Top 25 Best Places in Yucatán, Mexico to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in Yucatán, Mexico‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Yucatán, Mexico. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Yucatán, Mexico for 2025.

Top Short-Term Rental Markets in Yucatán, Mexico

Rank:#1Market:MéridaCountry:MexicoProperties:4,518Monthly Revenue:$765.34Daily Rate (ADR):$75.90Occupancy:43.54%Regulation:Low
Rank:#2Market:ValladolidCountry:MexicoProperties:662Monthly Revenue:$448.48Daily Rate (ADR):$61.28Occupancy:30.91%Regulation:Low
Rank:#3Market:ProgresoCountry:MexicoProperties:381Monthly Revenue:$932.96Daily Rate (ADR):$120.14Occupancy:36.18%Regulation:Low
Rank:#4Market:Chicxulub PuertoCountry:MexicoProperties:336Monthly Revenue:$1131.61Daily Rate (ADR):$190.09Occupancy:31.99%Regulation:Low
Rank:#5Market:El CuyoCountry:MexicoProperties:228Monthly Revenue:$820.60Daily Rate (ADR):$122.87Occupancy:28.52%Regulation:Low
Rank:#6Market:Telchac PuertoCountry:MexicoProperties:220Monthly Revenue:$949.85Daily Rate (ADR):$166.49Occupancy:29.73%Regulation:Low
Rank:#7Market:ChelemCountry:MexicoProperties:206Monthly Revenue:$935.29Daily Rate (ADR):$115.85Occupancy:35.02%Regulation:Low
Rank:#8Market:HunucmáCountry:MexicoProperties:114Monthly Revenue:$1373.24Daily Rate (ADR):$166.01Occupancy:31.09%Regulation:Low
Rank:#9Market:Temozón NorteCountry:MexicoProperties:111Monthly Revenue:$791.29Daily Rate (ADR):$83.46Occupancy:45.80%Regulation:Low
Rank:#10Market:IzamalCountry:MexicoProperties:83Monthly Revenue:$373.89Daily Rate (ADR):$85.27Occupancy:22.55%Regulation:Low
Rank:#11Market:ChicxulubCountry:MexicoProperties:66Monthly Revenue:$1252.68Daily Rate (ADR):$181.32Occupancy:34.30%Regulation:Low
Rank:#12Market:Chuburná PuertoCountry:MexicoProperties:64Monthly Revenue:$1090.75Daily Rate (ADR):$123.50Occupancy:35.18%Regulation:Low
Rank:#13Market:TiziminCountry:MexicoProperties:55Monthly Revenue:$209.00Daily Rate (ADR):$51.39Occupancy:27.11%Regulation:Low
Rank:#14Market:CelestúnCountry:MexicoProperties:54Monthly Revenue:$717.30Daily Rate (ADR):$105.63Occupancy:26.67%Regulation:Low
Rank:#15Market:ChuburnáCountry:MexicoProperties:50Monthly Revenue:$1453.16Daily Rate (ADR):$166.34Occupancy:39.59%Regulation:Low
Rank:#16Market:ConkalCountry:MexicoProperties:41Monthly Revenue:$596.95Daily Rate (ADR):$110.87Occupancy:37.56%Regulation:Low
Rank:#17Market:CholulCountry:MexicoProperties:39Monthly Revenue:$806.09Daily Rate (ADR):$85.07Occupancy:41.98%Regulation:Low
Rank:#18Market:San CrisantoCountry:MexicoProperties:38Monthly Revenue:$1213.15Daily Rate (ADR):$167.16Occupancy:30.99%Regulation:Low
Rank:#19Market:YucatánCountry:MexicoProperties:38Monthly Revenue:$1097.23Daily Rate (ADR):$212.02Occupancy:30.03%Regulation:Low
Rank:#20Market:Río LagartosCountry:MexicoProperties:33Monthly Revenue:$354.94Daily Rate (ADR):$95.37Occupancy:17.08%Regulation:Low
Rank:#21Market:KanasínCountry:MexicoProperties:31Monthly Revenue:$286.38Daily Rate (ADR):$53.89Occupancy:32.07%Regulation:Low
Rank:#22Market:San BenitoCountry:MexicoProperties:29Monthly Revenue:$1576.68Daily Rate (ADR):$218.02Occupancy:36.39%Regulation:Low
Rank:#23Market:Las ColoradasCountry:MexicoProperties:22Monthly Revenue:$167.39Daily Rate (ADR):$64.55Occupancy:15.88%Regulation:Low
Rank:#24Market:ChabihauCountry:MexicoProperties:19Monthly Revenue:$654.07Daily Rate (ADR):$98.73Occupancy:30.79%Regulation:Low
Rank:#25Market:PistéCountry:MexicoProperties:19Monthly Revenue:$270.98Daily Rate (ADR):$57.05Occupancy:22.27%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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