The Municipal District of Portlaoise Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in County Laois, Ireland

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in The Municipal District of Portlaoise in 2025? Explore comprehensive Airbnb analytics for The Municipal District of Portlaoise, County Laois, Ireland to uncover income potential. This 2025 STR market report for The Municipal District of Portlaoise, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.

Whether you're considering an Airbnb investment in The Municipal District of Portlaoise, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the The Municipal District of Portlaoise Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key The Municipal District of Portlaoise Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$130
The average rental revenue earned for an occupied room per day in The Municipal District of Portlaoise.
Occupancy Rate(?)
52.9%
High demand. Good booking frequency.
Median Annual Revenue(?)
$19,363
Typical annual income for an Airbnb listing in The Municipal District of Portlaoise. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.6%
Slight decrease (-1.6%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in The Municipal District of Portlaoise.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in The Municipal District of Portlaoise.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
29
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in The Municipal District of Portlaoise (2025)

Understanding the monthly revenue variations for Airbnb listings in The Municipal District of Portlaoise is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in The Municipal District of Portlaoise is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in The Municipal District of Portlaoise across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,865+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,557 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,461 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $979, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in The Municipal District of Portlaoise

The Municipal District of Portlaoise Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the The Municipal District of Portlaoise STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in The Municipal District of Portlaoise:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 56%.
  • Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in The Municipal District of Portlaoise

Average Daily Rate (ADR) Airbnb Trends in The Municipal District of Portlaoise (2025)

Effective short term rental pricing strategy in The Municipal District of Portlaoise involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in The Municipal District of Portlaoise typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $207+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
  • Typical properties (Median) charge around $82 per night.
  • Entry-level properties (Bottom 25%) earn around $57 per night.

Average Daily Rate (ADR) Trend by Month in The Municipal District of Portlaoise

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Airbnb Seasonality Analysis & Trends in The Municipal District of Portlaoise (2025)

Peak Season (May, June, April)
  • Revenue averages $2,476 per month
  • Occupancy rates average 56.9%
  • Daily rates average $133
Shoulder Season
  • Revenue averages $1,903 per month
  • Occupancy maintains around 56.6%
  • Daily rates hold near $130
Low Season (January, February, March)
  • Revenue drops to average $1,338 per month
  • Occupancy decreases to average 44.0%
  • Daily rates adjust to average $120

Seasonality Insights for The Municipal District of Portlaoise

  • The Airbnb seasonality in The Municipal District of Portlaoise shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases The Municipal District of Portlaoise's highest earning potential, with monthly revenues capable of climbing to $2,714, occupancy reaching a high of 63.8%, and ADRs peaking at $134.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,211, occupancy could drop to 41.1%, and ADRs may adjust down to $120.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in The Municipal District of Portlaoise.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these The Municipal District of Portlaoise seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in The Municipal District of Portlaoise (2025)

Exploring the top neighborhoods for short-term rentals in The Municipal District of Portlaoise? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Portlaoise Town Centre
The vibrant and bustling heart of Portlaoise with easy access to shops, restaurants, and amenities. A prime location for attracting tourists and business travelers alike.
Portlaoise Heritage Centre, Laois Shopping Centre, The River Barrow, County Laois Museum, Portlaoise Golf Club
Mountmellick
A charming town that offers a peaceful retreat with beautiful scenery. Ideal for visitors looking to explore the countryside and local culture.
Mountmellick Museum, The River Erkina, Mountmellick Soccer Club, Local craft shops
Laois GAA Grounds
Home to the local Gaelic Athletic Association, attracting sports fans during game days. A great option for visitors to experience Irish culture and sports.
O'Moore Park, Laois GAA Activities, Local Sports Events
The Slieve Bloom Mountains
This stunning mountain range is perfect for nature lovers and outdoor enthusiasts, providing excellent hiking and scenic views.
Slieve Bloom Mountain Trails, Ballykilcavan Brewery, Woodland Walks, Wildlife Watching
Kilminchy Village
A modern residential area just outside Portlaoise offering a tranquil environment with easy access to the town's amenities.
Kilminchy Lake, Local Restaurants, Parks and Recreation Areas
Timahoe
A tranquil village known for its historical sites and natural beauty, ideal for a serene getaway.
Timahoe Round Tower, St. Mochua's Church, Walking Trails
Annamoe
A picturesque neighborhood that offers a taste of rural Ireland, appealing to those who want a quiet stay close to natural beauty.
Annamoe River, Laois Nature Trails, Countryside Scenery
Ballybrittas
A quaint village providing peaceful surroundings with nearby access to lakes and nature, perfect for relaxation and outdoor activities.
Lough Ennell, Local Cafes, Walking Paths

Understanding Airbnb License Requirements & STR Laws in The Municipal District of Portlaoise (2025)

While The Municipal District of Portlaoise, County Laois, Ireland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for The Municipal District of Portlaoise to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in The Municipal District of Portlaoise (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in The Municipal District of Portlaoisebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Castle Meadow Airbnb

Castle Meadow Airbnb

Entire Place • 3 bedrooms

$45,866
Revenue
43.4%
Occupancy
$218.00
Daily Rate
Villa Jokubas
The Jungle

Villa Jokubas The Jungle

Entire Place • 1 bedroom

$44,870
Revenue
63.2%
Occupancy
$170.28
Daily Rate
CHIC Townhouse,centrally located

CHIC Townhouse,centrally located

Entire Place • 3 bedrooms

$38,553
Revenue
23.5%
Occupancy
$291.70
Daily Rate
Villa Jokubas
The Waterfall

Villa Jokubas The Waterfall

Entire Place • 1 bedroom

$37,860
Revenue
48.3%
Occupancy
$169.18
Daily Rate
Borris House

Borris House

Entire Place • 2 bedrooms

$37,424
Revenue
54.1%
Occupancy
$203.21
Daily Rate
Amazing Animal Adventure Cabin

Amazing Animal Adventure Cabin

Entire Place • 3 bedrooms

$34,434
Revenue
62.6%
Occupancy
$149.52
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in The Municipal District of Portlaoise (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in The Municipal District of Portlaoise based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Donatas2$82,7301964.99/5.0
James1$45,8661124.93/5.0
Monica1$38,553824.83/5.0
Roseita1$37,42435.00/5.0
Tracey1$34,4342494.87/5.0
Helen1$31,501145.00/5.0
Caroline2$28,6161974.89/5.0
Pat1$27,22964.83/5.0
Fergus1$26,385474.83/5.0
Fiona2$21,4841454.66/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in The Municipal District of Portlaoise.

Dive Deeper: Advanced The Municipal District of Portlaoise STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for The Municipal District of Portlaoise. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

The Municipal District of Portlaoise Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for The Municipal District of Portlaoise

  • The The Municipal District of Portlaoise Airbnb market composition is heavily skewed towards Private Room listings, which make up 58.6% of the 29 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in The Municipal District of Portlaoise, House properties are the most common (75.9%), reflecting the local real estate landscape.
  • Houses represent a significant 75.9% portion, catering likely to families or larger groups.
  • The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo, others (combined 6.8%) offer potential for unique stay experiences.

The Municipal District of Portlaoise Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for The Municipal District of Portlaoise

  • The dominant room capacity in The Municipal District of Portlaoise is 2 bedrooms listings, making up 24.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 41.3% of the active Airbnb listings in The Municipal District of Portlaoise, indicating a high concentration in these sizes.

The Municipal District of Portlaoise Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for The Municipal District of Portlaoise

  • The most common guest capacity trend in The Municipal District of Portlaoise vacation rentals is listings accommodating 2 guests (10.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the The Municipal District of Portlaoise STR market, accounting for 20.6% of listings.
  • 13.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in The Municipal District of Portlaoise.
  • On average, properties in The Municipal District of Portlaoise are equipped to host 2.1 guests.

The Municipal District of Portlaoise Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for The Municipal District of Portlaoise

  • The most common availability pattern in The Municipal District of Portlaoise falls within the 91-180 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 48.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in The Municipal District of Portlaoise (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 51.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

The Municipal District of Portlaoise Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (57.1%)

1 Night

16 listings

57.1% of total

2 Nights (28.6%)

2 Nights

8 listings

28.6% of total

3 Nights (10.7%)

3 Nights

3 listings

10.7% of total

7-29 Nights (3.6%)

7-29 Nights

1 listings

3.6% of total

Key Insights

  • The most prevalent minimum stay requirement in The Municipal District of Portlaoise is 1 Night, adopted by 57.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (85.7%) of the The Municipal District of Portlaoise Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 57.1% of The Municipal District of Portlaoise hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in The Municipal District of Portlaoise.

The Municipal District of Portlaoise Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (42.9%)

Flexible

12 listings

42.9% of total

Moderate (35.7%)

Moderate

10 listings

35.7% of total

Firm (14.3%)

Firm

4 listings

14.3% of total

Strict (7.1%)

Strict

2 listings

7.1% of total

Cancellation Policy Insights for The Municipal District of Portlaoise

  • The prevailing Airbnb cancellation policy trend in The Municipal District of Portlaoise is Flexible, used by 42.9% of listings.
  • The market strongly favors guest-friendly terms, with 78.6% of listings offering Flexible or Moderate policies. This suggests guests in The Municipal District of Portlaoise may expect booking flexibility.
  • Strict cancellation policies are quite rare (7.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 42.9% market standard in The Municipal District of Portlaoise.
  • Using a Strict policy might deter some guests, as only 7.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in The Municipal District of Portlaoise.

The Municipal District of Portlaoise STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for The Municipal District of Portlaoise

  • The overall average booking lead time for vacation rentals in The Municipal District of Portlaoise is 49 days.
  • Guests book furthest in advance for stays during July (average 104 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (99 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in The Municipal District of Portlaoise.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
  • Monitor your own booking lead times against these The Municipal District of Portlaoise averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in The Municipal District of Portlaoise (2025)

Amenity Prevalence

Amenity Insights for The Municipal District of Portlaoise

  • Essential amenities in The Municipal District of Portlaoise that guests expect include: Smoke alarm, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Wifi, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for The Municipal District of Portlaoise: Smoke alarm, Free parking on premises, Heating.
  • Prioritize adding missing essentials: Free parking on premises, Heating.
  • Consider adding popular differentiators like Hot water or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in The Municipal District of Portlaoise to stay competitive.

The Municipal District of Portlaoise Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for The Municipal District of Portlaoise

  • The typical guest profile for Airbnb in The Municipal District of Portlaoise consists of a mix of domestic (57%) and international guests, often arriving from nearby Dublin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 56.6% of guests.
  • Key international markets include Ireland (56.6%) and United Kingdom (17%).
  • Top languages spoken are English (59.7%) followed by French (8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the The Municipal District of Portlaoise Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Howth33$3,490$326.7047%
The Municipal District of Adare — Rathkeale81$3,319$259.0852%
Skerries33$3,040$236.5047%
The Municipal District of Kilkenny City59$2,959$234.1555%
Dublin2,732$2,868$227.5551%
The Municipal District of Ardee31$2,822$223.8643%
The Municipal District of Dundalk129$2,819$281.8740%
Malahide31$2,813$258.6152%
The Municipal District of Callan — Thomastown98$2,732$240.5446%
Carrick-on-Shannon11$2,721$394.5531%

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