Homún Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Yucatán, Mexico
Is Airbnb profitable in Homún in 2025? Explore comprehensive Airbnb analytics for Homún, Yucatán, Mexico to uncover income potential. This 2025 STR market report for Homún, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Homún, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Homún Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Homún Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Homún (2025)
Understanding the monthly revenue variations for Airbnb listings in Homún is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Homún is typically September, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Homún across different performance tiers:
- Best-in-class properties (Top 10%) achieve $785+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $506 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $269 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $159, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Homún
Homún Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Homún STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Homún:
- Best-in-class properties (Top 10%) achieve 29%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 19% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 9%.
- Entry-level properties (Bottom 25%) average 6% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Homún
Average Daily Rate (ADR) Airbnb Trends in Homún (2025)
Effective short term rental pricing strategy in Homún involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Homún typically peaks in February and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $328+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Homún
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Airbnb Seasonality Analysis & Trends in Homún (2025)
Peak Season (September, May, April)
- Revenue averages $535 per month
- Occupancy rates average 15.6%
- Daily rates average $128
Shoulder Season
- Revenue averages $366 per month
- Occupancy maintains around 14.9%
- Daily rates hold near $124
Low Season (January, March, June)
- Revenue drops to average $211 per month
- Occupancy decreases to average 9.2%
- Daily rates adjust to average $129
Seasonality Insights for Homún
- The Airbnb seasonality in Homún shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Homún's highest earning potential, with monthly revenues capable of climbing to $571, occupancy reaching a high of 21.1%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $112, occupancy could drop to 5.6%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Homún.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Homún seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Homún (2025)
Exploring the top neighborhoods for short-term rentals in Homún? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Homún Town Center | Charming center of Homún with traditional Yucatecan architecture, vibrant local culture, and easy access to the cenotes. A hub for tourists exploring the surrounding natural beauty and history. | Cenote Ik Kil, Cenote X'Batun, Church of San Juan Bautista, Local artisan shops, Traditional Yucatán cuisine restaurants |
| Cenote Ik Kil | Famous cenote known for its stunning beauty and clear waters. Popular spot for both tourists and locals seeking a unique swimming and relaxation experience. | Swimming in the cenote, Lush vegetation and scenery, Photography opportunities, Relaxation spots around the cenote |
| Cenote X'Batun | Hidden gem cenote that offers an off-the-beaten-path experience. Loved by those looking for tranquility and nature. | Natural beauty, Swimming and relaxation, Picnic spots, Low crowd density |
| Cenote Yokdzonot | Cenote located nearby, often less crowded than others. Great for families looking for a fun and safe swimming experience. | Family-friendly swimming, Shaded areas, Affordable entry, Local food stands |
| Nearby Mayan Ruins | The history and culture of the ancient Mayans attract history buffs and those interested in archaeology. Offering guided tours and educational experiences. | Maya ruins, Guided tours, Cultural experiences, Educational workshops |
| Río Lagartos Biosphere Reserve | A bit further but well worth it for its unique biodiversity. Perfect day trip for tourists looking to explore ecosystems and wildlife. | Birdwatching, Boat tours, Mangroves, Wildlife photography |
| Local Markets and Festivals | Experience the vibrant local culture through markets and annual celebrations. A great way to engage with locals and enjoy authentic Yucatecan culture. | Local crafts, Traditional foods, Cultural performances, Festivals throughout the year |
| Cultural Workshops | Opportunities to learn about local crafts, cooking, and history through hands-on workshops. Attracts tourists looking for immersive cultural experiences. | Cooking classes, Traditional craft workshops, Language classes, Cultural exchange events |
Understanding Airbnb License Requirements & STR Laws in Homún (2025)
With 21% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Homún. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Homún to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 21% licensed listings)
Top Performing Airbnb Properties in Homún (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Homúnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cabaña Iza
Private Room • 1 bedroom
Cabaña entre jardín y cenotes
Private Room • 1 bedroom
Cabaña Ozi
Private Room • 1 bedroom
Alojamiento Quinta Yaaxbe. Habitación Familiar
Private Room • 1 bedroom
Alojamiento Quinta Yaaxbe. Suite y cocina equipada
Private Room • 1 bedroom
Glamping Hameki Yucatan Cenotes Experience
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Homún (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Homún based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #149175949 | 3 | $15,188 | 2 | N/A/5.0 |
| Abril | 6 | $11,005 | 38 | 4.94/5.0 |
| Ingrid | 4 | $9,178 | 15 | 4.50/5.0 |
| Host #491681990 | 1 | $2,382 | 0 | N/A/5.0 |
| María | 3 | $1,893 | 25 | 4.12/5.0 |
| Hector Armando | 1 | $1,197 | 74 | 4.78/5.0 |
| Alicia | 1 | $846 | 61 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Homún.
Dive Deeper: Advanced Homún STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Homún. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHomún Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Homún
- The Homún Airbnb market composition is heavily skewed towards Private Room listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Homún, Outdoor/Unique properties are the most common (63.2%), reflecting the local real estate landscape.
- The presence of 21.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Homún Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Homún
- The dominant room capacity in Homún is 1 bedroom listings, making up 84.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 89.5% of the active Airbnb listings in Homún, indicating a high concentration in these sizes.
- With over half the market (84.2%) consisting of studios or 1-bedroom units, Homún is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Homún.
Homún Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Homún
- The most common guest capacity trend in Homún vacation rentals is listings accommodating 4 guests (36.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Homún STR market, accounting for 73.6% of listings.
- 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Homún.
- On average, properties in Homún are equipped to host 3.5 guests.
Homún Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Homún
- The most common availability pattern in Homún falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Homún (73.7%), reflecting common guest stay durations or potential owner blocking patterns.
Homún Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
94.7% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Homún is 1 Night, adopted by 94.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.7%) of the Homún Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.7% of Homún hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Homún.
Homún Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
57.1% of total
Moderate
6 listings
42.9% of total
Cancellation Policy Insights for Homún
- The prevailing Airbnb cancellation policy trend in Homún is Flexible, used by 57.1% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Homún may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.1% market standard in Homún.
- Given the high prevalence of Flexible policies (57.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Homún.
Homún STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Homún
- The overall average booking lead time for vacation rentals in Homún is 23 days.
- Guests book furthest in advance for stays during February (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (32 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Homún.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Homún averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Homún (2025)
Amenity Prevalence
Amenity Insights for Homún
- Essential amenities in Homún that guests expect include: Air conditioning, Wifi, Pool, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Outdoor dining area are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Homún: Air conditioning, Wifi, Pool, Essentials.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Homún to stay competitive.
Homún Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Homún
- The typical guest profile for Airbnb in Homún consists of a mix of domestic (60%) and international guests, often arriving from nearby Mérida, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 60.0% of guests.
- Key international markets include Mexico (60%) and United States (20%).
- Top languages spoken are Spanish (62.5%) followed by English (37.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Homún Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Bruno | 20 | $2,102 | $279.79 | 34% |
| Dzemul | 15 | $1,714 | $201.12 | 38% |
| Playa Uaymitun | 12 | $1,451 | $363.79 | 29% |
| San Antonio Hool | 17 | $1,421 | $347.55 | 30% |
| Hunucmá | 113 | $1,370 | $169.35 | 31% |
| San Benito | 37 | $1,368 | $263.65 | 32% |
| Chuburná | 53 | $1,324 | $156.05 | 37% |
| San Crisanto | 41 | $1,123 | $165.50 | 30% |
| Chicxulub Puerto | 336 | $1,112 | $197.28 | 31% |
| Chicxulub | 72 | $1,072 | $207.28 | 31% |