Heroica Mulegé Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baja California Sur, Mexico
Is Airbnb profitable in Heroica Mulegé in 2025? Explore comprehensive Airbnb analytics for Heroica Mulegé, Baja California Sur, Mexico to uncover income potential. This 2025 STR market report for Heroica Mulegé, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Heroica Mulegé, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Heroica Mulegé Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Heroica Mulegé Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Heroica Mulegé (2025)
Understanding the monthly revenue variations for Airbnb listings in Heroica Mulegé is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Heroica Mulegé is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Heroica Mulegé across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,670+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,724 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,057 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $526, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Heroica Mulegé
Heroica Mulegé Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Heroica Mulegé STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Heroica Mulegé:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Heroica Mulegé
Average Daily Rate (ADR) Airbnb Trends in Heroica Mulegé (2025)
Effective short term rental pricing strategy in Heroica Mulegé involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Heroica Mulegé typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $158+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $100 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Heroica Mulegé
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Airbnb Seasonality Analysis & Trends in Heroica Mulegé (2025)
Peak Season (July, June, August)
- Revenue averages $1,801 per month
- Occupancy rates average 57.5%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,287 per month
- Occupancy maintains around 42.0%
- Daily rates hold near $92
Low Season (February, November, December)
- Revenue drops to average $1,003 per month
- Occupancy decreases to average 37.1%
- Daily rates adjust to average $85
Seasonality Insights for Heroica Mulegé
- The Airbnb seasonality in Heroica Mulegé shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Heroica Mulegé's highest earning potential, with monthly revenues capable of climbing to $2,056, occupancy reaching a high of 70.8%, and ADRs peaking at $97.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $949, occupancy could drop to 33.9%, and ADRs may adjust down to $83.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Heroica Mulegé.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Heroica Mulegé seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Heroica Mulegé (2025)
Exploring the top neighborhoods for short-term rentals in Heroica Mulegé? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| El Descanso | A peaceful coastal area known for its beautiful beaches and local charm. Perfect for tourists looking for a relaxing getaway with close proximity to nature and marine activities. | Playa El Descanso, Isla Partida, Kayaking Tours, Local Seafood Restaurants, Scuba Diving and Snorkeling |
| San Ignacio | A historical town with rich culture and stunning desert landscapes. Attracts travelers interested in nature and history, offering a unique glimpse into the region's heritage and biodiversity. | Mission San Ignacio Kadakaamán, Laguna San Ignacio, Local Art Galleries, Historic Plaza, Wildlife Viewing |
| Bahía de Los Ángeles | Famous for its beautiful bay and marine life, it's a hotspot for eco-tourism and adventure-seekers looking to explore the Sea of Cortez and its vibrant ecosystems. | Bahía de Los Ángeles beaches, Marine Research Center, Whale Watching Tours, Scuba Diving Spots, Local Festivals |
| Mulegé | A quaint desert town that offers a mix of history and outdoor activities. Its scenic beauty and historical significance attract many visitors interested in both relaxation and adventure. | Mulegé Mission, Mulegé River, Laguna de San Ignacio, Historic Buildings, Local Markets |
| Punta Chivato | Known for its stunning coastline and private beaches, it's ideal for travelers seeking seclusion and luxury along with outdoor activities like fishing and snorkeling. | Punta Chivato Beach, Private Villas, Fishing Tours, Snorkeling Spots, Breathtaking Sunsets |
| Villa Jesus Maria | A tranquil spot preferred by those looking for a quiet retreat in nature, surrounded by picturesque landscapes and opportunities for hiking and bird watching. | Bird Watching Hotspots, Walking Trails, Historic Missions, Local Farming Activities, Peaceful Coves |
| Constitución | A small town with rich cultural heritage, offering a gateway to beautiful natural parks and a less touristy experience for travelers seeking authenticity. | Local Markets, Cultural Festivals, Nearby Natural Parks, Historical Landmarks, Community Events |
| Las Barrancas | An off-the-beaten-path location featuring scenic cliffs and stunning ocean views, ideal for outdoor enthusiasts and photographers wanting to capture the beauty of nature. | Cliffside Views, Nature Trails, Photography Spot, Campgrounds, Local Flora and Fauna |
Understanding Airbnb License Requirements & STR Laws in Heroica Mulegé (2025)
While Heroica Mulegé, Baja California Sur, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Heroica Mulegé to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Heroica Mulegé (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Heroica Mulegébased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa De Roca Luxury Villa on the Bay of Concepcion
Entire Place • 3 bedrooms
Sunrise Villa - Baja Beach Villa w/ Amazing Views!
Entire Place • 4 bedrooms
RENT mULEGE #3 - Casa Verde - Luxury Rental Home
Entire Place • 2 bedrooms
Gina House with Pool & Lighthouse view in Mulege
Entire Place • 2 bedrooms
RENT mULEGE #1 - Casa Roja - Luxury Rental Home
Entire Place • 2 bedrooms
Casa Flores in the Oasis Rio Baja
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Heroica Mulegé (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Heroica Mulegé based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Clementines | 9 | $106,647 | 1158 | 4.84/5.0 |
| Antonia | 5 | $92,768 | 547 | 4.86/5.0 |
| Adam | 3 | $92,465 | 197 | 4.96/5.0 |
| Ibel | 12 | $84,251 | 637 | 4.78/5.0 |
| Amy | 1 | $67,244 | 22 | 4.86/5.0 |
| Ryan | 1 | $50,741 | 23 | 4.61/5.0 |
| Steve | 3 | $39,297 | 128 | 4.72/5.0 |
| Robin | 5 | $39,185 | 208 | 4.73/5.0 |
| Georgina | 1 | $37,937 | 75 | 4.93/5.0 |
| Melissa | 3 | $37,230 | 37 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Heroica Mulegé.
Dive Deeper: Advanced Heroica Mulegé STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Heroica Mulegé. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHeroica Mulegé Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Heroica Mulegé
- The Heroica Mulegé Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.8% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Heroica Mulegé, House properties are the most common (58%), reflecting the local real estate landscape.
- Houses represent a significant 58% portion, catering likely to families or larger groups.
- The presence of 15.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.4%) offer potential for unique stay experiences.
Heroica Mulegé Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Heroica Mulegé
- The dominant room capacity in Heroica Mulegé is 1 bedroom listings, making up 42% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.2% of the active Airbnb listings in Heroica Mulegé, indicating a high concentration in these sizes.
Heroica Mulegé Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Heroica Mulegé
- The most common guest capacity trend in Heroica Mulegé vacation rentals is listings accommodating 2 guests (21.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Heroica Mulegé STR market, accounting for 43.4% of listings.
- 30.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Heroica Mulegé.
- On average, properties in Heroica Mulegé are equipped to host 4.2 guests.
Heroica Mulegé Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Heroica Mulegé
- The most common availability pattern in Heroica Mulegé falls within the 181-270 days range, representing 44.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Heroica Mulegé (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Heroica Mulegé Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
44 listings
67.7% of total
2 Nights
4 listings
6.2% of total
3 Nights
9 listings
13.8% of total
4-6 Nights
1 listings
1.5% of total
7-29 Nights
1 listings
1.5% of total
30+ Nights
6 listings
9.2% of total
Key Insights
- The most prevalent minimum stay requirement in Heroica Mulegé is 1 Night, adopted by 67.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.9%) of the Heroica Mulegé Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 67.7% of Heroica Mulegé hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Heroica Mulegé.
Heroica Mulegé Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
31.7% of total
Moderate
33 listings
52.4% of total
Firm
7 listings
11.1% of total
Strict
3 listings
4.8% of total
Cancellation Policy Insights for Heroica Mulegé
- The prevailing Airbnb cancellation policy trend in Heroica Mulegé is Moderate, used by 52.4% of listings.
- The market strongly favors guest-friendly terms, with 84.1% of listings offering Flexible or Moderate policies. This suggests guests in Heroica Mulegé may expect booking flexibility.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.4% market standard in Heroica Mulegé.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Heroica Mulegé.
Heroica Mulegé STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Heroica Mulegé
- The overall average booking lead time for vacation rentals in Heroica Mulegé is 47 days.
- Guests book furthest in advance for stays during March (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Heroica Mulegé.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Heroica Mulegé averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Heroica Mulegé (2025)
Amenity Prevalence
Amenity Insights for Heroica Mulegé
- Essential amenities in Heroica Mulegé that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Air conditioning, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Heroica Mulegé: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Kitchen or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Heroica Mulegé to stay competitive.
Heroica Mulegé Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Heroica Mulegé
- The typical guest profile for Airbnb in Heroica Mulegé consists of a mix of domestic (49%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 49.0% of guests.
- Key international markets include Mexico (49%) and United States (42.3%).
- Top languages spoken are Spanish (45.4%) followed by English (41.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Heroica Mulegé Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Carlos | 81 | $2,556 | $326.50 | 26% |
| Marina Real | 13 | $2,236 | $547.81 | 26% |
| Condominios Pilar | 44 | $1,960 | $240.36 | 37% |
| Nopoló | 115 | $1,684 | $235.44 | 37% |
| El Tomate | 131 | $1,608 | $181.16 | 31% |
| San Carlos Nuevo Guaymas | 620 | $1,298 | $193.06 | 28% |
| El Renacimiento | 15 | $1,190 | $191.28 | 30% |
| Loreto | 286 | $1,101 | $128.57 | 35% |
| Guaymas | 117 | $931 | $110.48 | 29% |
| San Juanico | 21 | $725 | $122.44 | 26% |