What Are the Best Places to Invest in Airbnb in Uruguay?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-04-08

The short-term rental market in Uruguay spans 68 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Uruguay across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Punta Del Este, Maldonado leads by market size with 2,915 active listings and $921/month revenue. Across all ranked markets, average occupancy is 27.8% with $697/month in average revenue and $150/night ADR. 68 of 68 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Uruguay by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Uruguay attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Punta Del Este, Maldonado leads with 2,915 active short-term rental listings and $921/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Punta Del Este, Maldonado	2,915	$921	$184	31.7%	Low
2	Montevideo, Montevideo	2,104	$659	$72	42.5%	Low
3	Punta del Diablo, Rocha	966	$420	$92	28.5%	Low
4	Pinares - Las Delicias, Maldonado	580	$920	$212	30.0%	Low
5	Punta Ballena, Maldonado	551	$1,200	$199	29.8%	Low
6	La Paloma, Rocha	517	$434	$99	30.7%	Low
7	Piriápolis, Maldonado	403	$489	$108	29.6%	Low
8	Colonia del Sacramento, Colonia	361	$699	$94	30.3%	Low
9	La Pedrera, Rocha	301	$466	$136	26.2%	Low
10	José Ignacio, Maldonado	238	$1,361	$358	27.2%	Low
11	Buenos Aires, Maldonado	219	$678	$192	26.7%	Low
12	Punta Colorada, Departamento de Maldonado	185	$736	$133	28.9%	Low
13	La Barra, Maldonado	184	$1,246	$382	26.4%	Low
14	Punta Negra, Departamento de Maldonado	171	$480	$101	27.4%	Low
15	Punta Rubia, Departamento de Rocha	162	$393	$90	28.8%	Low
16	Maldonado, Departamento de Maldonado	153	$749	$187	26.1%	Low
17	Ciudad de la Costa, Canelones	132	$648	$124	33.6%	Low
18	Villa Serrana, Departamento de Lavalleja	130	$1,056	$109	34.5%	Low
19	El Tesoro, Maldonado	128	$623	$214	27.3%	Low
20	Punta del Este, Maldonado Department	126	$1,193	$185	32.8%	Low
21	Ocean Park, Maldonado	121	$705	$130	30.8%	Low
22	Aguas Dulces, Rocha	114	$196	$67	28.4%	Low
23	Playa Hermosa, Maldonado	111	$477	$102	28.0%	Low
24	San Rafael - El Placer, Maldonado	111	$1,371	$407	23.5%	Low
25	Barra de Valizas, Rocha	106	$232	$68	25.1%	Low
26	Santa Ana, Canelones	104	$385	$71	29.2%	Low
27	La Aguada - Costa Azul, Rocha	104	$327	$95	28.0%	Low
28	Manantiales, Departamento de Maldonado	87	$1,218	$306	27.3%	Low
29	Playa Grande, Maldonado	84	$484	$105	30.8%	Low
30	Cabo Polonio, Rocha Department	83	$578	$119	28.7%	Low
31	Sauce de Portezuelo, Departamento de Maldonado	78	$636	$139	28.1%	Low
32	Playa Verde, Maldonado	75	$638	$126	28.6%	Low
33	El Chorro, Maldonado	64	$1,395	$305	26.6%	Low
34	Atlántida, Canelones	63	$464	$95	26.6%	Low
35	Chihuahua, Departamento de Maldonado	57	$731	$171	27.8%	Low
36	La Floresta, Canelones	56	$660	$107	29.4%	Low
37	Termas del Daymán, Salto	55	$421	$66	25.8%	Low
38	Bella Vista, Departamento de Maldonado	53	$714	$132	28.2%	Low
39	Arachania, Rocha	53	$203	$86	24.0%	Low
40	Paysandú, Paysandú	51	$514	$65	32.9%	Low
41	Salto, Salto	50	$546	$92	30.0%	Low
42	Cuchilla Alta, Canelones	49	$250	$77	25.8%	Low
43	Mercedes, Soriano	49	$551	$105	23.0%	Low
44	Parque del Plata, Canelones	43	$593	$109	30.2%	Low
45	Solís, Maldonado	42	$647	$124	28.5%	Low
46	Tacuarembó, Tacuarembó	41	$430	$79	26.0%	Low
47	Jaureguiberry, Canelones	40	$395	$89	27.4%	Low
48	San Luis, Canelones	40	$317	$82	26.9%	Low
49	Carmelo, Colonia	39	$1,212	$185	28.1%	Low
50	Minas, Lavalleja	39	$927	$124	32.1%	Low
51	Santa Mónica, Departamento de Maldonado	38	$1,051	$189	26.7%	Low
52	La Esmeralda, Rocha Department	38	$203	$61	27.8%	Low
53	Las FLores, Maldonado	36	$483	$126	24.9%	Low
54	Puimayen, Rocha	36	$304	$87	24.1%	Low
55	Rivera, Rivera	34	$323	$64	26.8%	Low
56	El Edén, Departamento de Maldonado	30	$1,262	$229	22.0%	Low
57	Oceanía del Polonio, Departamento de Rocha	29	$335	$99	28.1%	Low
58	Rocha, Rocha	29	$343	$142	21.5%	Low
59	San Sebastián de La Pedrera, Rocha	28	$451	$99	26.5%	Low
60	Arenas de José Ignacio, Departamento de Maldonado	27	$1,793	$510	23.6%	Low
61	Los Arrayanes, Río Negro	24	$358	$81	20.7%	Low
62	Pan de Azúcar, Departamento de Maldonado	22	$1,392	$226	23.6%	Low
63	San Carlos, Departamento de Maldonado	22	$1,117	$182	25.8%	Low
64	Las Toscas, Canelones	21	$329	$84	26.8%	Low
65	Costa Azul, Departamento de Canelones	21	$394	$86	27.5%	Low
66	Barra del Chuy, Rocha	21	$265	$77	28.0%	Low
67	Departamento de Maldonado, Maldonado	20	$1,427	$189	26.1%	Low
68	La Barra, Departamento de Maldonado	19	$1,951	$546	23.0%	Low

Most Profitable Airbnb Markets in Uruguay by Revenue

The most profitable Airbnb cities in Uruguay are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. La Barra, Departamento de Maldonado leads with $1,951/month at $546 ADR and 23.0% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	La Barra, Departamento de Maldonado	$1,951	19	$546	23.0%	Low
2	Arenas de José Ignacio, Departamento de Maldonado	$1,793	27	$510	23.6%	Low
3	Departamento de Maldonado, Maldonado	$1,427	20	$189	26.1%	Low
4	El Chorro, Maldonado	$1,395	64	$305	26.6%	Low
5	Pan de Azúcar, Departamento de Maldonado	$1,392	22	$226	23.6%	Low
6	San Rafael - El Placer, Maldonado	$1,371	111	$407	23.5%	Low
7	José Ignacio, Maldonado	$1,361	238	$358	27.2%	Low
8	El Edén, Departamento de Maldonado	$1,262	30	$229	22.0%	Low
9	La Barra, Maldonado	$1,246	184	$382	26.4%	Low
10	Manantiales, Departamento de Maldonado	$1,218	87	$306	27.3%	Low
11	Carmelo, Colonia	$1,212	39	$185	28.1%	Low
12	Punta Ballena, Maldonado	$1,200	551	$199	29.8%	Low
13	Punta del Este, Maldonado Department	$1,193	126	$185	32.8%	Low
14	San Carlos, Departamento de Maldonado	$1,117	22	$182	25.8%	Low
15	Villa Serrana, Departamento de Lavalleja	$1,056	130	$109	34.5%	Low
16	Santa Mónica, Departamento de Maldonado	$1,051	38	$189	26.7%	Low
17	Minas, Lavalleja	$927	39	$124	32.1%	Low
18	Punta Del Este, Maldonado	$921	2,915	$184	31.7%	Low
19	Pinares - Las Delicias, Maldonado	$920	580	$212	30.0%	Low
20	Maldonado, Departamento de Maldonado	$749	153	$187	26.1%	Low
21	Punta Colorada, Departamento de Maldonado	$736	185	$133	28.9%	Low
22	Chihuahua, Departamento de Maldonado	$731	57	$171	27.8%	Low
23	Bella Vista, Departamento de Maldonado	$714	53	$132	28.2%	Low
24	Ocean Park, Maldonado	$705	121	$130	30.8%	Low
25	Colonia del Sacramento, Colonia	$699	361	$94	30.3%	Low
26	Buenos Aires, Maldonado	$678	219	$192	26.7%	Low
27	La Floresta, Canelones	$660	56	$107	29.4%	Low
28	Montevideo, Montevideo	$659	2,104	$72	42.5%	Low
29	Ciudad de la Costa, Canelones	$648	132	$124	33.6%	Low
30	Solís, Maldonado	$647	42	$124	28.5%	Low
31	Playa Verde, Maldonado	$638	75	$126	28.6%	Low
32	Sauce de Portezuelo, Departamento de Maldonado	$636	78	$139	28.1%	Low
33	El Tesoro, Maldonado	$623	128	$214	27.3%	Low
34	Parque del Plata, Canelones	$593	43	$109	30.2%	Low
35	Cabo Polonio, Rocha Department	$578	83	$119	28.7%	Low
36	Mercedes, Soriano	$551	49	$105	23.0%	Low
37	Salto, Salto	$546	50	$92	30.0%	Low
38	Paysandú, Paysandú	$514	51	$65	32.9%	Low
39	Piriápolis, Maldonado	$489	403	$108	29.6%	Low
40	Playa Grande, Maldonado	$484	84	$105	30.8%	Low
41	Las FLores, Maldonado	$483	36	$126	24.9%	Low
42	Punta Negra, Departamento de Maldonado	$480	171	$101	27.4%	Low
43	Playa Hermosa, Maldonado	$477	111	$102	28.0%	Low
44	La Pedrera, Rocha	$466	301	$136	26.2%	Low
45	Atlántida, Canelones	$464	63	$95	26.6%	Low
46	San Sebastián de La Pedrera, Rocha	$451	28	$99	26.5%	Low
47	La Paloma, Rocha	$434	517	$99	30.7%	Low
48	Tacuarembó, Tacuarembó	$430	41	$79	26.0%	Low
49	Termas del Daymán, Salto	$421	55	$66	25.8%	Low
50	Punta del Diablo, Rocha	$420	966	$92	28.5%	Low
51	Jaureguiberry, Canelones	$395	40	$89	27.4%	Low
52	Costa Azul, Departamento de Canelones	$394	21	$86	27.5%	Low
53	Punta Rubia, Departamento de Rocha	$393	162	$90	28.8%	Low
54	Santa Ana, Canelones	$385	104	$71	29.2%	Low
55	Los Arrayanes, Río Negro	$358	24	$81	20.7%	Low
56	Rocha, Rocha	$343	29	$142	21.5%	Low
57	Oceanía del Polonio, Departamento de Rocha	$335	29	$99	28.1%	Low
58	Las Toscas, Canelones	$329	21	$84	26.8%	Low
59	La Aguada - Costa Azul, Rocha	$327	104	$95	28.0%	Low
60	Rivera, Rivera	$323	34	$64	26.8%	Low
61	San Luis, Canelones	$317	40	$82	26.9%	Low
62	Puimayen, Rocha	$304	36	$87	24.1%	Low
63	Barra del Chuy, Rocha	$265	21	$77	28.0%	Low
64	Cuchilla Alta, Canelones	$250	49	$77	25.8%	Low
65	Barra de Valizas, Rocha	$232	106	$68	25.1%	Low
66	Arachania, Rocha	$203	53	$86	24.0%	Low
67	La Esmeralda, Rocha Department	$203	38	$61	27.8%	Low
68	Aguas Dulces, Rocha	$196	114	$67	28.4%	Low

Most Expensive Airbnb Markets in Uruguay by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. La Barra, Departamento de Maldonado commands the highest Airbnb nightly rate in Uruguay at $546/night, generating $1,951/month at 23.0% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	La Barra, Departamento de Maldonado	$546	19	$1,951	23.0%	Low
2	Arenas de José Ignacio, Departamento de Maldonado	$510	27	$1,793	23.6%	Low
3	San Rafael - El Placer, Maldonado	$407	111	$1,371	23.5%	Low
4	La Barra, Maldonado	$382	184	$1,246	26.4%	Low
5	José Ignacio, Maldonado	$358	238	$1,361	27.2%	Low
6	Manantiales, Departamento de Maldonado	$306	87	$1,218	27.3%	Low
7	El Chorro, Maldonado	$305	64	$1,395	26.6%	Low
8	El Edén, Departamento de Maldonado	$229	30	$1,262	22.0%	Low
9	Pan de Azúcar, Departamento de Maldonado	$226	22	$1,392	23.6%	Low
10	El Tesoro, Maldonado	$214	128	$623	27.3%	Low
11	Pinares - Las Delicias, Maldonado	$212	580	$920	30.0%	Low
12	Punta Ballena, Maldonado	$199	551	$1,200	29.8%	Low
13	Buenos Aires, Maldonado	$192	219	$678	26.7%	Low
14	Departamento de Maldonado, Maldonado	$189	20	$1,427	26.1%	Low
15	Santa Mónica, Departamento de Maldonado	$189	38	$1,051	26.7%	Low
16	Maldonado, Departamento de Maldonado	$187	153	$749	26.1%	Low
17	Punta del Este, Maldonado Department	$185	126	$1,193	32.8%	Low
18	Carmelo, Colonia	$185	39	$1,212	28.1%	Low
19	Punta Del Este, Maldonado	$184	2,915	$921	31.7%	Low
20	San Carlos, Departamento de Maldonado	$182	22	$1,117	25.8%	Low
21	Chihuahua, Departamento de Maldonado	$171	57	$731	27.8%	Low
22	Rocha, Rocha	$142	29	$343	21.5%	Low
23	Sauce de Portezuelo, Departamento de Maldonado	$139	78	$636	28.1%	Low
24	La Pedrera, Rocha	$136	301	$466	26.2%	Low
25	Punta Colorada, Departamento de Maldonado	$133	185	$736	28.9%	Low
26	Bella Vista, Departamento de Maldonado	$132	53	$714	28.2%	Low
27	Ocean Park, Maldonado	$130	121	$705	30.8%	Low
28	Playa Verde, Maldonado	$126	75	$638	28.6%	Low
29	Las FLores, Maldonado	$126	36	$483	24.9%	Low
30	Solís, Maldonado	$124	42	$647	28.5%	Low
31	Ciudad de la Costa, Canelones	$124	132	$648	33.6%	Low
32	Minas, Lavalleja	$124	39	$927	32.1%	Low
33	Cabo Polonio, Rocha Department	$119	83	$578	28.7%	Low
34	Villa Serrana, Departamento de Lavalleja	$109	130	$1,056	34.5%	Low
35	Parque del Plata, Canelones	$109	43	$593	30.2%	Low
36	Piriápolis, Maldonado	$108	403	$489	29.6%	Low
37	La Floresta, Canelones	$107	56	$660	29.4%	Low
38	Playa Grande, Maldonado	$105	84	$484	30.8%	Low
39	Mercedes, Soriano	$105	49	$551	23.0%	Low
40	Playa Hermosa, Maldonado	$102	111	$477	28.0%	Low
41	Punta Negra, Departamento de Maldonado	$101	171	$480	27.4%	Low
42	San Sebastián de La Pedrera, Rocha	$99	28	$451	26.5%	Low
43	Oceanía del Polonio, Departamento de Rocha	$99	29	$335	28.1%	Low
44	La Paloma, Rocha	$99	517	$434	30.7%	Low
45	La Aguada - Costa Azul, Rocha	$95	104	$327	28.0%	Low
46	Atlántida, Canelones	$95	63	$464	26.6%	Low
47	Colonia del Sacramento, Colonia	$94	361	$699	30.3%	Low
48	Salto, Salto	$92	50	$546	30.0%	Low
49	Punta del Diablo, Rocha	$92	966	$420	28.5%	Low
50	Punta Rubia, Departamento de Rocha	$90	162	$393	28.8%	Low
51	Jaureguiberry, Canelones	$89	40	$395	27.4%	Low
52	Puimayen, Rocha	$87	36	$304	24.1%	Low
53	Arachania, Rocha	$86	53	$203	24.0%	Low
54	Costa Azul, Departamento de Canelones	$86	21	$394	27.5%	Low
55	Las Toscas, Canelones	$84	21	$329	26.8%	Low
56	San Luis, Canelones	$82	40	$317	26.9%	Low
57	Los Arrayanes, Río Negro	$81	24	$358	20.7%	Low
58	Tacuarembó, Tacuarembó	$79	41	$430	26.0%	Low
59	Barra del Chuy, Rocha	$77	21	$265	28.0%	Low
60	Cuchilla Alta, Canelones	$77	49	$250	25.8%	Low
61	Montevideo, Montevideo	$72	2,104	$659	42.5%	Low
62	Santa Ana, Canelones	$71	104	$385	29.2%	Low
63	Barra de Valizas, Rocha	$68	106	$232	25.1%	Low
64	Aguas Dulces, Rocha	$67	114	$196	28.4%	Low
65	Termas del Daymán, Salto	$66	55	$421	25.8%	Low
66	Paysandú, Paysandú	$65	51	$514	32.9%	Low
67	Rivera, Rivera	$64	34	$323	26.8%	Low
68	La Esmeralda, Rocha Department	$61	38	$203	27.8%	Low

Highest Occupancy Airbnb Markets in Uruguay

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Montevideo, Montevideo leads Uruguay with 42.5% occupancy, $659/month revenue, and 2,104 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Montevideo, Montevideo	42.5%	2,104	$659	$72	Low
2	Punta Del Este, Maldonado	31.7%	2,915	$921	$184	Low
3	La Paloma, Rocha	30.7%	517	$434	$99	Low
4	Colonia del Sacramento, Colonia	30.3%	361	$699	$94	Low
5	Pinares - Las Delicias, Maldonado	30.0%	580	$920	$212	Low
6	Punta Ballena, Maldonado	29.8%	551	$1,200	$199	Low
7	Piriápolis, Maldonado	29.6%	403	$489	$108	Low
8	Punta del Diablo, Rocha	28.5%	966	$420	$92	Low
9	La Pedrera, Rocha	26.2%	301	$466	$136	Low

How to Choose an Airbnb Investment Market in Uruguay

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Uruguay tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Uruguay

Understanding the regulatory environment is critical for any Airbnb investment in Uruguay. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 68 markets ranked on this page: 68 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Uruguay

This page ranks Airbnb markets in Uruguay across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Uruguay.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Uruguay.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Uruguay and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Uruguay, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Uruguay

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Uruguay.

What are the best places to invest in Airbnb in Uruguay?

Punta Del Este, Maldonado leads this ranking for Uruguay with 2,915 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Uruguay?

La Barra, Departamento de Maldonado posts the highest average monthly revenue in this ranking at $1,951. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Uruguay?

Montevideo, Montevideo has the highest occupancy rate in this comparison at 42.5%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Uruguay have the lowest regulation?

Punta Del Este (Maldonado), Montevideo (Montevideo), Punta del Diablo (Rocha) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Uruguay in 2026?

The markets ranked here average 27.8% occupancy, and the top performer posts $1,951 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Uruguay for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Uruguay?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Uruguay?

First-time investors in Uruguay should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Uruguay?

Across the markets ranked here, the average occupancy rate in Uruguay is 27.8%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Uruguay?

Regulation is one of the most overlooked risks in short-term rental investing. In Uruguay, 68 of 68 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Uruguay?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Uruguay ranking has about 63 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Uruguay?

Seasonal markets in Uruguay experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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What Other Airbnb Markets Are in Uruguay?

Canelones Colonia Departamento de Canelones Departamento de Lavalleja Departamento de Maldonado Departamento de Rocha Lavalleja Maldonado Maldonado Department Montevideo Paysandú Rivera Rocha Rocha Department Río Negro Salto Soriano Tacuarembó