Chelem Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Yucatán, Mexico

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Chelem in 2025? Explore comprehensive Airbnb analytics for Chelem, Yucatán, Mexico to uncover income potential. This 2025 STR market report for Chelem, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 218 active listings.

Whether you're considering an Airbnb investment in Chelem, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chelem Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Chelem Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$114
The average rental revenue earned for an occupied room per day in Chelem.
Occupancy Rate(?)
32.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,249
Typical annual income for an Airbnb listing in Chelem. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
1.2%
Positive growth (1.2%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Chelem.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Chelem.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
218
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Chelem (2025)

Understanding the monthly revenue variations for Airbnb listings in Chelem is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chelem is typically April, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chelem across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,316+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,795 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $905 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $359, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Chelem

Chelem Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Chelem STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chelem:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Chelem

Average Daily Rate (ADR) Airbnb Trends in Chelem (2025)

Effective short term rental pricing strategy in Chelem involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chelem typically peaks in April and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
  • Typical properties (Median) charge around $90 per night.
  • Entry-level properties (Bottom 25%) earn around $63 per night.

Average Daily Rate (ADR) Trend by Month in Chelem

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Airbnb Seasonality Analysis & Trends in Chelem (2025)

Peak Season (April, January, March)
  • Revenue averages $1,728 per month
  • Occupancy rates average 42.3%
  • Daily rates average $117
Shoulder Season
  • Revenue averages $1,424 per month
  • Occupancy maintains around 36.1%
  • Daily rates hold near $111
Low Season (May, June, September)
  • Revenue drops to average $1,144 per month
  • Occupancy decreases to average 30.0%
  • Daily rates adjust to average $112

Seasonality Insights for Chelem

  • The Airbnb seasonality in Chelem shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Chelem's highest earning potential, with monthly revenues capable of climbing to $1,778, occupancy reaching a high of 45.8%, and ADRs peaking at $119.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,126, occupancy could drop to 27.7%, and ADRs may adjust down to $108.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chelem.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Chelem seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Chelem (2025)

Exploring the top neighborhoods for short-term rentals in Chelem? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Playa Chelem
A beautiful beach that is popular with both tourists and locals. Its calm waters and picturesque sunsets make it an ideal location for vacation rentals.
Playa Chelem Beach, Water Sports, Local Seafood Restaurants, Sunset Views, Nearby Fishing Spots
Centro Chelem
The central area of Chelem offers a mix of local culture and convenience. It is close to shops, cafes, and markets.
Local Market, Cafes and Restaurants, Cultural Events, Community Park
Chelem Viejo
A quieter area with a more residential feel, ideal for longer stays and family vacations, away from the hustle and bustle.
Peaceful Beaches, Local Neighborhood Experience, Nature Walks
Chuburna
Nearby beachtown that is gaining popularity for its tranquility and natural beauty, offering a great alternative to Chelem.
Quiet Beaches, Nature Reserves, Fishing Tours, Local Cuisine
Progreso
A larger town nearby known for its pier and beach activities, often frequented by tourists looking for more amenities.
Progreso Pier, Beachfront Boardwalk, Local Shops, Cultural Festivals
Telchac
A nearby destination well-known for its beauty and local charm, perfect for visitors exploring the Yucatan coast.
Beautiful Beaches, Historical Sites, Nearby Mayan Ruins
Dzilam de Bravo
Less touristy option ideal for those looking for authenticity and local experiences along the coast.
Natural Reserves, Local Fisheries, Cultural Experience
Merida
Not too far from Chelem, Merida offers a vibrant city experience with rich cultural heritage, restaurants, and markets.
Historic City Center, Local Artisans, Cultural Festivals, Museums and Galleries

Understanding Airbnb License Requirements & STR Laws in Chelem (2025)

While Chelem, Yucatán, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chelem to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 4% licensed listings)

Top Performing Airbnb Properties in Chelem (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Chelembased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Seaside Oasis in Chelem. El Sueño

Seaside Oasis in Chelem. El Sueño

Entire Place • 5 bedrooms

$111,155
Revenue
59.5%
Occupancy
$556.79
Daily Rate
Oceanfront, pool, family

Oceanfront, pool, family

Entire Place • 4 bedrooms

$82,940
Revenue
56.3%
Occupancy
$435.27
Daily Rate
Beach Home + Pool + Roof Deck + Generator

Beach Home + Pool + Roof Deck + Generator

Entire Place • 3 bedrooms

$79,975
Revenue
67.2%
Occupancy
$304.22
Daily Rate
~Casa Agave~

~Casa Agave~

Entire Place • 3 bedrooms

$77,465
Revenue
66.9%
Occupancy
$391.36
Daily Rate
Beachfront House, Infinity Edge Pool, Casa Miramar

Beachfront House, Infinity Edge Pool, Casa Miramar

Entire Place • 3 bedrooms

$53,065
Revenue
65.3%
Occupancy
$217.29
Daily Rate
Sol y Sal 3bd/3.5ba Beachfront 
Dream Home

Sol y Sal 3bd/3.5ba Beachfront Dream Home

Entire Place • 3 bedrooms

$48,410
Revenue
62.3%
Occupancy
$234.58
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Chelem (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Chelem based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Julie2$150,920224.79/5.0
Romland4$110,229714.75/5.0
Stephen1$79,975344.85/5.0
Militza1$77,465665.00/5.0
Hollywood Mike2$75,195384.76/5.0
J R5$57,8672604.89/5.0
Verónica2$53,455684.59/5.0
Anthony And Néstor1$53,065484.98/5.0
Dulce2$49,866374.74/5.0
Blanca Ileana1$43,78765.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chelem.

Dive Deeper: Advanced Chelem STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chelem. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Chelem Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Chelem

  • The Chelem Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.7% of the 218 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Chelem, House properties are the most common (65.6%), reflecting the local real estate landscape.
  • Houses represent a significant 65.6% portion, catering likely to families or larger groups.
  • The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others (combined 6.0%) offer potential for unique stay experiences.

Chelem Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Chelem

  • The dominant room capacity in Chelem is 2 bedrooms listings, making up 33.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 66.0% of the active Airbnb listings in Chelem, indicating a high concentration in these sizes.
  • A significant 27.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Chelem.

Chelem Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Chelem

  • The most common guest capacity trend in Chelem vacation rentals is listings accommodating 8+ guests (27.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Chelem STR market, accounting for 51.9% of listings.
  • 56.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chelem.
  • On average, properties in Chelem are equipped to host 5.3 guests.

Chelem Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Chelem

  • The most common availability pattern in Chelem falls within the 271-366 days range, representing 64.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Chelem (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Chelem Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20.9%)

1 Night

44 listings

20.9% of total

2 Nights (28.9%)

2 Nights

61 listings

28.9% of total

3 Nights (20.4%)

3 Nights

43 listings

20.4% of total

4-6 Nights (10.4%)

4-6 Nights

22 listings

10.4% of total

7-29 Nights (3.3%)

7-29 Nights

7 listings

3.3% of total

30+ Nights (16.1%)

30+ Nights

34 listings

16.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Chelem is 2 Nights, adopted by 28.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (16.1%) caters to monthly stays (30+ nights) in Chelem, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 28.9% of Chelem hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chelem.

Chelem Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

1.1% of total

Flexible (20.7%)

Flexible

38 listings

20.7% of total

Moderate (30.4%)

Moderate

56 listings

30.4% of total

Firm (25%)

Firm

46 listings

25% of total

Strict (22.8%)

Strict

42 listings

22.8% of total

Cancellation Policy Insights for Chelem

  • The prevailing Airbnb cancellation policy trend in Chelem is Moderate, used by 30.4% of listings.
  • There's a relatively balanced mix between guest-friendly (51.1%) and stricter (47.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 30.4% market standard in Chelem.
  • Regularly review your cancellation policy against competitors and market demand shifts in Chelem.

Chelem STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Chelem

  • The overall average booking lead time for vacation rentals in Chelem is 40 days.
  • Guests book furthest in advance for stays during February (average 59 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in May (average 31 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (57 days avg.) sees the longest lead times, while Fall (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Chelem.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 57 days) to capture early planners.
  • Monitor your own booking lead times against these Chelem averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Chelem (2025)

Amenity Prevalence

Amenity Insights for Chelem

  • Essential amenities in Chelem that guests expect include: Kitchen, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Air conditioning, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Chelem.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Chelem: Kitchen, Wifi, Free parking on premises.
  • Prioritize adding missing essentials: Kitchen, Wifi, Free parking on premises.
  • Consider adding popular differentiators like Air conditioning or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Chelem to stay competitive.

Chelem Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Chelem

  • The typical guest profile for Airbnb in Chelem consists of a mix of domestic (65%) and international guests, often arriving from nearby Mérida, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 64.8% of guests.
  • Key international markets include Mexico (64.8%) and United States (20.9%).
  • Top languages spoken are Spanish (44.7%) followed by English (39.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mérida and Mexico City.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Chelem Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Bruno20$2,102$279.7934%
Dzemul15$1,714$201.1238%
Playa Uaymitun12$1,451$363.7929%
San Antonio Hool17$1,421$347.5530%
Hunucmá113$1,370$169.3531%
San Benito37$1,368$263.6532%
Chuburná53$1,324$156.0537%
San Crisanto41$1,123$165.5030%
Chicxulub Puerto336$1,112$197.2831%
Chicxulub72$1,072$207.2831%

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