Santa María del Oro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nayarit, Mexico
Is Airbnb profitable in Santa María del Oro in 2025? Explore comprehensive Airbnb analytics for Santa María del Oro, Nayarit, Mexico to uncover income potential. This 2025 STR market report for Santa María del Oro, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Santa María del Oro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa María del Oro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa María del Oro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa María del Oro (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa María del Oro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa María del Oro is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa María del Oro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,629+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,302 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $554 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $276, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa María del Oro
Santa María del Oro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa María del Oro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa María del Oro:
- Best-in-class properties (Top 10%) achieve 46%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 27% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 15%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa María del Oro
Average Daily Rate (ADR) Airbnb Trends in Santa María del Oro (2025)
Effective short term rental pricing strategy in Santa María del Oro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa María del Oro typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $341+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Santa María del Oro
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Airbnb Seasonality Analysis & Trends in Santa María del Oro (2025)
Peak Season (April, May, June)
- Revenue averages $1,861 per month
- Occupancy rates average 23.7%
- Daily rates average $168
Shoulder Season
- Revenue averages $1,313 per month
- Occupancy maintains around 23.0%
- Daily rates hold near $153
Low Season (January, February, August)
- Revenue drops to average $886 per month
- Occupancy decreases to average 17.3%
- Daily rates adjust to average $149
Seasonality Insights for Santa María del Oro
- The Airbnb seasonality in Santa María del Oro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa María del Oro's highest earning potential, with monthly revenues capable of climbing to $1,928, occupancy reaching a high of 26.8%, and ADRs peaking at $168.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $636, occupancy could drop to 15.6%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa María del Oro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa María del Oro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa María del Oro (2025)
Exploring the top neighborhoods for short-term rentals in Santa María del Oro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pueblo de Santa María del Oro | Charming village known for its picturesque lake, ideal for nature lovers and tourists seeking a peaceful retreat close to natural beauty. | Lake Santa María del Oro, Local artisan markets, Nature trails, Fishing spots, Cultural festivals |
| La Laguna | Beautiful lakeside area perfect for outdoor activities such as kayaking and fishing, attracting tourists looking for adventure and relaxation. | Kayaking and paddleboarding, Fishing excursions, Picnic areas, Scenic viewpoints, Wildlife watching |
| Cascadas de Santa María | Stunning waterfalls located nearby, providing an attractive natural site for visitors who enjoy hiking and nature exploration. | Hiking trails, Waterfall views, Photography spots, Picnic areas, Guided tours |
| Chacala Beach | A tranquil beach destination known for its golden sand and calm waters, ideal for beachgoers and families. | Beach activities, Sunbathing, Local seafood restaurants, Scenic views, Surfing spots |
| San Pancho | Nearby artistic town popular with visitors for its vibrant culture, surf beaches, and laid-back atmosphere. | Art galleries, Live music venues, Surf spots, Beachfront restaurants, Local markets |
| Sayulita | Trendy beach town renowned for surfing, nightlife, and bohemian vibe, attracting young travelers and surf enthusiasts. | Surfing lessons, Beachfront bars, Art markets, Yoga retreats, Natural beauty |
| Lo de Marcos | Quaint coastal town known for its scenic beaches and local community feel, appealing to families and quiet travelers. | Untouched beaches, Relaxed atmosphere, Local eateries, Cultural events, Sea turtle releases |
| Rincón de Guayabitos | Popular tourist destination with beautiful beaches and a variety of amenities, good for families and vacationers. | Water sports, Restaurants and shops, Beach activities, Local festivals, Historical sites |
Understanding Airbnb License Requirements & STR Laws in Santa María del Oro (2025)
While Santa María del Oro, Nayarit, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa María del Oro to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa María del Oro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa María del Orobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Hindú SAMAO
Entire Place • 5 bedrooms
Luxury Villa Laguna Santa Maria del Oro Casama
Entire Place • 4 bedrooms
Spectacular cabin facing lagoon
Entire Place • 4 bedrooms
Loft Bugambilias with bathtub
Entire Place • 1 bedroom
Magnolias, Terrace to Heaven.
Entire Place • 1 bedroom
Casa Magnolia
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa María del Oro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa María del Oro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vanesa | 1 | $123,553 | 55 | 4.95/5.0 |
| Paco | 2 | $93,686 | 187 | 4.92/5.0 |
| Sergio Enrique | 8 | $43,682 | 551 | 4.68/5.0 |
| Juan Pablo | 1 | $41,770 | 119 | 4.82/5.0 |
| Héctor | 1 | $33,655 | 40 | 4.98/5.0 |
| Cecy | 1 | $29,965 | 81 | 4.98/5.0 |
| Janette | 1 | $26,735 | 5 | 4.60/5.0 |
| Rafael | 2 | $22,568 | 206 | 4.93/5.0 |
| Jesus | 3 | $18,185 | 21 | 4.62/5.0 |
| Kary Mireya | 3 | $14,882 | 202 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa María del Oro.
Dive Deeper: Advanced Santa María del Oro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa María del Oro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta María del Oro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa María del Oro
- The Santa María del Oro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santa María del Oro, House properties are the most common (30%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
- The presence of 30% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa María del Oro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa María del Oro
- The dominant room capacity in Santa María del Oro is 1 bedroom listings, making up 65% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.5% of the active Airbnb listings in Santa María del Oro, indicating a high concentration in these sizes.
- With over half the market (65%) consisting of studios or 1-bedroom units, Santa María del Oro is particularly well-suited for individuals or couples.
Santa María del Oro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa María del Oro
- The most common guest capacity trend in Santa María del Oro vacation rentals is listings accommodating 2 guests (47.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Santa María del Oro STR market, accounting for 67.5% of listings.
- A significant 47.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Santa María del Oro.
- 32.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa María del Oro.
- On average, properties in Santa María del Oro are equipped to host 4.1 guests.
Santa María del Oro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa María del Oro
- The most common availability pattern in Santa María del Oro falls within the 271-366 days range, representing 62.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa María del Oro (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa María del Oro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
92.3% of total
2 Nights
3 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Santa María del Oro is 1 Night, adopted by 92.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Santa María del Oro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 92.3% of Santa María del Oro hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa María del Oro.
Santa María del Oro Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
31.6% of total
Moderate
13 listings
34.2% of total
Firm
3 listings
7.9% of total
Strict
10 listings
26.3% of total
Cancellation Policy Insights for Santa María del Oro
- The prevailing Airbnb cancellation policy trend in Santa María del Oro is Moderate, used by 34.2% of listings.
- There's a relatively balanced mix between guest-friendly (65.8%) and stricter (34.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.2% market standard in Santa María del Oro.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa María del Oro.
Santa María del Oro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa María del Oro
- The overall average booking lead time for vacation rentals in Santa María del Oro is 28 days.
- Guests book furthest in advance for stays during March (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (36 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Santa María del Oro.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Santa María del Oro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa María del Oro (2025)
Amenity Prevalence
Amenity Insights for Santa María del Oro
- Popular amenities like Essentials, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa María del Oro to stay competitive.
Santa María del Oro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa María del Oro
- The typical guest profile for Airbnb in Santa María del Oro consists of primarily domestic travelers (93%), often arriving from nearby Guadalajara, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 92.8% of guests.
- Key international markets include Mexico (92.8%) and United States (4.6%).
- Top languages spoken are Spanish (53.3%) followed by English (38.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Guadalajara and Zapopan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa María del Oro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Punta de Mita | 90 | $6,372 | $881.47 | 33% |
| Punta Mita | 49 | $5,343 | $838.05 | 35% |
| Nayarit | 29 | $4,841 | $1081.23 | 27% |
| Higuera Blanca | 35 | $4,813 | $515.60 | 31% |
| Corral del Risco | 404 | $4,495 | $817.37 | 31% |
| Litibu | 11 | $3,017 | $272.97 | 36% |
| Boca de Tomatlán | 257 | $2,843 | $416.68 | 37% |
| San Juan Cosalá | 85 | $2,496 | $248.48 | 30% |
| San Pedro Tesistán | 12 | $2,180 | $296.56 | 22% |
| Cajititlán | 23 | $2,128 | $229.48 | 29% |