El Sargento Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baja California Sur, Mexico

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in El Sargento in 2025? Explore comprehensive Airbnb analytics for El Sargento, Baja California Sur, Mexico to uncover income potential. This 2025 STR market report for El Sargento, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 258 active listings.

Whether you're considering an Airbnb investment in El Sargento, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the El Sargento Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key El Sargento Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$153
The average rental revenue earned for an occupied room per day in El Sargento.
Occupancy Rate(?)
30.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,344
Typical annual income for an Airbnb listing in El Sargento. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-3.1%
Slight decrease (-3.1%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in El Sargento.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in El Sargento.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
258
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in El Sargento (2025)

Understanding the monthly revenue variations for Airbnb listings in El Sargento is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in El Sargento is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in El Sargento across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,652+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,928 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $949 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $381, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in El Sargento

El Sargento Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the El Sargento STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in El Sargento:

  • Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in El Sargento

Average Daily Rate (ADR) Airbnb Trends in El Sargento (2025)

Effective short term rental pricing strategy in El Sargento involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in El Sargento typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $293+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
  • Typical properties (Median) charge around $107 per night.
  • Entry-level properties (Bottom 25%) earn around $72 per night.

Average Daily Rate (ADR) Trend by Month in El Sargento

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Airbnb Seasonality Analysis & Trends in El Sargento (2025)

Peak Season (March, January, February)
  • Revenue averages $2,119 per month
  • Occupancy rates average 42.5%
  • Daily rates average $164
Shoulder Season
  • Revenue averages $1,584 per month
  • Occupancy maintains around 31.4%
  • Daily rates hold near $155
Low Season (July, August, September)
  • Revenue drops to average $1,139 per month
  • Occupancy decreases to average 24.5%
  • Daily rates adjust to average $147

Seasonality Insights for El Sargento

  • The Airbnb seasonality in El Sargento shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases El Sargento's highest earning potential, with monthly revenues capable of climbing to $2,145, occupancy reaching a high of 43.9%, and ADRs peaking at $166.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,087, occupancy could drop to 21.9%, and ADRs may adjust down to $146.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in El Sargento.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these El Sargento seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in El Sargento (2025)

Exploring the top neighborhoods for short-term rentals in El Sargento? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
El Sargento Beach
Beautiful beach area known for its stunning sunsets and opportunities for water sports like kiteboarding and windsurfing. Attracts beach lovers and adventure seekers looking for a relaxing yet active lifestyle.
El Sargento Beach, Kiteboarding School, Wind Surfing Events, Local Seafood Restaurants, Sunset Viewing Spots
La Ventana Bay
Famous for its crystal clear waters and vibrant marine life, this bay is a hotspot for snorkeling, scuba diving, and fishing. Perfect for those looking for water adventures and a laid-back atmosphere.
La Ventana Beach, Scuba Diving Shops, Fishing Charters, Cabo Pulmo National Park, La Ventana Wind Sports
Los Barilles
A charming town offering you a mix of local culture and beautiful beaches. It’s great for families and travelers looking for a quiet but engaging experience with local charm.
Los Barilles Beach, Fishing Trips, Cultural Markets, Local Art Galleries, Explorer Tours
El Cardón
Less crowded than other beach areas, it's perfect for nature lovers and those who want tranquility while still being close to adventure spots. Suitable for eco-tourism and relaxation.
National Park, Hiking Trails, Wildlife Watching, Camping Areas, Star Gazing Spots
Pescadero
A small fishing village known for its stunning beaches and natural beauty. Ideal for those who want a peaceful location with beautiful landscapes and amazing food options.
Pescadero Beach, Organic Farm Tours, Surfing Spots, Local Restaurants, Natural Hot Springs
Boca de la Vinorama
A hidden gem on the East Cape of Baja known for its pristine beaches and relaxation. Great for those looking to escape the crowds and enjoy nature.
Quiet Beaches, Dolphin Watching, Surfing Opportunities, Local Markets, Scenic Hiking Trails
San Bartolo
Known for its art and culture, this area attracts artists and those interested in local crafts. Offering both beach access and cultural experiences makes it highly desirable.
Art Workshops, Cultural Festivals, Beautiful Coastline, Local Artisan Shops, Traditional Cuisine
Cabo Pulmo
Famous for its marine park, which is one of the few living coral reefs in North America. Attracts eco-tourists and divers eager to explore underwater life.
Cabo Pulmo National Park, Snorkeling Adventures, Diving Tours, Coral Reefs, Marine Wildlife Experiences

Understanding Airbnb License Requirements & STR Laws in El Sargento (2025)

While El Sargento, Baja California Sur, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for El Sargento to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 8% licensed listings)

Top Performing Airbnb Properties in El Sargento (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in El Sargentobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Mero

Casa Mero

Entire Place • 4 bedrooms

$109,448
Revenue
72.7%
Occupancy
$391.08
Daily Rate
Casa Vientus

Casa Vientus

Entire Place • 5 bedrooms

$93,229
Revenue
62.3%
Occupancy
$411.88
Daily Rate
Casa Piedra

Casa Piedra

Entire Place • 4 bedrooms

$87,567
Revenue
56.5%
Occupancy
$473.13
Daily Rate
Beautiful 5-bedroom Villa with pool and spa

Beautiful 5-bedroom Villa with pool and spa

Entire Place • 5 bedrooms

$85,042
Revenue
45.5%
Occupancy
$677.01
Daily Rate
Kite in Kite Out, Fast Internet, Family Friendly

Kite in Kite Out, Fast Internet, Family Friendly

Entire Place • 5 bedrooms

$84,900
Revenue
36.1%
Occupancy
$710.31
Daily Rate
Casa Bajamar Amazing view in La Ventana

Casa Bajamar Amazing view in La Ventana

Entire Place • 3 bedrooms

$62,773
Revenue
65.5%
Occupancy
$262.28
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in El Sargento (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in El Sargento based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Fer5$123,853554.95/5.0
Maximiliano2$112,1771004.86/5.0
Ana Luisa11$93,3981884.72/5.0
Gisela1$93,229844.90/5.0
Darinka1$87,567104.90/5.0
Jill1$85,042224.91/5.0
Karissa1$84,900325.00/5.0
Andy5$68,0053304.76/5.0
Bungalows La Tuna6$66,0992314.69/5.0
Natalia5$62,143584.70/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in El Sargento.

Dive Deeper: Advanced El Sargento STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for El Sargento. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

El Sargento Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for El Sargento

  • The El Sargento Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 258 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in El Sargento, House properties are the most common (48.8%), reflecting the local real estate landscape.
  • Houses represent a significant 48.8% portion, catering likely to families or larger groups.
  • The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 0.8%) offer potential for unique stay experiences.

El Sargento Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for El Sargento

  • The dominant room capacity in El Sargento is 1 bedroom listings, making up 51.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 75.6% of the active Airbnb listings in El Sargento, indicating a high concentration in these sizes.
  • With over half the market (51.2%) consisting of studios or 1-bedroom units, El Sargento is particularly well-suited for individuals or couples.

El Sargento Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for El Sargento

  • The most common guest capacity trend in El Sargento vacation rentals is listings accommodating 4 guests (30.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the El Sargento STR market, accounting for 56.2% of listings.
  • 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in El Sargento.
  • On average, properties in El Sargento are equipped to host 3.7 guests.

El Sargento Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for El Sargento

  • The most common availability pattern in El Sargento falls within the 271-366 days range, representing 75.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in El Sargento (38.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

El Sargento Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (22.4%)

1 Night

57 listings

22.4% of total

2 Nights (36.2%)

2 Nights

92 listings

36.2% of total

3 Nights (11.4%)

3 Nights

29 listings

11.4% of total

4-6 Nights (10.2%)

4-6 Nights

26 listings

10.2% of total

7-29 Nights (6.3%)

7-29 Nights

16 listings

6.3% of total

30+ Nights (13.4%)

30+ Nights

34 listings

13.4% of total

Key Insights

  • The most prevalent minimum stay requirement in El Sargento is 2 Nights, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (13.4%) caters to monthly stays (30+ nights) in El Sargento, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 36.2% of El Sargento hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 13.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in El Sargento.

El Sargento Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

2 listings

0.9% of total

Flexible (22.2%)

Flexible

49 listings

22.2% of total

Moderate (20.4%)

Moderate

45 listings

20.4% of total

Firm (22.6%)

Firm

50 listings

22.6% of total

Strict (33.9%)

Strict

75 listings

33.9% of total

Cancellation Policy Insights for El Sargento

  • The prevailing Airbnb cancellation policy trend in El Sargento is Strict, used by 33.9% of listings.
  • A majority (56.5%) of hosts in El Sargento utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 33.9% market standard in El Sargento.
  • With 33.9% using Strict terms, this is a viable option in El Sargento, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in El Sargento.

El Sargento STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for El Sargento

  • The overall average booking lead time for vacation rentals in El Sargento is 50 days.
  • Guests book furthest in advance for stays during April (average 77 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (60 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in El Sargento.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
  • Monitor your own booking lead times against these El Sargento averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in El Sargento (2025)

Amenity Prevalence

Amenity Insights for El Sargento

  • Essential amenities in El Sargento that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Free parking on premises, Air conditioning are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for El Sargento: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in El Sargento to stay competitive.

El Sargento Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for El Sargento

  • The typical guest profile for Airbnb in El Sargento consists of predominantly international visitors (66%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 34.2% of guests.
  • Key international markets include United States (45%) and Mexico (34.2%).
  • Top languages spoken are English (47.1%) followed by Spanish (36.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Mexico.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the El Sargento Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
La Ribera40$4,554$501.8735%
Cabo Frailes12$3,208$645.8428%
San José del Cabo1,444$2,395$473.4433%
Baja California Sur32$2,338$443.6631%
The Beach35$2,037$407.0838%
La Boca de la Palma20$2,023$228.2030%
Todos Santos450$1,909$258.6234%
Cerritos Beach25$1,863$227.2639%
Los Barriles176$1,682$212.1035%
El Pescadero389$1,663$242.9232%

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