Loreto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baja California Sur, Mexico
Is Airbnb profitable in Loreto in 2025? Explore comprehensive Airbnb analytics for Loreto, Baja California Sur, Mexico to uncover income potential. This 2025 STR market report for Loreto, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 286 active listings.
Whether you're considering an Airbnb investment in Loreto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Loreto Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Loreto Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Loreto (2025)
Understanding the monthly revenue variations for Airbnb listings in Loreto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Loreto is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Loreto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,497+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,767 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $899 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $410, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Loreto
Loreto Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Loreto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Loreto:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Loreto
Average Daily Rate (ADR) Airbnb Trends in Loreto (2025)
Effective short term rental pricing strategy in Loreto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Loreto typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Loreto
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Airbnb Seasonality Analysis & Trends in Loreto (2025)
Peak Season (April, February, May)
- Revenue averages $1,960 per month
- Occupancy rates average 41.3%
- Daily rates average $137
Shoulder Season
- Revenue averages $1,575 per month
- Occupancy maintains around 39.1%
- Daily rates hold near $136
Low Season (August, September, October)
- Revenue drops to average $1,082 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $135
Seasonality Insights for Loreto
- The Airbnb seasonality in Loreto shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Loreto's highest earning potential, with monthly revenues capable of climbing to $2,210, occupancy reaching a high of 53.4%, and ADRs peaking at $138.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $982, occupancy could drop to 27.4%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Loreto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Loreto seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Loreto (2025)
Exploring the top neighborhoods for short-term rentals in Loreto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Paz | The capital of Baja California Sur and a popular destination for tourists seeking adventure and relaxation. Known for its beautiful beaches, rich marine life, and vibrant culture. | Malecón, Balandra Beach, Isla Espíritu Santo, Museo de La Paz, Cerro de La Cruz |
| Todos Santos | A charming town known for its artistic community, historic buildings, and stunning beaches. Attracts visitors looking for a laid-back, cultural experience away from the hustle and bustle. | Hotel California, Playa Cerritos, Todos Santos Plaza, Los Pinos Park, art galleries |
| Loreto Bay | A beautiful bay known for its tranquility and stunning landscapes. It's a great location for eco-tourism and outdoor activities such as kayaking and whale watching. | Loreto Bay National Marine Park, Isla del Carmen, Loreto Mission, Las Caletas, beautiful hiking trails |
| Puerto Escondido | A sheltered bay that is perfect for boating and water sports. It's a popular spot for tourists looking to experience nature and marine adventures. | Puerto Escondido Beach, Marine Sanctuary, Diving and snorkeling sites, Kayaking tours, Stunning sunsets |
| Cabo San Lucas | A world-renowned destination that offers a vibrant nightlife, luxury resorts, and breathtaking landscapes. Attracts a diverse crowd from party-goers to families. | El Arco, Lover's Beach, Cabo Wabo, Medano Beach, Golf courses |
| San José del Cabo | A charming town that combines traditional Mexican culture with modern amenities. It's perfect for visitors seeking a more relaxed atmosphere than Cabo San Lucas. | Gallery District, San Jose Estuary, Plaza Mijares, Las Palmillas Beach, historic architecture |
| Bahía de Los Sueños | A peaceful bay known for its stunning views and luxury homes. Ideal for visitors seeking tranquility and natural beauty, perfect for eco-tourism. | Los Sueños Beach, kayaking, fishing, scenic beaches, gorgeous views |
| Santiago | A small traditional Mexican village offering authentic local experiences. Attractive for those looking to escape tourist traps and enjoy serenity amidst nature. | Santiago Waterfall, hot springs, local markets, traditional cuisine, beautiful landscapes |
Understanding Airbnb License Requirements & STR Laws in Loreto (2025)
While Loreto, Baja California Sur, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Loreto to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Loreto (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Loretobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hacienda Christopher Scott in Loreto
Entire Place • 5 bedrooms
Beautiful Beachfront Steps to Sand/Private Pool
Entire Place • 3 bedrooms
Casa Dreamaway - a beautiful house by the beach
Entire Place • 5 bedrooms
Casa de Vista Hermosa
Entire Place • 4 bedrooms
Casa de La Mar; Boutique Hotel in Loreto!
Entire Place • 6 bedrooms
Gorgeous Large Home Close to Water & Private Pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Loreto (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Loreto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Natasha | 6 | $192,420 | 379 | 4.92/5.0 |
| Kathy | 2 | $192,332 | 94 | 4.95/5.0 |
| Michelle | 2 | $138,073 | 10 | 2.50/5.0 |
| Katie | 8 | $117,902 | 84 | 4.27/5.0 |
| Dreamaway | 1 | $109,440 | 68 | 4.85/5.0 |
| Hugo | 3 | $99,420 | 13 | 3.27/5.0 |
| Host #57523171 | 1 | $99,172 | 0 | 0.00/5.0 |
| Solvin & Lucia | 10 | $90,450 | 981 | 4.84/5.0 |
| Charlie & Salome | 3 | $84,752 | 50 | 4.82/5.0 |
| Marissa | 4 | $81,086 | 5 | 1.25/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Loreto.
Dive Deeper: Advanced Loreto STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Loreto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLoreto Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Loreto
- The Loreto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.2% of the 286 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Loreto, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 32.5% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 7.0%) offer potential for unique stay experiences.
Loreto Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Loreto
- The dominant room capacity in Loreto is 1 bedroom listings, making up 50.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.1% of the active Airbnb listings in Loreto, indicating a high concentration in these sizes.
- With over half the market (50.7%) consisting of studios or 1-bedroom units, Loreto is particularly well-suited for individuals or couples.
Loreto Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Loreto
- The most common guest capacity trend in Loreto vacation rentals is listings accommodating 2 guests (35.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Loreto STR market, accounting for 61.2% of listings.
- 22.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Loreto.
- On average, properties in Loreto are equipped to host 3.6 guests.
Loreto Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Loreto
- The most common availability pattern in Loreto falls within the 271-366 days range, representing 48.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Loreto (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Loreto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
120 listings
43.6% of total
2 Nights
85 listings
30.9% of total
3 Nights
32 listings
11.6% of total
4-6 Nights
10 listings
3.6% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
27 listings
9.8% of total
Key Insights
- The most prevalent minimum stay requirement in Loreto is 1 Night, adopted by 43.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.5%) of the Loreto Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.6% of Loreto hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Loreto.
Loreto Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
63 listings
24.7% of total
Moderate
65 listings
25.5% of total
Firm
50 listings
19.6% of total
Strict
77 listings
30.2% of total
Cancellation Policy Insights for Loreto
- The prevailing Airbnb cancellation policy trend in Loreto is Strict, used by 30.2% of listings.
- There's a relatively balanced mix between guest-friendly (50.2%) and stricter (49.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.2% market standard in Loreto.
- With 30.2% using Strict terms, this is a viable option in Loreto, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Loreto.
Loreto STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Loreto
- The overall average booking lead time for vacation rentals in Loreto is 56 days.
- Guests book furthest in advance for stays during February (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (64 days avg.) sees the longest lead times, while Summer (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Loreto.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Loreto averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Loreto (2025)
Amenity Prevalence
Amenity Insights for Loreto
- Essential amenities in Loreto that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Loreto: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Air conditioning, TV.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Loreto to stay competitive.
Loreto Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Loreto
- The typical guest profile for Airbnb in Loreto consists of a mix of domestic (43%) and international guests, with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 43.1% of guests.
- Key international markets include United States (44.4%) and Mexico (43.1%).
- Top languages spoken are English (44%) followed by Spanish (42.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Loreto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Carlos | 81 | $2,556 | $326.50 | 26% |
| Marina Real | 13 | $2,236 | $547.81 | 26% |
| Condominios Pilar | 44 | $1,960 | $240.36 | 37% |
| Nopoló | 115 | $1,684 | $235.44 | 37% |
| El Tomate | 131 | $1,608 | $181.16 | 31% |
| San Carlos Nuevo Guaymas | 620 | $1,298 | $193.06 | 28% |
| El Renacimiento | 15 | $1,190 | $191.28 | 30% |
| Heroica Mulegé | 69 | $1,046 | $91.98 | 44% |
| Guaymas | 117 | $931 | $110.48 | 29% |
| San Juanico | 21 | $725 | $122.44 | 26% |