What Are the Best Places to Invest in Airbnb in Uruguay?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-05-04

The short-term rental market in Uruguay spans 68 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Uruguay across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Punta Del Este, Maldonado leads by market size with 2,830 active listings and $948/month revenue. Across all ranked markets, average occupancy is 27.6% with $701/month in average revenue and $150/night ADR. 68 of 68 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Uruguay by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Uruguay attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Punta Del Este, Maldonado leads with 2,830 active short-term rental listings and $948/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Punta Del Este, Maldonado	2,830	$948	$184	32.3%	Low
2	Montevideo, Montevideo	2,049	$649	$70	42.3%	Low
3	Punta del Diablo, Rocha	947	$419	$91	28.8%	Low
4	Pinares - Las Delicias, Maldonado	566	$940	$213	30.1%	Low
5	Punta Ballena, Maldonado	540	$1,234	$197	29.6%	Low
6	La Paloma, Rocha	507	$427	$97	30.8%	Low
7	Piriápolis, Maldonado	396	$482	$107	29.6%	Low
8	Colonia del Sacramento, Colonia	348	$688	$93	29.9%	Low
9	La Pedrera, Rocha	295	$464	$134	26.8%	Low
10	José Ignacio, Maldonado	234	$1,403	$365	27.2%	Low
11	Buenos Aires, Maldonado	215	$685	$194	27.3%	Low
12	Punta Colorada, Departamento de Maldonado	184	$730	$133	28.8%	Low
13	La Barra, Maldonado	180	$1,321	$385	26.3%	Low
14	Punta Negra, Departamento de Maldonado	165	$478	$101	27.1%	Low
15	Punta Rubia, Departamento de Rocha	159	$385	$91	29.0%	Low
16	Maldonado, Departamento de Maldonado	152	$721	$183	26.3%	Low
17	Ciudad de la Costa, Canelones	132	$626	$123	32.6%	Low
18	Villa Serrana, Departamento de Lavalleja	130	$1,019	$108	33.4%	Low
19	Punta del Este, Maldonado Department	127	$1,320	$189	33.4%	Low
20	El Tesoro, Maldonado	126	$608	$214	27.3%	Low
21	Ocean Park, Maldonado	118	$697	$127	31.1%	Low
22	Aguas Dulces, Rocha	112	$185	$66	28.4%	Low
23	Playa Hermosa, Maldonado	110	$461	$102	28.1%	Low
24	San Rafael - El Placer, Maldonado	108	$1,388	$413	23.4%	Low
25	Barra de Valizas, Rocha	104	$232	$66	25.7%	Low
26	Santa Ana, Canelones	102	$379	$70	29.0%	Low
27	La Aguada - Costa Azul, Rocha	101	$324	$95	28.0%	Low
28	Manantiales, Departamento de Maldonado	84	$1,246	$308	28.4%	Low
29	Playa Grande, Maldonado	84	$465	$104	30.8%	Low
30	Cabo Polonio, Rocha Department	80	$586	$115	29.3%	Low
31	Sauce de Portezuelo, Departamento de Maldonado	73	$656	$136	29.4%	Low
32	Playa Verde, Maldonado	71	$664	$127	29.4%	Low
33	El Chorro, Maldonado	64	$1,398	$309	25.9%	Low
34	Atlántida, Canelones	61	$452	$93	26.0%	Low
35	Chihuahua, Departamento de Maldonado	56	$709	$170	27.6%	Low
36	Termas del Daymán, Salto	55	$390	$65	23.8%	Low
37	La Floresta, Canelones	53	$685	$109	29.8%	Low
38	Mercedes, Soriano	51	$479	$101	21.4%	Low
39	Bella Vista, Departamento de Maldonado	50	$746	$131	27.7%	Low
40	Paysandú, Paysandú	50	$510	$66	31.5%	Low
41	Arachania, Rocha	50	$204	$86	24.6%	Low
42	Cuchilla Alta, Canelones	49	$226	$77	25.0%	Low
43	Salto, Salto	48	$544	$92	28.5%	Low
44	Parque del Plata, Canelones	42	$593	$108	30.7%	Low
45	Solís, Maldonado	41	$619	$121	27.9%	Low
46	Jaureguiberry, Canelones	40	$380	$88	27.1%	Low
47	Tacuarembó, Tacuarembó	40	$416	$78	26.9%	Low
48	San Luis, Canelones	39	$310	$81	26.9%	Low
49	Carmelo, Colonia	39	$1,201	$182	27.6%	Low
50	Minas, Lavalleja	38	$925	$125	31.2%	Low
51	Santa Mónica, Departamento de Maldonado	37	$1,146	$187	26.6%	Low
52	Puimayen, Rocha	36	$315	$84	24.5%	Low
53	La Esmeralda, Rocha Department	34	$210	$60	26.5%	Low
54	Las FLores, Maldonado	33	$470	$124	25.1%	Low
55	Rivera, Rivera	31	$334	$62	25.8%	Low
56	Oceanía del Polonio, Departamento de Rocha	30	$362	$121	26.8%	Low
57	Rocha, Rocha	29	$316	$141	20.4%	Low
58	El Edén, Departamento de Maldonado	28	$1,263	$230	22.2%	Low
59	San Sebastián de La Pedrera, Rocha	27	$457	$97	26.3%	Low
60	Arenas de José Ignacio, Departamento de Maldonado	25	$1,978	$523	23.1%	Low
61	Los Arrayanes, Río Negro	24	$335	$80	20.0%	Low
62	Pan de Azúcar, Departamento de Maldonado	21	$1,419	$226	24.1%	Low
63	San Carlos, Departamento de Maldonado	21	$1,081	$177	25.3%	Low
64	Barra del Chuy, Rocha	21	$254	$75	28.5%	Low
65	Las Toscas, Canelones	20	$320	$86	25.8%	Low
66	Costa Azul, Departamento de Canelones	20	$389	$87	27.3%	Low
67	Departamento de Maldonado, Maldonado	20	$1,357	$187	24.7%	Low
68	La Barra, Departamento de Maldonado	19	$2,079	$546	22.6%	Low

Most Profitable Airbnb Markets in Uruguay by Revenue

The most profitable Airbnb cities in Uruguay are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. La Barra, Departamento de Maldonado leads with $2,079/month at $546 ADR and 22.6% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	La Barra, Departamento de Maldonado	$2,079	19	$546	22.6%	Low
2	Arenas de José Ignacio, Departamento de Maldonado	$1,978	25	$523	23.1%	Low
3	Pan de Azúcar, Departamento de Maldonado	$1,419	21	$226	24.1%	Low
4	José Ignacio, Maldonado	$1,403	234	$365	27.2%	Low
5	El Chorro, Maldonado	$1,398	64	$309	25.9%	Low
6	San Rafael - El Placer, Maldonado	$1,388	108	$413	23.4%	Low
7	Departamento de Maldonado, Maldonado	$1,357	20	$187	24.7%	Low
8	La Barra, Maldonado	$1,321	180	$385	26.3%	Low
9	Punta del Este, Maldonado Department	$1,320	127	$189	33.4%	Low
10	El Edén, Departamento de Maldonado	$1,263	28	$230	22.2%	Low
11	Manantiales, Departamento de Maldonado	$1,246	84	$308	28.4%	Low
12	Punta Ballena, Maldonado	$1,234	540	$197	29.6%	Low
13	Carmelo, Colonia	$1,201	39	$182	27.6%	Low
14	Santa Mónica, Departamento de Maldonado	$1,146	37	$187	26.6%	Low
15	San Carlos, Departamento de Maldonado	$1,081	21	$177	25.3%	Low
16	Villa Serrana, Departamento de Lavalleja	$1,019	130	$108	33.4%	Low
17	Punta Del Este, Maldonado	$948	2,830	$184	32.3%	Low
18	Pinares - Las Delicias, Maldonado	$940	566	$213	30.1%	Low
19	Minas, Lavalleja	$925	38	$125	31.2%	Low
20	Bella Vista, Departamento de Maldonado	$746	50	$131	27.7%	Low
21	Punta Colorada, Departamento de Maldonado	$730	184	$133	28.8%	Low
22	Maldonado, Departamento de Maldonado	$721	152	$183	26.3%	Low
23	Chihuahua, Departamento de Maldonado	$709	56	$170	27.6%	Low
24	Ocean Park, Maldonado	$697	118	$127	31.1%	Low
25	Colonia del Sacramento, Colonia	$688	348	$93	29.9%	Low
26	Buenos Aires, Maldonado	$685	215	$194	27.3%	Low
27	La Floresta, Canelones	$685	53	$109	29.8%	Low
28	Playa Verde, Maldonado	$664	71	$127	29.4%	Low
29	Sauce de Portezuelo, Departamento de Maldonado	$656	73	$136	29.4%	Low
30	Montevideo, Montevideo	$649	2,049	$70	42.3%	Low
31	Ciudad de la Costa, Canelones	$626	132	$123	32.6%	Low
32	Solís, Maldonado	$619	41	$121	27.9%	Low
33	El Tesoro, Maldonado	$608	126	$214	27.3%	Low
34	Parque del Plata, Canelones	$593	42	$108	30.7%	Low
35	Cabo Polonio, Rocha Department	$586	80	$115	29.3%	Low
36	Salto, Salto	$544	48	$92	28.5%	Low
37	Paysandú, Paysandú	$510	50	$66	31.5%	Low
38	Piriápolis, Maldonado	$482	396	$107	29.6%	Low
39	Mercedes, Soriano	$479	51	$101	21.4%	Low
40	Punta Negra, Departamento de Maldonado	$478	165	$101	27.1%	Low
41	Las FLores, Maldonado	$470	33	$124	25.1%	Low
42	Playa Grande, Maldonado	$465	84	$104	30.8%	Low
43	La Pedrera, Rocha	$464	295	$134	26.8%	Low
44	Playa Hermosa, Maldonado	$461	110	$102	28.1%	Low
45	San Sebastián de La Pedrera, Rocha	$457	27	$97	26.3%	Low
46	Atlántida, Canelones	$452	61	$93	26.0%	Low
47	La Paloma, Rocha	$427	507	$97	30.8%	Low
48	Punta del Diablo, Rocha	$419	947	$91	28.8%	Low
49	Tacuarembó, Tacuarembó	$416	40	$78	26.9%	Low
50	Termas del Daymán, Salto	$390	55	$65	23.8%	Low
51	Costa Azul, Departamento de Canelones	$389	20	$87	27.3%	Low
52	Punta Rubia, Departamento de Rocha	$385	159	$91	29.0%	Low
53	Jaureguiberry, Canelones	$380	40	$88	27.1%	Low
54	Santa Ana, Canelones	$379	102	$70	29.0%	Low
55	Oceanía del Polonio, Departamento de Rocha	$362	30	$121	26.8%	Low
56	Los Arrayanes, Río Negro	$335	24	$80	20.0%	Low
57	Rivera, Rivera	$334	31	$62	25.8%	Low
58	La Aguada - Costa Azul, Rocha	$324	101	$95	28.0%	Low
59	Las Toscas, Canelones	$320	20	$86	25.8%	Low
60	Rocha, Rocha	$316	29	$141	20.4%	Low
61	Puimayen, Rocha	$315	36	$84	24.5%	Low
62	San Luis, Canelones	$310	39	$81	26.9%	Low
63	Barra del Chuy, Rocha	$254	21	$75	28.5%	Low
64	Barra de Valizas, Rocha	$232	104	$66	25.7%	Low
65	Cuchilla Alta, Canelones	$226	49	$77	25.0%	Low
66	La Esmeralda, Rocha Department	$210	34	$60	26.5%	Low
67	Arachania, Rocha	$204	50	$86	24.6%	Low
68	Aguas Dulces, Rocha	$185	112	$66	28.4%	Low

Most Expensive Airbnb Markets in Uruguay by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. La Barra, Departamento de Maldonado commands the highest Airbnb nightly rate in Uruguay at $546/night, generating $2,079/month at 22.6% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	La Barra, Departamento de Maldonado	$546	19	$2,079	22.6%	Low
2	Arenas de José Ignacio, Departamento de Maldonado	$523	25	$1,978	23.1%	Low
3	San Rafael - El Placer, Maldonado	$413	108	$1,388	23.4%	Low
4	La Barra, Maldonado	$385	180	$1,321	26.3%	Low
5	José Ignacio, Maldonado	$365	234	$1,403	27.2%	Low
6	El Chorro, Maldonado	$309	64	$1,398	25.9%	Low
7	Manantiales, Departamento de Maldonado	$308	84	$1,246	28.4%	Low
8	El Edén, Departamento de Maldonado	$230	28	$1,263	22.2%	Low
9	Pan de Azúcar, Departamento de Maldonado	$226	21	$1,419	24.1%	Low
10	El Tesoro, Maldonado	$214	126	$608	27.3%	Low
11	Pinares - Las Delicias, Maldonado	$213	566	$940	30.1%	Low
12	Punta Ballena, Maldonado	$197	540	$1,234	29.6%	Low
13	Buenos Aires, Maldonado	$194	215	$685	27.3%	Low
14	Punta del Este, Maldonado Department	$189	127	$1,320	33.4%	Low
15	Departamento de Maldonado, Maldonado	$187	20	$1,357	24.7%	Low
16	Santa Mónica, Departamento de Maldonado	$187	37	$1,146	26.6%	Low
17	Punta Del Este, Maldonado	$184	2,830	$948	32.3%	Low
18	Maldonado, Departamento de Maldonado	$183	152	$721	26.3%	Low
19	Carmelo, Colonia	$182	39	$1,201	27.6%	Low
20	San Carlos, Departamento de Maldonado	$177	21	$1,081	25.3%	Low
21	Chihuahua, Departamento de Maldonado	$170	56	$709	27.6%	Low
22	Rocha, Rocha	$141	29	$316	20.4%	Low
23	Sauce de Portezuelo, Departamento de Maldonado	$136	73	$656	29.4%	Low
24	La Pedrera, Rocha	$134	295	$464	26.8%	Low
25	Punta Colorada, Departamento de Maldonado	$133	184	$730	28.8%	Low
26	Bella Vista, Departamento de Maldonado	$131	50	$746	27.7%	Low
27	Ocean Park, Maldonado	$127	118	$697	31.1%	Low
28	Playa Verde, Maldonado	$127	71	$664	29.4%	Low
29	Minas, Lavalleja	$125	38	$925	31.2%	Low
30	Las FLores, Maldonado	$124	33	$470	25.1%	Low
31	Ciudad de la Costa, Canelones	$123	132	$626	32.6%	Low
32	Solís, Maldonado	$121	41	$619	27.9%	Low
33	Oceanía del Polonio, Departamento de Rocha	$121	30	$362	26.8%	Low
34	Cabo Polonio, Rocha Department	$115	80	$586	29.3%	Low
35	La Floresta, Canelones	$109	53	$685	29.8%	Low
36	Parque del Plata, Canelones	$108	42	$593	30.7%	Low
37	Villa Serrana, Departamento de Lavalleja	$108	130	$1,019	33.4%	Low
38	Piriápolis, Maldonado	$107	396	$482	29.6%	Low
39	Playa Grande, Maldonado	$104	84	$465	30.8%	Low
40	Playa Hermosa, Maldonado	$102	110	$461	28.1%	Low
41	Mercedes, Soriano	$101	51	$479	21.4%	Low
42	Punta Negra, Departamento de Maldonado	$101	165	$478	27.1%	Low
43	San Sebastián de La Pedrera, Rocha	$97	27	$457	26.3%	Low
44	La Paloma, Rocha	$97	507	$427	30.8%	Low
45	La Aguada - Costa Azul, Rocha	$95	101	$324	28.0%	Low
46	Atlántida, Canelones	$93	61	$452	26.0%	Low
47	Colonia del Sacramento, Colonia	$93	348	$688	29.9%	Low
48	Salto, Salto	$92	48	$544	28.5%	Low
49	Punta Rubia, Departamento de Rocha	$91	159	$385	29.0%	Low
50	Punta del Diablo, Rocha	$91	947	$419	28.8%	Low
51	Jaureguiberry, Canelones	$88	40	$380	27.1%	Low
52	Costa Azul, Departamento de Canelones	$87	20	$389	27.3%	Low
53	Arachania, Rocha	$86	50	$204	24.6%	Low
54	Las Toscas, Canelones	$86	20	$320	25.8%	Low
55	Puimayen, Rocha	$84	36	$315	24.5%	Low
56	San Luis, Canelones	$81	39	$310	26.9%	Low
57	Los Arrayanes, Río Negro	$80	24	$335	20.0%	Low
58	Tacuarembó, Tacuarembó	$78	40	$416	26.9%	Low
59	Cuchilla Alta, Canelones	$77	49	$226	25.0%	Low
60	Barra del Chuy, Rocha	$75	21	$254	28.5%	Low
61	Santa Ana, Canelones	$70	102	$379	29.0%	Low
62	Montevideo, Montevideo	$70	2,049	$649	42.3%	Low
63	Barra de Valizas, Rocha	$66	104	$232	25.7%	Low
64	Paysandú, Paysandú	$66	50	$510	31.5%	Low
65	Aguas Dulces, Rocha	$66	112	$185	28.4%	Low
66	Termas del Daymán, Salto	$65	55	$390	23.8%	Low
67	Rivera, Rivera	$62	31	$334	25.8%	Low
68	La Esmeralda, Rocha Department	$60	34	$210	26.5%	Low

Highest Occupancy Airbnb Markets in Uruguay

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Montevideo, Montevideo leads Uruguay with 42.3% occupancy, $649/month revenue, and 2,049 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Montevideo, Montevideo	42.3%	2,049	$649	$70	Low
2	Punta Del Este, Maldonado	32.3%	2,830	$948	$184	Low
3	La Paloma, Rocha	30.8%	507	$427	$97	Low
4	Pinares - Las Delicias, Maldonado	30.1%	566	$940	$213	Low
5	Colonia del Sacramento, Colonia	29.9%	348	$688	$93	Low
6	Punta Ballena, Maldonado	29.6%	540	$1,234	$197	Low
7	Piriápolis, Maldonado	29.6%	396	$482	$107	Low
8	Punta del Diablo, Rocha	28.8%	947	$419	$91	Low

How to Choose an Airbnb Investment Market in Uruguay

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Uruguay tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Uruguay

Understanding the regulatory environment is critical for any Airbnb investment in Uruguay. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 68 markets ranked on this page: 68 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Uruguay

This page ranks Airbnb markets in Uruguay across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Uruguay.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Uruguay.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Uruguay and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Uruguay, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Uruguay

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Uruguay.

What are the best places to invest in Airbnb in Uruguay?

Punta Del Este, Maldonado leads this ranking for Uruguay with 2,830 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Uruguay?

La Barra, Departamento de Maldonado posts the highest average monthly revenue in this ranking at $2,079. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Uruguay?

Montevideo, Montevideo has the highest occupancy rate in this comparison at 42.3%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Uruguay have the lowest regulation?

Punta Del Este (Maldonado), Montevideo (Montevideo), Punta del Diablo (Rocha) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Uruguay in 2026?

The markets ranked here average 27.6% occupancy, and the top performer posts $2,079 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Uruguay for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Uruguay?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Uruguay?

First-time investors in Uruguay should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Uruguay?

Across the markets ranked here, the average occupancy rate in Uruguay is 27.6%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Uruguay?

Regulation is one of the most overlooked risks in short-term rental investing. In Uruguay, 68 of 68 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Uruguay?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Uruguay ranking has about 61 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Uruguay?

Seasonal markets in Uruguay experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-05-04. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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What Other Airbnb Markets Are in Uruguay?

Canelones Colonia Departamento de Canelones Departamento de Lavalleja Departamento de Maldonado Departamento de Rocha Lavalleja Maldonado Maldonado Department Montevideo Paysandú Rivera Rocha Rocha Department Río Negro Salto Soriano Tacuarembó