Essa, Ontario Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Essa, Ontario? Based on AirROI's 2026 dataset (February 2025 – January 2026), the short answer is $25,531 per year — at a $258 nightly rate, 41.3% occupancy, and a N/A RevPAR.
With just 19 active listings, Essa is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 171.4% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Essa?
In Essa, the headline Airbnb metrics are $25,531 in average annual revenue,41.3% occupancy, $258 ADR, and $0 in RevPAR, and guests book about 36 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Essa?
Understanding the monthly revenue variations for Airbnb listings in Essa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Essa is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Essa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,469+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,451 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,149 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,075, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Essa
What Is the Monthly Airbnb Occupancy Rate in Essa?
Maximize your bookings by understanding the Essa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Essa:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Essa
What Is the Average Airbnb Nightly Rate in Essa?
Effective short term rental pricing strategy in Essa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Essa typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $453+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $222 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Essa
What Is the RevPAR for Airbnb in Essa?
RevPAR in Essa is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Essa
RevPAR Insights for Essa
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Essa benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Essa?
Essa's peak Airbnb season falls in August, July, December, while the softest stretch is February, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, December)
- Revenue averages $5,069 per month
- Occupancy rates average 61.8%
- Daily rates average $253
Shoulder Season
- Revenue averages $2,448 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $247
Low Season (February, April, May)
- Revenue drops to average $1,738 per month
- Occupancy decreases to average 36.8%
- Daily rates adjust to average $231
Seasonality Insights for Essa
- Airbnb seasonality in Essa is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Essa's highest earning potential, with monthly revenues climbing to $6,416, occupancy reaching 65.9%, and ADRs peaking at $257.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,665, occupancy could drop to 29.4%, and ADRs may adjust to $214.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Essa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Essa, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Essa?
Low regulation and minimal registration activity in Essa, Ontario, Canada point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Essa to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Essa?
With a compact short-term rental market, Essa gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Beach Area | Popular for its stunning waterfront views and recreational activities. Ideal for families looking for beach vacations and summer getaways. | Wasaga Beach, Georgian Bay, World's Longest Freshwater Beach, Water Sports Activities, Beachfront Restaurants, Local Festivals |
| Downtown Essa | A charming area with local shops and eateries. Great for those wanting a local experience and proximity to amenities. | Local Markets, Historical Sites, Cafes and Diners, Community Events, Parks and Recreation Areas |
| Horseshoe Valley | Known for its year-round recreational activities, including skiing in winter and golf in summer. Suitable for adventure seekers and families. | Horseshoe Resort, Skiing and Snowboarding, Mountain Biking Trails, Golf Courses, Spa and Wellness Centers |
| Essa Township Parks | Numerous parks and natural areas ideal for outdoor enthusiasts. Great for visitors looking to relax and explore nature. | Ellis Park, Nottawasaga River Trails, Community Parks, Birdwatching, Picnic Areas |
| Angus | An emerging community with easy access to major highways. Attracts both families and professionals commuting to nearby cities. | Shopping Centres, Local Restaurants, Parks, Angus Recreation Centre, Heritage Sites |
| Alliston | A vibrant town with a mix of history and modern amenities. Attractive to visitors who enjoy a small-town feel close to larger urban areas. | Nottawasaga Inn Resort, Arts and Culture Festivals, Local Dining, Shopping Areas, Historical Society |
| Barrie | A larger nearby city offering various attractions, dining, and nightlife. Popular for those wanting quick access to urban amenities with a lakeside experience. | Lake Simcoe, Barrie Waterfront, Cultural Events, Shopping Districts, Downtown Barrie |
| Nottawasaga Conservation Area | A natural tranquil area ideal for those looking to escape the city and enjoy the outdoors with hiking and camping. | Hiking Trails, Campgrounds, Wildlife Viewing, Picnic Areas, Scenic Overlooks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Essa offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Essa?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Essa
- The Essa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Essa, House properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 63.2% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Essa Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Essa
- The dominant room capacity in Essa is 1 bedroom listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 42.1% of the active Airbnb listings in Essa, indicating a high concentration in these sizes.
- A significant 47.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Essa.
Essa Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Essa
- The most common guest capacity trend in Essa vacation rentals is listings accommodating 8+ guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Essa STR market, accounting for 47.4% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Essa.
- On average, properties in Essa are equipped to host 4.7 guests.
What Amenities Do Airbnb Guests Expect in Essa?
Amenity Prevalence
Amenity Insights for Essa
- Essential amenities in Essa that guests expect include: Heating, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Essa: Heating, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Essa to stay competitive.
Dive Deeper: Advanced Essa STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Essa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEssa Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Essa
- The typical guest profile for Airbnb in Essa consists of primarily domestic travelers (93%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.9% of guests.
- Key international markets include Canada (92.9%) and United States (3.1%).
- Top languages spoken are English (67.7%) followed by French (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toronto and Mississauga.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Essa Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Essa
- The most common availability pattern in Essa falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Essa (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Essa?
Average Booking Lead Time by Month
Booking Lead Time Insights for Essa
- The overall average booking lead time for vacation rentals in Essa is 36 days.
- Guests book furthest in advance for stays during September (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Essa.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Essa averages to identify opportunities for dynamic pricing adjustments.
Essa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
63.2% of total
2 Nights
2 listings
10.5% of total
3 Nights
1 listings
5.3% of total
30+ Nights
4 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Essa is 1 Night, adopted by 63.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.7%) of the Essa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Essa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.2% of Essa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Essa.
Essa Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
15.8% of total
Flexible
5 listings
26.3% of total
Moderate
5 listings
26.3% of total
Firm
6 listings
31.6% of total
Cancellation Policy Insights for Essa
- The prevailing Airbnb cancellation policy trend in Essa is Firm, used by 31.6% of listings.
- There's a relatively balanced mix between guest-friendly (52.6%) and stricter (31.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.6% market standard in Essa.
- Regularly review your cancellation policy against competitors and market demand shifts in Essa.
What Do the Top Airbnb Listings in Essa Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Essabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Serene Escape: A Nature Getaway
Entire Place • 4 bedrooms
The Mansion , Wasaga beach Blue Mountain, HOT TUB
Entire Place • 5 bedrooms
Off-grid Glamping Dome Nestled in the Woods
Entire Place • 1 bedroom
Simcoe Cottage + Hot Tub + Sauna + Private Retreat
Entire Place • 3 bedrooms
John Wayne Cedar Oasis
Entire Place • 2 bedrooms
6 Bedroom 5 Bathroom Fully Private House in Angus
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Essa?
Learn from the best! This table showcases top-performing Airbnb hosts in Essa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maryam | 1 | $78,161 | 67 | 4.78/5.0 |
| Muhammad | 3 | $74,780 | 194 | 4.85/5.0 |
| Wali | 1 | $64,961 | 48 | 4.75/5.0 |
| Amber | 1 | $60,012 | 256 | 4.95/5.0 |
| Simon & Margaret | 1 | $40,081 | 16 | 5.00/5.0 |
| Chantal | 1 | $34,526 | 112 | 4.88/5.0 |
| Adam | 1 | $29,854 | 96 | 4.85/5.0 |
| Adria | 1 | $23,906 | 273 | 4.98/5.0 |
| Katerina | 1 | $19,945 | 22 | 5.00/5.0 |
| Kristie | 1 | $19,788 | 114 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Essa.
How Does Essa's Airbnb Market Compare to Nearby Cities?
How does the Essa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Porter, Essa has 13 percentage points lower occupancy and about $73 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Porter | 22 | $4,724 | $331.03 | 54% |
| McMurrich/Monteith Township | 26 | $4,491 | $414.28 | 39% |
| South River | 10 | $3,616 | $500.07 | 44% |
| Trent Lakes | 167 | $3,466 | $371.96 | 41% |
| Lake of Bays | 21 | $3,363 | $355.57 | 42% |
| Niagara-on-the-Lake | 441 | $3,266 | $287.63 | 43% |
| McKellar Township | 45 | $3,237 | $385.77 | 40% |
| Dysart et al | 225 | $3,193 | $317.28 | 40% |
| Huntsville | 313 | $3,121 | $293.06 | 43% |
| The Blue Mountains | 654 | $3,046 | $308.26 | 37% |
Frequently Asked Questions About Airbnb in Essa
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Essa.
How much do Airbnb hosts make in Essa?
Essa hosts earn about $25,531 per year on average, with an average nightly rate of $258 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Essa, Ontario, not the ceiling for the best operators. Source: AirROI 2026 data, Essa market, February 2025 to January 2026.
What is the average Airbnb occupancy rate in Essa?
The average Airbnb occupancy rate in Essa is 41.3%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Essa?
Listings in Essa average $258 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Essa?
Essa currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Essa?
AirROI currently classifies the short-term rental regulation level in Essa as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Essa?
RevPAR in Essa is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Essa?
At 41.3% occupancy, Essa can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $25,531, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Essa?
The average booking lead time in Essa is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Essa?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Essa include Beach Area, Downtown Essa, Horseshoe Valley. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Essa?
entire_home listings make up 84.2% of the active supply in Essa. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Essa compare to nearby Airbnb markets?
Among neighboring markets, Town of Porter posts $56,684 in average annual revenue with 53.5% occupancy, compared to Essa's $25,531 and 41.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Essa?
August is the highest-revenue month in Essa, while February is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-01-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.