Beautiful cabin a few meters from the beach. Entire home · 2 bedrooms - Revenue
- UYU 340,828
- Occupancy
- 37.0%
- Daily rate
- UYU 4,248
Airbnb market data · 202612 months to September 2026
The average Airbnb in La Esmeralda brought in UYU 107,456 over the 12 months through September 2026, about 71% less than the national average of UYU 369,768.
The short answer
Rates and bookings both trail the national average. Listings averaged UYU 2,572 a night and were booked on 28% of available nights, against UYU 6,095 and 35% for the national average.
Timing matters: in January, usually the best month, the average listing earns about 8.7 times as much as in September, usually the slowest. With only 49 active listings, a few bookings can reorder the months.
AirROI tracked 49 active listings in La Esmeralda. From a year earlier, average revenue fell 4% while the number of active listings grew 48%.
Browse the live La Esmeralda Airbnb market See Every La Esmeralda ListingRevenue
Gross bookings per La Esmeralda listing averaged UYU 107,456 over the 12 months to September 2026 (Uruguay average: UYU 369,768), before cleaning, platform and management costs and taxes.
In a typical year, the average La Esmeralda listing brings in UYU 50,500 in January, its best month, and UYU 5,830 in September, its slowest. The three strongest months bring in 47% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 8.7 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, UYU 17,500. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
January 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | UYU 5,408 | 8.5% | UYU 2,546 | UYU 180 | 14 days | 2.3 nights |
| Oct 2025 | UYU 14,123 | 22.6% | UYU 2,546 | UYU 456 | 3 days | 5.3 nights |
| Nov 2025 | UYU 7,781 | 12.9% | UYU 2,558 | UYU 259 | 12 days | 7.8 nights |
| Dec 2025 | UYU 25,459 | 28.0% | UYU 2,717 | UYU 821 | 31 days | 6.3 nights |
| Jan 2026 | UYU 49,095 | 56.9% | UYU 2,817 | UYU 1,584 | 39 days | 7.1 nights |
| Feb 2026 | UYU 27,186 | 37.4% | UYU 2,757 | UYU 971 | 22 days | 4.8 nights |
| Mar 2026 | UYU 15,786 | 21.9% | UYU 2,699 | UYU 509 | 9 days | 5 nights |
| Apr 2026 | UYU 9,851 | 13.3% | UYU 2,646 | UYU 328 | 16 days | 3 nights |
| May 2026 | UYU 14,792 | 17.1% | UYU 2,771 | UYU 477 | 6 days | 4 nights |
| Jun 2026 | UYU 14,746 | 17.4% | UYU 2,760 | UYU 492 | 11 days | 4.9 nights |
| Jul 2026 | UYU 23,964 | 25.3% | UYU 2,779 | UYU 773 | 13 days | 4.5 nights |
| Aug 2026 | UYU 8,835 | 9.3% | UYU 2,788 | UYU 285 | 19 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole La Esmeralda market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Yes, as extra income from a home or room you already have. The average La Esmeralda Airbnb took in UYU 107,456 in the 12 months to September 2026, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about UYU 11,900 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | UYU 103,156 | UYU 182,000 |
| Cleaning fees guests pay4% of La Esmeralda bookings | UYU 4,300 | UYU 7,700 |
| Gross bookings | UYU 107,456 | UYU 189,700 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 55% of La Esmeralda listings on Simplified Pricing, 3% for the rest | −UYU 10,600 | −UYU 18,800 |
| Cleaning and laundryPaid for by the cleaning fee; UYU 0 if you clean yourself | −UYU 4,300 | −UYU 7,700 |
| Utilities and internetAbout 5% of bookings | −UYU 5,400 | −UYU 9,500 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −UYU 2,100 | −UYU 3,800 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −UYU 3,200 | −UYU 5,700 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −UYU 1,100 | −UYU 1,100 |
| Permit and registrationWhere one is required | −UYU 500 | −UYU 500 |
| ManagementUYU 0 when you run it; co-hosts charge from about 10% of nightly bookings | UYU 0 | UYU 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | UYU 0 | UYU 0 |
| Lodging taxesAdded to the guest's bill and passed on | UYU 0 | UYU 0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −UYU 27,200 | −UYU 47,100 |
| Left for housing costs, then profit | UYU 80,256about UYU 6,700 a month | UYU 142,600about UYU 11,900 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from La Esmeralda's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Esmeralda home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about UYU 15,800 a month, against UYU 9,000 for the average one.
Occupancy
La Esmeralda listings were booked on 28% of the nights they were open over the past year, 7 percentage points below the Uruguay average (35%). In a typical year, occupancy swings from 8% in August to 59% in January.
The busiest tenth of listings are booked about 4.4 times as often as the bottom quarter.
January is usually the busiest month in La Esmeralda, August the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 28% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in La Esmeralda, known as ADR (average daily rate), was UYU 2,572 over the past year, about 58% below the Uruguay average of UYU 6,095. In a typical year, rates peak in June and July at about UYU 2,780 and bottom out in September and October at about UYU 2,475.
The top 10% charge about 1.8 times the rate of the bottom quarter.
July rates run 12% above October's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, UYU 2,610.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In La Esmeralda it averaged UYU 730 over the past year, from about UYU 194 in a typical September to about UYU 1,630 in a typical January.
Per open night, by tier:
January RevPAR is about 8.4 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, UYU 578. The 12-month RevPAR of UYU 730 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 49 active listings, the monthly pattern in La Esmeralda is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in January and bottom out in September.
Average revenue by month in La Esmeralda
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, UYU 18,700.
| Month | Revenue per listing |
|---|---|
| January | UYU 50,500 |
| February | UYU 31,900 |
| March | UYU 18,200 |
| April | UYU 13,100 |
| May | UYU 17,600 |
| June | UYU 14,700 |
| July | UYU 24,000 |
| August | UYU 6,370 |
| September | UYU 5,830 |
| October | UYU 10,900 |
| November | UYU 10,200 |
| December | UYU 20,700 |
Guests book La Esmeralda stays 22 days ahead on average (about three weeks). January stays are booked furthest out, about 35 days ahead, and October stays closest to arrival, about 8 days. A typical January booking is made in mid-December.
January stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 22 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 49 active listings in La Esmeralda display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in La Esmeralda.
Neighborhoods
AirROI's area guide picks La Esmeralda Beach, Valizas and Laguna de Rocha as the parts of La Esmeralda that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| La Esmeralda Beach | A serene coastal area known for its beautiful beaches and peaceful atmosphere, ideal for vacationers looking to escape the crowds. Provides a perfect retreat for families and couples. | La Esmeralda Beach, Cerro Verde, Costa de Rocha, Riachuelo Creek, Punta del Diablo |
| Valizas | A charming little village known for its stunning landscapes and artistic vibe, appealing to tourists seeking tranquility away from commercialized areas. Offers stunning views and coastline. | Valizas Beach, Valizas Sand Dunes, Artisan Fair, Río Valizas, Natural Reserve |
| Laguna de Rocha | A beautiful lagoon area that attracts nature lovers and bird watchers. Perfect for eco-tourism and those interested in exploring the rich biodiversity of the region. | Laguna de Rocha, Birdwatching, Fishing, Kayaking, Coastal Flora and Fauna |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in La Esmeralda is an entire home: 98% of listings, with private rooms at 2%. Houses are the most common property type at 59%, about 1.6 times the share of cabins and other outdoor stays (37%).
Nearly all listings rent the whole place
La Esmeralda Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 98.0% | 48 |
| Private room | 2.0% | 1 |
Listings by property type
La Esmeralda Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 59.2% | 29 |
| Cabin/Outdoor | 36.7% | 18 |
| Unique stay | 4.1% | 2 |
La Esmeralda's homes run small: studios and one-bedrooms make up 56% of entire homes, and no homes have three or more bedrooms. Shares are of the 45 entire homes that give a bedroom count; rented rooms are left out.
La Esmeralda entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 55.6% | 25 |
| 2 bedrooms | 44.4% | 20 |
A typical one-bedroom home in La Esmeralda earned UYU 87,400 over the past year, against UYU 97,700 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 25 | UYU 87,400 | UYU 97,200 | UYU 2,361 | 26% |
| 2 bedrooms | 20 | UYU 97,700 | UYU 110,000 | UYU 2,955 | 29% |
Most La Esmeralda listings are sized for couples and small families: 67% sleep four guests or fewer, and none take eight or more.
La Esmeralda listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 14.6% | 7 |
| 3 guests | 12.5% | 6 |
| 4 guests | 39.6% | 19 |
| 5 guests | 18.8% | 9 |
| 6 guests | 14.6% | 7 |
La Esmeralda hosts set up an average of 2.9 beds per listing, roughly two for every bedroom. Only 39% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is common in La Esmeralda: 45% of listings offer it, and 94% offer free parking on site. Air conditioning is the exception rather than the rule: only 27% of listings have it.
Share of La Esmeralda listings with each common amenity
Guests
Most La Esmeralda guests are domestic, but a sizeable minority come from abroad: 27% of those who left reviews live outside Uruguay, led by visitors from Brazil and Argentina. Guests speak a mix of languages: Spanish leads at 46%, followed by English and Portuguese.
73% of La Esmeralda guests are domestic
Where guests who left reviews live
Where La Esmeralda guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Montevideo | 53.6% |
| Pinamar - Pinepark | 3.6% |
| Buenos Aires | 3.6% |
| Rio Grande do Sul | 3.6% |
| Rosario | 1.8% |
Where La Esmeralda guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Uruguay | 73.0% |
| Brazil | 11.1% |
| Argentina | 9.5% |
| United States | 3.2% |
| Sweden | 1.6% |
Languages spoken by La Esmeralda guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 46.3% |
| English | 29.3% |
| Portuguese | 12.2% |
| Italian | 7.3% |
| Swedish | 2.4% |
La Esmeralda Airbnbs average 4.66 stars, and 16% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on cleanliness: it scores 4.48, against 4.86 for host communication.
Communication scores highest in La Esmeralda; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.75 |
| Cleanliness | 4.48 |
| Communication | 4.86 |
| Location | 4.67 |
| Check-in | 4.82 |
| Value | 4.60 |
Booking patterns
All La Esmeralda listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year La Esmeralda listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 95.9% | 47 |
| 181-270 days | 4.1% | 2 |
Days a year La Esmeralda listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 6.1% | 3 |
| 31-90 days | 46.9% | 23 |
| 1-30 days | 46.9% | 23 |
The average La Esmeralda booking lasts 5.7 nights, longest in January and shortest in August. Listings took about 7 bookings each over the year. Check-in is split almost evenly between 2 p.m. and 3 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in La Esmeralda
Average nights per booking, by month of stay
Two-year average by calendar month.
45% of listings in La Esmeralda accept stays of one or two nights; the most common minimum is four to six nights.
Minimum stay set by La Esmeralda listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in La Esmeralda, used by 35% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: about six in ten listings offer Flexible or Moderate terms, against 35% on Firm or stricter ones.
Cancellation policies of La Esmeralda listings, from most to least flexible
Share of listings by the policy they use
About six in ten La Esmeralda listings charge a cleaning fee. The typical fee is about UYU 598. Spread over the average stay of 5.7 nights, that adds roughly UYU 105 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in La Esmeralda, a two-bedroom unit, took in UYU 341,000 over the past year, about 3.2 times the city's average of UYU 107,000.
Beautiful cabin a few meters from the beach. Entire home · 2 bedrooms
Cabin for 4 people Entire home · 1 bedroom Rated 4.33
Emerald De-Connection Entire home · 1 bedroom Rated 4.81
Pure Life Corner, Artisanal Wooden Cabin Entire home Rated 4.98
Modern and comfortable house with a beautiful park Entire home · 1 bedroom Rated 4.90
Cabin near Magic Beach! Entire home · 2 bedrooms Rated 4.92 Fewer than 1% of La Esmeralda listings are classed as professionally managed. Only 18% of listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 55% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 53 km, Cabo Polonio (29 km away, 92 listings) earned the most per listing, about 2.8 times as much as La Esmeralda. Punta del Diablo, Cabo Polonio and Barra del Chuy were the busiest, each booked on 32% of nights against 28% in La Esmeralda.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Aguas Dulces 16 km | 145 | UYU 106,912 | UYU 2,851 | 30% |
| Punta del Diablo 18 km | 1,138 | UYU 222,794 | UYU 3,720 | 32% |
| Barra de Valizas 22 km | 128 | UYU 129,794 | UYU 2,705 | 30% |
| Cabo Polonio 29 km | 92 | UYU 303,915 | UYU 5,112 | 32% |
| Oceanía del Polonio 38 km | 35 | UYU 165,431 | UYU 4,607 | 28% |
| Puimayen 51 km | 53 | UYU 159,013 | UYU 3,081 | 27% |
| Barra del Chuy 52 km | 36 | UYU 160,847 | UYU 3,227 | 32% |
| Rocha 53 km | 41 | UYU 215,339 | UYU 5,026 | 24% |
Markets elsewhere in Uruguay with a similar nightly rate and occupancy to La Esmeralda:
FAQ
An active La Esmeralda Airbnb grossed UYU 107,456 on average in the 12 months to September 2026, according to AirROI's tracking of 49 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in UYU 26,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of La Esmeralda listings earn between UYU 8,750 and UYU 26,000 in a typical month, and the top tenth UYU 37,400 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in La Esmeralda were booked on 28% of available nights over the past year. That compares with 35% for the national average. January is usually the busiest month.
The average booked night in La Esmeralda cost UYU 2,572 before fees. Half of listings charge between UYU 2,155 and UYU 3,050, so bedroom count and location move the price more than the average suggests.
None of the active La Esmeralda listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
It can be, as extra income from a home or room you already have. The average La Esmeralda Airbnb grossed UYU 107,456 in the 12 months to September 2026, 71% below the national average of UYU 369,768, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about UYU 11,900 a month. Check a specific home in the Airbnb estimator.
January usually pays best, averaging UYU 50,500 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a La Esmeralda listing was open to book earned UYU 730 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made UYU 1,230 or more.
La Esmeralda stays were booked 22 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average La Esmeralda Airbnb stay lasted 5.7 nights over the past year. A listing took 7 reservations over the year on average.
Guests rate La Esmeralda Airbnbs 4.66 out of 5 on average. Guests score communication highest and cleanliness lowest.
La Esmeralda Beach, Valizas and Laguna de Rocha draw the most short-term rental interest in La Esmeralda. The neighborhood guide explains what brings guests to each.
AirROI counted 49 active Airbnb listings in La Esmeralda as of September 2026. The closest tracked market is Aguas Dulces, 16 km away.
In La Esmeralda, about six in ten listings add a cleaning fee, and the typical fee is about UYU 598.
Method
Figures on this page cover 49 active Airbnb listings in La Esmeralda from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Uruguayan pesos at UYU 39.9 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.