Sutton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quebec, Canada

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Sutton in 2025? Explore comprehensive Airbnb analytics for Sutton, Quebec, Canada to uncover income potential. This 2025 STR market report for Sutton, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 115 active listings.

Whether you're considering an Airbnb investment in Sutton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sutton Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sutton Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$209
The average rental revenue earned for an occupied room per day in Sutton.
Occupancy Rate(?)
37.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,606
Typical annual income for an Airbnb listing in Sutton. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-5.3%
Slight decrease (-5.3%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Sutton.
Lowest Revenue Month(?)
April
The month with the lowest average earnings, indicating the low season in Sutton.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
115
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sutton (2025)

Understanding the monthly revenue variations for Airbnb listings in Sutton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sutton is typically February, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sutton across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,617+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,102 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,863 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $923, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sutton

Sutton Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sutton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sutton:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sutton

Average Daily Rate (ADR) Airbnb Trends in Sutton (2025)

Effective short term rental pricing strategy in Sutton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sutton typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $367+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $228 or more.
  • Typical properties (Median) charge around $162 per night.
  • Entry-level properties (Bottom 25%) earn around $102 per night.

Average Daily Rate (ADR) Trend by Month in Sutton

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Airbnb Seasonality Analysis & Trends in Sutton (2025)

Peak Season (February, August, March)
  • Revenue averages $2,977 per month
  • Occupancy rates average 48.2%
  • Daily rates average $202
Shoulder Season
  • Revenue averages $2,355 per month
  • Occupancy maintains around 37.6%
  • Daily rates hold near $196
Low Season (April, June, November)
  • Revenue drops to average $1,613 per month
  • Occupancy decreases to average 29.4%
  • Daily rates adjust to average $198

Seasonality Insights for Sutton

  • The Airbnb seasonality in Sutton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sutton's highest earning potential, with monthly revenues capable of climbing to $3,113, occupancy reaching a high of 51.8%, and ADRs peaking at $212.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,256, occupancy could drop to 24.6%, and ADRs may adjust down to $190.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sutton.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sutton seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sutton (2025)

Exploring the top neighborhoods for short-term rentals in Sutton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lac Brome
A beautiful lakefront destination popular for its recreational activities such as boating, swimming, and hiking. It's a serene location attracting families and nature enthusiasts.
Lac Brome, Brome County Museum, Quintessence Spa, Lindenlea, Brome Lake Golf Club
Sutton Mountain
Known for its ski resort and outdoor activities, Sutton Mountain attracts winter sports enthusiasts and summer hikers alike. It offers stunning views and access to nature.
Mont Sutton Ski Resort, Les Pistes de la Montagne, Parc d'environnement Naturel de Sutton, Sutton Art Gallery
Sutton Village
A charming village with picturesque streets, local shops, and eateries. This area is great for visitors looking for a quaint, small-town experience with a touch of culture.
Sutton Museum, La Fête des Vendanges, Les Accords de Sutton, Sutton Community Centre
Parc d'environnement naturel de Sutton
This park is a hub for outdoor activities, offering trails and wildlife viewing. It draws nature lovers and adventure seekers, making it a great area for stays.
Hiking Trails, Birdwatching, Picnic Areas, Wildlife Viewing
Domaine de l'Étang
A beautiful estate area near Sutton that offers a peaceful retreat with access to nature and activities such as fishing, hiking, and relaxation in a tranquil environment.
L'Étang de Sutton, Private Cabins, Nature Trails, Scenic Views
Vieux Sutton
The old part of Sutton offers historical charm with its vintage architecture and local shops. It's a great area for visitors interested in history and local culture.
Historic Buildings, Artisan Shops, Local Cafés, Cultural Festivals
Montagne de Sutton
A hiking paradise with various trails and a beautiful landscape, drawing outdoor enthusiasts and nature lovers throughout the year.
Hiking Trails, Scenic Lookouts, Nature Activities
Sutton's Wine Route
Known for its vineyards and local wineries, this area attracts wine enthusiasts and tourists looking for farm-to-table experiences and tastings.
Vineyards, Wine Tastings, Local Markets, Wine Festivals

Understanding Airbnb License Requirements & STR Laws in Sutton (2025)

With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Sutton. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sutton to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 11% licensed listings)

Top Performing Airbnb Properties in Sutton (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Suttonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Quiet Sanctuarium Nature Retreat

Quiet Sanctuarium Nature Retreat

Entire Place • 5 bedrooms

$82,105
Revenue
79.1%
Occupancy
$660.22
Daily Rate
Stunning villa near Mt Sutton & Jay Peak

Stunning villa near Mt Sutton & Jay Peak

Entire Place • 7 bedrooms

$76,326
Revenue
22.4%
Occupancy
$1108.08
Daily Rate
The Country House in the Mountains

The Country House in the Mountains

Entire Place • 2 bedrooms

$64,122
Revenue
68.1%
Occupancy
$246.69
Daily Rate
VILLAMAPLE Kid/Pet-Friendly chalet (CITQ # 306241)

VILLAMAPLE Kid/Pet-Friendly chalet (CITQ # 306241)

Entire Place • 5 bedrooms

$55,392
Revenue
33.5%
Occupancy
$448.43
Daily Rate
Chalet Chïc Shack

Chalet Chïc Shack

Entire Place • 4 bedrooms

$55,224
Revenue
51.7%
Occupancy
$272.36
Daily Rate
Chalet Sutton Base Camp.

Chalet Sutton Base Camp.

Entire Place • 11 bedrooms

$54,610
Revenue
21.5%
Occupancy
$823.78
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sutton (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sutton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Monic3$120,9772754.98/5.0
Maxime12$111,3341674.29/5.0
Alexandra1$82,105134.69/5.0
Natasha1$76,326844.86/5.0
Elisa2$66,003145.00/5.0
Francois2$62,5554514.95/5.0
Jean Philippe2$55,9992124.83/5.0
Sara1$55,3921144.68/5.0
Hôtel À La Maison5$55,3632054.29/5.0
Maxime1$55,2241894.82/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sutton.

Dive Deeper: Advanced Sutton STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sutton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sutton Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sutton

  • The Sutton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.7% of the 115 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sutton, House properties are the most common (54.8%), reflecting the local real estate landscape.
  • Houses represent a significant 54.8% portion, catering likely to families or larger groups.
  • The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 1.7%) offer potential for unique stay experiences.

Sutton Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sutton

  • The dominant room capacity in Sutton is 2 bedrooms listings, making up 33% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 56.5% of the active Airbnb listings in Sutton, indicating a high concentration in these sizes.
  • A significant 38.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sutton.

Sutton Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sutton

  • The most common guest capacity trend in Sutton vacation rentals is listings accommodating 4 guests (24.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Sutton STR market, accounting for 47.8% of listings.
  • 48.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sutton.
  • On average, properties in Sutton are equipped to host 5.1 guests.

Sutton Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sutton

  • The most common availability pattern in Sutton falls within the 271-366 days range, representing 47% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Sutton (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sutton Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10.4%)

1 Night

11 listings

10.4% of total

2 Nights (36.8%)

2 Nights

39 listings

36.8% of total

3 Nights (2.8%)

3 Nights

3 listings

2.8% of total

4-6 Nights (1.9%)

4-6 Nights

2 listings

1.9% of total

7-29 Nights (15.1%)

7-29 Nights

16 listings

15.1% of total

30+ Nights (33%)

30+ Nights

35 listings

33% of total

Key Insights

  • The most prevalent minimum stay requirement in Sutton is 2 Nights, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (33%) caters to monthly stays (30+ nights) in Sutton, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 36.8% of Sutton hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.4% currently do.
  • A 2-night minimum appears standard (36.8%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 33% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sutton.

Sutton Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (9.6%)

Flexible

11 listings

9.6% of total

Moderate (22.8%)

Moderate

26 listings

22.8% of total

Firm (45.6%)

Firm

52 listings

45.6% of total

Strict (21.9%)

Strict

25 listings

21.9% of total

Cancellation Policy Insights for Sutton

  • The prevailing Airbnb cancellation policy trend in Sutton is Firm, used by 45.6% of listings.
  • A majority (67.5%) of hosts in Sutton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 45.6% market standard in Sutton.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sutton.

Sutton STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sutton

  • The overall average booking lead time for vacation rentals in Sutton is 52 days.
  • Guests book furthest in advance for stays during February (average 75 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in April (average 35 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (65 days avg.) sees the longest lead times, while Spring (46 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Sutton.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 65 days) to capture early planners.
  • Monitor your own booking lead times against these Sutton averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sutton (2025)

Amenity data is currently unavailable for Sutton.

Sutton Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sutton

  • The typical guest profile for Airbnb in Sutton consists of primarily domestic travelers (70%), often arriving from nearby Montreal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 69.9% of guests.
  • Key international markets include Canada (69.9%) and United States (24.2%).
  • Top languages spoken are English (49.2%) followed by French (34.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Montreal and Toronto.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sutton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Topsham10$5,450$354.5550%
Jefferson28$5,075$453.6245%
Stowe847$4,714$512.5141%
Malletts Bay48$4,568$421.0743%
Waterloo11$4,404$370.5034%
Wilmington125$4,233$322.1544%
Dalton12$4,105$368.2343%
Calais17$3,926$352.7744%
Jackson81$3,884$390.8842%
Jericho24$3,831$287.3853%

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