Jard-sur-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Jard-sur-Mer in 2025? Explore comprehensive Airbnb analytics for Jard-sur-Mer, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Jard-sur-Mer, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 220 active listings.

Whether you're considering an Airbnb investment in Jard-sur-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jard-sur-Mer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Jard-sur-Mer Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$135
The average rental revenue earned for an occupied room per day in Jard-sur-Mer.
Occupancy Rate(?)
42.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,369
Typical annual income for an Airbnb listing in Jard-sur-Mer. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-5.7%
Slight decrease (-5.7%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Jard-sur-Mer.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Jard-sur-Mer.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
220
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Jard-sur-Mer (2025)

Understanding the monthly revenue variations for Airbnb listings in Jard-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jard-sur-Mer is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jard-sur-Mer across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,954+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,820 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,079 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $622, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Jard-sur-Mer

Jard-sur-Mer Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Jard-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jard-sur-Mer:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Jard-sur-Mer

Average Daily Rate (ADR) Airbnb Trends in Jard-sur-Mer (2025)

Effective short term rental pricing strategy in Jard-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jard-sur-Mer typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $235+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $150 or more.
  • Typical properties (Median) charge around $105 per night.
  • Entry-level properties (Bottom 25%) earn around $80 per night.

Average Daily Rate (ADR) Trend by Month in Jard-sur-Mer

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Airbnb Seasonality Analysis & Trends in Jard-sur-Mer (2025)

Peak Season (August, July, September)
  • Revenue averages $2,474 per month
  • Occupancy rates average 60.0%
  • Daily rates average $134
Shoulder Season
  • Revenue averages $1,247 per month
  • Occupancy maintains around 31.0%
  • Daily rates hold near $136
Low Season (January, February, November)
  • Revenue drops to average $910 per month
  • Occupancy decreases to average 27.5%
  • Daily rates adjust to average $130

Seasonality Insights for Jard-sur-Mer

  • The Airbnb seasonality in Jard-sur-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Jard-sur-Mer's highest earning potential, with monthly revenues capable of climbing to $3,328, occupancy reaching a high of 75.9%, and ADRs peaking at $151.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $789, occupancy could drop to 24.6%, and ADRs may adjust down to $127.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jard-sur-Mer.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Jard-sur-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Jard-sur-Mer (2025)

Exploring the top neighborhoods for short-term rentals in Jard-sur-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
La Tranche-sur-Mer
A neighboring coastal town known for its beautiful beaches and family-friendly atmosphere, making it a sought-after destination for summer vacations.
Plage de la Tranche-sur-Mer, Les Sables-d'Olonne, Parc Naturel Régional de la Vendée, Canoeing and kayaking activities, Local seafood restaurants
Les Sables-d'Olonne
Famous for its stunning coastline and vibrant port, this location attracts tourists year-round for its beaches and events, catering to various travelers.
Les Sables-d'Olonne beach, Ile Penotte, Aquarium, Port Olona, Marche des Halles
Île de Ré
A picturesque island known for its charming villages, beaches, and cycling paths, perfect for travelers looking for a serene getaway.
Saint-Martin-de-Ré, Nature reserves, Beaches, Local markets, Cycling paths
Noirmoutier-en-l'Île
An island known for its natural beauty and historic architecture, popular with families and couples seeking a peaceful retreat.
Noirmoutier Castle, Beaches, Salt marshes, Nature walks, Local cuisine
Pornic
A lovely coastal town with a medieval castle and beautiful seafront, attracting families, tourists, and history enthusiasts alike.
Pornic Castle, Port of Pornic, Beaches, Grande plage de Pornic, Local shops
Bretignolles-sur-Mer
Offers stunning Atlantic beaches and a relaxed atmosphere, making it attractive for beachgoers and water sports enthusiasts.
Beaches, Surfing spots, Coastal walks, Local markets, Campsites
Château-d'Olonne
A quiet coastal area known for its nature reserves and beautiful scenery, great for those looking for tranquility.
Nature reserves, Beaches, Hiking trails, Local wildlife, Community events
Saint-Jean-de-Monts
Known for its long sandy beaches and as a great destination for cycling and outdoor activities, this area attracts many holidaymakers in summer.
Beaches, Cycling paths, Local festivals, Olonne forest, Aquatic center

Understanding Airbnb License Requirements & STR Laws in Jard-sur-Mer (2025)

While Jard-sur-Mer, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jard-sur-Mer to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Jard-sur-Mer (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Jard-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Large sea villa, spa & pool

Large sea villa, spa & pool

Entire Place • 6 bedrooms

$77,776
Revenue
35.3%
Occupancy
$870.68
Daily Rate
La Maison du pêcheur – Jacuzzi

La Maison du pêcheur – Jacuzzi

Entire Place • 2 bedrooms

$51,596
Revenue
64.8%
Occupancy
$210.27
Daily Rate
Home away from home- 5min from beach, shops & bars

Home away from home- 5min from beach, shops & bars

Entire Place • 3 bedrooms

$50,661
Revenue
59.9%
Occupancy
$199.33
Daily Rate
The White House with a sea view

The White House with a sea view

Entire Place • 4 bedrooms

$45,777
Revenue
54.8%
Occupancy
$202.90
Daily Rate
Large modern garden/sea house

Large modern garden/sea house

Entire Place • 8 bedrooms

$44,941
Revenue
51.1%
Occupancy
$319.84
Daily Rate
Villa Le Cyprès 170 m with heated swimming pool

Villa Le Cyprès 170 m with heated swimming pool

Entire Place • 4 bedrooms

$42,938
Revenue
43.1%
Occupancy
$435.65
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Jard-sur-Mer (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Jard-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Frédéric8$134,720814.48/5.0
Rémi2$87,827144.86/5.0
Boileau Immobilier11$63,746554.48/5.0
Nathalie3$52,1451254.97/5.0
Angélique1$51,5961294.92/5.0
Frederique1$50,661375.00/5.0
Philippe2$47,370834.96/5.0
Sylvie1$45,777215.00/5.0
Stephane1$44,94135.00/5.0
Vincent1$42,93855.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jard-sur-Mer.

Dive Deeper: Advanced Jard-sur-Mer STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jard-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Jard-sur-Mer Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Jard-sur-Mer

  • The Jard-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.2% of the 220 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Jard-sur-Mer, House properties are the most common (74.5%), reflecting the local real estate landscape.
  • Houses represent a significant 74.5% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 1.4%) offer potential for unique stay experiences.

Jard-sur-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Jard-sur-Mer

  • The dominant room capacity in Jard-sur-Mer is 2 bedrooms listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 53.6% of the active Airbnb listings in Jard-sur-Mer, indicating a high concentration in these sizes.
  • A significant 35.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jard-sur-Mer.

Jard-sur-Mer Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Jard-sur-Mer

  • The most common guest capacity trend in Jard-sur-Mer vacation rentals is listings accommodating 4 guests (28.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Jard-sur-Mer STR market, accounting for 48.2% of listings.
  • 43.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jard-sur-Mer.
  • On average, properties in Jard-sur-Mer are equipped to host 5.1 guests.

Jard-sur-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Jard-sur-Mer

  • The most common availability pattern in Jard-sur-Mer falls within the 271-366 days range, representing 62.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Jard-sur-Mer (46.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Jard-sur-Mer Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (4.3%)

1 Night

9 listings

4.3% of total

2 Nights (29.8%)

2 Nights

62 listings

29.8% of total

3 Nights (9.6%)

3 Nights

20 listings

9.6% of total

4-6 Nights (17.8%)

4-6 Nights

37 listings

17.8% of total

7-29 Nights (15.9%)

7-29 Nights

33 listings

15.9% of total

30+ Nights (22.6%)

30+ Nights

47 listings

22.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Jard-sur-Mer is 2 Nights, adopted by 29.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (22.6%) caters to monthly stays (30+ nights) in Jard-sur-Mer, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 29.8% of Jard-sur-Mer hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 22.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jard-sur-Mer.

Jard-sur-Mer Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

4 listings

1.9% of total

Flexible (17.7%)

Flexible

38 listings

17.7% of total

Moderate (20.5%)

Moderate

44 listings

20.5% of total

Firm (33%)

Firm

71 listings

33% of total

Strict (27%)

Strict

58 listings

27% of total

Cancellation Policy Insights for Jard-sur-Mer

  • The prevailing Airbnb cancellation policy trend in Jard-sur-Mer is Firm, used by 33% of listings.
  • A majority (60.0%) of hosts in Jard-sur-Mer utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 33% market standard in Jard-sur-Mer.
  • Regularly review your cancellation policy against competitors and market demand shifts in Jard-sur-Mer.

Jard-sur-Mer STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Jard-sur-Mer

  • The overall average booking lead time for vacation rentals in Jard-sur-Mer is 54 days.
  • Guests book furthest in advance for stays during July (average 75 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Jard-sur-Mer.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
  • Monitor your own booking lead times against these Jard-sur-Mer averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Jard-sur-Mer (2025)

Amenity data is currently unavailable for Jard-sur-Mer.

Jard-sur-Mer Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Jard-sur-Mer

  • The typical guest profile for Airbnb in Jard-sur-Mer consists of primarily domestic travelers (92%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 92.2% of guests.
  • Key international markets include France (92.2%) and Germany (2.5%).
  • Top languages spoken are French (51.1%) followed by English (31.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Nantes.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Jard-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Bourneau11$2,704$445.1532%
Saint-Hippolyte10$2,570$222.2038%
Laillé10$2,569$141.4242%
Sainte-Florence10$2,453$170.6053%
Nuaillé-d'Aunis10$2,448$365.4738%
Le Bois-Plage-en-Ré313$2,287$291.8642%
La Flotte404$2,197$246.4645%
Vouhé10$2,182$306.9837%
Gennes-Longuefuye11$2,148$282.1926%
Saint-Georges-des-Coteaux11$2,143$210.9545%

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