What Are the Best Places to Invest in Airbnb in Uruguay?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-06-02

The short-term rental market in Uruguay spans 67 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Uruguay across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Punta Del Este, Maldonado leads by market size with 2,816 active listings and $1,006/month revenue. Across all ranked markets, average occupancy is 27.9% with $707/month in average revenue and $157/night ADR. 67 of 67 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Uruguay by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Uruguay attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Punta Del Este, Maldonado leads with 2,816 active short-term rental listings and $1,006/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Punta Del Este, Maldonado	2,816	$1,006	$193	32.9%	Low
2	Montevideo, Montevideo	2,224	$652	$73	42.2%	Low
3	Punta del Diablo, Rocha	970	$453	$96	28.7%	Low
4	Pinares - Las Delicias, Maldonado	571	$971	$222	29.9%	Low
5	Punta Ballena, Maldonado	552	$1,299	$215	30.1%	Low
6	La Paloma, Rocha	519	$464	$104	31.0%	Low
7	Piriápolis, Maldonado	412	$517	$114	30.1%	Low
8	Colonia del Sacramento, Colonia	404	$675	$102	29.1%	Low
9	La Pedrera, Rocha	313	$495	$139	27.6%	Low
10	José Ignacio, Maldonado	235	$1,460	$383	27.7%	Low
11	Buenos Aires, Maldonado	218	$728	$204	28.3%	Low
12	Punta del Este, Maldonado Department	197	$1,317	$269	34.2%	Low
13	La Barra, Maldonado	191	$1,383	$403	27.4%	Low
14	Punta Colorada, Departamento de Maldonado	184	$779	$139	29.0%	Low
15	Punta Negra, Departamento de Maldonado	176	$506	$107	27.5%	Low
16	Maldonado, Departamento de Maldonado	170	$802	$213	27.7%	Low
17	Punta Rubia, Departamento de Rocha	166	$407	$97	28.7%	Low
18	Villa Serrana, Departamento de Lavalleja	161	$925	$112	31.2%	Low
19	El Tesoro, Maldonado	134	$626	$209	27.8%	Low
20	Ciudad de la Costa, Canelones	130	$658	$129	33.4%	Low
21	Ocean Park, Maldonado	126	$720	$134	30.8%	Low
22	Aguas Dulces, Rocha	115	$201	$69	29.1%	Low
23	Santa Ana, Canelones	112	$407	$76	29.4%	Low
24	Playa Hermosa, Maldonado	112	$496	$109	28.8%	Low
25	Barra de Valizas, Rocha	110	$248	$70	25.7%	Low
26	San Rafael - El Placer, Maldonado	109	$1,430	$428	23.4%	Low
27	La Aguada - Costa Azul, Rocha	101	$358	$100	28.5%	Low
28	Cabo Polonio, Rocha Department	85	$622	$122	29.6%	Low
29	Playa Grande, Maldonado	84	$510	$110	30.6%	Low
30	Manantiales, Departamento de Maldonado	83	$1,344	$342	28.1%	Low
31	Sauce de Portezuelo, Departamento de Maldonado	78	$695	$142	30.5%	Low
32	Playa Verde, Maldonado	74	$675	$132	30.9%	Low
33	El Chorro, Maldonado	70	$1,362	$319	25.9%	Low
34	Paysandú, Paysandú	63	$471	$70	29.9%	Low
35	Atlántida, Canelones	61	$509	$101	26.9%	Low
36	Salto, Salto	61	$474	$93	27.0%	Low
37	Termas del Daymán, Salto	61	$394	$69	23.5%	Low
38	Chihuahua, Departamento de Maldonado	58	$764	$175	28.0%	Low
39	Mercedes, Soriano	58	$481	$111	22.4%	Low
40	Arachania, Rocha	57	$235	$90	26.9%	Low
41	La Floresta, Canelones	53	$713	$113	30.0%	Low
42	Tacuarembó, Tacuarembó	51	$386	$80	27.0%	Low
43	Cuchilla Alta, Canelones	49	$241	$80	24.8%	Low
44	Carmelo, Colonia	49	$1,030	$170	26.6%	Low
45	Bella Vista, Departamento de Maldonado	49	$811	$139	28.1%	Low
46	Minas, Lavalleja	45	$918	$133	31.4%	Low
47	San Luis, Canelones	44	$323	$82	27.6%	Low
48	Santa Mónica, Departamento de Maldonado	44	$1,108	$211	26.3%	Low
49	Parque del Plata, Canelones	43	$594	$111	29.9%	Low
50	Solís, Maldonado	42	$634	$130	28.2%	Low
51	Rivera, Rivera	42	$313	$65	25.6%	Low
52	Jaureguiberry, Canelones	40	$390	$93	26.7%	Low
53	Puimayen, Rocha	38	$343	$88	24.8%	Low
54	La Esmeralda, Rocha Department	36	$219	$63	26.5%	Low
55	Rocha, Rocha	35	$289	$134	21.0%	Low
56	Las FLores, Maldonado	33	$480	$130	25.1%	Low
57	Oceanía del Polonio, Departamento de Rocha	32	$365	$124	27.6%	Low
58	El Edén, Departamento de Maldonado	31	$1,251	$226	22.6%	Low
59	San Sebastián de La Pedrera, Rocha	27	$475	$102	25.8%	Low
60	Arenas de José Ignacio, Departamento de Maldonado	26	$1,890	$526	22.4%	Low
61	San Carlos, Departamento de Maldonado	25	$976	$169	25.0%	Low
62	Los Arrayanes, Río Negro	25	$343	$92	19.5%	Low
63	Las Toscas, Canelones	23	$328	$91	27.8%	Low
64	La Barra, Departamento de Maldonado	23	$2,340	$594	25.5%	Low
65	Pan de Azúcar, Departamento de Maldonado	22	$1,386	$229	24.8%	Low
66	Costa Azul, Departamento de Canelones	21	$395	$89	27.3%	Low
67	Barra del Chuy, Rocha	21	$291	$81	28.3%	Low

Most Profitable Airbnb Markets in Uruguay by Revenue

The most profitable Airbnb cities in Uruguay are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. La Barra, Departamento de Maldonado leads with $2,340/month at $594 ADR and 25.5% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	La Barra, Departamento de Maldonado	$2,340	23	$594	25.5%	Low
2	Arenas de José Ignacio, Departamento de Maldonado	$1,890	26	$526	22.4%	Low
3	José Ignacio, Maldonado	$1,460	235	$383	27.7%	Low
4	San Rafael - El Placer, Maldonado	$1,430	109	$428	23.4%	Low
5	Pan de Azúcar, Departamento de Maldonado	$1,386	22	$229	24.8%	Low
6	La Barra, Maldonado	$1,383	191	$403	27.4%	Low
7	El Chorro, Maldonado	$1,362	70	$319	25.9%	Low
8	Manantiales, Departamento de Maldonado	$1,344	83	$342	28.1%	Low
9	Punta del Este, Maldonado Department	$1,317	197	$269	34.2%	Low
10	Punta Ballena, Maldonado	$1,299	552	$215	30.1%	Low
11	El Edén, Departamento de Maldonado	$1,251	31	$226	22.6%	Low
12	Santa Mónica, Departamento de Maldonado	$1,108	44	$211	26.3%	Low
13	Carmelo, Colonia	$1,030	49	$170	26.6%	Low
14	Punta Del Este, Maldonado	$1,006	2,816	$193	32.9%	Low
15	San Carlos, Departamento de Maldonado	$976	25	$169	25.0%	Low
16	Pinares - Las Delicias, Maldonado	$971	571	$222	29.9%	Low
17	Villa Serrana, Departamento de Lavalleja	$925	161	$112	31.2%	Low
18	Minas, Lavalleja	$918	45	$133	31.4%	Low
19	Bella Vista, Departamento de Maldonado	$811	49	$139	28.1%	Low
20	Maldonado, Departamento de Maldonado	$802	170	$213	27.7%	Low
21	Punta Colorada, Departamento de Maldonado	$779	184	$139	29.0%	Low
22	Chihuahua, Departamento de Maldonado	$764	58	$175	28.0%	Low
23	Buenos Aires, Maldonado	$728	218	$204	28.3%	Low
24	Ocean Park, Maldonado	$720	126	$134	30.8%	Low
25	La Floresta, Canelones	$713	53	$113	30.0%	Low
26	Sauce de Portezuelo, Departamento de Maldonado	$695	78	$142	30.5%	Low
27	Playa Verde, Maldonado	$675	74	$132	30.9%	Low
28	Colonia del Sacramento, Colonia	$675	404	$102	29.1%	Low
29	Ciudad de la Costa, Canelones	$658	130	$129	33.4%	Low
30	Montevideo, Montevideo	$652	2,224	$73	42.2%	Low
31	Solís, Maldonado	$634	42	$130	28.2%	Low
32	El Tesoro, Maldonado	$626	134	$209	27.8%	Low
33	Cabo Polonio, Rocha Department	$622	85	$122	29.6%	Low
34	Parque del Plata, Canelones	$594	43	$111	29.9%	Low
35	Piriápolis, Maldonado	$517	412	$114	30.1%	Low
36	Playa Grande, Maldonado	$510	84	$110	30.6%	Low
37	Atlántida, Canelones	$509	61	$101	26.9%	Low
38	Punta Negra, Departamento de Maldonado	$506	176	$107	27.5%	Low
39	Playa Hermosa, Maldonado	$496	112	$109	28.8%	Low
40	La Pedrera, Rocha	$495	313	$139	27.6%	Low
41	Mercedes, Soriano	$481	58	$111	22.4%	Low
42	Las FLores, Maldonado	$480	33	$130	25.1%	Low
43	San Sebastián de La Pedrera, Rocha	$475	27	$102	25.8%	Low
44	Salto, Salto	$474	61	$93	27.0%	Low
45	Paysandú, Paysandú	$471	63	$70	29.9%	Low
46	La Paloma, Rocha	$464	519	$104	31.0%	Low
47	Punta del Diablo, Rocha	$453	970	$96	28.7%	Low
48	Santa Ana, Canelones	$407	112	$76	29.4%	Low
49	Punta Rubia, Departamento de Rocha	$407	166	$97	28.7%	Low
50	Costa Azul, Departamento de Canelones	$395	21	$89	27.3%	Low
51	Termas del Daymán, Salto	$394	61	$69	23.5%	Low
52	Jaureguiberry, Canelones	$390	40	$93	26.7%	Low
53	Tacuarembó, Tacuarembó	$386	51	$80	27.0%	Low
54	Oceanía del Polonio, Departamento de Rocha	$365	32	$124	27.6%	Low
55	La Aguada - Costa Azul, Rocha	$358	101	$100	28.5%	Low
56	Los Arrayanes, Río Negro	$343	25	$92	19.5%	Low
57	Puimayen, Rocha	$343	38	$88	24.8%	Low
58	Las Toscas, Canelones	$328	23	$91	27.8%	Low
59	San Luis, Canelones	$323	44	$82	27.6%	Low
60	Rivera, Rivera	$313	42	$65	25.6%	Low
61	Barra del Chuy, Rocha	$291	21	$81	28.3%	Low
62	Rocha, Rocha	$289	35	$134	21.0%	Low
63	Barra de Valizas, Rocha	$248	110	$70	25.7%	Low
64	Cuchilla Alta, Canelones	$241	49	$80	24.8%	Low
65	Arachania, Rocha	$235	57	$90	26.9%	Low
66	La Esmeralda, Rocha Department	$219	36	$63	26.5%	Low
67	Aguas Dulces, Rocha	$201	115	$69	29.1%	Low

Most Expensive Airbnb Markets in Uruguay by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. La Barra, Departamento de Maldonado commands the highest Airbnb nightly rate in Uruguay at $594/night, generating $2,340/month at 25.5% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	La Barra, Departamento de Maldonado	$594	23	$2,340	25.5%	Low
2	Arenas de José Ignacio, Departamento de Maldonado	$526	26	$1,890	22.4%	Low
3	San Rafael - El Placer, Maldonado	$428	109	$1,430	23.4%	Low
4	La Barra, Maldonado	$403	191	$1,383	27.4%	Low
5	José Ignacio, Maldonado	$383	235	$1,460	27.7%	Low
6	Manantiales, Departamento de Maldonado	$342	83	$1,344	28.1%	Low
7	El Chorro, Maldonado	$319	70	$1,362	25.9%	Low
8	Punta del Este, Maldonado Department	$269	197	$1,317	34.2%	Low
9	Pan de Azúcar, Departamento de Maldonado	$229	22	$1,386	24.8%	Low
10	El Edén, Departamento de Maldonado	$226	31	$1,251	22.6%	Low
11	Pinares - Las Delicias, Maldonado	$222	571	$971	29.9%	Low
12	Punta Ballena, Maldonado	$215	552	$1,299	30.1%	Low
13	Maldonado, Departamento de Maldonado	$213	170	$802	27.7%	Low
14	Santa Mónica, Departamento de Maldonado	$211	44	$1,108	26.3%	Low
15	El Tesoro, Maldonado	$209	134	$626	27.8%	Low
16	Buenos Aires, Maldonado	$204	218	$728	28.3%	Low
17	Punta Del Este, Maldonado	$193	2,816	$1,006	32.9%	Low
18	Chihuahua, Departamento de Maldonado	$175	58	$764	28.0%	Low
19	Carmelo, Colonia	$170	49	$1,030	26.6%	Low
20	San Carlos, Departamento de Maldonado	$169	25	$976	25.0%	Low
21	Sauce de Portezuelo, Departamento de Maldonado	$142	78	$695	30.5%	Low
22	Punta Colorada, Departamento de Maldonado	$139	184	$779	29.0%	Low
23	Bella Vista, Departamento de Maldonado	$139	49	$811	28.1%	Low
24	La Pedrera, Rocha	$139	313	$495	27.6%	Low
25	Ocean Park, Maldonado	$134	126	$720	30.8%	Low
26	Rocha, Rocha	$134	35	$289	21.0%	Low
27	Minas, Lavalleja	$133	45	$918	31.4%	Low
28	Playa Verde, Maldonado	$132	74	$675	30.9%	Low
29	Solís, Maldonado	$130	42	$634	28.2%	Low
30	Las FLores, Maldonado	$130	33	$480	25.1%	Low
31	Ciudad de la Costa, Canelones	$129	130	$658	33.4%	Low
32	Oceanía del Polonio, Departamento de Rocha	$124	32	$365	27.6%	Low
33	Cabo Polonio, Rocha Department	$122	85	$622	29.6%	Low
34	Piriápolis, Maldonado	$114	412	$517	30.1%	Low
35	La Floresta, Canelones	$113	53	$713	30.0%	Low
36	Villa Serrana, Departamento de Lavalleja	$112	161	$925	31.2%	Low
37	Mercedes, Soriano	$111	58	$481	22.4%	Low
38	Parque del Plata, Canelones	$111	43	$594	29.9%	Low
39	Playa Grande, Maldonado	$110	84	$510	30.6%	Low
40	Playa Hermosa, Maldonado	$109	112	$496	28.8%	Low
41	Punta Negra, Departamento de Maldonado	$107	176	$506	27.5%	Low
42	La Paloma, Rocha	$104	519	$464	31.0%	Low
43	San Sebastián de La Pedrera, Rocha	$102	27	$475	25.8%	Low
44	Colonia del Sacramento, Colonia	$102	404	$675	29.1%	Low
45	Atlántida, Canelones	$101	61	$509	26.9%	Low
46	La Aguada - Costa Azul, Rocha	$100	101	$358	28.5%	Low
47	Punta Rubia, Departamento de Rocha	$97	166	$407	28.7%	Low
48	Punta del Diablo, Rocha	$96	970	$453	28.7%	Low
49	Salto, Salto	$93	61	$474	27.0%	Low
50	Jaureguiberry, Canelones	$93	40	$390	26.7%	Low
51	Los Arrayanes, Río Negro	$92	25	$343	19.5%	Low
52	Las Toscas, Canelones	$91	23	$328	27.8%	Low
53	Arachania, Rocha	$90	57	$235	26.9%	Low
54	Costa Azul, Departamento de Canelones	$89	21	$395	27.3%	Low
55	Puimayen, Rocha	$88	38	$343	24.8%	Low
56	San Luis, Canelones	$82	44	$323	27.6%	Low
57	Barra del Chuy, Rocha	$81	21	$291	28.3%	Low
58	Tacuarembó, Tacuarembó	$80	51	$386	27.0%	Low
59	Cuchilla Alta, Canelones	$80	49	$241	24.8%	Low
60	Santa Ana, Canelones	$76	112	$407	29.4%	Low
61	Montevideo, Montevideo	$73	2,224	$652	42.2%	Low
62	Paysandú, Paysandú	$70	63	$471	29.9%	Low
63	Barra de Valizas, Rocha	$70	110	$248	25.7%	Low
64	Aguas Dulces, Rocha	$69	115	$201	29.1%	Low
65	Termas del Daymán, Salto	$69	61	$394	23.5%	Low
66	Rivera, Rivera	$65	42	$313	25.6%	Low
67	La Esmeralda, Rocha Department	$63	36	$219	26.5%	Low

Highest Occupancy Airbnb Markets in Uruguay

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Montevideo, Montevideo leads Uruguay with 42.2% occupancy, $652/month revenue, and 2,224 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Montevideo, Montevideo	42.2%	2,224	$652	$73	Low
2	Punta Del Este, Maldonado	32.9%	2,816	$1,006	$193	Low
3	La Paloma, Rocha	31.0%	519	$464	$104	Low
4	Piriápolis, Maldonado	30.1%	412	$517	$114	Low
5	Punta Ballena, Maldonado	30.1%	552	$1,299	$215	Low
6	Pinares - Las Delicias, Maldonado	29.9%	571	$971	$222	Low
7	Colonia del Sacramento, Colonia	29.1%	404	$675	$102	Low
8	Punta del Diablo, Rocha	28.7%	970	$453	$96	Low
9	La Pedrera, Rocha	27.6%	313	$495	$139	Low

How to Choose an Airbnb Investment Market in Uruguay

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Uruguay tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Uruguay

Understanding the regulatory environment is critical for any Airbnb investment in Uruguay. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 67 markets ranked on this page: 67 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Uruguay

This page ranks Airbnb markets in Uruguay across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Uruguay.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Uruguay.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Uruguay and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Uruguay, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Uruguay

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Uruguay.

What are the best places to invest in Airbnb in Uruguay?

Punta Del Este, Maldonado leads this ranking for Uruguay with 2,816 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Uruguay?

La Barra, Departamento de Maldonado posts the highest average monthly revenue in this ranking at $2,340. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Uruguay?

Montevideo, Montevideo has the highest occupancy rate in this comparison at 42.2%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Uruguay have the lowest regulation?

Punta Del Este (Maldonado), Montevideo (Montevideo), Punta del Diablo (Rocha) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Uruguay in 2026?

The markets ranked here average 27.9% occupancy, and the top performer posts $2,340 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Uruguay for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Uruguay?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Uruguay?

First-time investors in Uruguay should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Uruguay?

Across the markets ranked here, the average occupancy rate in Uruguay is 27.9%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Uruguay?

Regulation is one of the most overlooked risks in short-term rental investing. In Uruguay, 67 of 67 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Uruguay?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Uruguay ranking has about 63 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Uruguay?

Seasonal markets in Uruguay experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-06-02. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

Access Real-Time Airbnb API

This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Uruguay. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

Get API Access

What Other Airbnb Markets Are in Uruguay?

Canelones Colonia Departamento de Canelones Departamento de Lavalleja Departamento de Maldonado Departamento de Rocha Lavalleja Maldonado Maldonado Department Montevideo Paysandú Rivera Rocha Rocha Department Río Negro Salto Soriano Tacuarembó