Santa Clara, Yucatán Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Santa Clara, Yucatán? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,288 per year — at a $161 nightly rate, 18.8% occupancy, and a $40 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 18 active listings, Santa Clara is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 63.6% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Santa Clara?
In Santa Clara, the headline Airbnb metrics are $11,288 in average annual revenue,18.8% occupancy, $161 ADR, and $40 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santa Clara?
Understanding the monthly revenue variations for Airbnb listings in Santa Clara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Clara is typically November, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Clara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,649+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $880 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $370 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $126, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Clara
What Is the Monthly Airbnb Occupancy Rate in Santa Clara?
Maximize your bookings by understanding the Santa Clara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Clara:
- Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 13%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Clara
What Is the Average Airbnb Nightly Rate in Santa Clara?
Effective short term rental pricing strategy in Santa Clara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Clara typically peaks in March and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $270+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $52 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Santa Clara
What Is the RevPAR for Airbnb in Santa Clara?
RevPAR in Santa Clara is currently $40. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $4 RevPAR.
- Typical properties (Median) generate $17 RevPAR.
- Strong performers (Top 25%) earn $23 RevPAR.
- Best-in-class (Top 10%) achieve $93 RevPAR.
Average Monthly RevPAR Trend in Santa Clara
RevPAR Insights for Santa Clara
- The average RevPAR in Santa Clara is $40. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($93) and bottom 25% ($4) is $89, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Nov and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santa Clara benchmarks. If your RevPAR falls below the median of $17, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $23+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santa Clara?
Santa Clara's peak Airbnb season falls in November, October, July, while the softest stretch is January, March, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (November, October, July)
- Revenue averages $2,215 per month
- Occupancy rates average 19.5%
- Daily rates average $148
Shoulder Season
- Revenue averages $1,367 per month
- Occupancy maintains around 21.5%
- Daily rates hold near $147
Low Season (January, March, May)
- Revenue drops to average $599 per month
- Occupancy decreases to average 20.6%
- Daily rates adjust to average $147
Seasonality Insights for Santa Clara
- Airbnb seasonality in Santa Clara is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Santa Clara's highest earning potential, with monthly revenues climbing to $2,626, occupancy reaching 25.3%, and ADRs peaking at $152.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $594, occupancy could drop to 14.8%, and ADRs may adjust to $141.
- Lower occupancy paired with meaningful seasonality means hosts in Santa Clara need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Santa Clara, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Santa Clara?
Low regulation and minimal registration activity in Santa Clara, Yucatán, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santa Clara to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Santa Clara?
With a compact short-term rental market, Santa Clara gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historical center of Santa Clara, filled with cultural landmarks, colonial architecture, and vibrant markets. It's a prime location for tourists exploring the local heritage and traditions. | Santa Clara Church, Artisan Market, Regional Museum, Plaza Principal, Traditional Cuisine Restaurants |
| Cenote Ik Kil | A popular cenote located just outside of Santa Clara, known for its stunning blue waters and natural beauty. This area attracts travelers looking for unique swimming and relaxing experiences. | Cenote Ik Kil Swimming, Guided Tours, Nature Trails, Photography Spots |
| Las Coloradas | Famous for its pink lakes and spectacular natural scenery, this area draws visitors for its unique landscapes and great photo opportunities. Ideal for nature lovers and adventurers. | Pink Lakes, Photography Tours, Wildlife Viewing, Sunset Views |
| Laguna de Bacalar | Although a bit further away, the lagoon is a beautiful and serene destination known for its stunning blue waters and eco-tourism experiences. Attracts visitors seeking a peaceful getaway. | Kayaking, Boat Tours, Relaxing Beaches, Eco Tours |
| Merida | Nearby Merida, the capital of Yucatán, is cultural and historical with vibrant markets, colonial architecture, and plenty of activities. Great for guests who want to explore an urban environment. | Plaza Grande, Paseo de Montejo, Merida's Museums, Local Festivals, Cultural Events |
| Chichen Itza | A world-renowned archaeological site that draws thousands of tourists. Hosting Airbnb nearby offers easy access to this UNESCO World Heritage Site, perfect for history enthusiasts. | Pyramid of Kukulcan, Templo de los Guerreros, Cenote Ik Kil, Guided Tours |
| Río Lagartos | A nature lover's paradise known for its rich wildlife and beautiful landscapes. Offers unique experiences such as bird watching and visiting flamingo colonies. | Flamingo Watching, Boat Tours, Natural Reserves, Ecological Tours |
| Progreso | A coastal town with beautiful beaches, ideal for tourism and relaxation. Guests looking for a beach getaway will find Progreso appealing and accessible. | Progreso Beach, Boardwalk, Local Seafood Restaurants, Relaxing Atmosphere |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Santa Clara offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Santa Clara?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Clara
- The Santa Clara Airbnb market composition is heavily skewed towards Private Room listings, which make up 55.6% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Clara, House properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 77.8% portion, catering likely to families or larger groups.
- The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa Clara Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Clara
- The dominant room capacity in Santa Clara is 1 bedroom listings, making up 22.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 38.9% of the active Airbnb listings in Santa Clara, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Clara.
Santa Clara Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Clara
- The most common guest capacity trend in Santa Clara vacation rentals is listings accommodating 8+ guests (22.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Santa Clara STR market, accounting for 33.3% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Clara.
- On average, properties in Santa Clara are equipped to host 3.4 guests.
How Do Listings in Santa Clara Compare on Quality?
Listing quality in Santa Clara can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Santa Clara
- At 43.8 photos per listing on average, Santa Clara hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Santa Clara averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Santa Clara?
Amenity Prevalence
Amenity Insights for Santa Clara
- Essential amenities in Santa Clara that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Beach access, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Clara: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Wifi or Beach access to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Clara to stay competitive.
Which Airbnb Amenities Boost Revenue in Santa Clara?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Santa Clara, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Microwave | 27.8% | $33,603 | $2,705 | 1142.3% |
Cooking basics | 33.3% | $29,020 | $2,421 | 1098.5% |
Refrigerator | 33.3% | $29,020 | $2,421 | 1098.5% |
Dishes and silverware | 33.3% | $29,020 | $2,421 | 1098.5% |
Stove | 27.8% | $33,129 | $2,887 | 1047.6% |
Hot water | 44.4% | $22,557 | $2,272 | 892.9% |
Coffee maker | 38.9% | $24,953 | $2,591 | 862.9% |
Carbon monoxide alarm | 33.3% | $27,840 | $3,011 | 824.6% |
Pool | 55.6% | $18,685 | $2,041 | 815.7% |
Dining table | 27.8% | $31,347 | $3,572 | 777.5% |
Revenue Impact Insights for Santa Clara
- Microwave tops the revenue impact list with a 1142.3% uplift — listings with this amenity earn $33,603 vs. $2,705 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Santa Clara STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Clara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Clara Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santa Clara
- The typical guest profile for Airbnb in Santa Clara consists of primarily domestic travelers (68%), often arriving from nearby Mérida, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 68.3% of guests.
- Key international markets include Mexico (68.3%) and United States (9.5%).
- Top languages spoken are Spanish (36.4%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mérida and Merida.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Santa Clara?
Listings in Santa Clara average 4.75 out of 5 overall, with about 32.3 reviews per active listing and 22.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Santa Clara
- An average rating of 4.75 places Santa Clara in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.89), while Value (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 22.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 22.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Santa Clara Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Clara
- The most common availability pattern in Santa Clara falls within the 271-366 days range, representing 77.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Clara (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Santa Clara?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Clara
- The overall average booking lead time for vacation rentals in Santa Clara is 44 days.
- Guests book furthest in advance for stays during November (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (62 days avg.) sees the longest lead times, while Summer (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Santa Clara.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Santa Clara averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Santa Clara?
Guests in Santa Clara stay about 2.6 nights on average, generating roughly 190 reservations and 10.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Santa Clara
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Santa Clara
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 10.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in May (4.8 nights) and shorten in Apr (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Santa Clara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
22.2% of total
2 Nights
6 listings
33.3% of total
4-6 Nights
1 listings
5.6% of total
30+ Nights
7 listings
38.9% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Clara is 30+ Nights, adopted by 38.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.9%) caters to monthly stays (30+ nights) in Santa Clara, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.9% of Santa Clara hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Clara.
Santa Clara Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
8 listings
47.1% of total
Moderate
3 listings
17.6% of total
Firm
3 listings
17.6% of total
Strict
3 listings
17.6% of total
Cancellation Policy Insights for Santa Clara
- The prevailing Airbnb cancellation policy trend in Santa Clara is Flexible, used by 47.1% of listings.
- There's a relatively balanced mix between guest-friendly (64.7%) and stricter (35.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.1% market standard in Santa Clara.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Clara.
How Much Are Airbnb Cleaning Fees in Santa Clara?
Cleaning fees in Santa Clara are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Santa Clara
- 77.8% of listings charge a cleaning fee, making it standard practice in Santa Clara. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $32 is close to the median ($14), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Santa Clara median of $14. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Santa Clara Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Clarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Simply Paradise. Escape To The Yucatan. 8BR/8.5 BA
Entire Place • 8 bedrooms
Gorgeous Oceanfront Villa La Solana I & II w/ Pool
Entire Place • 5 bedrooms
Beautiful Oceanfront Cottage with Pool. 8 persons.
Entire Place • 3 bedrooms
Idyllic Beach Front Casa in Yucatan
Entire Place • 1 bedroom
Casa Zazil-Ha
Entire Place • 2 bedrooms
Luxury room at the beach
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santa Clara?
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Clara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anne | 3 | $157,156 | 99 | 4.98/5.0 |
| Raisha | 4 | $14,253 | 43 | 4.55/5.0 |
| Terry | 1 | $8,474 | 83 | 4.84/5.0 |
| Deysy | 7 | $7,850 | 328 | 4.77/5.0 |
| David | 1 | $6,953 | 3 | 4.67/5.0 |
| Anel | 1 | $6,107 | 5 | 5.00/5.0 |
| Jonathan | 1 | $2,383 | 21 | 4.38/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Clara.
Who Are the Airbnb Hosts in Santa Clara?
Santa Clara is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Santa Clara
- With 50.0% Superhosts, Santa Clara has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 61.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 11.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Santa Clara averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Santa Clara's Airbnb Market Compare to Nearby Cities?
How does the Santa Clara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Chuburná, Santa Clara has 19 percentage points lower occupancy and about $20 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Bruno | 19 | $2,019 | $274.52 | 31% |
| San Benito | 40 | $1,723 | $252.10 | 32% |
| Chuburná | 45 | $1,652 | $181.15 | 38% |
| Playa Uaymitun | 13 | $1,527 | $354.90 | 32% |
| Hunucmá | 102 | $1,384 | $191.80 | 32% |
| Dzemul | 14 | $1,335 | $206.60 | 26% |
| Chicxulub | 90 | $1,235 | $194.19 | 31% |
| Chuburná Puerto | 58 | $1,072 | $133.44 | 33% |
| Chicxulub Puerto | 275 | $1,071 | $200.02 | 30% |
| San Crisanto | 39 | $1,012 | $147.37 | 25% |
Frequently Asked Questions About Airbnb in Santa Clara
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santa Clara.
How much do Airbnb hosts make in Santa Clara?
Santa Clara hosts earn about $11,288 per year on average, with an average nightly rate of $161 and RevPAR of $40. Those figures describe the typical revenue environment for active listings in Santa Clara, Yucatán, not the ceiling for the best operators. Source: AirROI 2026 data, Santa Clara market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Santa Clara?
The average Airbnb occupancy rate in Santa Clara is 18.8%. November is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santa Clara?
Listings in Santa Clara average $161 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santa Clara?
Santa Clara currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santa Clara?
AirROI currently classifies the short-term rental regulation level in Santa Clara as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santa Clara?
RevPAR in Santa Clara is about $40. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santa Clara?
Occupancy of 18.8% means Santa Clara is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,288, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santa Clara?
The average booking lead time in Santa Clara is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santa Clara?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santa Clara include Centro Histórico, Cenote Ik Kil, Las Coloradas. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santa Clara?
private_room listings make up 55.6% of the active supply in Santa Clara. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santa Clara compare to nearby Airbnb markets?
Among neighboring markets, San Bruno posts $24,228 in average annual revenue with 31.3% occupancy, compared to Santa Clara's $11,288 and 18.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Santa Clara?
The average Airbnb stay length in Santa Clara is about 2.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Santa Clara?
Airbnb listings in Santa Clara average 4.75 out of 5 overall. About 22.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Santa Clara?
Microwave and Cooking basics are among the strongest revenue-linked amenities in Santa Clara. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Santa Clara?
Yes. About 77.8% of active Airbnb listings in Santa Clara charge a cleaning fee, and the average fee is $32. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Santa Clara?
A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.