Pierrelaye, Ile-de-France Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Pierrelaye, Ile-de-France? Based on AirROI's 2025 dataset (June 2024 – May 2025), the short answer is $8,645 per year — at a $258 nightly rate, 31.8% occupancy, and a N/A RevPAR.
With just 22 active listings, Pierrelaye is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 69.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Pierrelaye?
In Pierrelaye, the headline Airbnb metrics are $8,645 in average annual revenue,31.8% occupancy, $258 ADR, and $0 in RevPAR, and guests book about 39 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Pierrelaye?
Understanding the monthly revenue variations for Airbnb listings in Pierrelaye is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pierrelaye is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pierrelaye across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,532+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,104 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $906 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $337, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pierrelaye
What Is the Monthly Airbnb Occupancy Rate in Pierrelaye?
Maximize your bookings by understanding the Pierrelaye STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pierrelaye:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pierrelaye
What Is the Average Airbnb Nightly Rate in Pierrelaye?
Effective short term rental pricing strategy in Pierrelaye involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pierrelaye typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $592+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Pierrelaye
What Is the RevPAR for Airbnb in Pierrelaye?
RevPAR in Pierrelaye is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Pierrelaye
RevPAR Insights for Pierrelaye
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Pierrelaye benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Pierrelaye?
Pierrelaye's peak Airbnb season falls in July, June, September, while the softest stretch is January, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, September)
- Revenue averages $3,086 per month
- Occupancy rates average 33.7%
- Daily rates average $268
Shoulder Season
- Revenue averages $1,266 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $260
Low Season (January, March, April)
- Revenue drops to average $618 per month
- Occupancy decreases to average 23.5%
- Daily rates adjust to average $249
Seasonality Insights for Pierrelaye
- Airbnb seasonality in Pierrelaye is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Pierrelaye's highest earning potential, with monthly revenues climbing to $4,185, occupancy reaching 53.0%, and ADRs peaking at $280.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $522, occupancy could drop to 21.8%, and ADRs may adjust to $245.
- Lower occupancy paired with meaningful seasonality means hosts in Pierrelaye need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Pierrelaye, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Pierrelaye?
Low regulation and minimal registration activity in Pierrelaye, Ile-de-France, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Pierrelaye to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Pierrelaye?
With a compact short-term rental market, Pierrelaye gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre de Pierrelaye | The central area of Pierrelaye, offering easy access to shops, restaurants, and public transport. Great for travelers looking for convenience and local charm. | Église Saint-Denis, Local markets, Restaurants and cafés, Parks and recreational areas |
| Sarcelles | Close to Pierrelaye, Sarcelles offers a diverse cultural scene and good transport links to Paris, making it attractive for guests looking to explore the capital. | Parc Georges-Valbon, Les Flâneries de Sarcelles, Shopping centers, Cultural festivals |
| Cormeilles-en-Parisis | Nearby town with a quiet and residential atmosphere, perfect for families or travelers looking for a peaceful stay but still close to urban facilities. | Parc des Rugats, Local dining options, Cultural sites, A pleasant suburban environment |
| Herblay-sur-Seine | A charming suburb with scenic views along the Seine, great for those wanting a tranquil escape while being close to Paris’s attractions. | Parc de la Seine, Local historical sites, Seine riverside walks |
| Argenteuil | One of the larger suburbs near Pierrelaye, known for its rich history and access to the Seine, suitable for a variety of guests. | Argenteuil's bridges, Historical architecture, Seine boat tours, Local food markets |
| Beauchamp | A small but vibrant community that offers a blend of suburban life with easy access to larger urban areas, making it suitable for short-term rental. | Local parks, Community events, Dining options |
| Saint-Ouen-l'Aumône | A nearby town with various amenities and a vibrant community, appealing to visitors looking for a place away from the hustle of central Paris. | Parc de la Mairie, Historical landmarks, Local markets |
| Gonesse | Located further northeast, Gonesse combines suburban calm with proximity to Parc des Affaires, ideal for business travelers and families alike. | Local parks, Shopping areas, Cultural festivals, Primary urban facilities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Pierrelaye offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Pierrelaye?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pierrelaye
- The Pierrelaye Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pierrelaye, House properties are the most common (54.5%), reflecting the local real estate landscape.
- Houses represent a significant 54.5% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Pierrelaye Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pierrelaye
- The dominant room capacity in Pierrelaye is 1 bedroom listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.2% of the active Airbnb listings in Pierrelaye, indicating a high concentration in these sizes.
- A significant 22.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pierrelaye.
Pierrelaye Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pierrelaye
- The most common guest capacity trend in Pierrelaye vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Pierrelaye STR market, accounting for 40.9% of listings.
- 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pierrelaye.
- On average, properties in Pierrelaye are equipped to host 4.2 guests.
What Amenities Do Airbnb Guests Expect in Pierrelaye?
Amenity Prevalence
Amenity Insights for Pierrelaye
- Essential amenities in Pierrelaye that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pierrelaye: Wifi.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pierrelaye to stay competitive.
Dive Deeper: Advanced Pierrelaye STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pierrelaye. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPierrelaye Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Pierrelaye
- The typical guest profile for Airbnb in Pierrelaye consists of primarily domestic travelers (72%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 71.6% of guests.
- Key international markets include France (71.6%) and Belgium (4.5%).
- Top languages spoken are French (39.4%) followed by English (29.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Bordeaux.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Pierrelaye Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pierrelaye
- The most common availability pattern in Pierrelaye falls within the 271-366 days range, representing 86.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Pierrelaye (54.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Pierrelaye?
Average Booking Lead Time by Month
Booking Lead Time Insights for Pierrelaye
- The overall average booking lead time for vacation rentals in Pierrelaye is 39 days.
- Guests book furthest in advance for stays during June (average 200 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (116 days avg.) sees the longest lead times, while Spring (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Pierrelaye.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 200 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 116 days) to capture early planners.
- Monitor your own booking lead times against these Pierrelaye averages to identify opportunities for dynamic pricing adjustments.
Pierrelaye Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
30% of total
2 Nights
6 listings
30% of total
3 Nights
4 listings
20% of total
7-29 Nights
2 listings
10% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Pierrelaye is 1 Night, adopted by 30% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30% of Pierrelaye hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pierrelaye.
Pierrelaye Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
42.9% of total
Moderate
6 listings
42.9% of total
Firm
2 listings
14.3% of total
Cancellation Policy Insights for Pierrelaye
- The prevailing Airbnb cancellation policy trend in Pierrelaye is Flexible, used by 42.9% of listings.
- The market strongly favors guest-friendly terms, with 85.8% of listings offering Flexible or Moderate policies. This suggests guests in Pierrelaye may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.9% market standard in Pierrelaye.
- Regularly review your cancellation policy against competitors and market demand shifts in Pierrelaye.
What Do the Top Airbnb Listings in Pierrelaye Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pierrelayebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful villa with free parking on premises
Entire Place • 5 bedrooms
Maison toute équipée 130m²
Entire Place • 4 bedrooms
Beautiful 3P Jacuzzi house - the hillsides
Entire Place • 2 bedrooms
Maison proche de Paris (JO 2024)
Entire Place • 3 bedrooms
Welcome Home
Entire Place • 1 bedroom
Appartement T2 confortable
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Pierrelaye?
Learn from the best! This table showcases top-performing Airbnb hosts in Pierrelaye based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Perrine | 2 | $45,024 | 13 | 4.79/5.0 |
| Host #34968264 | 1 | $25,981 | 0 | Not Rated |
| W | 1 | $22,405 | 48 | 4.92/5.0 |
| Host #121489292 | 1 | $19,323 | 0 | Not Rated |
| Liudmila | 1 | $15,611 | 38 | 4.97/5.0 |
| Host #79434407 | 1 | $9,838 | 0 | Not Rated |
| Andre | 1 | $9,585 | 13 | 4.46/5.0 |
| Sci Desmo | 1 | $7,522 | 5 | 4.20/5.0 |
| Saida | 1 | $7,091 | 8 | 5.00/5.0 |
| Host #441863381 | 1 | $6,824 | 0 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pierrelaye.
How Does Pierrelaye's Airbnb Market Compare to Nearby Cities?
How does the Pierrelaye Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Rosoy-en-Multien, Pierrelaye has 16 percentage points lower occupancy and about $83 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mont-de-l'Enclus | 10 | $5,756 | $378.03 | 42% |
| Morienval | 12 | $4,731 | $382.71 | 28% |
| Lo-Reninge | 16 | $4,729 | $435.11 | 40% |
| La Couture-Boussey | 12 | $3,657 | $397.36 | 30% |
| Kluisbergen | 17 | $3,444 | $378.89 | 42% |
| Ellezelles | 14 | $3,299 | $268.41 | 44% |
| Rosoy-en-Multien | 17 | $3,290 | $340.82 | 48% |
| Unverre | 10 | $3,057 | $306.53 | 35% |
| Aix-en-Issart | 10 | $3,009 | $272.14 | 40% |
| Ronse - Renaix | 27 | $2,900 | $370.39 | 32% |
Frequently Asked Questions About Airbnb in Pierrelaye
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Pierrelaye.
How much do Airbnb hosts make in Pierrelaye?
Pierrelaye hosts earn about $8,645 per year on average, with an average nightly rate of $258 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Pierrelaye, Ile-de-France, not the ceiling for the best operators. Source: AirROI 2025 data, Pierrelaye market, June 2024 to May 2025.
What is the average Airbnb occupancy rate in Pierrelaye?
The average Airbnb occupancy rate in Pierrelaye is 31.8%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Pierrelaye?
Listings in Pierrelaye average $258 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Pierrelaye?
Pierrelaye currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Pierrelaye?
AirROI currently classifies the short-term rental regulation level in Pierrelaye as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Pierrelaye?
RevPAR in Pierrelaye is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Pierrelaye?
Occupancy of 31.8% means Pierrelaye is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,645, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Pierrelaye?
The average booking lead time in Pierrelaye is about 39 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Pierrelaye?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Pierrelaye include Centre de Pierrelaye, Sarcelles, Cormeilles-en-Parisis. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Pierrelaye?
entire_home listings make up 81.8% of the active supply in Pierrelaye. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Pierrelaye compare to nearby Airbnb markets?
Among neighboring markets, Mont-de-l'Enclus posts $69,070 in average annual revenue with 42.2% occupancy, compared to Pierrelaye's $8,645 and 31.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Pierrelaye?
July is the highest-revenue month in Pierrelaye, while March is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.