Hunucmá, Yucatán Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Hunucmá, Yucatán? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,603 per year — at a $192 nightly rate, 31.7% occupancy, and a $59 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

At 102 active listings, Hunucmá is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 39.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Hunucmá?

In Hunucmá, the headline Airbnb metrics are $16,603 in average annual revenue,31.7% occupancy, $192 ADR, and $59 in RevPAR, and guests book about 42 days in advance.

Avg. Daily Rate (ADR)(?)
$192
The average rental revenue earned for an occupied room per day in Hunucmá.
Occupancy Rate(?)
31.7%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$16,603
Average annual income for an Airbnb listing in Hunucmá. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$59
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
-19.0%
Significant decrease (-19.0%) vs. last year.
Active Airbnb Listings(?)
102
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
42 days
How far in advance guests typically book in Hunucmá. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Hunucmá.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Hunucmá.
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How Much Do Airbnb Hosts Earn Monthly in Hunucmá?

Understanding the monthly revenue variations for Airbnb listings in Hunucmá is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hunucmá is typically July, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hunucmá across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,223+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,549 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,375 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $616, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hunucmá

What Is the Monthly Airbnb Occupancy Rate in Hunucmá?

Maximize your bookings by understanding the Hunucmá STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hunucmá:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hunucmá

What Is the Average Airbnb Nightly Rate in Hunucmá?

Effective short term rental pricing strategy in Hunucmá involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hunucmá typically peaks in March and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $377+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
  • Typical properties (Median) charge around $124 per night.
  • Entry-level properties (Bottom 25%) earn around $93 per night.

Average Daily Rate (ADR) Trend by Month in Hunucmá

What Is the RevPAR for Airbnb in Hunucmá?

RevPAR in Hunucmá is currently $59. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $23 RevPAR.
  • Typical properties (Median) generate $40 RevPAR.
  • Strong performers (Top 25%) earn $70 RevPAR.
  • Best-in-class (Top 10%) achieve $115 RevPAR.

Average Monthly RevPAR Trend in Hunucmá

RevPAR Insights for Hunucmá

  • The average RevPAR in Hunucmá is $59. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($115) and bottom 25% ($23) is $92, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Jul and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Hunucmá benchmarks. If your RevPAR falls below the median of $40, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $70+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Hunucmá?

Hunucmá's peak Airbnb season falls in July, March, April, while the softest stretch is June, September, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, March, April)
  • Revenue averages $2,624 per month
  • Occupancy rates average 41.8%
  • Daily rates average $176
Shoulder Season
  • Revenue averages $1,996 per month
  • Occupancy maintains around 35.1%
  • Daily rates hold near $176
Low Season (June, September, November)
  • Revenue drops to average $1,370 per month
  • Occupancy decreases to average 28.0%
  • Daily rates adjust to average $174

Seasonality Insights for Hunucmá

  • Airbnb seasonality in Hunucmá is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Hunucmá's highest earning potential, with monthly revenues climbing to $2,921, occupancy reaching 45.1%, and ADRs peaking at $185.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,238, occupancy could drop to 26.8%, and ADRs may adjust to $166.
  • Lower occupancy paired with meaningful seasonality means hosts in Hunucmá need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Hunucmá, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Hunucmá?

Low regulation and minimal registration activity in Hunucmá, Yucatán, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hunucmá to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Hunucmá?

Hunucmá is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Hunucmá
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
The historic center of Hunucmá offers rich cultural heritage and ancient architecture. Ideal for guests interested in local history and traditions, with convenient access to local attractions.
Plaza Principal, Parroquia de San Francisco de Asís, Museo de la Ciudad, Mercado Municipal, Cenote Xlápak
Cenotes de Hunucmá
Famous for its stunning natural cenotes, this area attracts nature lovers and adventure seekers looking to explore Yucatán's unique ecological offerings.
Cenote San Antonio, Cenote Popol Vuh, Cenote Tza Ujun Kat, Nature trails, Swimming and snorkeling opportunities
Parque de la Paz
A local park that offers a peaceful environment and family-friendly attractions. Perfect for those looking for a relaxed atmosphere and outdoor activities.
Walking trails, Picnic areas, Local festivals, Playground, Community events
Cultural Market
A vibrant market area where visitors can experience local crafts, food, and culture. Great for those interested in authentic Yucatecan experiences and local cuisine.
Local crafts, Street food stalls, Cultural events, Artisan workshops
Ek' Balam Ruins
Though a bit distance from Hunucmá, this archaeological site is popular with tourists looking to explore ancient Mayan ruins, making it a good day trip for guests.
Ruins tour, Historical significance, Scenic viewpoints, Nature trails
Coastal Areas
Proximity to beautiful coastal regions, providing guests with access to the Gulf of Mexico and beautiful beaches, perfect for relaxation and water activities.
Beach activities, Bird watching, Fishing spots, Coastal seafood eateries
Local Events Venues
Places that host local events, festivals, and gatherings. Ideal for guests looking to engage with the local community and cultural events throughout the year.
Annual festivals, Cultural gatherings, Concerts and performances
Food and Drink District
An emerging area known for its local eateries and bars. Perfect for food lovers and those wishing to experience authentic Yucatán flavors.
Local restaurants, Taco vendors, Bars, Cooking classes

With 8 distinct neighborhoods showing meaningful short-term rental activity, Hunucmá offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Hunucmá?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hunucmá

  • The Hunucmá Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.2% of the 102 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Hunucmá, House properties are the most common (81.4%), reflecting the local real estate landscape.
  • Houses represent a significant 81.4% portion, catering likely to families or larger groups.
  • The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 4.9%) offer potential for unique stay experiences.

Hunucmá Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hunucmá

  • The dominant room capacity in Hunucmá is 1 bedroom listings, making up 31.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 58.9% of the active Airbnb listings in Hunucmá, indicating a high concentration in these sizes.
  • A significant 32.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hunucmá.

Hunucmá Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hunucmá

  • The most common guest capacity trend in Hunucmá vacation rentals is listings accommodating 8+ guests (29.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Hunucmá STR market, accounting for 49.0% of listings.
  • 52.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hunucmá.
  • On average, properties in Hunucmá are equipped to host 5.3 guests.

How Do Listings in Hunucmá Compare on Quality?

Listing quality in Hunucmá can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
34.1
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
3.4
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
21.6%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Hunucmá

  • At 34.1 photos per listing on average, Hunucmá hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 21.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Hunucmá averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Hunucmá?

Amenity Prevalence

Amenity Insights for Hunucmá

  • Essential amenities in Hunucmá that guests expect include: Air conditioning, Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Dishes and silverware, Essentials are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Hunucmá.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Hunucmá: Air conditioning, Wifi, TV, Kitchen.
  • Prioritize adding missing essentials: Air conditioning, Wifi, TV, Kitchen.
  • Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Hunucmá to stay competitive.

Which Airbnb Amenities Boost Revenue in Hunucmá?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hunucmá, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
High chairHigh opportunity
7.8%$49,768$13,781261.1%
SafeHigh opportunity
6.9%$48,585$14,247241.0%
Children’s dinnerwareHigh opportunity
7.8%$46,268$14,079228.6%
Kitchen
95.1%$17,157$5,854193.1%
Pool
76.5%$19,646$6,713192.7%
Beach access
80.4%$18,951$6,979171.5%
Pack ’n play/Travel cribHigh opportunity
7.8%$38,850$14,710164.1%
Sound systemHigh opportunity
9.8%$37,004$14,386157.2%
Exterior security cameras on property
25.5%$30,081$11,992150.8%
Outdoor furniture
54.9%$22,346$9,612132.5%

Revenue Impact Insights for Hunucmá

  • High chair tops the revenue impact list with a 261.1% uplift — listings with this amenity earn $49,768 vs. $13,781 without it.
  • High-opportunity amenities — High chair, Safe, Children’s dinnerware — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
  • Kitchen, Beach access — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Prioritize adding High chair — it has the best combination of high revenue impact and low market saturation in Hunucmá.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Hunucmá STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hunucmá. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hunucmá Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hunucmá

  • The typical guest profile for Airbnb in Hunucmá consists of a mix of domestic (65%) and international guests, often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 64.7% of guests.
  • Key international markets include Mexico (64.7%) and United States (22.3%).
  • Top languages spoken are Spanish (43.9%) followed by English (42.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mexico City and Mérida.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Hunucmá?

Listings in Hunucmá average 4.78 out of 5 overall, with about 49.4 reviews per active listing and 27.5% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Hunucmá

  • An average rating of 4.78 places Hunucmá in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
  • The strongest subcategory is Communication (4.89), while Value (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 27.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
  • With only 27.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Hunucmá Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hunucmá

  • The most common availability pattern in Hunucmá falls within the 271-366 days range, representing 61.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Hunucmá (29.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Hunucmá?

Average Booking Lead Time by Month

Booking Lead Time Insights for Hunucmá

  • The overall average booking lead time for vacation rentals in Hunucmá is 42 days.
  • Guests book furthest in advance for stays during December (average 67 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (51 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Hunucmá.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 51 days) to capture early planners.
  • Monitor your own booking lead times against these Hunucmá averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Hunucmá?

Guests in Hunucmá stay about 3.5 nights on average, generating roughly 2,195 reservations and 21.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.

Monthly Length of Stay in Hunucmá

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Hunucmá

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • At 21.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in Dec (4.4 nights) and shorten in Sep (2.3 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Hunucmá Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (32.4%)

1 Night

33 listings

32.4% of total

2 Nights (30.4%)

2 Nights

31 listings

30.4% of total

3 Nights (7.8%)

3 Nights

8 listings

7.8% of total

4-6 Nights (2%)

4-6 Nights

2 listings

2% of total

7-29 Nights (1%)

7-29 Nights

1 listings

1% of total

30+ Nights (26.5%)

30+ Nights

27 listings

26.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Hunucmá is 1 Night, adopted by 32.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (62.8%) of the Hunucmá Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (26.5%) caters to monthly stays (30+ nights) in Hunucmá, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 32.4% of Hunucmá hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 26.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hunucmá.

Hunucmá Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (26.7%)

Flexible

27 listings

26.7% of total

Moderate (27.7%)

Moderate

28 listings

27.7% of total

Firm (37.6%)

Firm

38 listings

37.6% of total

Strict (7.9%)

Strict

8 listings

7.9% of total

Cancellation Policy Insights for Hunucmá

  • The prevailing Airbnb cancellation policy trend in Hunucmá is Firm, used by 37.6% of listings.
  • There's a relatively balanced mix between guest-friendly (54.4%) and stricter (45.5%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (7.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 37.6% market standard in Hunucmá.
  • Using a Strict policy might deter some guests, as only 7.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hunucmá.

How Much Are Airbnb Cleaning Fees in Hunucmá?

Cleaning fees in Hunucmá are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$40
Median Cleaning Fee
$27
Listings Charging a Fee
53.9%
Fee as Revenue Share
4.5%

Cleaning Fee Insights for Hunucmá

  • About 53.9% of Hunucmá listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
  • The average cleaning fee of $40 is close to the median ($27), suggesting a relatively consistent fee structure across the market.
  • Cleaning fees represent 4.5% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Hunucmá median of $27. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Hunucmá Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Hunucmábased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

CasaTila Sisal Yucatan

CasaTila Sisal Yucatan

Entire Place • 6 bedrooms

$108,341
Revenue
49.3%
Occupancy
$656.14
Daily Rate
Villa Sea-sal

Villa Sea-sal

Entire Place • 6 bedrooms

$93,009
Revenue
39.3%
Occupancy
$548.82
Daily Rate
Oceanfront house with rooftop and pool in Sisal

Oceanfront house with rooftop and pool in Sisal

Entire Place • 3 bedrooms

$86,706
Revenue
60.7%
Occupancy
$388.72
Daily Rate
Las Trinitarias

Las Trinitarias

Entire Place • 6 bedrooms

$65,238
Revenue
34.7%
Occupancy
$554.55
Daily Rate
KatNap Sisal : Solar-powered Beachfront Retreat

KatNap Sisal : Solar-powered Beachfront Retreat

Entire Place • 2 bedrooms

$52,468
Revenue
67.5%
Occupancy
$210.58
Daily Rate
Spectacular waterfront house with cook & waiter

Spectacular waterfront house with cook & waiter

Entire Place • 2 bedrooms

$51,025
Revenue
26.3%
Occupancy
$744.53
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Hunucmá?

Learn from the best! This table showcases top-performing Airbnb hosts in Hunucmá based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Hunucmá by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jimena1$108,341135.00/5.0
Ricardo7$102,6024084.86/5.0
Albania1$93,009405.00/5.0
Luis Eduardo6$92,0074894.85/5.0
Marcia4$87,2041494.96/5.0
Piedad3$86,8612184.90/5.0
Elena1$86,7061094.92/5.0
Mitch1$65,238744.72/5.0
Andres3$62,0712474.78/5.0
Luis Giovanni2$53,702224.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hunucmá.

Who Are the Airbnb Hosts in Hunucmá?

Hunucmá is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
53.9%
Professional Management
0.0%
Cohosted Listings
41.2%
Instant Book Enabled
5.9%
Simplified Pricing
57.8%

Host Profile Insights for Hunucmá

  • With 53.9% Superhosts, Hunucmá has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 5.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 57.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 41.2% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Hunucmá averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Hunucmá's Airbnb Market Compare to Nearby Cities?

How does the Hunucmá Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Chuburná, Hunucmá has 6 percentage points lower occupancy and about $11 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Hunucmá — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Bruno19$2,019$274.5231%
San Benito40$1,723$252.1032%
Chuburná45$1,652$181.1538%
Playa Uaymitun13$1,527$354.9032%
Dzemul14$1,335$206.6026%
Chicxulub90$1,235$194.1931%
Chuburná Puerto58$1,072$133.4433%
Chicxulub Puerto275$1,071$200.0230%
San Crisanto39$1,012$147.3725%
Santa Clara18$941$161.1519%

Frequently Asked Questions About Airbnb in Hunucmá

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hunucmá.

How much do Airbnb hosts make in Hunucmá?

Hunucmá hosts earn about $16,603 per year on average, with an average nightly rate of $192 and RevPAR of $59. Those figures describe the typical revenue environment for active listings in Hunucmá, Yucatán, not the ceiling for the best operators. Source: AirROI 2026 data, Hunucmá market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Hunucmá?

The average Airbnb occupancy rate in Hunucmá is 31.7%. July is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Hunucmá?

Listings in Hunucmá average $192 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Hunucmá?

Hunucmá currently has about 102 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Hunucmá?

AirROI currently classifies the short-term rental regulation level in Hunucmá as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Hunucmá?

RevPAR in Hunucmá is about $59. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Hunucmá?

Occupancy of 31.7% means Hunucmá is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $16,603, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Hunucmá?

The average booking lead time in Hunucmá is about 42 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Hunucmá?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hunucmá include Centro Histórico, Cenotes de Hunucmá, Parque de la Paz. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Hunucmá?

entire_home listings make up 89.2% of the active supply in Hunucmá. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Hunucmá compare to nearby Airbnb markets?

Among neighboring markets, San Bruno posts $24,228 in average annual revenue with 31.3% occupancy, compared to Hunucmá's $16,603 and 31.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Hunucmá?

The average Airbnb stay length in Hunucmá is about 3.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Hunucmá?

Airbnb listings in Hunucmá average 4.78 out of 5 overall. About 27.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Hunucmá?

High chair and Safe are among the strongest revenue-linked amenities in Hunucmá. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Hunucmá?

Yes. About 53.9% of active Airbnb listings in Hunucmá charge a cleaning fee, and the average fee is $40. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Hunucmá?

A 53.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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