Plerguer, Brittany Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Plerguer, Brittany? Based on AirROI's 2025 dataset (June 2024 – May 2025), the short answer is $7,558 per year — at a $93 nightly rate, 36.5% occupancy, and a N/A RevPAR.
With just 18 active listings, Plerguer is a micro-market where moderate demand with room for well-positioned listings to outperform. The market trimmed 5.3% of its supply as weaker listings exited. For hosts in Plerguer, fewer competitors means an opportunity to capture share through operational excellence, smart pricing, and tapping underserved guest segments before the next growth cycle.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Plerguer?
In Plerguer, the headline Airbnb metrics are $7,558 in average annual revenue,36.5% occupancy, $93 ADR, and $0 in RevPAR, and guests book about 39 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Plerguer?
Understanding the monthly revenue variations for Airbnb listings in Plerguer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plerguer is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plerguer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,318+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,410 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $856 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $440, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Plerguer
What Is the Monthly Airbnb Occupancy Rate in Plerguer?
Maximize your bookings by understanding the Plerguer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plerguer:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Plerguer
What Is the Average Airbnb Nightly Rate in Plerguer?
Effective short term rental pricing strategy in Plerguer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plerguer typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $167+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $112 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Plerguer
What Is the RevPAR for Airbnb in Plerguer?
RevPAR in Plerguer is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Plerguer
RevPAR Insights for Plerguer
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Plerguer benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Plerguer?
Plerguer's peak Airbnb season falls in August, December, May, while the softest stretch is January, February, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, December, May)
- Revenue averages $1,528 per month
- Occupancy rates average 42.7%
- Daily rates average $101
Shoulder Season
- Revenue averages $1,060 per month
- Occupancy maintains around 38.0%
- Daily rates hold near $99
Low Season (January, February, June)
- Revenue drops to average $583 per month
- Occupancy decreases to average 23.3%
- Daily rates adjust to average $101
Seasonality Insights for Plerguer
- Airbnb seasonality in Plerguer is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Plerguer's highest earning potential, with monthly revenues climbing to $1,739, occupancy reaching 56.9%, and ADRs peaking at $110.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $335, occupancy could drop to 13.3%, and ADRs may adjust to $94.
- Lower occupancy paired with meaningful seasonality means hosts in Plerguer need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Plerguer, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Plerguer?
Low regulation and minimal registration activity in Plerguer, Brittany, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Plerguer to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Plerguer?
With a compact short-term rental market, Plerguer gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plerguer City Center | The heart of Plerguer with local shops, cafes, and restaurants. Ideal for travelers looking to experience local French culture and convenience. | Local markets, Historical buildings, Nearby hiking trails, Brittany cuisine restaurants |
| La Vallée de la Rance | A picturesque valley by the Rance River, popular for scenic views, walking trails, and outdoor activities. Great for nature lovers and tranquility seekers. | Rance River trails, Scenic viewpoints, Cycling paths, Water sports activities |
| Dol-de-Bretagne | Nearby town known for its medieval architecture and proximity to major attractions in Brittany. Great for tourists looking to explore the broader region. | Saint-Samson Cathedral, Medieval town center, Aquafoil waterpark, Nearby Mont Saint-Michel |
| Combourg | A charming town with a beautiful castle and serene lakes, perfect for families and history enthusiasts. Offers a peaceful retreat. | Château de Combourg, Lac de Combourg, Local artisan shops, Nature walks |
| Saint-Malo | Famous fortified city just a short drive away known for its beaches, historic old town, and maritime culture. Attracts lots of tourists year-round. | Saint-Malo Citadel, Beaches, Aquarium, Corsair Port |
| Cancale | Known for its stunning coastal views and fresh seafood, Cancale is a must-visit for foodies and beach lovers. It's perfect for gastronomic tourism. | Oyster farms, Coastal paths, Restaurants with sea views, Local festivals |
| Mont-Saint-Michel | Although slightly further away, this iconic island commune is a UNESCO World Heritage site and a popular tourist destination, making it excellent for hosting. | Mont-Saint-Michel Abbey, Tidal flats, Historic buildings, Culinary experiences |
| Fougères | Another nearby town with a wealth of medieval history, famous for its impressive castle and gardens. Ideal for history buffs and cultural tourists. | Château de Fougères, Botanical garden, Historic town center, Museums |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Plerguer offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Plerguer?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Plerguer
- The Plerguer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.1% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 27.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Plerguer, House properties are the most common (83.3%), reflecting the local real estate landscape.
- Houses represent a significant 83.3% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Plerguer Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Plerguer
- The dominant room capacity in Plerguer is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.1% of the active Airbnb listings in Plerguer, indicating a high concentration in these sizes.
Plerguer Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Plerguer
- The most common guest capacity trend in Plerguer vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Plerguer STR market, accounting for 50.0% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plerguer.
- On average, properties in Plerguer are equipped to host 2.9 guests.
What Amenities Do Airbnb Guests Expect in Plerguer?
Amenity Prevalence
Amenity Insights for Plerguer
- Essential amenities in Plerguer that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Plerguer: Heating.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Plerguer to stay competitive.
Dive Deeper: Advanced Plerguer STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plerguer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlerguer Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Plerguer
- The typical guest profile for Airbnb in Plerguer consists of primarily domestic travelers (87%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 87.0% of guests.
- Key international markets include France (87%) and Germany (4.3%).
- Top languages spoken are French (47.4%) followed by English (32%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Plerguer Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Plerguer
- The most common availability pattern in Plerguer falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Plerguer (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Plerguer?
Average Booking Lead Time by Month
Booking Lead Time Insights for Plerguer
- The overall average booking lead time for vacation rentals in Plerguer is 39 days.
- Guests book furthest in advance for stays during December (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (46 days avg.) sees the longest lead times, while Fall (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Plerguer.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Plerguer averages to identify opportunities for dynamic pricing adjustments.
Plerguer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
23.5% of total
2 Nights
7 listings
41.2% of total
3 Nights
3 listings
17.6% of total
4-6 Nights
1 listings
5.9% of total
7-29 Nights
1 listings
5.9% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Plerguer is 2 Nights, adopted by 41.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.7%) of the Plerguer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.2% of Plerguer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plerguer.
Plerguer Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
25% of total
Moderate
7 listings
43.8% of total
Firm
3 listings
18.8% of total
Strict
2 listings
12.5% of total
Cancellation Policy Insights for Plerguer
- The prevailing Airbnb cancellation policy trend in Plerguer is Moderate, used by 43.8% of listings.
- There's a relatively balanced mix between guest-friendly (68.8%) and stricter (31.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.8% market standard in Plerguer.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Plerguer.
What Do the Top Airbnb Listings in Plerguer Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Plerguerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Equestrian lodge typical Breton house
Entire Place • 2 bedrooms
Mireloup gite for 4 people
Entire Place • 2 bedrooms
An Ti Ruz
Entire Place • 1 bedroom
Country House
Entire Place • 2 bedrooms
Family vacation home
Entire Place • 5 bedrooms
Quiet house between St malo and Mont St Michel
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Plerguer?
Learn from the best! This table showcases top-performing Airbnb hosts in Plerguer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Manon | 1 | $25,753 | 102 | 4.86/5.0 |
| Mélaine & Guillaume | 1 | $16,585 | 35 | 4.94/5.0 |
| Emma | 1 | $15,766 | 75 | 4.96/5.0 |
| Jérôme | 1 | $11,468 | 33 | 4.94/5.0 |
| Luc | 2 | $11,098 | 40 | 4.96/5.0 |
| Alain | 1 | $9,468 | 182 | 4.90/5.0 |
| Host #84951164 | 1 | $9,102 | 0 | Not Rated |
| Carole | 1 | $7,735 | 47 | 4.91/5.0 |
| Anne | 1 | $7,687 | 145 | 4.85/5.0 |
| Pascal | 1 | $5,485 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plerguer.
How Does Plerguer's Airbnb Market Compare to Nearby Cities?
How does the Plerguer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with St Helier, Plerguer has 18 percentage points lower occupancy and about $131 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St Martin | 13 | $3,607 | $482.68 | 50% |
| Petiville | 12 | $2,892 | $370.94 | 31% |
| Saint Lawrence | 11 | $2,637 | $328.79 | 51% |
| Moulins-le-Carbonnel | 11 | $2,622 | $342.66 | 32% |
| St Ouen | 16 | $2,425 | $381.64 | 50% |
| St Clement | 15 | $2,396 | $228.46 | 51% |
| St Helier | 66 | $2,341 | $224.24 | 54% |
| Gonneville-en-Auge | 15 | $2,265 | $234.30 | 35% |
| Grouville | 21 | $2,244 | $218.63 | 51% |
| Vallon-sur-Gée | 11 | $2,213 | $385.44 | 26% |
Frequently Asked Questions About Airbnb in Plerguer
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Plerguer.
How much do Airbnb hosts make in Plerguer?
Plerguer hosts earn about $7,558 per year on average, with an average nightly rate of $93 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Plerguer, Brittany, not the ceiling for the best operators. Source: AirROI 2025 data, Plerguer market, June 2024 to May 2025.
What is the average Airbnb occupancy rate in Plerguer?
The average Airbnb occupancy rate in Plerguer is 36.5%. August is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Plerguer?
Listings in Plerguer average $93 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Plerguer?
Plerguer currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Plerguer?
AirROI currently classifies the short-term rental regulation level in Plerguer as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Plerguer?
RevPAR in Plerguer is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Plerguer?
Occupancy of 36.5% means Plerguer is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,558, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Plerguer?
The average booking lead time in Plerguer is about 39 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Plerguer?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Plerguer include Plerguer City Center, La Vallée de la Rance, Dol-de-Bretagne. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Plerguer?
entire_home listings make up 61.1% of the active supply in Plerguer. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Plerguer compare to nearby Airbnb markets?
Among neighboring markets, St Martin posts $43,281 in average annual revenue with 50.1% occupancy, compared to Plerguer's $7,558 and 36.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Plerguer?
August is the highest-revenue month in Plerguer, while June is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.