points above the median.
- Strong performers (top 25%) fill 55% or more, roughly four nights a week.
- Typical properties (median) fill about 39% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
July was the busiest month in University Park, February the quietest
Share of open nights booked, by month
Dashed: June data incomplete.
Nightly rates
How Much Does an Airbnb Cost per Night in University Park?
The average nightly rate in University Park, known as ADR (average daily rate), was $358 over the past year, about 30% above the Texas average of $275 and about 7% above the U.S. average of $335. Rates peak in May at about $395 and bottom out in August and September at about $290.
Across University Park's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $650+ a night, about 2.4 times the median.
- Strong performers (top 25%) charge $440 or more, about $170 above the median.
- Typical properties (median) charge about $270 a night.
- Entry-level properties (bottom 25%) charge $160 or less, about 59% of the median.
May rates ran 37% above August's
Average nightly rate (ADR), by month
Dashed: June data incomplete. The 12-month ADR of $358 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in University Park
With only 18 active listings, the monthly pattern in University Park is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in University Park?
Guests book University Park stays 49 days ahead on average (about seven weeks). May stays are booked furthest out, about 126 days ahead, and July stays closest to arrival, about 9 days. A typical May booking is made in early January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: June data incomplete. The 12-month figure of 49 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in University Park
None of the 18 active listings in University Park display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in University Park.
Neighborhoods
Best Neighborhoods for Airbnb in University Park
AirROI's area guide picks five University Park neighborhoods that draw short-term rental guests, led by University Park, Highland Park and Preston Hollow. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| University Park | Affluent suburb with a charming community and proximity to Southern Methodist University (SMU). Attractive to families, students, and professionals alike, offering a peaceful environment with easy access to urban amenities. | Southern Methodist University, Next Generation Park, University Park Plaza, Hyde Park, Park Cities Historic District |
| Highland Park | Adjacent upscale neighborhood known for its luxury homes and prime location. Popular among affluent travelers, it offers a blend of culture, shopping, and fine dining. | Highland Park Village, Dallas Country Club, Cox Park, Rudolph’s Bakery, Historic Highland Park |
| Preston Hollow | Quiet residential area with elegant homes and proximity to high-end shopping and dining. Attracts visitors looking for a serene stay close to the city. | Preston Hollow Park, The Dallas Arboretum and Botanical Garden, NorthPark Center, Preston Royal Shopping Center, Valley View Center |
| Far North Dallas | Diverse and growing area with a mix of residential and commercial properties. Popular with visitors wanting access to major highways and attractions. | Galleria Dallas, Valley View Center, Preston Ridge Trail, Dallas North Tollway, Northwood Club |
| Lake Highlands | Community-oriented neighborhood with parks and recreational areas. Ideal for families and those who enjoy outdoor activities near the city. | White Rock Lake, Lake Highlands Park, Lake Highlands North Recreation Center, Wildcat-Ram Stadium, Northaven Trail |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
University Park vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 20 km, Richardson (15 km away) earned the most per listing, about 12% more than University Park.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Dallas 5 km | 4,869 | $29,059 | $263 | 41% |
| Farmers Branch 12 km | 101 | $26,034 | $237 | 42% |
| Addison 12 km | 110 | $11,989 | $163 | 39% |
| Richardson 15 km | 293 | $31,613 | $267 | 42% |
| Irving 16 km | 522 | $21,561 | $200 | 39% |
| Garland 17 km | 198 | $24,397 | $225 | 41% |
| Carrollton 19 km | 144 | $25,142 | $242 | 42% |
| Mesquite 20 km | 89 | $26,683 | $254 | 38% |
Other Airbnb Markets in Texas
- Houston Airbnb data 9,231 listings
- Austin Airbnb data 8,722 listings
- San Antonio Airbnb data 5,462 listings
- Galveston Airbnb data 3,902 listings
- Port Aransas Airbnb data 2,553 listings
- South Padre Island Airbnb data 2,447 listings
- Fredericksburg Airbnb data 2,204 listings
- Corpus Christi Airbnb data 2,006 listings
See all 450 Texas Airbnb markets
Markets Similar to University Park
Markets elsewhere in the United States with a similar nightly rate and occupancy to University Park:
- Fairplay Airbnb data CO · $359/night · 42.4%
- Frankfort Airbnb data MI · $360/night · 42.2%
- Town of New Paltz Airbnb data NY · $362/night · 42.2%
- Tavernier Airbnb data FL · $351/night · 42.3%
- Lewes Airbnb data DE · $352/night · 42.2%
- Coupeville Airbnb data WA · $347/night · 42.4%
FAQ
University Park Airbnb FAQ
How much do Airbnb hosts make in University Park?
An active University Park Airbnb grossed $28,112 on average in the 12 months to June 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,200 or more in a typical month.
How much can I make on Airbnb in University Park?
It depends most on the home's size, location and how it's run. The middle half of University Park listings earn between $1,620 and $5,200 in a typical month, and the top tenth $6,760 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in University Park?
Listings in University Park were booked on 42% of available nights over the past year. That compares with 38% for the Texas average. July was the busiest month.
How much does an Airbnb cost per night in University Park?
The average booked night in University Park cost $358 before fees. Half of listings charge between $160 and $440, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in University Park?
None of the active University Park listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in University Park?
Yes, when it's run well. The average University Park Airbnb grossed $28,112 in the 12 months to June 2025, in line with the Texas average, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $20,522 a year (about $1,710 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,850 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in University Park?
July paid best over the past year, at $5,360 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in University Park?
University Park stays were booked 49 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in University Park?
University Park, Highland Park and Preston Hollow draw the most short-term rental interest in University Park. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in University Park?
AirROI counted 18 active Airbnb listings in University Park as of June 2025. The closest tracked market is Dallas, 5 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in University Park from July 2024 to June 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.