The Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baja California Sur, Mexico
Is Airbnb profitable in The Beach in 2025? Explore comprehensive Airbnb analytics for The Beach, Baja California Sur, Mexico to uncover income potential. This 2025 STR market report for The Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in The Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the The Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key The Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in The Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in The Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in The Beach is typically September, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in The Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,594+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,526 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,473 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $700, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in The Beach
The Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the The Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in The Beach:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in The Beach
Average Daily Rate (ADR) Airbnb Trends in The Beach (2025)
Effective short term rental pricing strategy in The Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in The Beach typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $774+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $286 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in The Beach
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Airbnb Seasonality Analysis & Trends in The Beach (2025)
Peak Season (September, August, April)
- Revenue averages $5,605 per month
- Occupancy rates average 35.0%
- Daily rates average $412
Shoulder Season
- Revenue averages $4,227 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $377
Low Season (January, March, December)
- Revenue drops to average $2,709 per month
- Occupancy decreases to average 46.4%
- Daily rates adjust to average $302
Seasonality Insights for The Beach
- The Airbnb seasonality in The Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases The Beach's highest earning potential, with monthly revenues capable of climbing to $5,773, occupancy reaching a high of 59.6%, and ADRs peaking at $427.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,478, occupancy could drop to 30.1%, and ADRs may adjust down to $296.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in The Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these The Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in The Beach (2025)
Exploring the top neighborhoods for short-term rentals in The Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Todos Santos | Charming coastal town known for its artsy vibe and stunning beaches. Attracts tourists looking for a blend of culture, relaxation, and natural beauty. | Pueblo Magico, La Pastora Beach, Todos Santos Plaza, Los Cerritos Beach, Cactus Sanctuary |
| Cabo San Lucas | Famous tourist destination known for its lively nightlife, beautiful beaches, and outdoor activities. Ideal for visitors seeking both relaxation and adventure in one spot. | El Arco, Medano Beach, Cabo Wabo Cantina, Lover's Beach, Marina Cabo San Lucas |
| San José del Cabo | Quieter than Cabo San Lucas, this town offers a more laid-back atmosphere with art galleries, colonial architecture, and nearby beaches. Great for families and those seeking a peaceful getaway. | San José del Cabo Art Walk, Estero San José, Plaza Mijares, Costa Azul Beach, Wirikuta Botanical Cactus Garden |
| La Paz | Capital city of Baja California Sur, known for its beautiful malecon, bay, and eco-tourism opportunities. Perfect for travelers seeking nature and adventure. | Malecon of La Paz, Balandra Beach, Espiritu Santo Island, La Paz Cathedral, Whale Shark Tours |
| Loreto | Historic town with colonial architecture and surrounded by natural beauty, known for its calm waters and marine park. Attracts travelers interested in history and nature. | Mission of Our Lady of Loreto, Loreto Bay National Marine Park, Danzante Island, Malecón de Loreto, Loreto's Tacos |
| Pescadero | Quaint fishing village with stunning beaches and a relaxed atmosphere, ideal for surfers and beachgoers. It appeals to those seeking a less commercial experience. | Los Cerritos Beach, Pescadero Beach, Turtle camp, Café El Camino, Cabo Surf Hotel |
| El Triunfo | Historic mining town turned artistic destination, known for its cultural heritage and unique charm. Attracts visitors looking for a deeper cultural experience and beautiful landscapes. | El Triunfo's Historic Mining Sites, Piano Museum, Baja's Oldest Church, Cultural Festivals, Local Artisan Galleries |
| Santo Domingo | Hidden gem known for its serene beaches and stunning desert landscapes. Great for travelers looking for off-the-beaten-path adventures and tranquility. | Santo Domingo Beach, Desert Trails, Bird Watching, Secluded Coves, Local Fishing Villages |
Understanding Airbnb License Requirements & STR Laws in The Beach (2025)
While The Beach, Baja California Sur, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for The Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in The Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in The Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Estero
Entire Place • 5 bedrooms
3BD Golf Front - Beach Club & Hot Tub in PLC
Entire Place • 3 bedrooms
El Escondite - Boutique Casitas in La Playita
Entire Place • 5 bedrooms
CASA ROMPEOLAS - BEAUTIFUL BEACHFRONT HOME
Entire Place • 2 bedrooms
Casa Floja
Entire Place • 2 bedrooms
Shark Bay Lemon - La Playita, Cabo
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in The Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in The Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Francisco | 1 | $180,119 | 3 | 3.67/5.0 |
| REIBA Property Management | 1 | $142,091 | 8 | 5.00/5.0 |
| Ana Maria | 2 | $77,943 | 22 | 4.94/5.0 |
| Brooklyn | 6 | $74,878 | 52 | 3.94/5.0 |
| Madeline | 1 | $54,526 | 65 | 4.88/5.0 |
| Host #17345892 | 1 | $53,975 | 1 | 0.00/5.0 |
| La Marina Innn | 3 | $53,599 | 26 | 2.97/5.0 |
| La Isla | 1 | $43,968 | 17 | 4.59/5.0 |
| Veronica | 3 | $43,808 | 88 | 4.90/5.0 |
| Tasman | 1 | $40,162 | 25 | 4.56/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in The Beach.
Dive Deeper: Advanced The Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for The Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThe Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for The Beach
- The The Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.8% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in The Beach, Apartment/Condo properties are the most common (48.5%), reflecting the local real estate landscape.
- Houses represent a significant 36.4% portion, catering likely to families or larger groups.
- The presence of 12.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.0%) offer potential for unique stay experiences.
The Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for The Beach
- The dominant room capacity in The Beach is 2 bedrooms listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.8% of the active Airbnb listings in The Beach, indicating a high concentration in these sizes.
- A significant 27.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in The Beach.
The Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for The Beach
- The most common guest capacity trend in The Beach vacation rentals is listings accommodating 2 guests (42.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the The Beach STR market, accounting for 57.6% of listings.
- A significant 42.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in The Beach.
- 21.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in The Beach.
- On average, properties in The Beach are equipped to host 3.7 guests.
The Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for The Beach
- The most common availability pattern in The Beach falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in The Beach (24.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
The Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
18.2% of total
2 Nights
13 listings
39.4% of total
3 Nights
10 listings
30.3% of total
4-6 Nights
2 listings
6.1% of total
30+ Nights
2 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in The Beach is 2 Nights, adopted by 39.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.4% of The Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- A 2-night minimum appears standard (39.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in The Beach.
The Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
3.3% of total
Flexible
7 listings
23.3% of total
Moderate
6 listings
20% of total
Firm
11 listings
36.7% of total
Strict
5 listings
16.7% of total
Cancellation Policy Insights for The Beach
- The prevailing Airbnb cancellation policy trend in The Beach is Firm, used by 36.7% of listings.
- A majority (53.4%) of hosts in The Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.7% market standard in The Beach.
- Regularly review your cancellation policy against competitors and market demand shifts in The Beach.
The Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for The Beach
- The overall average booking lead time for vacation rentals in The Beach is 53 days.
- Guests book furthest in advance for stays during November (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (61 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in The Beach.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these The Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in The Beach (2025)
Amenity Prevalence
Amenity Insights for The Beach
- Essential amenities in The Beach that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for The Beach: Wifi, Air conditioning.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in The Beach to stay competitive.
The Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for The Beach
- The typical guest profile for Airbnb in The Beach consists of a mix of domestic (39%) and international guests, with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 38.7% of guests.
- Key international markets include United States (44.4%) and Mexico (38.7%).
- Top languages spoken are English (46.5%) followed by Spanish (36%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the The Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cabo Frailes | 11 | $3,135 | $652.22 | 30% |
| Baja California Sur | 24 | $2,964 | $445.71 | 34% |
| Cabo San Lucas | 2,526 | $2,627 | $372.55 | 36% |
| San José del Cabo | 1,287 | $2,534 | $402.25 | 35% |
| La Boca de la Palma | 21 | $2,408 | $239.91 | 36% |
| El Tezal | 332 | $2,259 | $206.76 | 43% |
| Todos Santos | 414 | $2,020 | $251.87 | 35% |
| Buenavista | 69 | $2,011 | $242.21 | 37% |
| Los Cerritos | 20 | $1,916 | $195.12 | 37% |
| La Ribera | 41 | $4,367 | $408.92 | 36% |