La Palmilla Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baja California Sur, Mexico

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in La Palmilla in 2025? Explore comprehensive Airbnb analytics for La Palmilla, Baja California Sur, Mexico to uncover income potential. This 2025 STR market report for La Palmilla, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 26 active listings.

Whether you're considering an Airbnb investment in La Palmilla, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Palmilla Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key La Palmilla Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$337
The average rental revenue earned for an occupied room per day in La Palmilla.
Occupancy Rate(?)
34.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$23,911
Typical annual income for an Airbnb listing in La Palmilla. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-34.7%
Significant decrease (-34.7%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in La Palmilla.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in La Palmilla.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
26
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in La Palmilla (2025)

Understanding the monthly revenue variations for Airbnb listings in La Palmilla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Palmilla is typically August, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Palmilla across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $9,789+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,770 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,153 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $959, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in La Palmilla

La Palmilla Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the La Palmilla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Palmilla:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in La Palmilla

Average Daily Rate (ADR) Airbnb Trends in La Palmilla (2025)

Effective short term rental pricing strategy in La Palmilla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Palmilla typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $473+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $344 or more.
  • Typical properties (Median) charge around $179 per night.
  • Entry-level properties (Bottom 25%) earn around $124 per night.

Average Daily Rate (ADR) Trend by Month in La Palmilla

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Airbnb Seasonality Analysis & Trends in La Palmilla (2025)

Peak Season (August, July, April)
  • Revenue averages $5,615 per month
  • Occupancy rates average 37.2%
  • Daily rates average $332
Shoulder Season
  • Revenue averages $4,049 per month
  • Occupancy maintains around 40.7%
  • Daily rates hold near $334
Low Season (January, June, September)
  • Revenue drops to average $2,720 per month
  • Occupancy decreases to average 28.0%
  • Daily rates adjust to average $334

Seasonality Insights for La Palmilla

  • The Airbnb seasonality in La Palmilla shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases La Palmilla's highest earning potential, with monthly revenues capable of climbing to $6,866, occupancy reaching a high of 47.5%, and ADRs peaking at $346.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,894, occupancy could drop to 20.0%, and ADRs may adjust down to $328.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Palmilla.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these La Palmilla seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in La Palmilla (2025)

Exploring the top neighborhoods for short-term rentals in La Palmilla? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cabo San Lucas
A world-renowned resort city known for its stunning beaches, vibrant nightlife, and luxury accommodations. It's a prime tourist destination with a high demand for short-term rentals.
The Arch of Cabo San Lucas, Lover's Beach, Cabo Wabo Cantina, Medano Beach, Marina Cabo San Lucas
San José del Cabo
A charming town with a more laid-back atmosphere compared to Cabo San Lucas, featuring art galleries, historic buildings, and beautiful beaches. Popular for family vacations and art enthusiasts.
San José Estuary, Art Walk, Historic District, Plaza Mijares, Palmilla Beach
Todos Santos
A picturesque town known for its arts scene and surf culture. It attracts tourists looking for a more authentic and cultural experience away from the busier tourist areas.
Hotel California, Playa de los Cerritos, Todos Santos Museum, Palm-lined streets, Local art galleries
La Paz
The capital of Baja California Sur, known for its stunning waterfront and beautiful natural resources. It’s increasingly becoming a popular spot for tourists seeking adventure and relaxation.
Malecon, Balandra Beach, Isla Espiritu Santo, La Paz Cathedral, Playa El Tecolote
La Palmilla Beach
A tranquil and beautiful beach area with luxury resorts and stunning ocean views. Ideal for those looking for a peaceful getaway and high-end amenities.
Palmilla Beach, Los Cabos Golf Club, Resort spas, Fine dining, Water sports
East Cape
Less developed and more serene than Cabo. It offers stunning beaches and a chance to experience nature. Popular with eco-tourists and those seeking outdoor adventures.
El Cardonal beach, Las Palmas beach, Cabo Pulmo National Park, Surfing and fishing spots, Desert landscapes
Pueblo Bonito Sunset Beach
A luxurious resort area offering beautiful views of the Pacific Ocean and excellent amenities. A favorite for travelers seeking relaxation and upscale experiences.
Sunset Beach, Spa services, Fine dining restaurants, Infinity pools, Private beach access
Mision de Loreto
A charming and less touristy destination that offers cultural experiences, beautiful landscapes, and proximity to National Parks. Attracts visitors looking for a more authentic Baja experience.
Loreto Bay National Park, Mission San Javier, Local seafood restaurants, Diving and kayaking spots, Historical sites

Understanding Airbnb License Requirements & STR Laws in La Palmilla (2025)

While La Palmilla, Baja California Sur, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Palmilla to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in La Palmilla (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in La Palmillabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Piedra Blanca

Casa Piedra Blanca

Entire Place • 5 bedrooms

$149,568
Revenue
19.8%
Occupancy
$2974.23
Daily Rate
COASTAL HOUSE * Dream-like Beachfront Escape *

COASTAL HOUSE * Dream-like Beachfront Escape *

Entire Place • 2 bedrooms

$69,631
Revenue
36.1%
Occupancy
$553.35
Daily Rate
Baja Hacienda with Stunning Views and a Lap Pool

Baja Hacienda with Stunning Views and a Lap Pool

Entire Place • 2 bedrooms

$66,255
Revenue
69.3%
Occupancy
$287.37
Daily Rate
Casa Moonshine 3 casitas, private pool, AC

Casa Moonshine 3 casitas, private pool, AC

Entire Place • 4 bedrooms

$60,771
Revenue
51.3%
Occupancy
$386.36
Daily Rate
Casa Moonshine 2 casitas, private pool, AC

Casa Moonshine 2 casitas, private pool, AC

Entire Place • 2 bedrooms

$40,654
Revenue
50.5%
Occupancy
$289.91
Daily Rate
8 Horizons, panoramic view home on the East Cape.

8 Horizons, panoramic view home on the East Cape.

Entire Place • 2 bedrooms

$38,997
Revenue
45.0%
Occupancy
$315.41
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in La Palmilla (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in La Palmilla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Francisco1$149,56835.00/5.0
Susan2$101,425184.90/5.0
Tyler2$91,266394.96/5.0
Michelle1$66,255784.94/5.0
Poli3$40,589744.82/5.0
Michael1$29,096105.00/5.0
Casa Namaste1$27,471434.88/5.0
Paul4$25,6261064.93/5.0
Phillip1$18,50465.00/5.0
Mary2$17,528154.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Palmilla.

Dive Deeper: Advanced La Palmilla STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Palmilla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

La Palmilla Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for La Palmilla

  • The La Palmilla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 26 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in La Palmilla, House properties are the most common (80.8%), reflecting the local real estate landscape.
  • Houses represent a significant 80.8% portion, catering likely to families or larger groups.
  • The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.

La Palmilla Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for La Palmilla

  • The dominant room capacity in La Palmilla is 1 bedroom listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 77.0% of the active Airbnb listings in La Palmilla, indicating a high concentration in these sizes.
  • A significant 23.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Palmilla.

La Palmilla Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for La Palmilla

  • The most common guest capacity trend in La Palmilla vacation rentals is listings accommodating 2 guests (42.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the La Palmilla STR market, accounting for 57.7% of listings.
  • A significant 42.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in La Palmilla.
  • 23.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Palmilla.
  • On average, properties in La Palmilla are equipped to host 4.0 guests.

La Palmilla Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for La Palmilla

  • The most common availability pattern in La Palmilla falls within the 271-366 days range, representing 69.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in La Palmilla (42.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

La Palmilla Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

2 Nights (28%)

2 Nights

7 listings

28% of total

3 Nights (32%)

3 Nights

8 listings

32% of total

4-6 Nights (24%)

4-6 Nights

6 listings

24% of total

7-29 Nights (4%)

7-29 Nights

1 listings

4% of total

30+ Nights (12%)

30+ Nights

3 listings

12% of total

Key Insights

  • The most prevalent minimum stay requirement in La Palmilla is 3 Nights, adopted by 32% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (12%) caters to monthly stays (30+ nights) in La Palmilla, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 32% of La Palmilla hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Palmilla.

La Palmilla Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

3.8% of total

Flexible

1 listings

3.8% of total

Moderate (19.2%)

Moderate

5 listings

19.2% of total

Firm (34.6%)

Firm

9 listings

34.6% of total

Strict (38.5%)

Strict

10 listings

38.5% of total

Cancellation Policy Insights for La Palmilla

  • The prevailing Airbnb cancellation policy trend in La Palmilla is Strict, used by 38.5% of listings.
  • A majority (73.1%) of hosts in La Palmilla utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 38.5% market standard in La Palmilla.
  • With 38.5% using Strict terms, this is a viable option in La Palmilla, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in La Palmilla.

La Palmilla STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for La Palmilla

  • The overall average booking lead time for vacation rentals in La Palmilla is 57 days.
  • Guests book furthest in advance for stays during May (average 99 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (83 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in La Palmilla.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
  • During July, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 83 days) to capture early planners.
  • Monitor your own booking lead times against these La Palmilla averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in La Palmilla (2025)

Amenity data is currently unavailable for La Palmilla.

La Palmilla Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for La Palmilla

  • The typical guest profile for Airbnb in La Palmilla consists of predominantly international visitors (92%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 7.7% of guests.
  • Key international markets include United States (78.8%) and Canada (11.5%).
  • Top languages spoken are English (66.7%) followed by French (16.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Canada.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the La Palmilla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
La Ribera36$4,186$415.8436%
Cabo San Lucas2,554$2,635$377.4336%
Cabo Frailes12$2,617$460.7929%
San José del Cabo1,201$2,571$375.5937%
La Boca de la Palma20$2,241$232.4531%
Cerritos Beach21$2,204$243.1541%
Todos Santos445$2,061$263.4635%
El Tezal376$2,057$217.2743%
Baja California Sur36$2,046$334.8531%
Los Cerritos29$1,996$263.5138%

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