Brixen im Thale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bezirk Kitzbühel, Austria

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Brixen im Thale in 2025? Explore comprehensive Airbnb analytics for Brixen im Thale, Bezirk Kitzbühel, Austria to uncover income potential. This 2025 STR market report for Brixen im Thale, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 86 active listings.

Whether you're considering an Airbnb investment in Brixen im Thale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brixen im Thale Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Brixen im Thale Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$337
The average rental revenue earned for an occupied room per day in Brixen im Thale.
Occupancy Rate(?)
36.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$26,041
Typical annual income for an Airbnb listing in Brixen im Thale. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
29.8%
Strong growth (29.8%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Brixen im Thale.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Brixen im Thale.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
86
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Brixen im Thale (2025)

Understanding the monthly revenue variations for Airbnb listings in Brixen im Thale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brixen im Thale is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brixen im Thale across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,462+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,333 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,728 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,575, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Brixen im Thale

Brixen im Thale Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Brixen im Thale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brixen im Thale:

  • Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Brixen im Thale

Average Daily Rate (ADR) Airbnb Trends in Brixen im Thale (2025)

Effective short term rental pricing strategy in Brixen im Thale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brixen im Thale typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $581+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $372 or more.
  • Typical properties (Median) charge around $260 per night.
  • Entry-level properties (Bottom 25%) earn around $184 per night.

Average Daily Rate (ADR) Trend by Month in Brixen im Thale

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Airbnb Seasonality Analysis & Trends in Brixen im Thale (2025)

Peak Season (February, January, March)
  • Revenue averages $6,740 per month
  • Occupancy rates average 51.3%
  • Daily rates average $454
Shoulder Season
  • Revenue averages $3,125 per month
  • Occupancy maintains around 32.2%
  • Daily rates hold near $309
Low Season (May, June, September)
  • Revenue drops to average $2,173 per month
  • Occupancy decreases to average 26.0%
  • Daily rates adjust to average $314

Seasonality Insights for Brixen im Thale

  • The Airbnb seasonality in Brixen im Thale shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Brixen im Thale's highest earning potential, with monthly revenues capable of climbing to $9,643, occupancy reaching a high of 68.0%, and ADRs peaking at $520.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,817, occupancy could drop to 21.7%, and ADRs may adjust down to $277.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brixen im Thale.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Brixen im Thale seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Brixen im Thale (2025)

Exploring the top neighborhoods for short-term rentals in Brixen im Thale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Brixen Town Center
The heart of Brixen with close access to shops, restaurants, and local culture. Great for tourists who want to experience the vibrant town life.
Brixen Cathedral, Local artisan shops, Restaurants and cafes, Historical architecture, Weekly market
PIZ BLOSEY
A perfect area for those who adore skiing and snowboarding. Popular during winter for winter sports enthusiasts and summer for hiking.
Ski resorts, Hiking trails, Panoramic views, Mountain biking, Alpine lakes
Kitzbühel Alps
Known for its breathtaking mountain scenery and outdoor activities all year round. A favorite destination for nature lovers and athletes.
Hiking routes, Ski resorts, Mountain climbing, Scenic viewpoints, Wildlife watching
Mühlbach
A charming village with traditional Tyrolean charm and peaceful surroundings. Ideal for families and those looking for quiet.
Local museums, Walking paths, Village festivals, Lakes, Nature parks
Söll
A bustling village famous for its vibrant nightlife and winter sports. Great for young travelers looking for adventure and entertainment.
Skiing, Nightlife, Bars and clubs, Food festivals, Local markets
Schönauer Straße
Beautiful area that offers a mix of tranquillity and accessibility, with many scenic spots and outdoor activities.
Hiking trails, Nature parks, Picnic spots, Scenic drives, Biking routes
Ellmau
Popular for its picturesque landscape and close-knit community feel. Excellent for retreats and family getaways.
Mountain hiking, Golf courses, Local markets, Nature reserves, Historic sites
Going am Wilden Kaiser
Known for its serene environment and stunning views of the Wilder Kaiser mountains. Perfect for relaxation and outdoor pursuits.
Hiking trails, Rock climbing, Stunning vistas, Culinary experiences, Cultural events

Understanding Airbnb License Requirements & STR Laws in Brixen im Thale (2025)

With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Brixen im Thale. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brixen im Thale to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 13% licensed listings)

Top Performing Airbnb Properties in Brixen im Thale (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Brixen im Thalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Pet-friendly guesthouse for groups

Pet-friendly guesthouse for groups

Entire Place • 16 bedrooms

$248,264
Revenue
43.1%
Occupancy
$1505.81
Daily Rate
Alpine Lodge Ski in- Ski out

Alpine Lodge Ski in- Ski out

Entire Place • 4 bedrooms

$112,694
Revenue
57.9%
Occupancy
$514.97
Daily Rate
Chalet Alpenblick

Chalet Alpenblick

Entire Place • 3 bedrooms

$69,380
Revenue
74.9%
Occupancy
$251.13
Daily Rate
Farm near the ski lift

Farm near the ski lift

Entire Place • 13 bedrooms

$66,358
Revenue
37.1%
Occupancy
$1054.46
Daily Rate
Cosy group accommodation near the ski lift

Cosy group accommodation near the ski lift

Entire Place • 1 bedroom

$58,050
Revenue
43.6%
Occupancy
$428.67
Daily Rate
"Alte Hof"at Brixen iT station. 15min to Kitzbühel

"Alte Hof"at Brixen iT station. 15min to Kitzbühel

Entire Place • 4 bedrooms

$56,947
Revenue
31.4%
Occupancy
$493.43
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Brixen im Thale (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Brixen im Thale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sybrand31$983,187964.64/5.0
Andreas5$205,79945.00/5.0
Haus Bärbl7$185,4641044.90/5.0
Andrea11$149,59884.29/5.0
Alma3$75,871494.79/5.0
Angelika2$72,211385.00/5.0
Christoph - Interhome Group2$69,382124.64/5.0
Tamara2$57,87234.00/5.0
Wolfgang Und Josephine1$56,947604.95/5.0
Dirk1$49,325164.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brixen im Thale.

Dive Deeper: Advanced Brixen im Thale STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brixen im Thale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Brixen im Thale Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Brixen im Thale

  • The Brixen im Thale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.8% of the 86 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Brixen im Thale, Apartment/Condo properties are the most common (86%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique (combined 1.2%) offer potential for unique stay experiences.

Brixen im Thale Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Brixen im Thale

  • The dominant room capacity in Brixen im Thale is 2 bedrooms listings, making up 34.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 60.5% of the active Airbnb listings in Brixen im Thale, indicating a high concentration in these sizes.
  • A significant 39.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brixen im Thale.

Brixen im Thale Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Brixen im Thale

  • The most common guest capacity trend in Brixen im Thale vacation rentals is listings accommodating 4 guests (29.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Brixen im Thale STR market, accounting for 53.5% of listings.
  • 51.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brixen im Thale.
  • On average, properties in Brixen im Thale are equipped to host 5.3 guests.

Brixen im Thale Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Brixen im Thale

  • The most common availability pattern in Brixen im Thale falls within the 271-366 days range, representing 72.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Brixen im Thale (47.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Brixen im Thale Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (11.6%)

1 Night

10 listings

11.6% of total

2 Nights (33.7%)

2 Nights

29 listings

33.7% of total

3 Nights (5.8%)

3 Nights

5 listings

5.8% of total

4-6 Nights (15.1%)

4-6 Nights

13 listings

15.1% of total

7-29 Nights (2.3%)

7-29 Nights

2 listings

2.3% of total

30+ Nights (31.4%)

30+ Nights

27 listings

31.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Brixen im Thale is 2 Nights, adopted by 33.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (31.4%) caters to monthly stays (30+ nights) in Brixen im Thale, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 33.7% of Brixen im Thale hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.6% currently do.
  • A 2-night minimum appears standard (33.7%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 31.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brixen im Thale.

Brixen im Thale Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (6.3%)

Super Strict 60 Days

4 listings

6.3% of total

Super Strict 30 Days (42.2%)

Super Strict 30 Days

27 listings

42.2% of total

Flexible (12.5%)

Flexible

8 listings

12.5% of total

Moderate

2 listings

3.1% of total

Firm (17.2%)

Firm

11 listings

17.2% of total

Strict (18.8%)

Strict

12 listings

18.8% of total

Cancellation Policy Insights for Brixen im Thale

  • The prevailing Airbnb cancellation policy trend in Brixen im Thale is Super Strict 30 Days, used by 42.2% of listings.
  • There's a relatively balanced mix between guest-friendly (15.6%) and stricter (36.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Super Strict 30 Days policy to align with the 42.2% market standard in Brixen im Thale.
  • Regularly review your cancellation policy against competitors and market demand shifts in Brixen im Thale.

Brixen im Thale STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Brixen im Thale

  • The overall average booking lead time for vacation rentals in Brixen im Thale is 86 days.
  • Guests book furthest in advance for stays during December (average 113 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 49 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (107 days avg.) sees the longest lead times, while Fall (79 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (86 days) as a baseline for your pricing and availability strategy in Brixen im Thale.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 107 days) to capture early planners.
  • Monitor your own booking lead times against these Brixen im Thale averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Brixen im Thale (2025)

Amenity Prevalence

Amenity Insights for Brixen im Thale

  • Essential amenities in Brixen im Thale that guests expect include: Heating, Kitchen, TV, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Brixen im Thale: Heating, Kitchen, TV, Wifi.
  • Prioritize adding missing essentials: TV, Wifi.
  • Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Brixen im Thale to stay competitive.

Brixen im Thale Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Brixen im Thale

  • The typical guest profile for Airbnb in Brixen im Thale consists of predominantly international visitors (98%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 1.7% of guests.
  • Key international markets include Germany (44.9%) and Netherlands (15.3%).
  • Top languages spoken are English (43.7%) followed by German (29.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Netherlands.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Brixen im Thale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Hallstatt29$5,000$302.9262%
Urtijëi - St. Ulrich in Gröden - Ortisei155$4,276$654.5039%
Moos in Passeier - Moso in Passiria18$4,232$574.6828%
Bayrischzell38$3,884$373.9638%
Großkirchheim10$3,611$355.2741%
Obertauern12$3,601$497.4645%
Reith bei Kitzbühel48$3,557$367.1242%
Cortina d'Ampezzo283$3,374$414.7042%
Going am Wilden Kaiser27$3,279$393.5637%
Annaberg-Lungötz40$3,146$326.6940%

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