Mérida, Mérida Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mérida, Mérida? Based on AirROI's 2026 dataset (June 2025 – May 2026), the short answer is $1,689 per year — at a $40 nightly rate, 24.7% occupancy, and a $10 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 43 active listings, Mérida is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 4200.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mérida?
In Mérida, the headline Airbnb metrics are $1,689 in average annual revenue,24.7% occupancy, $40 ADR, and $10 in RevPAR, and guests book about 11 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mérida?
Understanding the monthly revenue variations for Airbnb listings in Mérida is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mérida is typically March, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mérida across different performance tiers:
- Best-in-class properties (Top 10%) achieve $688+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $401 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $235 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $109, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mérida
What Is the Monthly Airbnb Occupancy Rate in Mérida?
Maximize your bookings by understanding the Mérida STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mérida:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mérida
What Is the Average Airbnb Nightly Rate in Mérida?
Effective short term rental pricing strategy in Mérida involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mérida typically peaks in May and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $71+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $47 or more.
- Typical properties (Median) charge around $38 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Mérida
What Is the RevPAR for Airbnb in Mérida?
RevPAR in Mérida is currently $10. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $5 RevPAR.
- Typical properties (Median) generate $9 RevPAR.
- Strong performers (Top 25%) earn $15 RevPAR.
- Best-in-class (Top 10%) achieve $20 RevPAR.
Average Monthly RevPAR Trend in Mérida
RevPAR Insights for Mérida
- The average RevPAR in Mérida is $10. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($20) and bottom 25% ($5) is $15, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Mar and bottoms out in Jul, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mérida benchmarks. If your RevPAR falls below the median of $9, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $15+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mérida?
Mérida's peak Airbnb season falls in March, August, April, while the softest stretch is June, July, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, August, April)
- Revenue averages $396 per month
- Occupancy rates average 30.3%
- Daily rates average $45
Shoulder Season
- Revenue averages $341 per month
- Occupancy maintains around 27.7%
- Daily rates hold near $42
Low Season (June, July, September)
- Revenue drops to average $187 per month
- Occupancy decreases to average 20.3%
- Daily rates adjust to average $39
Seasonality Insights for Mérida
- Airbnb seasonality in Mérida is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mérida's highest earning potential, with monthly revenues climbing to $447, occupancy reaching 36.2%, and ADRs peaking at $50.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $153, occupancy could drop to 15.6%, and ADRs may adjust to $38.
- Lower occupancy paired with meaningful seasonality means hosts in Mérida need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mérida, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mérida?
Low regulation and minimal registration activity in Mérida, Mérida, Venezuela point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mérida to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mérida?
With a compact short-term rental market, Mérida gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The cultural heart of Mérida, known for its colonial architecture and vibrant atmosphere. It's a prime spot for tourists looking to explore museums, plazas, and historical sites. | Plaza Bolívar, Catedral de Mérida, Museo de Arte Moderno, Pueblo de San Rafael, Parque de las Heroínas |
| El Campito | A burgeoning residential area that attracts both locals and tourists, offering a blend of natural beauty and urban conveniences. | Parque La Isla, Cerro El Ávila, artisans' markets, local eateries, nature trails |
| Los Chorros | Famous for natural hot springs and beautiful landscapes, this area attracts visitors seeking relaxation and wellness. | Hot springs, hiking trails, waterfalls, local spa centers, cultural tours |
| La Culata | Known for its cooler climate and natural beauty, this area is popular with nature lovers and those looking for outdoor activities. | La Culata National Park, hiking trails, wildlife viewing, local coffee farms, scenic viewpoints |
| Valle de Mocotíes | A picturesque valley that offers stunning views and traditional rural life, appealing to those looking for an authentic experience. | Mocotíes river, traditional crafts, hiking paths, local markets, cultural festivals |
| Andres Eloy Blanco | A vibrant neighborhood near the university, bustling with young people and cultural life, ideal for attracting students and academics. | Universidad de Los Andes, cafés and bars, art galleries, local events, youth culture |
| Jardin Botanico | Known for its beautiful botanical garden and peaceful environment, this area attracts those looking for tranquility and nature. | Botanical Garden, walking trails, picnic spots, wildlife, local flora |
| La Mesa | A popular area for its outdoor activities and access to local farms and natural beauty, appealing to eco-tourists. | hiking trails, organic farms, local cuisine, scenic drives, nature tours |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mérida offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mérida?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mérida
- The Mérida Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.1% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mérida, Apartment/Condo properties are the most common (74.4%), reflecting the local real estate landscape.
- Houses represent a significant 18.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 7.0%) offer potential for unique stay experiences.
Mérida Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mérida
- The dominant room capacity in Mérida is 2 bedrooms listings, making up 37.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 72.1% of the active Airbnb listings in Mérida, indicating a high concentration in these sizes.
- A significant 39.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mérida.
Mérida Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mérida
- The most common guest capacity trend in Mérida vacation rentals is listings accommodating 6 guests (27.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 5 guests dominate the Mérida STR market, accounting for 48.8% of listings.
- 39.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mérida.
- On average, properties in Mérida are equipped to host 4.4 guests.
How Do Listings in Mérida Compare on Quality?
Listing quality in Mérida can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mérida
- At 22.5 photos per listing on average, Mérida hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 51.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mérida averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mérida?
Amenity Prevalence
Amenity Insights for Mérida
- Essential amenities in Mérida that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mérida: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mérida to stay competitive.
Which Airbnb Amenities Boost Revenue in Mérida?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mérida, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 39.5% | $2,902 | $896 | 223.7% |
Free parking on premises | 76.7% | $2,001 | $660 | 203.2% |
Clothing storage | 69.8% | $2,103 | $734 | 186.5% |
TV | 88.4% | $1,822 | $678 | 168.9% |
Room-darkening shades | 48.8% | $2,472 | $942 | 162.5% |
Dryer | 25.6% | $3,042 | $1,224 | 148.5% |
Backyard | 11.6% | $3,565 | $1,442 | 147.2% |
Hot water | 79.1% | $1,913 | $844 | 126.5% |
Hangers | 62.8% | $2,117 | $968 | 118.7% |
Dining table | 53.5% | $2,253 | $1,041 | 116.5% |
Revenue Impact Insights for Mérida
- Pets allowed tops the revenue impact list with a 223.7% uplift — listings with this amenity earn $2,902 vs. $896 without it.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mérida STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mérida. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMérida Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mérida
- The typical guest profile for Airbnb in Mérida consists of a mix of domestic (54%) and international guests, often arriving from nearby San Cristobal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 54.2% of guests.
- Key international markets include Venezuela (54.2%) and Chile (7.3%).
- Top languages spoken are Spanish (54%) followed by English (28.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mérida?
Listings in Mérida average 4.9 out of 5 overall, with about 15.1 reviews per active listing and 53.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mérida
- With an overall rating of 4.9, Mérida listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.9) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 53.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Accuracy — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Mérida Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mérida
- The most common availability pattern in Mérida falls within the 271-366 days range, representing 93% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mérida (51.2%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Mérida?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mérida
- The overall average booking lead time for vacation rentals in Mérida is 11 days.
- Guests book furthest in advance for stays during January (average 17 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (13 days avg.) sees the longest lead times, while Summer (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (11 days) as a baseline for your pricing and availability strategy in Mérida.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 13 days) to capture early planners.
- Monitor your own booking lead times against these Mérida averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mérida?
Guests in Mérida stay about 4.3 nights on average, generating roughly 368 reservations and 8.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Mérida
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mérida
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Oct (5 nights) and shorten in Jul (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mérida Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
62.8% of total
2 Nights
9 listings
20.9% of total
30+ Nights
7 listings
16.3% of total
Key Insights
- The most prevalent minimum stay requirement in Mérida is 1 Night, adopted by 62.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.7%) of the Mérida Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.3%) caters to monthly stays (30+ nights) in Mérida, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 62.8% of Mérida hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mérida.
Mérida Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
4.7% of total
Flexible
25 listings
58.1% of total
Moderate
10 listings
23.3% of total
Firm
6 listings
14% of total
Cancellation Policy Insights for Mérida
- The prevailing Airbnb cancellation policy trend in Mérida is Flexible, used by 58.1% of listings.
- The market strongly favors guest-friendly terms, with 81.4% of listings offering Flexible or Moderate policies. This suggests guests in Mérida may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 58.1% market standard in Mérida.
- Given the high prevalence of Flexible policies (58.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Mérida.
How Much Are Airbnb Cleaning Fees in Mérida?
Cleaning fees in Mérida are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mérida
- About 48.8% of Mérida listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $13 is close to the median ($15), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mérida median of $15. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mérida Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Méridabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Centrally-located apartment with power plant and view of the mountains
Entire Place • 2 bedrooms
Minimalist and prime location
Entire Place • 2 bedrooms
TCN Apartment with Privileged View/Electric Plant
Entire Place • 3 bedrooms
Perfect spa house
Entire Place • 3 bedrooms
Excellent Townhouse overlooking the Sierra
Entire Place • 4 bedrooms
Lovely apartment in Merida
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mérida?
Learn from the best! This table showcases top-performing Airbnb hosts in Mérida based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pedro Alejandro | 3 | $15,500 | 120 | 4.98/5.0 |
| Genesis Melied | 2 | $5,758 | 4 | Not Rated |
| Confort Homes | 1 | $5,540 | 19 | 5.00/5.0 |
| Yarlin | 2 | $4,979 | 22 | 4.90/5.0 |
| Alfa Patricia | 5 | $4,636 | 103 | 4.95/5.0 |
| Mariana | 1 | $4,613 | 12 | 5.00/5.0 |
| Jose Manuel | 1 | $3,128 | 13 | 5.00/5.0 |
| Jose Angel | 1 | $2,881 | 31 | 4.97/5.0 |
| Salome | 1 | $1,974 | 15 | 4.73/5.0 |
| Johan | 1 | $1,974 | 19 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mérida.
Who Are the Airbnb Hosts in Mérida?
Mérida is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Mérida
- With 51.2% Superhosts, Mérida has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mérida averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Mérida's Airbnb Market Compare to Nearby Cities?
How does the Mérida Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Perímetro Urbano Cúcuta, Mérida has 10 percentage points lower occupancy and about $1 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chinácota | 35 | $372 | $152.07 | 15% |
| Parroquia Juan Rodríguez Suárez | 10 | $341 | $38.03 | 28% |
| San Cristobal | 13 | $330 | $51.05 | 29% |
| Parroquia Antonio Spinetti Dini | 15 | $318 | $42.33 | 31% |
| Perímetro Urbano Cúcuta | 246 | $315 | $39.34 | 35% |
| Parroquia San Juan Bautista | 17 | $312 | $55.78 | 29% |
| Villa del Rosario | 20 | $280 | $79.78 | 27% |
| Los Patios | 27 | $258 | $82.49 | 23% |
| Cúcuta | 103 | $174 | $36.49 | 31% |
| Pamplona | 24 | $171 | $44.91 | 21% |
Frequently Asked Questions About Airbnb in Mérida
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mérida.
How much do Airbnb hosts make in Mérida?
Mérida hosts earn about $1,689 per year on average, with an average nightly rate of $40 and RevPAR of $10. Those figures describe the typical revenue environment for active listings in Mérida, Mérida, not the ceiling for the best operators. Source: AirROI 2026 data, Mérida market, June 2025 to May 2026.
What is the average Airbnb occupancy rate in Mérida?
The average Airbnb occupancy rate in Mérida is 24.7%. March is the strongest month and July is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mérida?
Listings in Mérida average $40 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mérida?
Mérida currently has about 43 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mérida?
AirROI currently classifies the short-term rental regulation level in Mérida as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mérida?
RevPAR in Mérida is about $10. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mérida?
Occupancy of 24.7% means Mérida is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $1,689, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mérida?
The average booking lead time in Mérida is about 11 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mérida?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mérida include Historic Center, El Campito, Los Chorros. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mérida?
entire_home listings make up 79.1% of the active supply in Mérida. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mérida compare to nearby Airbnb markets?
Among neighboring markets, Chinácota posts $4,466 in average annual revenue with 15.0% occupancy, compared to Mérida's $1,689 and 24.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mérida?
The average Airbnb stay length in Mérida is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mérida?
Airbnb listings in Mérida average 4.9 out of 5 overall. About 53.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mérida?
Pets allowed and Free parking on premises are among the strongest revenue-linked amenities in Mérida. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mérida?
Yes. About 48.8% of active Airbnb listings in Mérida charge a cleaning fee, and the average fee is $13. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mérida?
A 51.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.