Airbnb market data · 202512 months to April 2025
Sầm Sơn, Vietnam Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Sầm Sơn brought in ₫156,328,711 over the 12 months through April 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Sầm Sơn run through April 2025.
The short answer
Sầm Sơn Airbnb Market at a Glance
Listings averaged ₫3,280,135 a night and were booked on 21% of available nights.
Timing matters: in May, the best month, the average listing earned about 70.7 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
AirROI tracked 18 active listings in Sầm Sơn.
Browse the live Sầm Sơn Airbnb market See Every Sầm Sơn ListingRevenue
How Much Do Airbnb Hosts Make in Sầm Sơn?
Gross bookings per Sầm Sơn listing averaged ₫156,328,711 over the 12 months to April 2025 (Vietnam average: ₫150,149,555), before cleaning, platform and management costs and taxes.
The average Sầm Sơn listing brought in ₫84,300,000 in May, its best month, and ₫1,190,000 in February, its slowest.
Across Sầm Sơn's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ₫133,000,000+ a month, about 6.8 times the typical property.
- Strong performers (top 25%) earn ₫75,200,000 or more, roughly ₫56,000,000 a month above the median.
- Typical properties (median) earn about ₫19,700,000 a month.
- Entry-level properties (bottom 25%) earn ₫9,860,000 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 70.7 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, ₫48,100,000.
Sầm Sơn Airbnb Data by Month
Latest 12 months in the April 2025 data.
May led on revenue, while nightly rates and bookings both peaked in November.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | ₫84,313,924 | 21.0% | ₫5,326,841 | 1 day |
| Jun 2024 | ₫78,374,478 | 23.3% | ₫5,324,304 | 23 days |
| Jul 2024 | ₫49,098,460 | 27.4% | ₫5,434,240 | 6 days |
| Aug 2024 | ₫64,878,552 | 13.7% | ₫5,383,310 | 11 days |
| Sep 2024 | ₫55,886,371 | 10.0% | ₫5,326,346 | 113 days |
| Oct 2024 | ₫70,459,040 | 32.3% | ₫5,335,412 | 3 days |
| Nov 2024 | ₫84,290,712 | 38.9% | ₫5,509,026 | 47 days |
| Dec 2024 | ₫14,640,612 | 20.4% | ₫3,265,276 | 126 days |
| Jan 2025 | ₫3,760,972 | 25.8% | ₫3,857,344 | 147 days |
| Feb 2025 | ₫1,192,289 | 8.3% | ₫3,831,137 | 99 days |
| Mar 2025 | – | – | ₫3,984,901 | – |
| Apr 2025 | ₫22,107,449 | 13.8% | ₫4,553,650 | 53 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Sầm Sơn listing earns about ₫19,700,000 a month, but one property can land well above or below that. The short-term rental calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Sầm Sơn Profitable?
Yes, when it's run well. The average Sầm Sơn Airbnb took in ₫156,328,711 in the 12 months to April 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ₫597,200,000, and run by its owner at everyday costs, about ₫36,900,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Sầm Sơn Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | ₫156,328,711 | ₫597,200,000 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −₫24,200,000 | −₫92,600,000 |
| Utilities and internetAbout 5% of bookings | −₫7,800,000 | −₫29,900,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₫3,100,000 | −₫11,900,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₫4,700,000 | −₫17,900,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₫1,600,000 | −₫1,600,000 |
| Permit and registrationWhere one is required | −₫800,000 | −₫800,000 |
| Management₫0 when you run it; co-hosts charge from about 10% of nightly bookings | ₫0 | ₫0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₫0 | ₫0 |
| Lodging taxesAdded to the guest's bill and passed on | ₫0 | ₫0 |
| Total running costsAbout 27% of bookings | −₫42,200,000 | −₫154,700,000 |
| Left for housing costs, then profit | ₫114,128,711about ₫9,500,000 a month | ₫442,500,000about ₫36,900,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Sầm Sơn Airbnb Profit
The estimate starts from Sầm Sơn's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sầm Sơn home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Sầm Sơn's Top Earners Get There
- More nights booked. The busiest quarter of Sầm Sơn listings are booked on 32% or more of their nights, against 11% for the median listing. Ten more booked nights a year at the median rate of ₫4,090,000 adds about ₫40,900,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ₫7,080,000 a night or more, against a median of ₫4,090,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ₫15,600,000 a year.
- Open for the busy months. May brought the average listing about ₫84,300,000, against ₫1,190,000 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₫49,800,000 a month, against ₫13,000,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Sầm Sơn?
Sầm Sơn listings were booked on 21% of the nights they were open over the past year, 15 percentage points below the Vietnam average (36%). Occupancy swings from 8% in February to 39% in November.
Across Sầm Sơn's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 51%+ of open nights, 40 points above the median.
- Strong performers (top 25%) fill 32% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 11% of open nights.
- Entry-level properties (bottom 25%) fill 9% or less, less than one night a week.
November was the busiest month in Sầm Sơn, February the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Sầm Sơn?
The average nightly rate in Sầm Sơn, known as ADR (average daily rate), was ₫3,280,135 over the past year, about 81% above the Vietnam average of ₫1,810,000. Rates swing with the seasons, from about ₫3,270,000 in December to about ₫5,510,000 in July and November.
Across Sầm Sơn's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ₫10,600,000+ a night, about 2.6 times the median.
- Strong performers (top 25%) charge ₫7,080,000 or more, about ₫3,000,000 above the median.
- Typical properties (median) charge about ₫4,090,000 a night.
- Entry-level properties (bottom 25%) charge ₫899,000 or less, about a quarter of the median.
November rates ran 69% above December's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, ₫4,830,000. The 12-month ADR of ₫3,280,135 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Sầm Sơn
With only 18 active listings, the monthly pattern in Sầm Sơn is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Sầm Sơn?
Guests book Sầm Sơn stays 50 days ahead on average (about seven weeks). January stays are booked furthest out, about 147 days ahead, and May stays closest to arrival, about 1 days. A typical January booking is made in late August.
January stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 50 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Sầm Sơn
None of the 18 active listings in Sầm Sơn display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sầm Sơn.
Neighborhoods
Best Neighborhoods for Airbnb in Sầm Sơn
AirROI's area guide picks eight Sầm Sơn neighborhoods that draw short-term rental guests, led by Bãi biển Sầm Sơn, Quảng trường Trung tâm Sầm Sơn and Khu du lịch Bãi Bổn. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Bãi biển Sầm Sơn | A beautiful and popular beach destination in Thanh Hóa Province, offering stunning views, a vibrant atmosphere, and numerous beach activities. It's ideal for tourists seeking relaxation and entertainment along the coast. | Bãi biển Sầm Sơn, Hòn Trống Mái, Du lịch tâm linh, Khu du lịch biển Hải Hòa, Suối cá thần, Thác Mơ |
| Quảng trường Trung tâm Sầm Sơn | The main square in Sầm Sơn, surrounded by restaurants, shops, and entertainment venues. A great location for tourists looking to explore the local culture and nightlife. | Chợ đêm Sầm Sơn, Công viên Gò Mơ, Rạp hát Sầm Sơn, Bảo tàng văn hóa, Đài tưởng niệm liệt sĩ |
| Khu du lịch Bãi Bổn | Known for its pristine beaches and natural beauty, making it a favorite spot for both local and foreign tourists. Ideal for family vacations and beach lovers. | Bãi Bổn, Khu vui chơi giải trí, Thủy cung, Cắm trại tại biển, Hồ Xuân Hương |
| Phố đi bộ Sầm Sơn | A vibrant pedestrian street filled with shops, cafes, and entertainment. Attracts tourists looking for a lively atmosphere and local cuisine. | Phố đi bộ, Quán ăn đặc sản, Sân khấu ngoài trời, Karaoke, Biểu diễn nghệ thuật đường phố |
| Khu du lịch Sầm Sơn | A comprehensive area dedicated to tourism in Sầm Sơn, providing a range of accommodations, dining, and recreational options tailored to tourists. | Khu nghỉ dưỡng, Nhà hàng hải sản, Spa chăm sóc sức khỏe, Hồ bơi, Trung tâm thương mại |
| Đèo Hải Vân | A scenic mountain pass with breathtaking views of the coastline and a perfect spot for adventurous tourists and nature lovers. | Cảnh quan thiên nhiên, Đường đi bộ, Chụp hình sống ảo, Tour trekking, Khám phá động |
| Khu vực gần Cảng Sầm Sơn | Close to the fishing port, this area appeals to tourists interested in local seafood and fishing experiences. Great for food lovers and cultural exploration. | Cảng Sầm Sơn, Nhà hàng hải sản tươi sống, Chợ cá, Trải nghiệm câu cá, Thăm làng chài |
| Khu vui chơi giải trí tại Sầm Sơn | An entertainment area with various activities including water sports, games for children, and family-friendly attractions. Perfect for families traveling with kids. | Công viên nước, Trò chơi vận động, Khu vui chơi trẻ em, Bãi tắm, Chèo thuyền kayak |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Sầm Sơn vs. Nearby Airbnb Markets
Sầm Sơn out-earns every one of the four nearby markets in the table, all within 56 km; the best of them, Hoa Lư, averaged about 45% less per listing.
FAQ
Sầm Sơn Airbnb FAQ
How much do Airbnb hosts make in Sầm Sơn?
An active Sầm Sơn Airbnb grossed ₫156,328,711 on average in the 12 months to April 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₫75,200,000 or more in a typical month.
How much can I make on Airbnb in Sầm Sơn?
It depends most on the home's size, location and how it's run. The middle half of Sầm Sơn listings earn between ₫9,860,000 and ₫75,200,000 in a typical month, and the top tenth ₫133,000,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Sầm Sơn?
Listings in Sầm Sơn were booked on 21% of available nights over the past year. That compares with 36% for the national average. November was the busiest month.
How much does an Airbnb cost per night in Sầm Sơn?
The average booked night in Sầm Sơn cost ₫3,280,135 before fees. Half of listings charge between ₫899,000 and ₫7,080,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Sầm Sơn?
None of the active Sầm Sơn listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Sầm Sơn?
Yes, when it's run well. The average Sầm Sơn Airbnb grossed ₫156,328,711 in the 12 months to April 2025, in line with the national average, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ₫36,900,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Sầm Sơn?
May paid best over the past year, at ₫84,300,000 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Sầm Sơn?
Sầm Sơn stays were booked 50 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Sầm Sơn?
Bãi biển Sầm Sơn, Quảng trường Trung tâm Sầm Sơn and Khu du lịch Bãi Bổn draw the most short-term rental interest in Sầm Sơn. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Sầm Sơn?
AirROI counted 18 active Airbnb listings in Sầm Sơn as of April 2025. The closest tracked market is Ninh Hải, 51 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Sầm Sơn from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Vietnamese dong at ₫26,301 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.