St Helier, St Helier Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in St Helier, St Helier? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $29,764 per year — at a $237 nightly rate, 54.2% occupancy, and a $133 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 58 active listings, St Helier is a boutique market where solid booking activity throughout the year. Supply grew 65.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in St Helier?
In St Helier, the headline Airbnb metrics are $29,764 in average annual revenue,54.2% occupancy, $237 ADR, and $133 in RevPAR, and guests book about 87 days in advance.
How Much Do Airbnb Hosts Earn Monthly in St Helier?
Understanding the monthly revenue variations for Airbnb listings in St Helier is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St Helier is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St Helier across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,748+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,271 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,787 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,645, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St Helier
What Is the Monthly Airbnb Occupancy Rate in St Helier?
Maximize your bookings by understanding the St Helier STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St Helier:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St Helier
What Is the Average Airbnb Nightly Rate in St Helier?
Effective short term rental pricing strategy in St Helier involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St Helier typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $428+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $270 or more.
- Typical properties (Median) charge around $196 per night.
- Entry-level properties (Bottom 25%) earn around $131 per night.
Average Daily Rate (ADR) Trend by Month in St Helier
What Is the RevPAR for Airbnb in St Helier?
RevPAR in St Helier is currently $133. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $69 RevPAR.
- Typical properties (Median) generate $96 RevPAR.
- Strong performers (Top 25%) earn $152 RevPAR.
- Best-in-class (Top 10%) achieve $235 RevPAR.
Average Monthly RevPAR Trend in St Helier
RevPAR Insights for St Helier
- The average RevPAR in St Helier is $133. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($235) and bottom 25% ($69) is $165, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these St Helier benchmarks. If your RevPAR falls below the median of $96, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $152+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in St Helier?
St Helier's peak Airbnb season falls in August, July, September, while the softest stretch is February, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $5,546 per month
- Occupancy rates average 70.1%
- Daily rates average $245
Shoulder Season
- Revenue averages $3,220 per month
- Occupancy maintains around 47.4%
- Daily rates hold near $247
Low Season (February, March, December)
- Revenue drops to average $1,978 per month
- Occupancy decreases to average 38.0%
- Daily rates adjust to average $267
Seasonality Insights for St Helier
- Airbnb seasonality in St Helier is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases St Helier's highest earning potential, with monthly revenues climbing to $5,947, occupancy reaching 72.5%, and ADRs peaking at $287.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,855, occupancy could drop to 35.9%, and ADRs may adjust to $224.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St Helier.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like St Helier, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in St Helier?
Low regulation and minimal registration activity in St Helier, St Helier, Jersey point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for St Helier to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in St Helier?
St Helier is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St. Aubin | Charming harborside village known for its picturesque scenery and culinary offerings. It attracts tourists looking for a relaxing atmosphere with easy access to the beach and local amenities. | St. Aubin's Bay, St. Aubin's Castle, Restaurants and cafes, Jersey Island Museum, Promenade along the coast |
| Liberation Square | Central area in St Helier, vibrant with modern amenities and easy transport access. Ideal for travelers wanting to explore Jersey’s capital and enjoy local shops and eateries. | Liberation Square, Jersey Museum, Elizabeth Castle, Howard Davis Park, Shopping on Queen Street |
| The Waterfront | Popular with visitors for its picturesque seaside walks and restaurants. A great spot for those looking to enjoy the coastal experience of St Helier. | Jersey Marina, La Corbière, Quayside restaurants, Seaside attractions, Festivals and events |
| Hill Street | Bustling street lined with shops, cafes, and local culture. This area attracts tourists looking for shopping and dining experiences in the heart of St Helier. | Shops on Hill Street, Local markets, Cafes and bistros, Cultural events, St. Helier Parish Church |
| Charing Cross | A vibrant area close to the central shopping district, perfect for those who enjoy being in the middle of city life. Offers easy access to attractions and amenities. | Shopping on King Street, Cafes and restaurants, Cultural venues, St. Helier’s entertainment options, Close to public transport |
| Victorian St. Helier | Historic part of St Helier featuring beautiful Victorian architecture. Draws guests interested in history and enjoying a unique ambiance. | Victorian buildings, Cultural heritage sites, Local art galleries, Parks and gardens, Historical tours |
| The Parade | A lively area that hosts various events and gatherings. A desirable location for visitors wanting to engage in local life and festivities. | Events at The Parade, Food markets, Cultural festivals, Nearby amenities, Coastal view areas |
| Green Street | Quiet residential area that's close to the town center, providing a peaceful retreat while still being accessible to attractions. Ideal for families and longer stays. | Residential park, Casual dining options, Local shops, Community events, Quick access to downtown |
With 8 distinct neighborhoods showing meaningful short-term rental activity, St Helier offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in St Helier?
Room Type Distribution
Property Type Distribution
Market Composition Insights for St Helier
- The St Helier Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.8% of the 58 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St Helier, Apartment/Condo properties are the most common (58.6%), reflecting the local real estate landscape.
- Houses represent a significant 22.4% portion, catering likely to families or larger groups.
- The presence of 12.1% Hotel/Boutique listings indicates integration with traditional hospitality.
St Helier Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St Helier
- The dominant room capacity in St Helier is 1 bedroom listings, making up 46.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.3% of the active Airbnb listings in St Helier, indicating a high concentration in these sizes.
St Helier Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St Helier
- The most common guest capacity trend in St Helier vacation rentals is listings accommodating 2 guests (27.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the St Helier STR market, accounting for 48.3% of listings.
- 12.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St Helier.
- On average, properties in St Helier are equipped to host 3.3 guests.
How Do Listings in St Helier Compare on Quality?
Listing quality in St Helier can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for St Helier
- At 24.7 photos per listing on average, St Helier hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 39.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the St Helier averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in St Helier?
Amenity Prevalence
Amenity Insights for St Helier
- Essential amenities in St Helier that guests expect include: TV, Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St Helier: TV, Heating, Wifi, Smoke alarm.
- Prioritize adding missing essentials: TV, Heating.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St Helier to stay competitive.
Which Airbnb Amenities Boost Revenue in St Helier?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in St Helier, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Bed linens | 89.7% | $32,044 | $10,004 | 220.3% |
Hot water | 91.4% | $31,476 | $11,614 | 171.0% |
Hangers | 89.7% | $31,524 | $14,505 | 117.3% |
Hair dryer | 87.9% | $31,791 | $14,997 | 112.0% |
Washer | 87.9% | $31,623 | $16,218 | 95.0% |
Dishwasher | 53.4% | $38,395 | $19,854 | 93.4% |
Dining table | 70.7% | $34,162 | $19,157 | 78.3% |
Dryer | 56.9% | $36,409 | $20,992 | 73.4% |
Board games | 31.0% | $42,009 | $24,254 | 73.2% |
Iron | 89.7% | $31,123 | $17,989 | 73.0% |
Revenue Impact Insights for St Helier
- Bed linens tops the revenue impact list with a 220.3% uplift — listings with this amenity earn $32,044 vs. $10,004 without it.
- Bed linens, Hot water, Hangers, Hair dryer, Washer, Iron — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced St Helier STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St Helier. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt Helier Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for St Helier
- The typical guest profile for Airbnb in St Helier consists of predominantly international visitors (100%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.0% of guests.
- Key international markets include United Kingdom (73.3%) and France (10.7%).
- Top languages spoken are English (58.9%) followed by French (18.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in St Helier?
Listings in St Helier average 4.85 out of 5 overall, with about 49.3 reviews per active listing and 37.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for St Helier
- With an overall rating of 4.85, St Helier listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.89), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
St Helier Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St Helier
- The most common availability pattern in St Helier falls within the 181-270 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St Helier (46.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in St Helier?
Average Booking Lead Time by Month
Booking Lead Time Insights for St Helier
- The overall average booking lead time for vacation rentals in St Helier is 87 days.
- Guests book furthest in advance for stays during August (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in St Helier.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these St Helier averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in St Helier?
Guests in St Helier stay about 5.6 nights on average, generating roughly 1,430 reservations and 24.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in St Helier
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for St Helier
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 24.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (7.5 nights) and shorten in Sep (4.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
St Helier Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
13.8% of total
2 Nights
4 listings
6.9% of total
3 Nights
5 listings
8.6% of total
4-6 Nights
10 listings
17.2% of total
7-29 Nights
3 listings
5.2% of total
30+ Nights
28 listings
48.3% of total
Key Insights
- The most prevalent minimum stay requirement in St Helier is 30+ Nights, adopted by 48.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (48.3%) caters to monthly stays (30+ nights) in St Helier, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 48.3% of St Helier hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 48.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St Helier.
St Helier Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
15 listings
25.9% of total
Moderate
9 listings
15.5% of total
Firm
29 listings
50% of total
Strict
5 listings
8.6% of total
Cancellation Policy Insights for St Helier
- The prevailing Airbnb cancellation policy trend in St Helier is Firm, used by 50% of listings.
- A majority (58.6%) of hosts in St Helier utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (8.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in St Helier.
- Using a Strict policy might deter some guests, as only 8.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in St Helier.
How Much Are Airbnb Cleaning Fees in St Helier?
Cleaning fees in St Helier are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for St Helier
- About 62.1% of St Helier listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $61 is close to the median ($65), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the St Helier median of $65. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in St Helier Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in St Helierbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Townhouse in St Helier
Entire Place • 4 bedrooms
Luxury 4 bed sea view with hot tub / games room
Entire Place • 4 bedrooms
Clean, Bright, 2 double bed ground floor flat
Entire Place • 2 bedrooms
2Bedroom with Sofa Bed at SACO Jersey Merlin House
Entire Place • 2 bedrooms
Aquila House: 2 Bed Victorian Apartment
Entire Place • 2 bedrooms
Bright and Cheerful 2 Bedroom Cottage with Parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in St Helier?
Learn from the best! This table showcases top-performing Airbnb hosts in St Helier based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jade | 8 | $254,476 | 251 | 4.85/5.0 |
| SACO Jersey Merlin House | 7 | $216,972 | 244 | 4.85/5.0 |
| Ashley | 2 | $138,433 | 117 | 4.92/5.0 |
| Sheryl | 1 | $118,480 | 5 | 5.00/5.0 |
| Chenny | 2 | $86,435 | 211 | 4.66/5.0 |
| William | 1 | $86,081 | 45 | 5.00/5.0 |
| Michael | 1 | $59,019 | 52 | 4.85/5.0 |
| Kirbs | 1 | $55,601 | 71 | 4.85/5.0 |
| Geoff | 1 | $43,918 | 12 | 4.92/5.0 |
| Steph | 1 | $41,486 | 86 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St Helier.
Who Are the Airbnb Hosts in St Helier?
St Helier is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for St Helier
- With 50.0% Superhosts, St Helier has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 62.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these St Helier averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in St Helier
These are the highest-grossing professional property management operations in St Helier, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jade | 8 | $254,476 | $217 | 48.3% | 4.85/5 |
Management Company Insights for St Helier
- The leading management company, Jade, operates 8 listings with $254,476 in gross revenue — a useful benchmark for what scale looks like in St Helier.
- Top managers average 8 properties each, suggesting professional management in St Helier still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does St Helier's Airbnb Market Compare to Nearby Cities?
How does the St Helier Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with West Parley, St Helier has 2 percentage points higher occupancy and about $22 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St Martin | 12 | $4,678 | $532.54 | 50% |
| Langton Herring | 15 | $3,891 | $339.32 | 43% |
| Osmington | 39 | $3,878 | $318.25 | 48% |
| Nettlestone | 20 | $3,828 | $445.56 | 40% |
| Furzehill | 10 | $3,768 | $287.60 | 46% |
| Shalfleet | 13 | $3,742 | $374.22 | 39% |
| West Lulworth | 90 | $3,539 | $336.91 | 45% |
| West Parley | 19 | $3,479 | $259.18 | 52% |
| Studland | 15 | $3,443 | $368.11 | 43% |
| Churchinford | 10 | $3,328 | $228.40 | 43% |
Frequently Asked Questions About Airbnb in St Helier
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for St Helier.
How much do Airbnb hosts make in St Helier?
St Helier hosts earn about $29,764 per year on average, with an average nightly rate of $237 and RevPAR of $133. Those figures describe the typical revenue environment for active listings in St Helier, St Helier, not the ceiling for the best operators. Source: AirROI 2026 data, St Helier market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in St Helier?
The average Airbnb occupancy rate in St Helier is 54.2%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in St Helier?
Listings in St Helier average $237 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in St Helier?
St Helier currently has about 58 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in St Helier?
AirROI currently classifies the short-term rental regulation level in St Helier as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in St Helier?
RevPAR in St Helier is about $133. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in St Helier?
At 54.2% occupancy, St Helier can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $29,764, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in St Helier?
The average booking lead time in St Helier is about 87 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in St Helier?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in St Helier include St. Aubin, Liberation Square, The Waterfront. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in St Helier?
entire_home listings make up 82.8% of the active supply in St Helier. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does St Helier compare to nearby Airbnb markets?
Among neighboring markets, St Martin posts $56,137 in average annual revenue with 49.9% occupancy, compared to St Helier's $29,764 and 54.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in St Helier?
The average Airbnb stay length in St Helier is about 5.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in St Helier?
Airbnb listings in St Helier average 4.85 out of 5 overall. About 37.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in St Helier?
Bed linens and Hot water are among the strongest revenue-linked amenities in St Helier. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in St Helier?
Yes. About 62.1% of active Airbnb listings in St Helier charge a cleaning fee, and the average fee is $61. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in St Helier?
A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.