Nuevo México Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Jalisco, Mexico
Is Airbnb profitable in Nuevo México in 2026? Explore comprehensive Airbnb analytics for Nuevo México, Jalisco, Mexico to uncover income potential. This 2026 STR market report for Nuevo México, based on AirROI data from January 2025 to December 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Nuevo México, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nuevo México Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nuevo México Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nuevo México (2026)
Understanding the monthly revenue variations for Airbnb listings in Nuevo México is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nuevo México is typically September, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nuevo México across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,175+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $875 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $486 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $288, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nuevo México
Nuevo México Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Nuevo México STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nuevo México:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nuevo México
Average Daily Rate (ADR) Airbnb Trends in Nuevo México (2026)
Effective short term rental pricing strategy in Nuevo México involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nuevo México typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $88+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $64 or more.
- Typical properties (Median) charge around $42 per night.
- Entry-level properties (Bottom 25%) earn around $31 per night.
Average Daily Rate (ADR) Trend by Month in Nuevo México
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Airbnb Seasonality Analysis & Trends in Nuevo México (2025)
Peak Season (September, November, October)
- Revenue averages $1,169 per month
- Occupancy rates average 37.6%
- Daily rates average $64
Shoulder Season
- Revenue averages $913 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $61
Low Season (January, April, May)
- Revenue drops to average $612 per month
- Occupancy decreases to average 24.3%
- Daily rates adjust to average $58
Seasonality Insights for Nuevo México
- The Airbnb seasonality in Nuevo México shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nuevo México's highest earning potential, with monthly revenues capable of climbing to $1,209, occupancy reaching a high of 50.9%, and ADRs peaking at $66.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $519, occupancy could drop to 19.1%, and ADRs may adjust down to $56.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nuevo México.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nuevo México seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nuevo México (2026)
Exploring the top neighborhoods for short-term rentals in Nuevo México? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Puerto Vallarta | A beautiful coastal city known for its stunning beaches, vibrant nightlife, and welcoming atmosphere. It's a top destination for both international tourists and local travelers, making it ideal for Airbnb hosts. | Malecón, Los Muertos Beach, Marina Vallarta, El Centro, Las Caletas Beach |
| Guadalajara | The cultural hub of western Mexico, known for its historical sites, thriving arts scene, and exceptional cuisine. A popular destination for both tourists and business travelers. | Teatro Degollado, Hospicio Cabañas, Guadalajara Cathedral, Mercado San Juan de Dios, Tlaquepaque |
| Mazatlán | A hidden gem on the Pacific coast, known for its gorgeous beaches and rich cultural heritage. It attracts many visitors looking for a more laid-back vacation experience. | Malecón, Playa Norte, Old Town, Mazatlán Aquarium, Angela Peralta Theater |
| Tepoztlán | A unique town known for its mystical atmosphere, beautiful scenery, and vibrant market. Popular with tourists seeking a spiritual retreat and outdoor activities. | Tepoztlán Pyramid, Ex Convento de Tepoztlán, Mercado de Tepoztlán, Cerro del Tepozteco, Traditional food markets |
| Sayulita | A small beach town with a bohemian vibe, great surf, and a laid-back atmosphere. It attracts a younger crowd and those looking for a unique beach experience. | Sayulita Beach, Playa de los Muertos, Surf schools, Art galleries, Local markets |
| San Miguel de Allende | A charming colonial city known for its stunning architecture and cultural festivals. It attracts visitors seeking a more relaxed and artistic vibe. | Parroquia de San Miguel Arcángel, El Jardín, Fábrica La Aurora, Instituto Allende, Local art markets |
| Ajijic | A picturesque village on the shores of Lake Chapala, known for its expatriate community and tranquil atmosphere. Popular for both vacationers and long-term stays. | Lake Chapala, Ajijic Malecon, Local art galleries, Cultural festivals, Parks |
| Chapala | Another beautiful town by Lake Chapala, it's famous for its pleasant climate and lakeside attractions. It's ideal for those looking for a quiet, scenic retreat. | Chapala Malecon, Lake Chapala, Ajijic village, Local markets, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Nuevo México (2026)
While Nuevo México, Jalisco, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nuevo México to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Nuevo México (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nuevo Méxicobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
family home
Entire Place • 3 bedrooms
casa jardin real zapopan
Entire Place • 3 bedrooms
House in Zapopan in Quiet and Safe Condominium
Entire Place • 3 bedrooms
Charming house in Zapopan
Entire Place • 4 bedrooms
Casa Zona Real, Sta. Margarita, air base, Zapopan
Entire Place • 3 bedrooms
Luxury House in Campo Real Subdivision
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nuevo México (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Nuevo México based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandra | 1 | $52,320 | 15 | 4.87/5.0 |
| Sergio | 1 | $18,592 | 31 | 4.97/5.0 |
| Marco Samuel | 3 | $8,465 | 77 | 4.91/5.0 |
| Ileana Noemi | 1 | $8,355 | 50 | 4.84/5.0 |
| David | 2 | $7,829 | 7 | 3.57/5.0 |
| Irma | 1 | $7,608 | 14 | 4.79/5.0 |
| Janett | 1 | $7,002 | 10 | 5.00/5.0 |
| Juan Manuel | 1 | $6,177 | 22 | 4.95/5.0 |
| Damian | 1 | $5,855 | 60 | 4.77/5.0 |
| Miguel Angel | 1 | $4,154 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nuevo México.
Dive Deeper: Advanced Nuevo México STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nuevo México. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNuevo México Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nuevo México
- The Nuevo México Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nuevo México, House properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 75% portion, catering likely to families or larger groups.
Nuevo México Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nuevo México
- The dominant room capacity in Nuevo México is 3 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Nuevo México, indicating a high concentration in these sizes.
- A significant 45.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nuevo México.
Nuevo México Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nuevo México
- The most common guest capacity trend in Nuevo México vacation rentals is listings accommodating 8+ guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Nuevo México STR market, accounting for 50.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nuevo México.
- On average, properties in Nuevo México are equipped to host 4.5 guests.
Nuevo México Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nuevo México
- The most common availability pattern in Nuevo México falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nuevo México (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nuevo México Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
60% of total
2 Nights
6 listings
30% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Nuevo México is 1 Night, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Nuevo México Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60% of Nuevo México hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nuevo México.
Nuevo México Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
12 listings
60% of total
Moderate
4 listings
20% of total
Firm
3 listings
15% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Nuevo México
- The prevailing Airbnb cancellation policy trend in Nuevo México is Flexible, used by 60% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Nuevo México may expect booking flexibility.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 60% market standard in Nuevo México.
- Given the high prevalence of Flexible policies (60%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nuevo México.
Nuevo México STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nuevo México
- The overall average booking lead time for vacation rentals in Nuevo México is 9 days.
- Guests book furthest in advance for stays during August (average 22 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (16 days avg.) sees the longest lead times, while Spring (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (9 days) as a baseline for your pricing and availability strategy in Nuevo México.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 22 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 16 days) to capture early planners.
- Monitor your own booking lead times against these Nuevo México averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nuevo México (2026)
Amenity Prevalence
Amenity Insights for Nuevo México
- Essential amenities in Nuevo México that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nuevo México: Wifi, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nuevo México to stay competitive.
Nuevo México Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Nuevo México
- The typical guest profile for Airbnb in Nuevo México consists of primarily domestic travelers (89%), often arriving from nearby Zapopan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 88.6% of guests.
- Key international markets include Mexico (88.6%) and United States (5.1%).
- Top languages spoken are Spanish (57.7%) followed by English (38%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Zapopan and Guadalajara.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nuevo México Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tapalpa Country Club | 14 | $2,326 | $357.69 | 30% |
| San Juan Cosalá | 99 | $2,130 | $256.97 | 29% |
| San Pedro Tesistán | 13 | $1,678 | $302.67 | 27% |
| Cajititlán | 27 | $1,658 | $217.32 | 26% |
| La Calera | 26 | $1,653 | $221.51 | 28% |
| San Miguel | 36 | $1,596 | $281.52 | 22% |
| La Manzanilla | 31 | $1,419 | $189.28 | 33% |
| La Huerta | 255 | $1,417 | $293.85 | 30% |
| Río de los Chilares | 14 | $1,388 | $178.83 | 29% |
| La Laguna | 33 | $1,297 | $178.42 | 26% |