Punta Del Este, Maldonado Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Punta Del Este, Maldonado? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,052 per year — at a $184 nightly rate, 31.7% occupancy, and a $65 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

Punta Del Este's 2,915 active listings and selective demand that rewards strong listing quality and pricing strategy make it a major short-term rental market. Supply grew 51.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.

What Are the Key Airbnb Metrics in Punta Del Este?

In Punta Del Este, the headline Airbnb metrics are $11,052 in average annual revenue,31.7% occupancy, $184 ADR, and $65 in RevPAR, and guests book about 46 days in advance.

Avg. Daily Rate (ADR)(?)
$184
The average rental revenue earned for an occupied room per day in Punta Del Este.
Occupancy Rate(?)
31.7%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$11,052
Average annual income for an Airbnb listing in Punta Del Este. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$65
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
3.4%
Positive growth (3.4%) vs. last year.
Active Airbnb Listings(?)
2,915
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
46 days
How far in advance guests typically book in Punta Del Este. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Punta Del Este.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Punta Del Este.
Airbnb Data API
Access this data programmatically. 22 endpoints, 20M+ properties, 190+ countries.
API Access

How Much Do Airbnb Hosts Earn Monthly in Punta Del Este?

Understanding the monthly revenue variations for Airbnb listings in Punta Del Este is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Punta Del Este is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Punta Del Este across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,255+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,072 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,191 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $613, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Punta Del Este

What Is the Monthly Airbnb Occupancy Rate in Punta Del Este?

Maximize your bookings by understanding the Punta Del Este STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Punta Del Este:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Punta Del Este

What Is the Average Airbnb Nightly Rate in Punta Del Este?

Effective short term rental pricing strategy in Punta Del Este involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Punta Del Este typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $348+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $228 or more.
  • Typical properties (Median) charge around $151 per night.
  • Entry-level properties (Bottom 25%) earn around $107 per night.

Average Daily Rate (ADR) Trend by Month in Punta Del Este

What Is the RevPAR for Airbnb in Punta Del Este?

RevPAR in Punta Del Este is currently $65. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $30 RevPAR.
  • Typical properties (Median) generate $54 RevPAR.
  • Strong performers (Top 25%) earn $84 RevPAR.
  • Best-in-class (Top 10%) achieve $127 RevPAR.

Average Monthly RevPAR Trend in Punta Del Este

RevPAR Insights for Punta Del Este

  • The average RevPAR in Punta Del Este is $65. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($127) and bottom 25% ($30) is $97, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Jan and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Punta Del Este benchmarks. If your RevPAR falls below the median of $54, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $84+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

Get Live Punta Del Este Market Intelligence 👇

Discover Punta Del Este Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

When Is the Peak Season for Airbnb in Punta Del Este?

Punta Del Este's peak Airbnb season falls in January, February, December, while the softest stretch is June, August, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (January, February, December)
  • Revenue averages $3,410 per month
  • Occupancy rates average 48.7%
  • Daily rates average $233
Shoulder Season
  • Revenue averages $1,106 per month
  • Occupancy maintains around 26.8%
  • Daily rates hold near $183
Low Season (June, August, September)
  • Revenue drops to average $713 per month
  • Occupancy decreases to average 19.4%
  • Daily rates adjust to average $176

Seasonality Insights for Punta Del Este

  • Airbnb seasonality in Punta Del Este is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Punta Del Este's highest earning potential, with monthly revenues climbing to $5,050, occupancy reaching 62.9%, and ADRs peaking at $251.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $678, occupancy could drop to 17.2%, and ADRs may adjust to $174.
  • Lower occupancy paired with meaningful seasonality means hosts in Punta Del Este need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Punta Del Este, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Punta Del Este?

Punta Del Este, Maldonado, Uruguay currently shows a low regulation profile despite having 2,915 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Punta Del Este to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 0% licensed listings)

What Are the Best Neighborhoods for Airbnb in Punta Del Este?

Punta Del Este is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Punta Del Este, Maldonado.

Best neighborhoods for Airbnb in Punta Del Este
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
La Barra
Trendy beach town known for its vibrant nightlife and artistic vibe. It's popular among young travelers, families, and surfers seeking a lively atmosphere with bars, restaurants, and beautiful beaches.
Ola Verde Beach, La Barra Bridge, Playa La Posta del Cangrejo, Bikini Beach, Artisan Market in La Barra
Punta Ballena
Scenic area known for its breathtaking views and luxury homes. It's ideal for upscale visitors looking for tranquility and exclusivity, with proximity to the famous Casapueblo.
Casapueblo, Playa Portezuelo, Playa Las Grutas, Mirador Punta Ballena, Punta Ballena Lighthouse
El Tesoro
Exclusive neighborhood featuring luxurious properties and stunning sea views. It attracts high-end tourists seeking privacy and comfort, as well as families during the summer season.
Playa El Tesoro, Playa Los Chorrros, Beach clubs, Cafes and restaurants with sea views, Nature trails
Manantiales
Charming beach village with a relaxed vibe, attracting families and beachgoers looking for a laid-back experience. Known for its beautiful shores and surf spots.
Playa Manantiales, Playa Bikini, Local markets, Scenic coastal walks, Beach bars
Downtown Punta del Este
The bustling heart of Punta del Este, filled with shops, restaurants, and nightlife. Ideal for those wanting to be close to the action and attractions.
Artisan Market, Punta del Este Port, Gorlero Avenue, Structure of The Hand, The Ralli Museum
José Ignacio
A picturesque fishing village turned luxury destination, known for its serene atmosphere and upscale beach culture. Attracts visitors looking for a unique experience.
José Ignacio Beach, La Susana Beach Club, The Lighthouse, Local cuisine restaurants, Art galleries
Punta del Este Golf Club
Perfect for golf enthusiasts and families, this area offers a mix of sporting activities and natural beauty. It attracts visitors looking for relaxation and recreation.
Punta del Este Golf Club, Country Club facilities, Nature reserves, Spas, Outdoor sports activities
La Playa Brava
Famous for its beautiful beaches and the iconic 'Hand in the Sand' sculpture. It attracts beach lovers and tourists seeking an energetic atmosphere with plenty of activities.
Brava Beach, The Hand in the Sand, Beachfront bars and clubs, Water sports, Sunbathing

With 8 distinct neighborhoods showing meaningful short-term rental activity, Punta Del Este offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Punta Del Este?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Punta Del Este

  • The Punta Del Este Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 2,915 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Punta Del Este, Apartment/Condo properties are the most common (87.5%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, outdoor/unique, others (combined 2.4%) offer potential for unique stay experiences.

Punta Del Este Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Punta Del Este

  • The dominant room capacity in Punta Del Este is 1 bedroom listings, making up 39.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 73.8% of the active Airbnb listings in Punta Del Este, indicating a high concentration in these sizes.
  • A significant 21.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Punta Del Este.

Punta Del Este Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Punta Del Este

  • The most common guest capacity trend in Punta Del Este vacation rentals is listings accommodating 4 guests (38.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Punta Del Este STR market, accounting for 52.2% of listings.
  • 23.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Punta Del Este.
  • On average, properties in Punta Del Este are equipped to host 4.4 guests.

How Do Listings in Punta Del Este Compare on Quality?

Listing quality in Punta Del Este can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
28.7
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
3.4
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
19.6%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Punta Del Este

  • At 28.7 photos per listing on average, Punta Del Este hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 19.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Punta Del Este averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Punta Del Este?

Amenity Prevalence

Amenity Insights for Punta Del Este

  • Essential amenities in Punta Del Este that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Air conditioning, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Punta Del Este: Wifi, TV, Kitchen.
  • Prioritize adding missing essentials: Wifi, TV, Kitchen.
  • Consider adding popular differentiators like Air conditioning or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Punta Del Este to stay competitive.

Which Airbnb Amenities Boost Revenue in Punta Del Este?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Punta Del Este, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Piano
0.5%$20,036$11,00882.0%
Dishwasher
13.6%$17,753$10,00177.5%
Gym
53.7%$13,651$8,04269.8%
Outdoor kitchen
2.8%$18,231$10,84168.2%
Air conditioning
84.9%$11,755$7,09465.7%
Lake access
0.4%$18,006$11,02363.3%
Crib
8.0%$17,100$10,52862.4%
Bathtub
18.9%$15,983$9,90561.4%
Changing table
1.1%$17,595$10,97960.3%
Sun loungers
13.5%$16,323$10,22859.6%

Revenue Impact Insights for Punta Del Este

  • Piano tops the revenue impact list with a 82.0% uplift — listings with this amenity earn $20,036 vs. $11,008 without it.
  • Air conditioning — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Punta Del Este STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Punta Del Este. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Punta Del Este Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Punta Del Este

  • The typical guest profile for Airbnb in Punta Del Este consists of a mix of domestic (41%) and international guests, with top international origins including Argentina, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 41.3% of guests.
  • Key international markets include Uruguay (41.3%) and Argentina (27.4%).
  • Top languages spoken are Spanish (41.5%) followed by English (33.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Punta Del Este?

Listings in Punta Del Este average 4.78 out of 5 overall, with about 26.5 reviews per active listing and 24.4% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Punta Del Este

  • An average rating of 4.78 places Punta Del Este in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
  • The strongest subcategory is Location (4.91), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 24.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
  • With only 24.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Punta Del Este Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Punta Del Este

  • The most common availability pattern in Punta Del Este falls within the 271-366 days range, representing 79.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Punta Del Este (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Punta Del Este?

Average Booking Lead Time by Month

Booking Lead Time Insights for Punta Del Este

  • The overall average booking lead time for vacation rentals in Punta Del Este is 46 days.
  • Guests book furthest in advance for stays during December (average 78 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 9 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (68 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Punta Del Este.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
  • During June, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 68 days) to capture early planners.
  • Monitor your own booking lead times against these Punta Del Este averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Punta Del Este?

Guests in Punta Del Este stay about 6.4 nights on average, generating roughly 28,467 reservations and 10 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Punta Del Este

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Punta Del Este

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • Stay lengths peak in Jan (9.1 nights) and shorten in Jun (3.1 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Punta Del Este Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (6.5%)

1 Night

189 listings

6.5% of total

2 Nights (12.6%)

2 Nights

367 listings

12.6% of total

3 Nights (8.3%)

3 Nights

243 listings

8.3% of total

4-6 Nights (23.2%)

4-6 Nights

675 listings

23.2% of total

7-29 Nights (14.2%)

7-29 Nights

414 listings

14.2% of total

30+ Nights (35.2%)

30+ Nights

1025 listings

35.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Punta Del Este is 30+ Nights, adopted by 35.2% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (19.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (35.2%) caters to monthly stays (30+ nights) in Punta Del Este, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 35.2% of Punta Del Este hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 35.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Punta Del Este.

Punta Del Este Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 60 Days

7 listings

0.2% of total

Super Strict 30 Days

3 listings

0.1% of total

Limited

76 listings

2.6% of total

Flexible (17.5%)

Flexible

511 listings

17.5% of total

Moderate (18.8%)

Moderate

547 listings

18.8% of total

Firm (43.3%)

Firm

1261 listings

43.3% of total

Strict (17.4%)

Strict

507 listings

17.4% of total

Cancellation Policy Insights for Punta Del Este

  • The prevailing Airbnb cancellation policy trend in Punta Del Este is Firm, used by 43.3% of listings.
  • A majority (60.7%) of hosts in Punta Del Este utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 43.3% market standard in Punta Del Este.
  • Regularly review your cancellation policy against competitors and market demand shifts in Punta Del Este.

How Much Are Airbnb Cleaning Fees in Punta Del Este?

Cleaning fees in Punta Del Este are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$55
Median Cleaning Fee
$45
Listings Charging a Fee
68.0%
Fee as Revenue Share
4.8%

Cleaning Fee Insights for Punta Del Este

  • About 68.0% of Punta Del Este listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
  • The average cleaning fee of $55 is close to the median ($45), suggesting a relatively consistent fee structure across the market.
  • Cleaning fees represent 4.8% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Punta Del Este median of $45. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Punta Del Este Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Punta Del Estebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Francis

Francis

Entire Place • 5 bedrooms

$109,912
Revenue
65.9%
Occupancy
$440.65
Daily Rate
Chalet in Punta del Este's Gourmet Area

Chalet in Punta del Este's Gourmet Area

Entire Place • 6 bedrooms

$108,708
Revenue
38.8%
Occupancy
$731.07
Daily Rate
Spectacular House with 1200 sq. meters of land and a swimming pool

Spectacular House with 1200 sq. meters of land and a swimming pool

Entire Place • 5 bedrooms

$108,481
Revenue
43.1%
Occupancy
$583.35
Daily Rate
Punta del Este Point Prim

Punta del Este Point Prim

Entire Place • 7 bedrooms

$94,156
Revenue
58.6%
Occupancy
$582.06
Daily Rate
Seaside House & Beautiful Garden

Seaside House & Beautiful Garden

Entire Place • 8 bedrooms

$90,158
Revenue
49.6%
Occupancy
$1125.11
Daily Rate
PHPunta, Villa in Beverly Hills

PHPunta, Villa in Beverly Hills

Entire Place • 7 bedrooms

$88,191
Revenue
43.4%
Occupancy
$446.18
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Punta Del Este?

Learn from the best! This table showcases top-performing Airbnb hosts in Punta Del Este based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Punta Del Este by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Andrea Madelehy13$448,3803214.73/5.0
Cecilia17$309,9914344.77/5.0
Agustina11$264,0336364.56/5.0
Juliana14$218,3321474.47/5.0
Eliseo11$211,0776004.57/5.0
Yoo Punta Experience10$210,1301664.66/5.0
Andrea8$188,2496684.79/5.0
Prohaus6$153,8245304.90/5.0
Nicolas3$141,9392244.81/5.0
Marcos14$137,0753824.76/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Punta Del Este.

Who Are the Airbnb Hosts in Punta Del Este?

Punta Del Este has a relatively balanced host base.

Superhosts
24.2%
Professional Management
1.0%
Cohosted Listings
20.0%
Instant Book Enabled
1.6%
Simplified Pricing
55.4%

Host Profile Insights for Punta Del Este

  • Only 24.2% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
  • 1.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 1.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 55.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 20.0% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Punta Del Este averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Punta Del Este

These are the highest-grossing professional property management operations in Punta Del Este, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Punta Del Este
CompanyListingsRevenueADROcc.Rating
Andrea Madelehy13$448,380$26732.5%4.73/5
Oceana13$82,530$21320.3%4.63/5
Marc6$17,762$11411.2%4.09/5
Jerónimo1$1,181$2039.7%4.50/5

Management Company Insights for Punta Del Este

  • The leading management company, Andrea Madelehy, operates 13 listings with $448,380 in gross revenue — a useful benchmark for what scale looks like in Punta Del Este.
  • Top managers average 8 properties each, suggesting professional management in Punta Del Este still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.49/5 in guest ratings — suggesting room for quality improvement even among larger operators.

Recommendations

  • With only 1.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Punta Del Este's Airbnb Market Compare to Nearby Cities?

How does the Punta Del Este Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Departamento de Lavalleja, Punta Del Este has 12 percentage points lower occupancy and about $65 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Punta Del Este — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Nueva Carrara12$2,093$241.9935%
La Barra19$1,951$546.3223%
Arenas de José Ignacio27$1,793$510.3024%
Departamento de Lavalleja10$1,765$118.1044%
Departamento de Maldonado20$1,427$189.1626%
El Chorro64$1,395$305.1327%
Pan de Azúcar22$1,392$225.8124%
San Rafael - El Placer111$1,371$407.0624%
José Ignacio238$1,361$357.8227%
El Edén30$1,262$229.1022%

Frequently Asked Questions About Airbnb in Punta Del Este

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Punta Del Este.

How much do Airbnb hosts make in Punta Del Este?

Punta Del Este hosts earn about $11,052 per year on average, with an average nightly rate of $184 and RevPAR of $65. Those figures describe the typical revenue environment for active listings in Punta Del Este, Maldonado, not the ceiling for the best operators. Source: AirROI 2026 data, Punta Del Este market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Punta Del Este?

The average Airbnb occupancy rate in Punta Del Este is 31.7%. January is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Punta Del Este?

Listings in Punta Del Este average $184 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Punta Del Este?

Punta Del Este currently has about 2,915 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Punta Del Este?

AirROI currently classifies the short-term rental regulation level in Punta Del Este as Low. The dataset also shows about 0.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Punta Del Este?

RevPAR in Punta Del Este is about $65. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Punta Del Este?

Occupancy of 31.7% means Punta Del Este is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,052, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Punta Del Este?

The average booking lead time in Punta Del Este is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Punta Del Este?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Punta Del Este include La Barra, Punta Ballena, El Tesoro. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Punta Del Este?

entire_home listings make up 97.1% of the active supply in Punta Del Este. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Punta Del Este compare to nearby Airbnb markets?

Among neighboring markets, Nueva Carrara posts $25,119 in average annual revenue with 34.9% occupancy, compared to Punta Del Este's $11,052 and 31.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Punta Del Este?

The average Airbnb stay length in Punta Del Este is about 6.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Punta Del Este?

Airbnb listings in Punta Del Este average 4.78 out of 5 overall. About 24.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Punta Del Este?

Piano and Dishwasher are among the strongest revenue-linked amenities in Punta Del Este. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Punta Del Este?

Yes. About 68.0% of active Airbnb listings in Punta Del Este charge a cleaning fee, and the average fee is $55. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Punta Del Este?

At 24.2%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

Access Real-Time Airbnb API

This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Punta Del Este. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

Get API Access