Cholul, Yucatán Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Cholul, Yucatán? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $9,034 per year — at a $82 nightly rate, 40.7% occupancy, and a $34 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 45 active listings, Cholul is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 73.1% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Cholul?
In Cholul, the headline Airbnb metrics are $9,034 in average annual revenue,40.7% occupancy, $82 ADR, and $34 in RevPAR, and guests book about 27 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Cholul?
Understanding the monthly revenue variations for Airbnb listings in Cholul is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cholul is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cholul across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,346+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,668 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $953 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $395, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cholul
What Is the Monthly Airbnb Occupancy Rate in Cholul?
Maximize your bookings by understanding the Cholul STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cholul:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cholul
What Is the Average Airbnb Nightly Rate in Cholul?
Effective short term rental pricing strategy in Cholul involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cholul typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $139+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $99 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Cholul
What Is the RevPAR for Airbnb in Cholul?
RevPAR in Cholul is currently $34. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $17 RevPAR.
- Typical properties (Median) generate $26 RevPAR.
- Strong performers (Top 25%) earn $42 RevPAR.
- Best-in-class (Top 10%) achieve $62 RevPAR.
Average Monthly RevPAR Trend in Cholul
RevPAR Insights for Cholul
- The average RevPAR in Cholul is $34. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($62) and bottom 25% ($17) is $45, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Cholul benchmarks. If your RevPAR falls below the median of $26, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $42+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Cholul?
Cholul's peak Airbnb season falls in December, July, January, while the softest stretch is February, March, May. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, July, January)
- Revenue averages $1,441 per month
- Occupancy rates average 48.5%
- Daily rates average $86
Shoulder Season
- Revenue averages $1,186 per month
- Occupancy maintains around 46.7%
- Daily rates hold near $82
Low Season (February, March, May)
- Revenue drops to average $890 per month
- Occupancy decreases to average 36.7%
- Daily rates adjust to average $84
Seasonality Insights for Cholul
- The Airbnb seasonality pattern in Cholul shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cholul's highest earning potential, with monthly revenues climbing to $1,581, occupancy reaching 51.0%, and ADRs peaking at $90.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $883, occupancy could drop to 35.6%, and ADRs may adjust to $79.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cholul.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Cholul seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Cholul?
Low regulation and minimal registration activity in Cholul, Yucatán, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Cholul to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Cholul?
With a compact short-term rental market, Cholul gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Cholul | A growing neighborhood close to Mérida, offering tranquil living while still being close to the city amenities. Perfect for guests seeking a relaxing stay with short drives to major attractions. | Parque de Cholul, Cenote X'batun, Local markets, Cholul Church |
| Cholul Square | A vibrant area known for its local dining and shopping options. It's a great spot for visitors wanting to experience local culture and cuisine. | Plaza Cholul, Local eateries, Shops and markets |
| Cholul Countryside | Known for its beautiful landscapes and serene environment. Ideal for guests looking for a rural retreat or nature-focused stay. | Cenote Ik Kil, Rural landscapes, Local farms |
| Temozón Norte | A rapidly developing area with modern amenities and services, appealing to both business travelers and families. | Temozón Mall, Local cafes, Proximity to Mérida |
| Dzitya | Popular for its artisan markets and traditional craftsmanship, offering a unique cultural experience to tourists. | Dzitya Market, Traditional crafts, Cenote Xcajum |
| Cholul Beach Club | A prime location with beach access, attracting guests looking for leisure and relaxation by the water. | Beach activities, Local restaurants, Water sports |
| Montebello | A residential area that offers a more upscale stay, appealing to families and long-term renters looking for comfort and proximity to services. | Residential parks, Nearby schools, Shopping centers |
| Cacalchen | A quaint village nearby known for its traditional architecture and charm, suitable for visitors wanting a genuine local experience. | Cacalchen Church, Local festivities, Cultural events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Cholul offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Cholul?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cholul
- The Cholul Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cholul, House properties are the most common (75.6%), reflecting the local real estate landscape.
- Houses represent a significant 75.6% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.4%) offer potential for unique stay experiences.
Cholul Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cholul
- The dominant room capacity in Cholul is 2 bedrooms listings, making up 42.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 71.1% of the active Airbnb listings in Cholul, indicating a high concentration in these sizes.
- A significant 37.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cholul.
Cholul Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cholul
- The most common guest capacity trend in Cholul vacation rentals is listings accommodating 8+ guests (28.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Cholul STR market, accounting for 55.6% of listings.
- 42.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cholul.
- On average, properties in Cholul are equipped to host 5.5 guests.
How Do Listings in Cholul Compare on Quality?
Listing quality in Cholul can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Cholul
- At 35 photos per listing on average, Cholul hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Cholul averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Cholul?
Amenity Prevalence
Amenity Insights for Cholul
- Essential amenities in Cholul that guests expect include: Air conditioning, Free parking on premises, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cholul: Air conditioning, Free parking on premises, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, TV.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cholul to stay competitive.
Which Airbnb Amenities Boost Revenue in Cholul?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Cholul, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool | 75.6% | $11,037 | $2,843 | 288.3% |
Bed linens | 66.7% | $11,787 | $3,528 | 234.1% |
Clothing storage | 62.2% | $12,227 | $3,775 | 223.9% |
Room-darkening shades | 57.8% | $12,730 | $3,976 | 220.1% |
Hangers | 80.0% | $10,470 | $3,288 | 218.4% |
Books and reading material | 13.3% | $20,838 | $7,218 | 188.7% |
Cooking basics | 77.8% | $10,562 | $3,686 | 186.6% |
Freezer | 55.6% | $12,657 | $4,505 | 181.0% |
Long term stays allowed | 71.1% | $11,037 | $4,103 | 169.0% |
Dishes and silverware | 84.4% | $9,980 | $3,899 | 155.9% |
Revenue Impact Insights for Cholul
- Pool tops the revenue impact list with a 288.3% uplift — listings with this amenity earn $11,037 vs. $2,843 without it.
- Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Cholul STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cholul. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCholul Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Cholul
- The typical guest profile for Airbnb in Cholul consists of primarily domestic travelers (83%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 83.3% of guests.
- Key international markets include Mexico (83.3%) and United States (7.9%).
- Top languages spoken are Spanish (53.7%) followed by English (37.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Cancún.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Cholul?
Listings in Cholul average 4.77 out of 5 overall, with about 48.4 reviews per active listing and 24.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Cholul
- An average rating of 4.77 places Cholul in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Cleanliness (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 24.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 24.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Cholul Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cholul
- The most common availability pattern in Cholul falls within the 271-366 days range, representing 51.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Cholul (26.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Cholul?
Average Booking Lead Time by Month
Booking Lead Time Insights for Cholul
- The overall average booking lead time for vacation rentals in Cholul is 27 days.
- Guests book furthest in advance for stays during February (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (45 days avg.) sees the longest lead times, while Spring (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Cholul.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Cholul averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Cholul?
Guests in Cholul stay about 6.2 nights on average, generating roughly 743 reservations and 16.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Cholul
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Cholul
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (7.9 nights) and shorten in Jun (4.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Cholul Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
15.6% of total
2 Nights
21 listings
46.7% of total
3 Nights
7 listings
15.6% of total
4-6 Nights
5 listings
11.1% of total
7-29 Nights
1 listings
2.2% of total
30+ Nights
4 listings
8.9% of total
Key Insights
- The most prevalent minimum stay requirement in Cholul is 2 Nights, adopted by 46.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.3%) of the Cholul Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.7% of Cholul hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.6% currently do.
- A 2-night minimum appears standard (46.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cholul.
Cholul Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
16 listings
35.6% of total
Moderate
12 listings
26.7% of total
Firm
12 listings
26.7% of total
Strict
5 listings
11.1% of total
Cancellation Policy Insights for Cholul
- The prevailing Airbnb cancellation policy trend in Cholul is Flexible, used by 35.6% of listings.
- There's a relatively balanced mix between guest-friendly (62.3%) and stricter (37.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.6% market standard in Cholul.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cholul.
How Much Are Airbnb Cleaning Fees in Cholul?
Cleaning fees in Cholul are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Cholul
- 80.0% of listings charge a cleaning fee, making it standard practice in Cholul. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $34 is close to the median ($33), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Cholul median of $33. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Cholul Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cholulbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Azul Mérida A dream for your rest
Entire Place • 4 bedrooms
Unique Design Home • Pool
Entire Place • 3 bedrooms
Hacienda Style-Private Garden&Pool-WIFI 100 MBit/s
Entire Place • 4 bedrooms
Casa Marenta - Merida, Cholul.
Entire Place • 2 bedrooms
Beautiful pool terrace garden bbq 25 min progreso
Entire Place • 3 bedrooms
Nice house to rest with a large pool, Merida
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Cholul?
Learn from the best! This table showcases top-performing Airbnb hosts in Cholul based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Veronica | 1 | $43,880 | 59 | 4.98/5.0 |
| Laloleon | 1 | $29,036 | 211 | 4.69/5.0 |
| David | 1 | $24,934 | 61 | 4.97/5.0 |
| Carol | 1 | $22,706 | 106 | 4.83/5.0 |
| Mauricio | 1 | $22,340 | 128 | 4.83/5.0 |
| María Luisa | 1 | $20,821 | 26 | 4.96/5.0 |
| Susana | 1 | $19,951 | 64 | 4.80/5.0 |
| Mayela | 1 | $16,761 | 27 | 4.59/5.0 |
| Raúl | 1 | $15,445 | 74 | 4.89/5.0 |
| Yerander & Stefanny | 1 | $15,150 | 38 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cholul.
Who Are the Airbnb Hosts in Cholul?
Cholul is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Cholul
- With 55.6% Superhosts, Cholul has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 44.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Cholul averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Cholul's Airbnb Market Compare to Nearby Cities?
How does the Cholul Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Chuburná, Cholul has 3 percentage points higher occupancy and about $99 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Bruno | 19 | $2,019 | $274.52 | 31% |
| San Benito | 40 | $1,723 | $252.10 | 32% |
| Chuburná | 45 | $1,652 | $181.15 | 38% |
| Playa Uaymitun | 13 | $1,527 | $354.90 | 32% |
| Hunucmá | 102 | $1,384 | $191.80 | 32% |
| Dzemul | 14 | $1,335 | $206.60 | 26% |
| Chicxulub | 90 | $1,235 | $194.19 | 31% |
| Chuburná Puerto | 58 | $1,072 | $133.44 | 33% |
| Chicxulub Puerto | 275 | $1,071 | $200.02 | 30% |
| San Crisanto | 39 | $1,012 | $147.37 | 25% |
Frequently Asked Questions About Airbnb in Cholul
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Cholul.
How much do Airbnb hosts make in Cholul?
Cholul hosts earn about $9,034 per year on average, with an average nightly rate of $82 and RevPAR of $34. Those figures describe the typical revenue environment for active listings in Cholul, Yucatán, not the ceiling for the best operators. Source: AirROI 2026 data, Cholul market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Cholul?
The average Airbnb occupancy rate in Cholul is 40.7%. December is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Cholul?
Listings in Cholul average $82 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Cholul?
Cholul currently has about 45 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Cholul?
AirROI currently classifies the short-term rental regulation level in Cholul as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Cholul?
RevPAR in Cholul is about $34. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Cholul?
At 40.7% occupancy, Cholul can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $9,034, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Cholul?
The average booking lead time in Cholul is about 27 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Cholul?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Cholul include Central Cholul, Cholul Square, Cholul Countryside. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Cholul?
entire_home listings make up 100.0% of the active supply in Cholul. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Cholul compare to nearby Airbnb markets?
Among neighboring markets, San Bruno posts $24,228 in average annual revenue with 31.3% occupancy, compared to Cholul's $9,034 and 40.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Cholul?
The average Airbnb stay length in Cholul is about 6.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Cholul?
Airbnb listings in Cholul average 4.77 out of 5 overall. About 24.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Cholul?
Pool and Bed linens are among the strongest revenue-linked amenities in Cholul. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Cholul?
Yes. About 80.0% of active Airbnb listings in Cholul charge a cleaning fee, and the average fee is $34. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Cholul?
A 55.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.