La Misión, Baja California Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in La Misión, Baja California? Based on AirROI's 2025 dataset (August 2024 – July 2025), the short answer is $8,136 per year — at a $171 nightly rate, 21.1% occupancy, and a N/A RevPAR.
With just 18 active listings, La Misión is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply has held steady as the market finds a new equilibrium. For hosts in La Misión, this is the ideal moment to sharpen guest experience, refresh listing photos, and implement dynamic pricing — incremental improvements compound quickly when competition is stable.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in La Misión?
In La Misión, the headline Airbnb metrics are $8,136 in average annual revenue,21.1% occupancy, $171 ADR, and $0 in RevPAR, and guests book about 27 days in advance.
How Much Do Airbnb Hosts Earn Monthly in La Misión?
Understanding the monthly revenue variations for Airbnb listings in La Misión is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Misión is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Misión across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,249+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,522 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $797 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $224, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Misión
What Is the Monthly Airbnb Occupancy Rate in La Misión?
Maximize your bookings by understanding the La Misión STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Misión:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Misión
What Is the Average Airbnb Nightly Rate in La Misión?
Effective short term rental pricing strategy in La Misión involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Misión typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $315+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in La Misión
What Is the RevPAR for Airbnb in La Misión?
RevPAR in La Misión is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in La Misión
RevPAR Insights for La Misión
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these La Misión benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live La Misión Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in La Misión?
La Misión's peak Airbnb season falls in August, September, July, while the softest stretch is February, March, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, September, July)
- Revenue averages $1,840 per month
- Occupancy rates average 31.4%
- Daily rates average $180
Shoulder Season
- Revenue averages $1,116 per month
- Occupancy maintains around 19.4%
- Daily rates hold near $178
Low Season (February, March, June)
- Revenue drops to average $804 per month
- Occupancy decreases to average 19.5%
- Daily rates adjust to average $170
Seasonality Insights for La Misión
- Airbnb seasonality in La Misión is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases La Misión's highest earning potential, with monthly revenues climbing to $1,984, occupancy reaching 35.5%, and ADRs peaking at $187.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $742, occupancy could drop to 12.1%, and ADRs may adjust to $160.
- Lower occupancy paired with meaningful seasonality means hosts in La Misión need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like La Misión, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in La Misión?
Low regulation and minimal registration activity in La Misión, Baja California, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for La Misión to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in La Misión?
With a compact short-term rental market, La Misión gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Misión Beach | A beautiful, serene beach that is perfect for relaxation and water sports. Attracts families and couples looking for a peaceful getaway with stunning ocean views. | La Misión Beach, Surfing and kayaking, Wine tasting in nearby Valle de Guadalupe, Local seafood restaurants |
| El Pescador | Known for its fishing activities and friendly local atmosphere, El Pescador is great for adventurous tourists and nature lovers. | Fishing tours, Kayaking, Local markets, Sunset views |
| Valle de Guadalupe | A famous wine region near La Misión, perfect for those looking to indulge in wine tasting and gourmet dining experiences. | Wine vineyards, Tasting rooms, Gourmet restaurants, Culinary festivals |
| Centro de La Misión | The central area with shops, restaurants, and local culture, providing visitors a taste of the local lifestyle and cuisine. | Local artisan shops, Cafes, Cultural events, Traditional markets |
| Cerro La Misión | Offers hiking and stunning panoramic views of the coastline, attracting outdoor enthusiasts and photographers. | Hiking trails, Scenic overlooks, Wildlife viewing |
| Las Palmas | A quiet neighborhood with easy beach access, appealing to families and those seeking a relaxing atmosphere. | Family-friendly parks, Beach access, Local eateries |
| Pueblo La Misión | A charming neighborhood with traditional Mexican architecture and close-knit community vibes, ideal for showcasing local culture. | Historic buildings, Cultural festivals, Artisan crafts |
| Baja Surf | A hotspot for surfers, this area draws a crowd looking for waves and surf culture, attracting a younger audience. | Surf schools, Surf competitions, Beach parties |
With 8 distinct neighborhoods showing meaningful short-term rental activity, La Misión offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in La Misión?
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Misión
- The La Misión Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Misión, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
La Misión Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Misión
- The dominant room capacity in La Misión is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 50.0% of the active Airbnb listings in La Misión, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Misión.
La Misión Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Misión
- The most common guest capacity trend in La Misión vacation rentals is listings accommodating 8+ guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the La Misión STR market, accounting for 72.2% of listings.
- 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Misión.
- On average, properties in La Misión are equipped to host 5.0 guests.
What Amenities Do Airbnb Guests Expect in La Misión?
Amenity Prevalence
Amenity Insights for La Misión
- Popular amenities like Essentials, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Misión to stay competitive.
Dive Deeper: Advanced La Misión STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Misión. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Misión Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for La Misión
- The typical guest profile for Airbnb in La Misión consists of predominantly international visitors (77%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 22.6% of guests.
- Key international markets include United States (77.4%) and Mexico (22.6%).
- Top languages spoken are English (50%) followed by Spanish (39.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
La Misión Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Misión
- The most common availability pattern in La Misión falls within the 271-366 days range, representing 88.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in La Misión (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in La Misión?
Average Booking Lead Time by Month
Booking Lead Time Insights for La Misión
- The overall average booking lead time for vacation rentals in La Misión is 27 days.
- Guests book furthest in advance for stays during April (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in La Misión.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these La Misión averages to identify opportunities for dynamic pricing adjustments.
La Misión Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
16.7% of total
2 Nights
13 listings
72.2% of total
3 Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in La Misión is 2 Nights, adopted by 72.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.9%) of the La Misión Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 72.2% of La Misión hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- A 2-night minimum appears standard (72.2%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Misión.
La Misión Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
23.5% of total
Moderate
5 listings
29.4% of total
Firm
1 listings
5.9% of total
Strict
7 listings
41.2% of total
Cancellation Policy Insights for La Misión
- The prevailing Airbnb cancellation policy trend in La Misión is Strict, used by 41.2% of listings.
- There's a relatively balanced mix between guest-friendly (52.9%) and stricter (47.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.2% market standard in La Misión.
- With 41.2% using Strict terms, this is a viable option in La Misión, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in La Misión.
What Do the Top Airbnb Listings in La Misión Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Misiónbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Punta Piedra Hacienda
Entire Place • 5 bedrooms
Gorgeous oceanfront home unique location.
Entire Place • 4 bedrooms
CASA NAPOLES
Entire Place • 3 bedrooms
"Rancho Cañada del Cielo" Yellow House
Entire Place • 1 bedroom
Beautiful beachfront 5 bedrooms home pool and spa
Entire Place • 5 bedrooms
STEPS TO BEACH- Private Hacienda
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in La Misión?
Learn from the best! This table showcases top-performing Airbnb hosts in La Misión based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elena | 1 | $54,605 | 50 | 5.00/5.0 |
| Joe | 2 | $31,494 | 245 | 4.96/5.0 |
| Bobbie | 3 | $16,336 | 252 | 4.73/5.0 |
| Sergio | 1 | $13,367 | 73 | 4.90/5.0 |
| Los Abuelitos Chiapas | 1 | $12,615 | 39 | 4.97/5.0 |
| Host #141544946 | 1 | $3,744 | 1 | Not Rated |
| Rosa Maria | 1 | $3,375 | 11 | 5.00/5.0 |
| Hilda | 1 | $2,731 | 2 | Not Rated |
| Yolanda | 1 | $2,644 | 8 | 5.00/5.0 |
| Maureen | 1 | $1,796 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Misión.
How Does La Misión's Airbnb Market Compare to Nearby Cities?
How does the La Misión Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Rancho San Diego, La Misión has 33 percentage points lower occupancy and about $404 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 25 | $8,873 | $574.64 | 54% |
| Thousand Palms | 35 | $8,417 | $734.49 | 39% |
| Newport Beach | 1,250 | $7,766 | $701.31 | 46% |
| GlenOak Hills | 40 | $7,058 | $615.26 | 39% |
| Del Mar | 122 | $6,926 | $615.23 | 47% |
| Bermuda Dunes | 146 | $6,925 | $670.82 | 40% |
| Rancho Santa Fe | 31 | $6,473 | $933.68 | 37% |
| Mount Helix | 37 | $6,168 | $499.03 | 49% |
| Lakeside | 37 | $6,134 | $554.95 | 44% |
| Santa Margarita Ranchos | 20 | $5,614 | $475.00 | 35% |
Frequently Asked Questions About Airbnb in La Misión
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for La Misión.
How much do Airbnb hosts make in La Misión?
La Misión hosts earn about $8,136 per year on average, with an average nightly rate of $171 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in La Misión, Baja California, not the ceiling for the best operators. Source: AirROI 2025 data, La Misión market, August 2024 to July 2025.
What is the average Airbnb occupancy rate in La Misión?
The average Airbnb occupancy rate in La Misión is 21.1%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in La Misión?
Listings in La Misión average $171 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in La Misión?
La Misión currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in La Misión?
AirROI currently classifies the short-term rental regulation level in La Misión as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in La Misión?
RevPAR in La Misión is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in La Misión?
Occupancy of 21.1% means La Misión is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,136, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in La Misión?
The average booking lead time in La Misión is about 27 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in La Misión?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in La Misión include La Misión Beach, El Pescador, Valle de Guadalupe. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in La Misión?
entire_home listings make up 100.0% of the active supply in La Misión. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does La Misión compare to nearby Airbnb markets?
Among neighboring markets, Rancho San Diego posts $106,475 in average annual revenue with 53.6% occupancy, compared to La Misión's $8,136 and 21.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in La Misión?
August is the highest-revenue month in La Misión, while March is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-07-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.