Mali Ston Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Dubrovnik-Neretva County, Croatia
Is Airbnb profitable in Mali Ston in 2026? Explore comprehensive Airbnb analytics for Mali Ston, Dubrovnik-Neretva County, Croatia to uncover income potential. This 2026 STR market report for Mali Ston, based on AirROI data from March 2024 to February 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Mali Ston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mali Ston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mali Ston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mali Ston (2026)
Understanding the monthly revenue variations for Airbnb listings in Mali Ston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mali Ston is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mali Ston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,357+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,502 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $797 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $351, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mali Ston
Mali Ston Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Mali Ston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mali Ston:
- Best-in-class properties (Top 10%) achieve 46%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mali Ston
Average Daily Rate (ADR) Airbnb Trends in Mali Ston (2026)
Effective short term rental pricing strategy in Mali Ston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mali Ston typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Mali Ston
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Airbnb Seasonality Analysis & Trends in Mali Ston (2025)
Peak Season (August, July, November)
- Revenue averages $1,953 per month
- Occupancy rates average 46.1%
- Daily rates average $160
Shoulder Season
- Revenue averages $744 per month
- Occupancy maintains around 16.9%
- Daily rates hold near $153
Low Season (January, February, March)
- Revenue drops to average $96 per month
- Occupancy decreases to average 3.2%
- Daily rates adjust to average $130
Seasonality Insights for Mali Ston
- The Airbnb seasonality in Mali Ston shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mali Ston's highest earning potential, with monthly revenues capable of climbing to $2,292, occupancy reaching a high of 56.5%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mali Ston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mali Ston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mali Ston (2026)
Exploring the top neighborhoods for short-term rentals in Mali Ston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mali Ston Peninsula | Known for its stunning views, rich history, and excellent seafood, Mali Ston is a hidden gem in Croatia. It's ideal for tourists looking for a peaceful retreat with access to both the Adriatic Sea and nearby historical sites. | Walls of Ston, Mali Ston Bay, Oysters and seafood restaurants, Wine tasting tours, Sveti Nikola Island, Cultural heritage sites |
| Ston | Famous for its medieval walls and salt pans, Ston attracts history enthusiasts and foodies. The unique combination of historical tours and local cuisine makes it a great spot for Airbnb hosting. | Ston Fortress, Saltworks of Ston, Local wineries, Ston Oyster Farm, Culinary festivals, Beautiful walking trails |
| Dubrovnik | While slightly further away, Dubrovnik is one of Croatia's top tourist destinations. Its popularity ensures a consistent influx of visitors, making it a lucrative area for short-term rentals. | Old Town, City Walls, Franciscan Monastery, Dubrovnik Cable Car, Banje Beach, Game of Thrones Tour |
| Mljet National Park | This national park offers breathtaking natural beauty and tranquility, ideal for nature lovers seeking adventure and relaxation. Perfect for eco-tourism and outdoor activities. | Mljet National Park lakes, Odysseus Cave, Bicycling and hiking trails, Freshwater lakes, Monastery on Melita Island, Stunning landscapes |
| Korcula | Rich in history and known for its wine, Korcula is the birthplace of Marco Polo. It draws visitors interested in culture, history, and beautiful Mediterranean landscapes. | Korcula Old Town, Marco Polo Museum, Wine tasting, Beaches, Local seafood, Cultural events |
| Peljesac Peninsula | Famous for its vineyards and stunning coastline, Peljesac is a popular weekend getaway for both locals and tourists. A prime spot for showing off Croatian wine and food culture. | Viganj, Trstenik, Local wineries, Kitesurfing, Beaches, Coastal hiking trails |
| Orebic | A charming coastal town, Orebic is known for its beaches, water sports, and proximity to Korcula island. Offers a laid-back atmosphere perfect for families and travelers. | Orebic Beaches, Water sports, Boat trips to Korcula, Wine tasting, Hiking on Mount Ilja, Local restaurants |
| Trpanj | A small village with beautiful beaches, Trpanj is ideal for those looking for a quiet seaside escape. Perfect for families and those wanting to enjoy nature. | Trpanj Beach, Walking and biking trails, Local cuisine, Coastal scenery, Historical architecture, Nature reserves |
Understanding Airbnb License Requirements & STR Laws in Mali Ston (2026)
While Mali Ston, Dubrovnik-Neretva County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mali Ston to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mali Ston (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mali Stonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House- Studio apartment PINK, free parking
Entire Place • 1 bedroom
Mediterranean Villa ****
Entire Place • 1 bedroom
APARTMENT STARA KUĆA - an old house in city walls
Entire Place • 2 bedrooms
Serenissima Apartment
Entire Place • 3 bedrooms
Holiday Home 4542-1 for 4 Pers. in Ston / Mali Sto
Entire Place • 2 bedrooms
Studio villa in a quiet setting
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mali Ston (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Mali Ston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nikolina | 1 | $16,976 | 10 | 5.00/5.0 |
| Luka | 1 | $15,319 | 39 | 4.90/5.0 |
| Mario | 1 | $13,378 | 102 | 4.97/5.0 |
| Nada | 1 | $11,873 | 25 | 5.00/5.0 |
| Host #150586325 | 2 | $11,379 | 2 | 0.00/5.0 |
| Melita - Interhome Group | 3 | $9,444 | 3 | 1.44/5.0 |
| Damir | 3 | $9,411 | 162 | 4.70/5.0 |
| Host #3493812 | 1 | $6,688 | 0 | 0.00/5.0 |
| Host #67582049 | 1 | $5,412 | 0 | 0.00/5.0 |
| Martina | 1 | $4,267 | 4 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mali Ston.
Dive Deeper: Advanced Mali Ston STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mali Ston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMali Ston Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mali Ston
- The Mali Ston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mali Ston, Apartment/Condo properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
Mali Ston Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mali Ston
- The dominant room capacity in Mali Ston is 1 bedroom listings, making up 61.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 94.4% of the active Airbnb listings in Mali Ston, indicating a high concentration in these sizes.
- With over half the market (61.1%) consisting of studios or 1-bedroom units, Mali Ston is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Mali Ston.
Mali Ston Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mali Ston
- The most common guest capacity trend in Mali Ston vacation rentals is listings accommodating 4 guests (44.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Mali Ston STR market, accounting for 77.7% of listings.
- On average, properties in Mali Ston are equipped to host 3.2 guests.
Mali Ston Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mali Ston
- The most common availability pattern in Mali Ston falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mali Ston (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
Mali Ston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
42.9% of total
3 Nights
4 listings
28.6% of total
4-6 Nights
3 listings
21.4% of total
7-29 Nights
1 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mali Ston is 1 Night, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.9% of Mali Ston hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mali Ston.
Mali Ston Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
7.1% of total
Moderate
1 listings
7.1% of total
Firm
2 listings
14.3% of total
Strict
10 listings
71.4% of total
Cancellation Policy Insights for Mali Ston
- The prevailing Airbnb cancellation policy trend in Mali Ston is Strict, used by 71.4% of listings.
- A majority (85.7%) of hosts in Mali Ston utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 71.4% market standard in Mali Ston.
- With 71.4% using Strict terms, this is a viable option in Mali Ston, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mali Ston.
Mali Ston STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mali Ston
- The overall average booking lead time for vacation rentals in Mali Ston is 73 days.
- Guests book furthest in advance for stays during June (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Mali Ston.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Mali Ston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mali Ston (2026)
Amenity Prevalence
Amenity Insights for Mali Ston
- Essential amenities in Mali Ston that guests expect include: Air conditioning, Wifi, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, TV, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mali Ston: Air conditioning, Wifi, Kitchen, Hot water.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mali Ston to stay competitive.
Mali Ston Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mali Ston
- The typical guest profile for Airbnb in Mali Ston consists of predominantly international visitors (100%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.0% of guests.
- Key international markets include France (28%) and United States (24%).
- Top languages spoken are English (43.9%) followed by French (19.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mali Ston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Strožanac Gornji | 38 | $3,802 | $410.38 | 44% |
| Dugopolje | 21 | $3,536 | $360.68 | 53% |
| Srinjine | 38 | $3,067 | $389.91 | 46% |
| Općina Klis | 92 | $2,992 | $373.85 | 52% |
| Majkovi | 18 | $2,862 | $318.65 | 46% |
| Ledenice | 10 | $2,685 | $396.80 | 42% |
| Grad Solin | 219 | $2,627 | $264.54 | 48% |
| Zavrelje | 16 | $2,626 | $517.69 | 56% |
| Lapčići | 10 | $2,605 | $296.78 | 44% |
| Grubine | 29 | $2,503 | $344.39 | 46% |