Centro Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Yucatán, Mexico
Is Airbnb profitable in Centro in 2026? Explore comprehensive Airbnb analytics for Centro, Yucatán, Mexico to uncover income potential. This 2026 STR market report for Centro, based on AirROI data from January 2025 to December 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Centro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Centro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Centro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Centro (2026)
Understanding the monthly revenue variations for Airbnb listings in Centro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Centro is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Centro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,714+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $871 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $477 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $225, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Centro
Centro Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Centro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Centro:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Centro
Average Daily Rate (ADR) Airbnb Trends in Centro (2026)
Effective short term rental pricing strategy in Centro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Centro typically peaks in December and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $142+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $74 or more.
- Typical properties (Median) charge around $50 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Centro
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Airbnb Seasonality Analysis & Trends in Centro (2025)
Peak Season (December, November, September)
- Revenue averages $916 per month
- Occupancy rates average 40.9%
- Daily rates average $88
Shoulder Season
- Revenue averages $470 per month
- Occupancy maintains around 25.6%
- Daily rates hold near $65
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $61
Seasonality Insights for Centro
- The Airbnb seasonality in Centro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Centro's highest earning potential, with monthly revenues capable of climbing to $1,259, occupancy reaching a high of 42.5%, and ADRs peaking at $91.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $56.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Centro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Centro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Centro (2026)
Exploring the top neighborhoods for short-term rentals in Centro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The heart of Merida, rich in colonial architecture and vibrant culture. Ideal for tourists seeking history and charm with easy access to local markets, restaurants, and attractions. | Plaza Grande, Museo Casa de Montejo, Paseo de Montejo, Catedral de Mérida, Mercado Lucas de Gálvez, Teatro Peón Contreras |
| Santa Ana | A trendy neighborhood known for its local dining options and artsy vibe. Perfect for travelers looking for a more local experience while still close to the city center. | Parque de Santa Ana, Casa de la Cultura, art galleries, local restaurants, Mercado de Santa Ana |
| Pasaje de la Revolución | A vibrant area famous for its street art and local crafts market. Attracts tourists interested in culture and local artisan goods. | Pasaje de la Revolución, artisan shops, street food, art installations, local music performances |
| San Sebastián | An emerging neighborhood with a mix of traditional and modern influences. Great for visitors looking for a quieter stay with access to local life. | Iglesia de San Sebastián, local cafes, craft shops, Paseo de las Ánimas, Plaza de San Sebastián |
| Santiago | A charming, residential neighborhood with beautiful parks and historic sites. Ideal for families and those seeking a peaceful retreat close to the action. | Parque de Santiago, Iglesia de Santiago, local dining, artisan markets, cultural events |
| Colonia Mexico | A lively area popular among young locals with its vibrant nightlife, dining, and arts scene. Attractive for young travelers and night owls. | Calle 62, bars and clubs, live music venues, local eateries, art galleries |
| Garcia Ginerés | A picturesque neighborhood with colonial houses and boulevards. Appeals to those who appreciate architecture and a relaxed environment. | Parque de las Américas, historic homes, Museum of Anthropology, cultural festivals, local parks |
| Itzimná | An upscale residential area known for its beautiful homes and tranquility, appealing to families and longer-term visitors seeking comfort and peace. | Parque Itzimná, local cafes, boutique shops, community events, proximity to restaurants |
Understanding Airbnb License Requirements & STR Laws in Centro (2026)
While Centro, Yucatán, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Centro to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Centro (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Centrobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury house in Santiago, Merida
Entire Place • 3 bedrooms
Casa Dianne
Entire Place • 1 bedroom
Tortugas Paraíso 2 bedrooms
Entire Place • 2 bedrooms
Jacuzzi | Pool | Top Location | Renovated House #1
Private Room • N/A
Best location - 4 blocks from P Montejo -swim lane
Entire Place • 3 bedrooms
Suite Maya
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Centro (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Centro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leo | 4 | $23,659 | 251 | 4.59/5.0 |
| Francisco Javer | 1 | $15,998 | 31 | 4.74/5.0 |
| Dianne | 1 | $11,183 | 18 | 4.78/5.0 |
| Paula | 1 | $10,903 | 6 | 5.00/5.0 |
| Jorge | 8 | $10,573 | 39 | 4.88/5.0 |
| Martin | 3 | $9,708 | 38 | 5.00/5.0 |
| Manuel Tamayo | 4 | $9,299 | 81 | 4.71/5.0 |
| Marisol | 1 | $8,762 | 8 | 5.00/5.0 |
| Merida | 1 | $7,480 | 35 | 4.63/5.0 |
| DH Real Estate | 1 | $3,720 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Centro.
Dive Deeper: Advanced Centro STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Centro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCentro Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Centro
- The Centro Airbnb market composition is heavily skewed towards Private Room listings, which make up 58.1% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Centro, House properties are the most common (51.6%), reflecting the local real estate landscape.
- Houses represent a significant 51.6% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Centro Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Centro
- The dominant room capacity in Centro is 1 bedroom listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 51.6% of the active Airbnb listings in Centro, indicating a high concentration in these sizes.
Centro Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Centro
- The most common guest capacity trend in Centro vacation rentals is listings accommodating 4 guests (19.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Centro STR market, accounting for 35.5% of listings.
- 16.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Centro.
- On average, properties in Centro are equipped to host 2.1 guests.
Centro Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Centro
- The most common availability pattern in Centro falls within the 271-366 days range, representing 80.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Centro (54.8%), reflecting common guest stay durations or potential owner blocking patterns.
Centro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
48.4% of total
2 Nights
5 listings
16.1% of total
30+ Nights
11 listings
35.5% of total
Key Insights
- The most prevalent minimum stay requirement in Centro is 1 Night, adopted by 48.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.5%) of the Centro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (35.5%) caters to monthly stays (30+ nights) in Centro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.4% of Centro hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 35.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Centro.
Centro Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3.2% of total
Flexible
6 listings
19.4% of total
Moderate
18 listings
58.1% of total
Firm
5 listings
16.1% of total
Strict
1 listings
3.2% of total
Cancellation Policy Insights for Centro
- The prevailing Airbnb cancellation policy trend in Centro is Moderate, used by 58.1% of listings.
- The market strongly favors guest-friendly terms, with 77.5% of listings offering Flexible or Moderate policies. This suggests guests in Centro may expect booking flexibility.
- Strict cancellation policies are quite rare (3.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 58.1% market standard in Centro.
- Using a Strict policy might deter some guests, as only 3.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Centro.
Centro STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Centro
- The overall average booking lead time for vacation rentals in Centro is 20 days.
- Guests book furthest in advance for stays during November (average 29 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (25 days avg.) sees the longest lead times, while Spring (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Centro.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Centro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Centro (2026)
Amenity Prevalence
Amenity Insights for Centro
- Essential amenities in Centro that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Centro: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Centro to stay competitive.
Centro Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Centro
- The typical guest profile for Airbnb in Centro consists of primarily domestic travelers (78%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 77.7% of guests.
- Key international markets include Mexico (77.7%) and United States (9.8%).
- Top languages spoken are Spanish (44.8%) followed by English (37.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Cancún.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Centro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Bruno | 21 | $2,152 | $269.83 | 33% |
| San Benito | 40 | $1,734 | $216.29 | 35% |
| Dzemul | 14 | $1,693 | $200.66 | 30% |
| Playa Uaymitun | 13 | $1,638 | $340.10 | 33% |
| Chuburná | 48 | $1,526 | $170.02 | 38% |
| Hunucmá | 108 | $1,434 | $176.05 | 33% |
| Chicxulub | 86 | $1,396 | $179.20 | 33% |
| Chicxulub Puerto | 293 | $1,210 | $193.90 | 32% |
| Chuburná Puerto | 57 | $1,204 | $129.15 | 36% |
| San Crisanto | 38 | $1,100 | $137.51 | 28% |