Okuklje Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Dubrovnik-Neretva County, Croatia
Is Airbnb profitable in Okuklje in 2025? Explore comprehensive Airbnb analytics for Okuklje, Dubrovnik-Neretva County, Croatia to uncover income potential. This 2025 STR market report for Okuklje, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Okuklje, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Okuklje Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Okuklje Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Okuklje (2025)
Understanding the monthly revenue variations for Airbnb listings in Okuklje is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Okuklje is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Okuklje across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,737+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,788 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $988 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $617, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Okuklje
Okuklje Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Okuklje STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Okuklje:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Okuklje
Average Daily Rate (ADR) Airbnb Trends in Okuklje (2025)
Effective short term rental pricing strategy in Okuklje involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Okuklje typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $172+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Okuklje
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Airbnb Seasonality Analysis & Trends in Okuklje (2025)
Peak Season (July, August, October)
- Revenue averages $2,398 per month
- Occupancy rates average 54.4%
- Daily rates average $116
Shoulder Season
- Revenue averages $1,004 per month
- Occupancy maintains around 32.1%
- Daily rates hold near $105
Low Season (January, February, December)
- Revenue drops to average $103 per month
- Occupancy decreases to average 3.6%
- Daily rates adjust to average $106
Seasonality Insights for Okuklje
- The Airbnb seasonality in Okuklje shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Okuklje's highest earning potential, with monthly revenues capable of climbing to $2,725, occupancy reaching a high of 61.5%, and ADRs peaking at $128.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $95.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Okuklje.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Okuklje seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Okuklje (2025)
Exploring the top neighborhoods for short-term rentals in Okuklje? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Okuklje Bay | Beautiful bay known for its stunning natural scenery and quaint village aesthetic, making it ideal for guests seeking tranquility and a slice of authentic Croatian life. | Okuklje Beach, Local seafood restaurants, Scenic hiking trails, Kolocep Island, Nearby historic towns |
| Kolocep Island | A small island near Okuklje, known for its stunning natural beauty and secluded beaches, perfect for romantic getaways and peaceful retreats. | Blue Cave, Secluded beaches, Walking trails, Traditional Dalmatian houses, Water sports activities |
| Mljet National Park | A UNESCO biosphere reserve with unique ecosystems, perfect for nature lovers and outdoor enthusiasts. It's great for attracting eco-tourism. | Sapenica Cove, Large and Small Lakes, Cypress forest trails, Old monasteries, Beautiful cycling paths |
| Dubrovnik Old Town | World-renowned historic city with medieval architecture and vibrant culture, attracting millions of tourists, making it a prime Airbnb location. | City Walls, Stradun Street, Dubrovnik Cathedral, Fort Lovrijenac, Locrum Island |
| Cavtat | Charming coastal town south of Dubrovnik, known for beautiful beaches and rich history, great for cultural tourism and summer vacations. | Cavtat Promenade, Racic Mausoleum, Old Town Cavtat, Beaches, Museum and galleries |
| Ston | Famous for its historical salt works and impressive city walls, it draws visitors interested in history and gastronomy, especially seafood. | Ston Walls, Salt Works, Konu Fortress, Nearby wineries, Local seafood restaurants |
| Peninsula Peljesac | Coastal area known for wine production, beautiful beaches, and outdoor activities, appealing to tourists looking for relaxation and gourmet experiences. | Wine tasting tours, Ston Beach, Hiking trails, Local seafood restaurants, Oysters farms |
| Korčula Island | Birthplace of Marco Polo, this island offers beautiful landscapes and rich history, attractive to tourists looking for culture and relaxation. | Korčula Old Town, Marco Polo Museum, Beaches, Wine tasting, Scenic viewpoints |
Understanding Airbnb License Requirements & STR Laws in Okuklje (2025)
While Okuklje, Dubrovnik-Neretva County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Okuklje to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Okuklje (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Okukljebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House Daniva, Mljet, Croatia
Entire Place • 2 bedrooms
House for 6 in charming Okuklje bay
Entire Place • 3 bedrooms
Mouse-House
Entire Place • 1 bedroom
Green Eden apartment with sea view Irena
Entire Place • 1 bedroom
Apartment Mateo 1/5 - MLJET island
Entire Place • 2 bedrooms
Apartment Frano 1/4+1 - MLJET island
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Okuklje (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Okuklje based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Frane | 3 | $45,642 | 195 | 4.78/5.0 |
| Zeljko | 1 | $37,831 | 55 | 4.96/5.0 |
| Matej | 3 | $36,923 | 83 | 4.82/5.0 |
| Vera | 2 | $27,843 | 583 | 4.95/5.0 |
| Marijana | 4 | $27,782 | 240 | 4.79/5.0 |
| Liljana | 4 | $21,450 | 103 | 4.50/5.0 |
| Nikola | 1 | $19,343 | 81 | 5.00/5.0 |
| Nikolina | 2 | $9,489 | 111 | 4.74/5.0 |
| Nataša | 2 | $6,764 | 78 | 4.63/5.0 |
| Marija | 1 | $5,385 | 46 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Okuklje.
Dive Deeper: Advanced Okuklje STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Okuklje. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOkuklje Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Okuklje
- The Okuklje Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Okuklje, Apartment/Condo properties are the most common (51.9%), reflecting the local real estate landscape.
- Houses represent a significant 25.9% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Okuklje Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Okuklje
- The dominant room capacity in Okuklje is 1 bedroom listings, making up 51.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.2% of the active Airbnb listings in Okuklje, indicating a high concentration in these sizes.
- With over half the market (51.9%) consisting of studios or 1-bedroom units, Okuklje is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Okuklje.
Okuklje Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Okuklje
- The most common guest capacity trend in Okuklje vacation rentals is listings accommodating 4 guests (40.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Okuklje STR market, accounting for 77.7% of listings.
- Listings for large groups (6+ guests) are relatively rare (3.7%), potentially indicating an opportunity for hosts targeting this segment in Okuklje.
- On average, properties in Okuklje are equipped to host 3.4 guests.
Okuklje Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Okuklje
- The most common availability pattern in Okuklje falls within the 271-366 days range, representing 70.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Okuklje (63%), reflecting common guest stay durations or potential owner blocking patterns.
Okuklje Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
7.4% of total
2 Nights
4 listings
14.8% of total
3 Nights
2 listings
7.4% of total
4-6 Nights
4 listings
14.8% of total
7-29 Nights
4 listings
14.8% of total
30+ Nights
11 listings
40.7% of total
Key Insights
- The most prevalent minimum stay requirement in Okuklje is 30+ Nights, adopted by 40.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40.7%) caters to monthly stays (30+ nights) in Okuklje, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.7% of Okuklje hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Okuklje.
Okuklje Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
22.2% of total
Moderate
2 listings
7.4% of total
Firm
3 listings
11.1% of total
Strict
16 listings
59.3% of total
Cancellation Policy Insights for Okuklje
- The prevailing Airbnb cancellation policy trend in Okuklje is Strict, used by 59.3% of listings.
- A majority (70.4%) of hosts in Okuklje utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 59.3% market standard in Okuklje.
- With 59.3% using Strict terms, this is a viable option in Okuklje, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Okuklje.
Okuklje STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Okuklje
- The overall average booking lead time for vacation rentals in Okuklje is 83 days.
- Guests book furthest in advance for stays during February (average 240 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Spring (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (83 days) as a baseline for your pricing and availability strategy in Okuklje.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 240 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Okuklje averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Okuklje (2025)
Amenity Prevalence
Amenity Insights for Okuklje
- Essential amenities in Okuklje that guests expect include: Wifi, Free parking on premises, Patio or balcony, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Hangers, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Okuklje: Wifi, Free parking on premises, Patio or balcony, Essentials, Hot water.
- Prioritize adding missing essentials: Patio or balcony, Essentials, Hot water.
- Consider adding popular differentiators like Refrigerator or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Okuklje to stay competitive.
Okuklje Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Okuklje
- The typical guest profile for Airbnb in Okuklje consists of predominantly international visitors (93%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 7.4% of guests.
- Key international markets include France (24.2%) and United Kingdom (18.9%).
- Top languages spoken are English (43.4%) followed by French (19.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Okuklje Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dugopolje | 21 | $2,974 | $353.22 | 53% |
| Srinjine | 36 | $2,851 | $383.80 | 47% |
| Strožanac Gornji | 42 | $2,749 | $370.33 | 43% |
| Majkovi | 18 | $2,580 | $314.87 | 45% |
| Općina Klis | 91 | $2,499 | $348.98 | 51% |
| Zavrelje | 14 | $2,282 | $433.67 | 55% |
| Grad Solin | 222 | $2,172 | $261.70 | 47% |
| Grubine | 29 | $2,137 | $340.54 | 45% |
| Donja Banda | 22 | $2,051 | $338.36 | 37% |
| Ledenice | 12 | $2,019 | $387.53 | 37% |