Hunucmá Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Yucatán, Mexico
Is Airbnb profitable in Hunucmá in 2025? Explore comprehensive Airbnb analytics for Hunucmá, Yucatán, Mexico to uncover income potential. This 2025 STR market report for Hunucmá, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 118 active listings.
Whether you're considering an Airbnb investment in Hunucmá, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hunucmá Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hunucmá Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hunucmá (2025)
Understanding the monthly revenue variations for Airbnb listings in Hunucmá is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hunucmá is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hunucmá across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,323+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,387 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,238 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $552, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hunucmá
Hunucmá Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hunucmá STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hunucmá:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hunucmá
Average Daily Rate (ADR) Airbnb Trends in Hunucmá (2025)
Effective short term rental pricing strategy in Hunucmá involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hunucmá typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $321+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Hunucmá
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Airbnb Seasonality Analysis & Trends in Hunucmá (2025)
Peak Season (August, April, March)
- Revenue averages $2,377 per month
- Occupancy rates average 43.9%
- Daily rates average $160
Shoulder Season
- Revenue averages $1,863 per month
- Occupancy maintains around 35.3%
- Daily rates hold near $156
Low Season (May, June, November)
- Revenue drops to average $1,448 per month
- Occupancy decreases to average 29.6%
- Daily rates adjust to average $161
Seasonality Insights for Hunucmá
- The Airbnb seasonality in Hunucmá shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hunucmá's highest earning potential, with monthly revenues capable of climbing to $2,470, occupancy reaching a high of 46.8%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,309, occupancy could drop to 26.8%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hunucmá.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hunucmá seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hunucmá (2025)
Exploring the top neighborhoods for short-term rentals in Hunucmá? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Hunucmá offers rich cultural heritage and ancient architecture. Ideal for guests interested in local history and traditions, with convenient access to local attractions. | Plaza Principal, Parroquia de San Francisco de Asís, Museo de la Ciudad, Mercado Municipal, Cenote Xlápak |
| Cenotes de Hunucmá | Famous for its stunning natural cenotes, this area attracts nature lovers and adventure seekers looking to explore Yucatán's unique ecological offerings. | Cenote San Antonio, Cenote Popol Vuh, Cenote Tza Ujun Kat, Nature trails, Swimming and snorkeling opportunities |
| Parque de la Paz | A local park that offers a peaceful environment and family-friendly attractions. Perfect for those looking for a relaxed atmosphere and outdoor activities. | Walking trails, Picnic areas, Local festivals, Playground, Community events |
| Cultural Market | A vibrant market area where visitors can experience local crafts, food, and culture. Great for those interested in authentic Yucatecan experiences and local cuisine. | Local crafts, Street food stalls, Cultural events, Artisan workshops |
| Ek' Balam Ruins | Though a bit distance from Hunucmá, this archaeological site is popular with tourists looking to explore ancient Mayan ruins, making it a good day trip for guests. | Ruins tour, Historical significance, Scenic viewpoints, Nature trails |
| Coastal Areas | Proximity to beautiful coastal regions, providing guests with access to the Gulf of Mexico and beautiful beaches, perfect for relaxation and water activities. | Beach activities, Bird watching, Fishing spots, Coastal seafood eateries |
| Local Events Venues | Places that host local events, festivals, and gatherings. Ideal for guests looking to engage with the local community and cultural events throughout the year. | Annual festivals, Cultural gatherings, Concerts and performances |
| Food and Drink District | An emerging area known for its local eateries and bars. Perfect for food lovers and those wishing to experience authentic Yucatán flavors. | Local restaurants, Taco vendors, Bars, Cooking classes |
Understanding Airbnb License Requirements & STR Laws in Hunucmá (2025)
While Hunucmá, Yucatán, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hunucmá to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Hunucmá (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hunucmábased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Almea oceanfront getaway in Sisal Yucatan
Entire Place • 3 bedrooms
Villa Sea-sal
Entire Place • 6 bedrooms
Shangri-La beach house facing the sea in Sisal
Entire Place • 5 bedrooms
Charming House Facing the Sea and with a Pool
Entire Place • 4 bedrooms
Casa Sisal - Beachfront luxury Villa w/ chef&clean
Entire Place • 3 bedrooms
Beach House Rental: Ocean-Front: Sisal 4BR 4.5BA
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hunucmá (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hunucmá based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ricardo | 7 | $156,435 | 357 | 4.87/5.0 |
| Piedad | 3 | $135,228 | 180 | 4.90/5.0 |
| Elena | 1 | $98,700 | 94 | 4.94/5.0 |
| Albania | 1 | $94,988 | 35 | 5.00/5.0 |
| Pamela | 1 | $66,238 | 27 | 4.56/5.0 |
| Andres | 3 | $62,332 | 203 | 4.77/5.0 |
| Guillermo | 1 | $59,283 | 62 | 4.94/5.0 |
| Marcia | 4 | $58,895 | 128 | 4.97/5.0 |
| Patrick | 1 | $58,787 | 74 | 4.91/5.0 |
| Mitchell | 1 | $50,133 | 71 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hunucmá.
Dive Deeper: Advanced Hunucmá STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hunucmá. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHunucmá Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hunucmá
- The Hunucmá Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.1% of the 118 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hunucmá, House properties are the most common (77.1%), reflecting the local real estate landscape.
- Houses represent a significant 77.1% portion, catering likely to families or larger groups.
- The presence of 11.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.2%) offer potential for unique stay experiences.
Hunucmá Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hunucmá
- The dominant room capacity in Hunucmá is 1 bedroom listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.0% of the active Airbnb listings in Hunucmá, indicating a high concentration in these sizes.
- A significant 30.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hunucmá.
Hunucmá Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hunucmá
- The most common guest capacity trend in Hunucmá vacation rentals is listings accommodating 8+ guests (29.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Hunucmá STR market, accounting for 49.2% of listings.
- 53.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hunucmá.
- On average, properties in Hunucmá are equipped to host 5.3 guests.
Hunucmá Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hunucmá
- The most common availability pattern in Hunucmá falls within the 271-366 days range, representing 55.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hunucmá (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hunucmá Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
33.1% of total
2 Nights
40 listings
33.9% of total
3 Nights
11 listings
9.3% of total
4-6 Nights
2 listings
1.7% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
25 listings
21.2% of total
Key Insights
- The most prevalent minimum stay requirement in Hunucmá is 2 Nights, adopted by 33.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.0%) of the Hunucmá Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.2%) caters to monthly stays (30+ nights) in Hunucmá, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.9% of Hunucmá hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hunucmá.
Hunucmá Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
38 listings
32.8% of total
Moderate
29 listings
25% of total
Firm
28 listings
24.1% of total
Strict
21 listings
18.1% of total
Cancellation Policy Insights for Hunucmá
- The prevailing Airbnb cancellation policy trend in Hunucmá is Flexible, used by 32.8% of listings.
- There's a relatively balanced mix between guest-friendly (57.8%) and stricter (42.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.8% market standard in Hunucmá.
- Regularly review your cancellation policy against competitors and market demand shifts in Hunucmá.
Hunucmá STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hunucmá
- The overall average booking lead time for vacation rentals in Hunucmá is 37 days.
- Guests book furthest in advance for stays during December (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (45 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Hunucmá.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Hunucmá averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hunucmá (2025)
Amenity Prevalence
Amenity Insights for Hunucmá
- Popular amenities like Wifi, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Hunucmá.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hunucmá to stay competitive.
Hunucmá Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hunucmá
- The typical guest profile for Airbnb in Hunucmá consists of a mix of domestic (62%) and international guests, often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 61.5% of guests.
- Key international markets include Mexico (61.5%) and United States (23.9%).
- Top languages spoken are Spanish (43.8%) followed by English (38.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Mérida.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hunucmá Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Bruno | 20 | $2,123 | $274.04 | 33% |
| Dzemul | 13 | $2,093 | $208.34 | 41% |
| Playa Uaymitun | 14 | $1,517 | $326.37 | 30% |
| San Benito | 33 | $1,475 | $216.07 | 35% |
| Chuburná | 48 | $1,428 | $164.47 | 38% |
| Chicxulub | 65 | $1,315 | $179.71 | 35% |
| Chicxulub Puerto | 322 | $1,128 | $184.59 | 32% |
| San Crisanto | 38 | $1,106 | $146.17 | 30% |
| Chuburná Puerto | 63 | $1,086 | $121.32 | 35% |
| Yucatán | 37 | $1,057 | $211.19 | 30% |