Santa Cruz de Miramar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nayarit, Mexico
Is Airbnb profitable in Santa Cruz de Miramar in 2025? Explore comprehensive Airbnb analytics for Santa Cruz de Miramar, Nayarit, Mexico to uncover income potential. This 2025 STR market report for Santa Cruz de Miramar, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Santa Cruz de Miramar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Cruz de Miramar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Cruz de Miramar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Cruz de Miramar (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Cruz de Miramar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Cruz de Miramar is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Cruz de Miramar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,694+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,437 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,307 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $466, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Cruz de Miramar
Santa Cruz de Miramar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Cruz de Miramar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Cruz de Miramar:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Cruz de Miramar
Average Daily Rate (ADR) Airbnb Trends in Santa Cruz de Miramar (2025)
Effective short term rental pricing strategy in Santa Cruz de Miramar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Cruz de Miramar typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $290+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Santa Cruz de Miramar
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Airbnb Seasonality Analysis & Trends in Santa Cruz de Miramar (2025)
Peak Season (May, July, January)
- Revenue averages $2,438 per month
- Occupancy rates average 35.4%
- Daily rates average $147
Shoulder Season
- Revenue averages $2,095 per month
- Occupancy maintains around 31.7%
- Daily rates hold near $144
Low Season (February, March, October)
- Revenue drops to average $1,703 per month
- Occupancy decreases to average 31.2%
- Daily rates adjust to average $143
Seasonality Insights for Santa Cruz de Miramar
- The Airbnb seasonality in Santa Cruz de Miramar shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Cruz de Miramar's highest earning potential, with monthly revenues capable of climbing to $2,499, occupancy reaching a high of 40.0%, and ADRs peaking at $148.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,613, occupancy could drop to 18.1%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Cruz de Miramar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Cruz de Miramar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Cruz de Miramar (2025)
Exploring the top neighborhoods for short-term rentals in Santa Cruz de Miramar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa de Miramar | A beautiful beach destination known for its stunning sunsets and tranquil atmosphere. Ideal for families and couples looking for a relaxing getaway. | Miramar Beach, Los Alacranes, Playa de la Marea, Coconut Beach Club, Local seafood restaurants |
| Santa Cruz Bay | A picturesque bay area that offers great water activities and scenic views. Popular for tourists seeking adventure and beach activities. | Santa Cruz Bay, Water sports activities, Boat rentals, Local markets, Dining by the bay |
| Pueblo de Miramar | A charming local village that showcases the culture and tradition of Nayarit. Great for travelers interested in local experiences and cultural immersion. | Local artisan shops, Cultural festivals, Traditional cuisine, Historic sites, Local music performances |
| Isla Turtle | A nearby island known for its pristine beaches and untouched nature. Perfect for eco-tourism and adventure seekers. | Turtle conservation projects, Snorkeling and diving tours, Hiking trails, Beautiful beaches |
| La Peñita de Jaltemba | A nearby coastal town with a vibrant community feel. Offers a blend of local culture and tourist amenities. | La Peñita beach, Local markets, Cultural events, Dining options, Surfing spots |
| San Blas | Historically rich and famous for its birdwatching opportunities. Great for nature lovers and those interested in history. | San Blas Fort, Birdwatching tours, Enjoying local seafood, Historic sites, Beautiful beaches |
| Sayulita | A bohemian beach town renowned for its surfing spots and lively atmosphere. Attracts a young crowd and surf enthusiasts. | Surfing beaches, Local art markets, Vibrant nightlife, Beach clubs, Yoga retreats |
| Nuevo Vallarta | A luxury resort area with upscale accommodations and amenities. Ideal for those looking for a high-end experience. | Luxury resorts, Golf courses, Shopping malls, Beaches, Marina activities |
Understanding Airbnb License Requirements & STR Laws in Santa Cruz de Miramar (2025)
While Santa Cruz de Miramar, Nayarit, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Cruz de Miramar to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Cruz de Miramar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Cruz de Miramarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
”Quinta Charito” Amazing Bay View Beachfront Home
Entire Place • 5 bedrooms
Casa Jardin ideal for large groups
Entire Place • 7 bedrooms
Casa Jardin in Santa Cruz de Miramar
Entire Place • 3 bedrooms
Casa Buena Verde Oceanfront Playa Los Cocos
Entire Place • 6 bedrooms
Beachbum Bungalow! On the beach!
Entire Place • N/A
Beautiful House "The Quinta Regina"
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Cruz de Miramar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Cruz de Miramar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bertha | 2 | $95,124 | 34 | 4.98/5.0 |
| Jorge | 1 | $92,957 | 83 | 4.75/5.0 |
| Jane | 1 | $24,340 | 8 | 4.88/5.0 |
| Rich | 1 | $21,812 | 26 | 4.77/5.0 |
| Suzanne | 4 | $21,293 | 193 | 4.83/5.0 |
| Felipe | 1 | $19,275 | 51 | 4.65/5.0 |
| Ixchel | 2 | $18,410 | 6 | 1.50/5.0 |
| Florencia | 1 | $12,994 | 46 | 4.87/5.0 |
| Adriana | 2 | $9,637 | 136 | 4.79/5.0 |
| Emily | 1 | $8,346 | 35 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Cruz de Miramar.
Dive Deeper: Advanced Santa Cruz de Miramar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Cruz de Miramar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Cruz de Miramar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Cruz de Miramar
- The Santa Cruz de Miramar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Cruz de Miramar, House properties are the most common (76.2%), reflecting the local real estate landscape.
- Houses represent a significant 76.2% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, outdoor/unique (combined 9.6%) offer potential for unique stay experiences.
Santa Cruz de Miramar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Cruz de Miramar
- The dominant room capacity in Santa Cruz de Miramar is 1 bedroom listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.1% of the active Airbnb listings in Santa Cruz de Miramar, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Cruz de Miramar.
Santa Cruz de Miramar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Cruz de Miramar
- The most common guest capacity trend in Santa Cruz de Miramar vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Santa Cruz de Miramar STR market, accounting for 57.1% of listings.
- 47.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Cruz de Miramar.
- On average, properties in Santa Cruz de Miramar are equipped to host 5.1 guests.
Santa Cruz de Miramar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Cruz de Miramar
- The most common availability pattern in Santa Cruz de Miramar falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Cruz de Miramar (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Cruz de Miramar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
27.8% of total
2 Nights
9 listings
50% of total
3 Nights
3 listings
16.7% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Cruz de Miramar is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.8%) of the Santa Cruz de Miramar Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Santa Cruz de Miramar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Cruz de Miramar.
Santa Cruz de Miramar Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
22.2% of total
Moderate
6 listings
33.3% of total
Firm
3 listings
16.7% of total
Strict
5 listings
27.8% of total
Cancellation Policy Insights for Santa Cruz de Miramar
- The prevailing Airbnb cancellation policy trend in Santa Cruz de Miramar is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (55.5%) and stricter (44.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Santa Cruz de Miramar.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Cruz de Miramar.
Santa Cruz de Miramar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Cruz de Miramar
- The overall average booking lead time for vacation rentals in Santa Cruz de Miramar is 38 days.
- Guests book furthest in advance for stays during December (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (56 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Santa Cruz de Miramar.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Santa Cruz de Miramar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Cruz de Miramar (2025)
Amenity Prevalence
Amenity Insights for Santa Cruz de Miramar
- Essential amenities in Santa Cruz de Miramar that guests expect include: Free parking on premises, Air conditioning, Refrigerator, Wifi, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Cruz de Miramar: Free parking on premises, Air conditioning, Refrigerator, Wifi, Dishes and silverware.
- Prioritize adding missing essentials: Air conditioning, Refrigerator, Wifi, Dishes and silverware.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Cruz de Miramar to stay competitive.
Santa Cruz de Miramar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Cruz de Miramar
- The typical guest profile for Airbnb in Santa Cruz de Miramar consists of primarily domestic travelers (79%), often arriving from nearby Guadalajara, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 78.8% of guests.
- Key international markets include Mexico (78.8%) and United States (15%).
- Top languages spoken are Spanish (61.2%) followed by English (31.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Guadalajara and Mexico City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Cruz de Miramar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Punta de Mita | 90 | $6,372 | $881.47 | 33% |
| Punta Mita | 49 | $5,343 | $838.05 | 35% |
| Nayarit | 29 | $4,841 | $1081.23 | 27% |
| Higuera Blanca | 35 | $4,813 | $515.60 | 31% |
| Corral del Risco | 404 | $4,495 | $817.37 | 31% |
| Litibu | 11 | $3,017 | $272.97 | 36% |
| Boca de Tomatlán | 257 | $2,843 | $416.68 | 37% |
| Sayulita | 1,385 | $2,002 | $219.93 | 38% |
| San Francisco | 492 | $1,890 | $210.29 | 40% |
| La Cruz de Huanacaxtle | 504 | $1,881 | $282.66 | 35% |