Bowral Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Bowral in 2025? Explore comprehensive Airbnb analytics for Bowral, New South Wales, Australia to uncover income potential. This 2025 STR market report for Bowral, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 180 active listings.
Whether you're considering an Airbnb investment in Bowral, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bowral Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bowral Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bowral (2025)
Understanding the monthly revenue variations for Airbnb listings in Bowral is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bowral is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bowral across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,136+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,716 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,298 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,961, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bowral
Bowral Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bowral STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bowral:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bowral
Average Daily Rate (ADR) Airbnb Trends in Bowral (2025)
Effective short term rental pricing strategy in Bowral involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bowral typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $767+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $463 or more.
- Typical properties (Median) charge around $274 per night.
- Entry-level properties (Bottom 25%) earn around $165 per night.
Average Daily Rate (ADR) Trend by Month in Bowral
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Airbnb Seasonality Analysis & Trends in Bowral (2025)
Peak Season (April, October, March)
- Revenue averages $5,320 per month
- Occupancy rates average 49.5%
- Daily rates average $391
Shoulder Season
- Revenue averages $4,462 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $361
Low Season (February, May, June)
- Revenue drops to average $3,831 per month
- Occupancy decreases to average 38.4%
- Daily rates adjust to average $394
Seasonality Insights for Bowral
- The Airbnb seasonality in Bowral shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bowral's highest earning potential, with monthly revenues capable of climbing to $5,595, occupancy reaching a high of 52.6%, and ADRs peaking at $423.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,747, occupancy could drop to 35.4%, and ADRs may adjust down to $347.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bowral.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bowral seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bowral (2025)
Exploring the top neighborhoods for short-term rentals in Bowral? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bendooley Estate | A scenic vineyard estate with stunning views, perfect for getaways and events. Popular for its on-site dining and proximity to nature walks. | Bendooley Estate, Book Barn, Mount Gibraltar Reserve |
| Bowral Golf Club | A lush green area ideal for golf enthusiasts. Attracts visitors for leisure and relaxation, with beautiful landscapes and facilities. | Bowral Golf Club, Merrigang Street |
| Corbett Gardens | Famous for its seasonal displays of flowers, particularly tulips in spring. A picturesque spot for tourists and events. | Corbett Gardens, Bowral's Tulip Time Festival, Bowral Farmer's Market |
| Bradman Museum & International Cricket Hall of Fame | A must-visit for cricket fans, this museum showcases the history and culture of Australian cricket. | Bradman Museum, International Cricket Hall of Fame, Bowral's historic district |
| Southern Highlands Wine Region | Attracts wine enthusiasts and couples seeking romantic getaways among vineyards and cellar doors. | Local wineries, Wine tasting events, Hiking trails |
| Bowral Antique Centre | A treasure trove for antique lovers. Draws visitors seeking unique finds and vintage items. | Bowral Antique Centre, Local art galleries, Shops on Bong Bong Street |
| Lake Penrhyn | A peaceful lake area perfect for picnics and outdoor activities, appealing to families and nature lovers. | Lake Penrhyn, Picnic zones, Walking trails |
| Mount Gibraltar | Offers panoramic views and nature walks, popular for hikers and photographers looking to capture the beauty of the Southern Highlands. | Walking trails, Lookouts, Flora and fauna |
Understanding Airbnb License Requirements & STR Laws in Bowral (2025)
Yes, Bowral, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bowral to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 75% licensed listings)
Top Performing Airbnb Properties in Bowral (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bowralbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Earlsbrae, Bowral, Southern Highlands
Entire Place • 9 bedrooms
Monochrome Manor a home in a quiet nook in Bowral
Entire Place • 6 bedrooms
Hammock Hill - Architecturally designed new luxury
Entire Place • 6 bedrooms
Avonlea, Bowral, Southern Highlands
Entire Place • 6 bedrooms
Greenview Bowral
Entire Place • 9 bedrooms
Arborea Country House 14 - 16 large groups
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bowral (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bowral based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holiday Rental Specialists | 21 | $1,294,182 | 567 | 4.58/5.0 |
| The Holidays Collection | 5 | $594,701 | 51 | 4.94/5.0 |
| Louise | 11 | $459,493 | 692 | 4.86/5.0 |
| Fiona | 11 | $423,282 | 409 | 4.83/5.0 |
| Chris | 6 | $282,650 | 663 | 4.87/5.0 |
| Rebecca | 1 | $213,046 | 60 | 4.87/5.0 |
| Guy And Lucinda | 1 | $183,470 | 24 | 5.00/5.0 |
| Kangaroo Valley Escapes | 1 | $179,077 | 30 | 4.77/5.0 |
| Jo And Greg | 2 | $169,106 | 774 | 4.92/5.0 |
| Anne | 3 | $158,527 | 88 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bowral.
Dive Deeper: Advanced Bowral STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bowral. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBowral Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bowral
- The Bowral Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.1% of the 180 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bowral, House properties are the most common (70.6%), reflecting the local real estate landscape.
- Houses represent a significant 70.6% portion, catering likely to families or larger groups.
- The presence of 17.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays, outdoor/unique (combined 7.2%) offer potential for unique stay experiences.
Bowral Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bowral
- The dominant room capacity in Bowral is 1 bedroom listings, making up 23.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 45.0% of the active Airbnb listings in Bowral, indicating a high concentration in these sizes.
- A significant 54.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bowral.
Bowral Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bowral
- The most common guest capacity trend in Bowral vacation rentals is listings accommodating 8+ guests (33.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Bowral STR market, accounting for 57.2% of listings.
- 52.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bowral.
- On average, properties in Bowral are equipped to host 5.2 guests.
Bowral Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bowral
- The most common availability pattern in Bowral falls within the 181-270 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bowral (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bowral Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
24.4% of total
2 Nights
89 listings
50.6% of total
7-29 Nights
1 listings
0.6% of total
30+ Nights
43 listings
24.4% of total
Key Insights
- The most prevalent minimum stay requirement in Bowral is 2 Nights, adopted by 50.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Bowral Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.4%) caters to monthly stays (30+ nights) in Bowral, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50.6% of Bowral hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bowral.
Bowral Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.6% of total
Super Strict 30 Days
22 listings
12.6% of total
Flexible
33 listings
18.9% of total
Moderate
41 listings
23.4% of total
Firm
43 listings
24.6% of total
Strict
35 listings
20% of total
Cancellation Policy Insights for Bowral
- The prevailing Airbnb cancellation policy trend in Bowral is Firm, used by 24.6% of listings.
- There's a relatively balanced mix between guest-friendly (42.3%) and stricter (44.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 24.6% market standard in Bowral.
- Regularly review your cancellation policy against competitors and market demand shifts in Bowral.
Bowral STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bowral
- The overall average booking lead time for vacation rentals in Bowral is 63 days.
- Guests book furthest in advance for stays during March (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (75 days avg.) sees the longest lead times, while Summer (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Bowral.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Bowral averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bowral (2025)
Amenity Prevalence
Amenity Insights for Bowral
- Essential amenities in Bowral that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Bed linens, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bowral: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like Hot water or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bowral to stay competitive.
Bowral Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bowral
- The typical guest profile for Airbnb in Bowral consists of primarily domestic travelers (93%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 93.4% of guests.
- Key international markets include Australia (93.4%) and United Kingdom (2.1%).
- Top languages spoken are English (77.1%) followed by French (4.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and New South Wales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bowral Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penrose | 12 | $6,289 | $620.93 | 41% |
| Berry | 118 | $5,654 | $557.39 | 41% |
| Jaspers Brush | 13 | $5,268 | $514.74 | 38% |
| Burrawang | 11 | $5,048 | $551.43 | 40% |
| Bombo | 10 | $4,796 | $588.27 | 42% |
| Gerringong | 120 | $4,402 | $508.59 | 37% |
| Callala Beach | 142 | $4,279 | $476.20 | 36% |
| Exeter | 33 | $4,183 | $521.75 | 37% |
| The Council of the Municipality of Kiama | 125 | $4,145 | $432.53 | 42% |
| Berrima | 49 | $4,130 | $448.16 | 41% |